Agent Caffeine | Real Estate

Watch this episode Discover the ultimate way to market and generate sales.  Tom Martin shares what he calls "Sales Nirvana".  We'll talk about content marketing & how the web sells you before you ever have to sell yourself, when you're doing it right. We discuss scaling your business using content marketing.  You can't scale a business by doing one offs. The more effective your content, the better the creation of it, the higher the chances of people using you as a resource. That's the tip of the iceberg. Join us for an interview sure to change the way you think about content  and your business. Looking forward to seeing you in the stream. Kelly Mitchell   About Tom Martin Tom is a no nonsense, straight-talking 20-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping companies grow their businesses. As an internationally recognized digital marketing keynote speaker, blogger, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His first book, The Invisible Sale, is now available for sale at TheInvisibleSale.com. Follow him on Twitter @TomMartin or contact him at http://ConverseDigital.com  

Watch this episode. Helping you tame your inner content monster. Transform your business blog into the most effective marketing presence possible. Find out tips and tricks to manage your blog, create better & more effective content while mastering the marketing skills of making it be seen.  The energetic & effervescent  +Rebekah Radice who is conquering social media one post at a time shares insights, strategies and tools to make your blog better and most importantly, more effective for you and your business. Your blog takes an incredible amount of energy. Blogging is not for the faint of heart. However, there is a better way. Learning how to leverage your content and repurpose it can give it longer shelf life. Remember blogging is not about churning out content regularly, its about delivering great content to the audience you serve. Addressing their needs. See you in the stream. Kelly Mitchell, Creator & The Caffeinator, #AgentCaff  @KellyMitchell  Agent Caffeine , BreveTV & Huffington Post About Rebekah : Rebekah Radice is a social media strategist; speaker and trainer, working with organizations and entrepreneurs to build winning online businesses and brands. Rebekah was named an Inman Top 100 Most Influential Leader for 2013 and 2014, and one of the Top Social Media Professionals to Follow in 2013. www.rebekahradice.com @RebekahRadice   #BusinessBlog   #RealEstate   #Brokers  

Watch the Show! Forbes Columnist and Emmy-winning former Wall Street Journal and NBC journalist, Kare Anderson joins us for a candid discussion on where we go wrong on face to face relationship building with strong insights and how to's on the ways to get it right.  The most important interaction for a business is when the internet dialogue and telephone calls to prospects result in a meeting. Kare provides solid insight, techniques and strategies to help you get the most out of your time and your real estate business relationships.   What you will learn from this interview is how to make more powerful connections, build lasting relationships and create more immediate synergies for brokers and agents. If relationships are key to your business then this episode is for you. Thanks for watching, +Kelly Mitchell  #TheCaffeinator, Agent Caffeine.com  #AgentCaff  @KellyMitchell    About Kare: Forbes columnist and Emmy-winning former Wall Street Journal and NBC journalist, Kare Anderson has been a public speaker in 18 countries, speaker at TEDxBerkeley, and consultant to companies, sports teams, startups, government leaders and non-profits as diverse as Google, The Skoll Foundation, London School of Economics, Nordstrom, Siemens, Deloitte, and Novartis. For Obama’s first presidential campaign she created over 208 issues formation teams.  She was Pacific Telesis first Cable TV and Wideband Division Director and a founding board member of Annie’s Homegrown.  Anderson co-founded nine women’s political action committees. Her ideas are cited in at least 18 books. She is the author of Getting What You Want, Walk Your Talk, Beauty Inside Out and Resolving Conflict Sooner.  People in 28 countries read her blog, Moving From Me to We.  

Real estate marketing featuring Jed Carlson co-founded ReverbNation and is also President of real estate marketing company, AdWerx.  We discuss the journey of discovery with ReverbNation, how he rolled it into an organization now serving over 3,000,000 musicians and bands and how this plays into his latest venture for real estate. Best practices in  agent marketing and broker marketing so you can work within the changing landscape of the consumer and online marketing using the Adwerx platform.  This is rockstar marketing for real estate and agents.  Go Bold Caffeinators! See you on air... Kelly Mitchell, Creator & The Caffeinator  AgentCaff Support Agent Caffeine by becoming a Patron with just $1.00 a month to keep us in Skinny Lattes at: http://www.patreon.com/TheCaffeinator     Jed Carlson is CEO of Adwerx,the company revolutionizing how Real Estate Agents do local online advertising in the United States. In addition to being the CEO of AdWerx, Jed is also co-founder and President of ReverbNation, the leading marketing and promotional platform for over 3,000,000 bands and musicians. Jed holds a BA in Economics & Environmental Studies from Bowdoin College as well as an MBA from Duke’s Fuqua School of Business with a focus on technology and entrepreneurship.  

