Agent Caffeine | Real Estate

VOiP Pioneer Jeff Pulver began as a HAM radio operator and became one of the most important players in the Internet Communications space.  The Co-founder of Vonage and Zula app dishes on his journey, how he built a protocol the FCC honored and how he has changed the landscape of communication forever.  We get a sneak peek into the inner workings of his latest project and how that, and a team of developers in Israel are changing how we collaborate on mobile devices.  He also gives us insight to his new look.  114 lbs lighter and how he did it. Hint: Kale & Blueberries. It's an enjoyable journey with a pretty cool guy, doing amazing things and on a journey to help and give back along the way. Enjoy, Kelly Mitchell  @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel Jeff Pulver on Twitter Bio Courtesy of Wikipedia: Jeff Pulver grew up in Kings Point, New York, and was graduated from Great Neck North High School in 1980.[1] While working at a Long Island accounting firm, Pulver founded Spreadsheet Solutions Corp. to market add-ins for Lotus 1-2-3 and Excel.[2][3] He became interested in Internet telephony in 1995, when he was as a systems administrator at Cantor Fitzgerald. Pulver was co-founder and minority shareholder in Vonage, a VoIP provider based in Edison, New Jersey. Pulver invented the CellSocket, a device to make and receive cellular voice calls via a standard phone, and was listed as a BusinessWeek Tech Guru in 2003.[4] Pulver is the chief writer of what is referred to as the Pulver Order, which was adopted in 2004 by the Federal Communications Commission as the first FCC ruling regarding Internet Protocol (IP) communications. The order ruled that computer-to-computer VoIP is not a telecommunications service. He coined the term purple minutes to describe value-added IP network traffic. Considered one of the leading experts in the field of streaming audio and video technologies, Pulver has been called a pioneer in VoIP telephony.[5] He was profiled in 2006 by The Wall Street Journal, discussing his visions about both voice and video communications via the Internet. He has also been named as "a leading thought-leader on the Real-Time Web", and refers to himself as “a habitual entrepreneur who likes to start Internet communications companies.”[6][7][8][9][10][5][11][12][13][14] Pulver organizes a conference series focusing on Twitter activities and strategy called 140 Characters Conference that is held in various locations around the world. He is also an investor in startup companies.[15] Pulver resides in Great Neck, New York, and has twin sons Dylan and Jake.[16] He also spent time in Remsenburg, New York.[17] Works Network2.tv is a guide to TV on the Internet founded by Pulver.[18] References Pulver, Jeff (October 16, 2000). "Jeff's 20th High School Reunion...". The Pulver Report. Maykuth, Andrew (August, 1990). "The 1-2-3 career path". Lotus Magazine. Pulver, Jeff (March 8, 2005). "VON Spring 2005: Jeff Pulver bio". Pulver.com. "Thinking Outside the (Phone) Lines". BusinessWeek. April 1, 2003. Retrieved 2006-12-19. Richard Grigonis (8 January 2000). Computer telephony encyclopedia. Focal Press. pp. 513–. ISBN 978-1-57820-045-0. Retrieved 10 February 2012. Jump up ^ Gorney, Douglas. "Internet Communications Pioneer Jeff Pulver to Keynote Artexpo NY 2011". January 24, 2011. Artexpo New York. Retrieved 18 February 2012. Jump up ^ Steve Garfield (15 January 2010). Get Seen: Online Video Secrets to Building Your Business. John Wiley & Sons. pp. 309–. ISBN 978-0-470-60639-1. Retrieved 10 February 2012. Strange, Adario (26 April 2007). "The Future of Internet Telephony Could Hang on Vonage Case". 04.26.07 (Wired Magazine). Retrieved 17 February 2012. Jonathan E. Nuechterlein; Philip J. Weiser (1 March 2005). Digital crossroads: American telecommunications policy in the internet age. MIT Press. pp. 198–. ISBN 978-0-262-14091-1.

The Speicher Group is one of the top 100 offices in the REMAX system.  The Maryland office has done amazing work at team development and refining procedures, technology and how they work with the consumer.  Peggy Lyn Speicher is responsible for listings. In fact 90% of her job is listing property.  I would call her a listing machine.  She's going to share her inside secrets on how focus, drive, determination and a little math help her hit extraordinary results. We talk about tactics, where the business is and what works.  We also discuss how to create the conversations to set the stage for helping people with the challenges they may have or desires they want to achieve. The shift is to take the focus away from what you need as an agent or broker and move the focus to what the client needs. "The best way to get listings is to talk to people you don't already know.... But first you have to understand historically what you've done so you can set goals and know how many actionable steps it takes you to hit the numbers you need to list more property." We also talk about the listing presentation, lose it or use it... and then closing strategies to get the listing signed. Enjoy!, Kelly Mitchell  @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Peggy Lyn Speicher is Co-Founder & REALTOR® of the Speicher Group, an award-winning real estate firm based in Montgomery County, Maryland. The Speicher Group is ranked in the Top 100 RE/MAX teams in the United States, #6 in Maryland and #1 in Montgomery County (out of nearly 93,000 agents). Readers of The Gazette recently voted the Speicher Group ‘Best Real Estate Team’ in Montgomery County, MD. Peggy Lyn serves on the Board of Directors of Success In Style/Charity’s Closet. Success In Style’s mission is to assist women and men in crisis, in the Baltimore–Washington Corridor become employed and self-sufficient. Peggy Lyn was Chairperson for the 2008 RE/MAX Children’s Miracle Network charity golf tournament in Laytonsville, MD. Peggy Lyn is a member of #PWE3 – Power Women. Composed of 322 thought leaders in the real estate industry, the Power Women’s mission is to: Engage… Elevate… and Empower business women in a positive, supportive, bold and audaciously fabulous manner. Peggy Lyn’s firm has been featured in RISMedia’s Real Estate Magazine, Prospect Mortgage’s Real Estate Pro, RISMedia.com and Zillow.com, amongst other media sites. She has spoken before thousands of top agents from across the country on her profession and insights into her success. As one of ten children, Peggy Lyn enjoys family, gardening, cooking, fine wine and travel. She is married to Chris Speicher, a successful sales and marketing executive who is Co-Founder & REALTOR® of the Speicher Group. They have an active 19 year old daughter, a sophomore at Lewis & Clark College in Portland, OR, who snowboards, fences, and enjoys drawing, writing and baking. Her family also includes Jasmine and Clive, both Cavalier King Charles Spaniels. Follow her on twitter at:  @PeggylynS Follow Agent Caffeine on Twitter: @AgentCaffeine Like us on Facebook

We're making inroads in the tech front from a real estate perspective.  As an industry many have embraced the change and are taking advantage of all mobile has to offer. Email strategy needs to be rethought.  Most people are previewing their email on the mobile phone thus leaving you more vulnerable than ever to ending up in the immediately deleted in the trash never to be seen category if you are not catering to the needs of the mobile consumer.  We've got the tips for you on how to get opens! Resources:  HowToGoMo.com : Learn more about mobile web engagement by Google. Unroll.me : Email & Subscription Mgmt so you don't lose your mind. Google keeps changing their landscape so staying on the pulse of what they are doing is critical… Enjoy, Kelly Mitchell  @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Steve Pacinelli is our featured guest: Over the past decade Stephen has delivered presentations to thousands of agents on the benefits of sales automation and online marketing. Stephen’s strategies come first hand from some of the best Realtors around the country, which he has had the pleasure of working with. His insights on consumer behavior as well as his grasp on social media strategies make him a leader in these quickly changing times. Stephen has built businesses around several of his successful websites and blogs and wants to show you how to do the same. His information is cutting edge and is delivered in a manner in which anyone can learn, internalize and then take action to apply to their own business.  He is VP of Events and a Speaker for Move, Inc.  You can connect with him on Twitter here: @StevePacinelli

With the mortgage industry going through even further adjustments as the housing "recovery" continues, innovation is required to keep alive the American dream of owning a home. Sara Batterby is the CMO for an innovative financing company called Primarq seeking to bridge the gap between home buyers and the homes they want to purchase who run aground in the down payment arena. She shares the strategies with which Primarq was built and gives us insight to the future landscape of home buying in the financing space.  The "bridge" down payment financing is literally one where an investor provides the up front costs and takes repayment out of equity overtime, or sells the note to another like minded investor.  While still in it's early stages, the potential for this and crowd sourcing initiatives is high as the financial squeeze to consumers becomes more prevalent. Enjoy, Kelly Mitchell  @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel Sara carries out multifunctional leadership roles in early stage and growing companies, in which the uniting theme is innovation and social impact. She established a real estate company in Arizona and served as a consultant for Accenture before entering the startup community. Most recently, she has founded Ethix, a social enterprise in the merchant services industry. Sara is passionate about developing creative strategies around disruptive ideas and moving people and processes towards more sustainable outcomes.

An agent with an idea for a better brokerage. Willing to realize a vision and create a place where the customers always come first. Where the agents could rise higher to make the experience better for his consumers thus was born the Customer Centric Brokerage.  As the industry better defines how niches can be executed you will get inside tips on how to make your brokerage just a little bit different and own an important part of real estate in your clients minds. After 5 years of innovating, experimenting and continuing to push higher standards he created a formidable brand in Jonathan Kauffmann's market. Nest Realty is a name many wish they had thought of first.  He's found a way to work with his broker brand to include strong teams seeking a niche identity.  You'll hear how to save money in video production, best practices for hiring, web success and how clients drive everything Nest does. Enjoy, Kelly Mitchell  @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Jonathan Kauffman, Founder After helping to launch three start-up companies and growing them to a national level, Jonathan began his real estate career as a real estate investor around Charlottesville and earned his real estate license in 2003. Combining his sales and marketing expertise with his love for real estate, Jonathan founded Nest Realty in 2008. With expertise representing buyers and sellers, as well as builders and developers, Jonathan brings a wealth of experience to the table. A Virginia native and graduate of Woodberry Forest and UVA, he resides with his family in Albemarle County. August 2009: Nest Realty was awarded the nation's "Most Innovative Brokerage" by Inman News at the Real Estate Connect Conference in San Francisco

It's not cold calling. If you hate cold calling like I do you'll be relieved to know this isn't about making a single cold call. Your most powerful marketing weapon. Michael Maher, Author of the 7 Levels of Communication breaks it all down and gives relevant tips to help you cut through the B.S. of all the things real estate agents think they need to do to build and grow a thriving business. We're working it at the core level here.Before I began this interview my mind raced through all the things that could encompass the most powerful…  I had my own list but the one that comes through the interview is the one that makes the most sense. That sparks energy, creates an AHA moment! First and foremost understanding who you are communicating with and catering to their need of communicating in a style they enjoy. Understanding the personality style is key in knowing how your clients like to communicate.  Your clients will engage with you better and you will be more powerful than your competition… Advertising is the absolute worst way to engage and create relationships.  We go in depth on the 7 Levels of Communication and in particular the Influential Era… It's no longer going to be information. Everyone has information. Influence is where we are headed. Hope you enjoy the show. Rate us if you found this helpful and please feel free to share your comments on our website. Thank you, Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel Like us? Tell Everyone!   About Michael Maher: He wrote the book, (7L) The Seven Levels of Communication: Go From Relationships to Referrals.  It's written in a story format about a real estate agent and how he transforms his business from purely advertising to based on referrals and relationships.  There are over 108 referral generating strategies in the book! One of the top real estate professionals in the country has written a book that details how he became “America’s Most Referred Real Estate Professional”. In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Step by step he learns to change the way he interacts with his clients and begins to focus on people instead of numbers. Yet with each new success comes a new challenge and Rick soon realizes that if he is to fully utilize the lessons of the (7L), he must be willing to change himself as well as his business. He soon learns, however, that the rewards for doing so are far greater than he had ever imagined. (7L) shows Rick how to build a more profitable business and a more fulfilling life in the process. www.Facebook.com/sevenlevels; www.7LSystem.com; www.MaherProfile.com

CrowdFunding in Real Estate 110:  As described by Realty Mogul: "Insider access to pre-vetted real estate investments. Pool money with like-minded investors to make investments that are otherwise difficult to access. This is real estate crowdfunding." First up Jilliene Helman, CEO of RealtyMogul.com ... A barrel of amazing energy, down to earth and refreshing perspective Jilliene gives us the inside scoop on CrowdFunding in Real Estate.  This is an arena where anyone can get involved in a risk averse real estate investment starting with $5,000.00 ...  Their primary focus is cash flow.  There working with 3rd party real estate operators.  There are benefits to both Real estate agents and Brokers.  Three ways agents can get in on the action:  1)  Lots of agents are investing that don't want the typical headaches of a property manager.  Listen in for more... Enjoy, Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Jilliene is CEO and Co-Founder of Realty Mogul responsible for strategic direction and operations. Previously she was a Vice President at Union Bank, where she spent time in Wealth Management, Finance and Risk Management. Jilliene is a Certified Wealth Strategist®, holds a Series 63 license and has a degree in Business from Georgetown University.

Building a brokerage, a real estate company is difficult enough, but what do you do when you become wildly successful and are only marginally profitable?  You realize you are working very hard, but the business model isn't sustainable for the future?  When The Belt Team's CEO,  Terry Belt took a hard look at his business and the viability of selling it one day he realized some significant changes would need to occur in order for him to reach his goals.  The economic model he had would not take him to his future... Faced with the overwhelming task of taking the company apart, to put it together stronger he hung on to the principles that made him successful the first time around. The values and new initiatives would take him the to next level.  He could be more effective, with less waste and lost time and improve his margins greatly.  He had to get better tools in place, better processes and systems.  The risks? Alienating some of the sales team, potentially losing clients during that time.  The rewards?  A peace of mind you can't buy and a future for the long haul. Thanks for listening to Agent Caffeine ~ Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Terry Belt / The Belt Team: Terry Belt began his career in real estate while a student at Georgetown University. Licensed since 1988, Belt is the CEO of The Belt Team, one of the top teams with Keller Williams Realty and listed in Wall Street Journal’s “Top 250 Real Estate Teams by Volume”. The Belt Team serves the Northern Virginia market and last year did almost $76 million in sales. Under Belt’s leadership, the team has moved from E to P (entrepreneurial to purposeful) and as a result has been positioned at the top over the long haul. 25 years in real estate gives Terry a special perspective. He’s seen many cycles and has succeeded at high levels regardless of the ups & downs in the market. Terry is known nationally for his negotiation skills, energy & passion, as well as his hyperlocal marketing strategy. Strategies & tools may change over time, but the same values of integrity, trust & expertise remain. “Yesterday’s values plus today’s technology equals a bright tomorrow for YOU.”

We've become a society of content creators, blog post generators and seem to be in this endless scramble to curate.  The time and effort it takes can be excruciating if your trying to run a business, generate income and live a life of purpose. This episode gives us a viewpoint we don't often hear discussed.  What if you take the content you've already built and posted, and re-write it? Update it? Add copy from another writer (giving them full credit, always!) that enhances and expands the meaning, improving the context, while strengthening the original message?  We're talking about making blog posts better overtime and republishing, but in a way that improves their value to your community. Take another look at your curation strategy.  Are you curating to post and then looking for the next piece to curate?  This churn and burn mentality is not only time consuming. It's simply not a smart way to operate.  When you curate for a channel like Twitter, one post is generally not going to hit the audience you need to.  Find out how to get more traction from you posts, more eyeballs and create content that's relevant and meaningful to your audience. We also look closer at Google + and the huge opportunity for building community there. All this with Rebekah Radice of Rebekah Radice.com . She's an enthusiastic social magician who gives you insights on tools & strategies for social & marketing. A few of her favorites are Buffer, Sprout Social, and Hootsuite.  Analytics to look at and whys, a bit about her A/B testing and more about working the curation game to your audiences advantage. There's a lot of great information here, so settle in, hunker down and have a good listen. Enjoy, Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel About Rebekah: Rebekah Radice is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 20 years, with a focus on all things marketing. She trains business professionals on how to use social media strategically, allowing them to maximize, prioritize and monetize their online efforts. She works with small to mid-size companies, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as Better Homes and Gardens Real Estate including a comprehensive marketing plan that spanned multiple social channels over an extended period of time. She was recently voted a Top 100 Real Estate Leader by Inman News and one of the Top 40 Social Media Professionals of 2013. She is frequently recognized as an industry thought leader, spending much of her time speaking, training and working directly alongside businesses to improve their current social media and overall marketing strategy.  Follow her @RebekahRadice and visit her on the web athttp://www.rebekahradice.com

  Team Building is key in real estate, in particular because it is a business built with one of the most independent mindsets, the entrepreneurial mindset.  We take a journey with Chris Speicher of RE/MAX to discuss the team building he's done in the last few years as he and wife Peggy Lyn began expanding their business.  We talk about how to choose the right people, what to do with the wrong people and how to grow and nurture the team. We also take a look at sharing information with the competition and how we can benefit from helping to make the competition better. It's all about improving the industry and getting your brokerage ready for today's consumer.  The dark ages are over. [Tweet ""We fell like we have something special. It goes back to the people and understanding what drives them." @SpeicherGroup bit.ly/1b6nneS @AgentCaff"] Enjoy, Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel Add Speicher Team on G+ Speicher Team at RE/MAX in Onley, Maryland @SpeicherGroup Chris Speicher is Co-Founder & REALTOR® of the Speicher Group of RE/MAX Realty Centre, Inc., a client-centric real estate company based in Olney, Maryland. Chris is an award-winning, full-time REALTOR® who draws from more than 30 years of local Washington Metropolitan Area expertise. Prior to forming The Speicher Team with his wife, Peggy Lyn, Chris was a sales and marketing professional working with some of the world’s leading companies like Black & Decker, Comcast, Thomson Reuters and, most recently, Microsoft. Chris is a member of the Greater Capital Area Association of REALTORS® (GCAAR), the Maryland Association of REALTORS® (MAR), and the National Association of REALTORS® (NAR). Chris is also on the Agent Advisory Board of Zillow, a publicly-traded real estate technology company (NASDAQ: Z), and an Ambassador for RISMedia’s Top 5 in Real Estate Network®, a privately-held real estate information systems company. Chris has been featured in RISMedia’s Real Estate Magazine, RISMedia.com and The Gazette, amongst other media sites. He has also been a frequent speaker before numerous professional organizations, including RE/MAX R4 and Tom Ferry events, on the use of social media, technology and team building in real estate.

The BUZZ:  Share your knowledge and change the landscape. Competition can be better for you if they're trained by you.  Take a risk and get out of your way. Jared James jams on several fronts.  First we talk about distractions, then we get down on mindset and productivity.  Lots of gems here... We love to do so many other things beyond what we really are supposed to be doing.  We are creating jobs for people to train us on Apps, that really aren't much different than the app last week.   The constant distraction of learning these new tools instead of doing what we're supposed to be doing (sales) The number one trait of the top 100 sales people in the world is the ability to control your state of mind.  We talk about how people change as they get more visibility and sometimes the ego takes over.  Focus on the people you are here to serve, not your ego. "People need voices in their life." @JaredJamesToday People often lack core focus.  They're busy. You've got to stop being busy and get down to work with what your focus is....You have to figure out what you are good at. What Why How and Who What is my Goal today? How am I going to do that? Why are you doing what you are doing? (Your Passion & Purpose) Who can help you get there>  Who will stop you? Changing the meaning of the situation you are in.  Your state of mind and how you perceive things are critical to your success. Change the way you feel and you influence your ability to produce. Jared is passionate about state of mind and how people conduct their days.  You can feel it in his voice and hear how much he cares.  "People live up to self fulfilling procephy." Enjoy the show. Share it with a friend. Make a difference in someone's business. Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Find and Follow Jared: Jared James Today on the Web @JaredJamesToday Jared on Facebook Jared James is currently an in-demand keynote speaker and entrepreneur that has been dubbed by many as the “WHY GUY” because of his obsession with people, why they do what they do, and ultimately how to get them to change their behavior going forward. In his previous career as a Realtor, Jared built one of the largest and fastest growing teams in the country, was inducted into the Hall of Fame for the world’s largest real estate company and wrote a best-selling book for his publisher… all before the age of 28. In addition to the training Jared does for his virtual coaching students and others, he writes regularly for publications like REALTOR magazine and RISMedia and was even named recently by the popular site “Klout” as one of the 25 most influential people in the real estate industry today.

Entrepreneurship can be costly if you don't know these key strategies. The mindset of an entrepreneur is different.  They see things differently. Taking risks, running often on adrenaline entrepreneurs are a breed unto themselves. What is it that makes you so different?  This is part of your personal brand.  "Celebrate what your uniqueness is. What is it that makes you so incredibly unique and valuable in all the world that you do what you do better than anyone else?  And own that and be really cool with that. Because that's part of what makes you your own personal brand or coming brand." via @TransformYou aka Michelle Van Otten Values are a critical make up of what your personal brand is. Balance is critical to you succeeding in your career! Great tools to move forward effectively as an entrepreneur via Forbes magazine 10 days of Transformation. Enjoy, Kelly Mitchell ~ The Caffeinator @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Michelle Van Otten I launched my career with a decade of experience in the financial services industry in Investment Banking & Trading working with elite Wall Street firms and boutique Investment Banks. I had the honor and privilege of working on many of the leading IPOs in the Silicon Valley during the 90′s. I’ve had the pleasure to learn priceless lessons from corporate culture, working with some of the brightest people in the Silicon Valley, watching innovative entrepreneurs go from obscurity to IPO. In fact, one of my best and most unforgettable moments was the day we launched Pixar’s IPO with Steve Jobs sitting right behind me on our trading desk. He sat there like a little boy grinning from ear to ear. I will never forget he expression on his face of joy, pride and ecstasy in watching his dream of innovative animation in films become a reality. It made me fall in love with the hearts of entrepreneurs. I left that industry to pursue my passion and drive to work with entrepreneurs, coaches and consultants who are dedicated and committed to turning their vision into a reality. I’m an admitted power connector, networking, branding, social media, internet marketing, entrepreneurial, business junkie! My greatest joy in my business is seeing my clients take off and achieve record breaking results that make global impact. I use my wealth of knowledge and experience to create you as the rockstar in your industry with a powerful, magnetic brand and expert status that is second to none. I’m a perfectionist to my craft and never settle for less than your ultimate best results - See more at: http://michellevanotten.com/choosemichelle/#sthash.AAaWcZ76.dpuf

Corcoran Group has an insanely huge social presence. Brand premise drives everything they do and share. Find out how they inspire a unified message that drives the incredible interaction on the social front. Listen to podcast >>

When you find your passion all things are in alignment… At 21 years old Lindsay Reuter made a conscious decision to go from College into real estate with a major in marketing….  Got her license from Pro Schools and hit the ground running.  She latched on to a niche (young newlyweds). I've heard from many agents who discover real estate later in life, but this is the first from an agent who began so young and who may truly have the ability to acquire true wealth because of it.  It's a fascinating listen to a go-getter who got into this business when the rest of us should've. YOUNG! It wasn't easy, but entering real estate and creating a successful career never is.  It takes determination, drive and inspiration.  You have to have passion in some aspect of the business.  Find out how she built her business and became one of the youngest Remax Hall of Fame Inductees ever… About Lindsay: As a Realtor® with RE/MAX Results, Lindsay Reuter gives her full attention and energy to her client's needs. The foundation of Lindsay’s business has been built on referrals. Lindsay specializes in residential purchases and sales with an emphasis on new construction and relocation. To Lindsay, the best part of her career is helping her clients attain their real estate dreams at every stage - first-time, move-up and downsizing. Recognitions: RE/MAX Hall of Fame, Top 100 RE/MAX Agent, Real Trends Top 100 Minnesota Real Estate Agent, Mpls/St. Paul Magazine Super Real Estate Agent™ since 2009.

Inside the mind of a real estate consumer is a mind bending adventure because real estate is historically known as the "Me" generation of agents. It's time for a significant flip.  Hear what your consumers think & what they want. With Sue Adler of Hear it Direct. Some of the enlightening moments… How consumers feel when they see your "sign in" message so they can get more information that Trulia, Zillow and every other person on the planet already gives free non committal access to…  You'll here what they really want from you.  It's not all about opening the front door and turning on the lights.  Why "selling a home" has become a thing of the past. Today's consumer can't be sold a house until they are sold on the community.  So take a look at your website.  Are you forcing consumers to sign in? Error.  Are you not showing them your community in a revealing and enlightening view? Think video… Execute! There are so many opportunities to engage today's consumer, but you have to get out of the 2001 mindset and get where your clients are. Listen in with Sue Adler of Hear it Direct. About Sue: Sue Adler’s knack for consumer insight and connecting people is what has sent her business soaring. She has been the #1 Keller Williams Agent in NJ  for 7 straight years with annual Production for 2011 – $77 Million and has consistently been in the top 25 agents internationally for KW.  She was listed as  one of Inman’s 100 Most Influential Real Estate Leaders in America 2011  and #91 on the WSJ Top Teams List Nationwide this year. Sue’s  nationally recognized  consumer-centric website: www.SueAdler.com comes as a direct result of Sue  questioning buyers and sellers about what’s important to them. Her site has been used as a model for many in the industry. Last year, Sue co-founded Hear it Direct, a series of local Real Estate Consumer Panel Conferences, where the stars on stage are actual Consumers ( who have bought or sold in last 6 months), telling us what they want, what they value, what frustrates them, and their views on our industry. Our goal is to get the industry to listen to the consumer,  bridge the growing gap, and change our industry’s reputation before it’s too late. - See more at: http://hearitdirect.com/team/#sthash.PNJRktIl.dpuf