Creating inventory in an inventory depressed market can be a challenge. RealtyTrac's Daren Blomquist is going to take away the mystery and provide concrete methods to create inventory using Data and  Marketing  to make improve the prospect of you closing that next big deal. We'll also hear more about the transparency behind the new information on neighborhoods and homes RealtyTrac just launched. Transparency the consumer wants including information about biohazards, environmental hazards, drug houses, demographic make up and more. Update:  RealtyTrac purges property listings of sex offender, drug lab data - See more here. Go Bold Caffeinators! See you on air... Kelly Mitchell Creator & The Caffeinator Share your love of Agent Caffeine for less than it costs for a skinny latte. Become a Patron with just $1.00 a month Kelly Mitchell:@KellyMitchell on Twitter from Agent Caffeine.com @AgentCaff, BreveTV.com @BreveTVs& Huffington Post   Vice President Daren Blomquist is RealtyTrac’s primary media spokesperson and resident go-to expert on foreclosure statistics and trends. Employed at RealtyTrac since 2001, Daren is one of the real estate company’s longest-term employees, and he has been instrumental in many facets of the company’s business as it has transformed into the industry leader it is today. Daren is directly responsible for the creation of the company’s U.S. foreclosure market and sales reports, which are cited by thousands of media outlets nationwide — including all the major news networks and leading publications such as The Wall Street Journal, The New York Times and USA TODAY. He has been quoted in hundreds of national and local publications and has appeared on many national network broadcasts including CBS, ABC, CNN, CNBC, FOX Business and Bloomberg. Daren also interfaces with numerous government agencies at the national, state and local level and is a sought-after speaker at industry events nationwide including Inman Connect, U.S. Treasury Short Sale Training Events, REOMAC, Equity Trust Networking Conference , FiveStar MPACT, as well as events held by the Georgia Association of Realtors, the California Mortgage Association, the Mortgage Servicing News, and many local real estate investor associations. He is a graduate of Trinity International University in Chicago and holds a degree in English Communications. Prefer Video?

How do you build a business that explodes into a $26 million dollar business? You'll find out from Sarah Jones, the head of Bamboo Realty.  The company set out to do the right thing, innovate and serve their clients well.  The result? A business most dream of having. Find out the secrets and the challenges of building a new business into something pretty incredible. Sarah shares the insights of her journey, her background, how it all began and what she stumbled upon catapulting her and her business into the stratosphere.  It's a journey you'll want to hear and take aways that can improve your business or give you ideas on expansion. You'll hear about the gamble most would never take and how her sheer desire to succeed propelled her into the $26 million dollar success she is today. Looking forward to seeing you in the stream. Kelly Mitchell, The Caffeinator @KellyMitchell, @AgentCaff ,#AgentCaff Founder/Exec Producer: Kelly Mitchell: Agent Caffeine , BreveTV& Huffington Post – Kelly Mitchell   About Sarah Jones Sarah Schnell Jones is the broker/owner of Bamboo Realty in Houston, Dallas and Fort Worth. Recognized as an industry change agent, her team-first approach and strategic use of corporate culture and branding propelled the firm to the national stage. Her brokerage has been featured in Inman News, the Price of Business Radio Show, the Houston Business Journal, Houston Chronicle, and in many other publications. Bamboo Realty was recently selected as a member of the Beta Brokerage Project, a select group of brokers from across the country who are challenging the status quo, serving clients in innovative ways, and blazing a trail to the future of real estate. In 2013 Sarah was named to the list of 100 Most Influential Leaders in Real Estate by Inman News. Sarah's passions include charity, adoption, yoga and traveling. Watch the Show on YouTube!

Using technology to extend your reach is key in being more efficient, but how do you do that and save time? We're talking about key strategies to secure more listings, being more efficient with your time and how you can win at the listing game. An effective listing strategy plan will help you leverage your time, secure more buyers and extend your marketing reach. Trulia's Director of Marketing & Relations, Ginger Wilcox delights with tips on strategy, how to's on acquiring more business and gems that will make a big difference in your business. If your wondering how to get more listings or how to engage with sellers more effectively, this is the episode for you. Related links to the topic: Free Download: How to Respond to and Convert Online Seller Leads Article:  4 Statistics that Sellers Love and Can Win Listings Looking forward to seeing you in the stream. Kelly Mitchell, The Caffeinator @KellyMitchell, @AgentCaff ,#AgentCaff Founder/Exec Producer:  Kelly Mitchell: Agent Caffeine , BreveTV & Huffington Post - Kelly Mitchell   About Ginger Wilcox: Ginger is a recognized leader in the real estate industry. As Director of Industry Marketing, she oversees marketing and communications for Trulia's business services division. Previously, Ginger served as head of industry training, overseeing Trulia’s training and engagement efforts. Prior to joining Trulia, Ginger was the cofounder of the Social Media Marketing Institute, a company that developed technology training programs for businesses across North America and Canada. She is a third-generation real estate professional and a licensed real estate broker with a 15-year career in real estate. Ginger is the co-author of the National Association of REALTORS® e-PRO® Technology Certification Program, was a finalist for the Inman Innovator Awards, a finalist for the 2010 Center for REALTOR® Technology Spotlight Awards, and was named one of Inman’s most influential people in real estate. Watch the Show on YouTube!

Stop Selling and Start Storytelling... Dan Zelikman of Mentalpez and Moostache Films works with brands of all walks to get at the root of their nature and extract authentic stories that can be woven into their content strategy.  Standing out in today's content crazy world takes finesse and a solid understanding of the brand and the market as well as the objectives the brand is pursuing. We'll find out how to get to your core and create stories that resonate with your target audience and creates a relationship with your market. Thanks for listening, About Kelly Mitchell, Founder & The Caffeinator @KellyMitchell @AgentCaff #AgentCaff & @BreveTVs #BreveTV   About Dan Zelikman: Founder, Moostache Films & Co-founder, Mentalpez Some days, Dan can be found surfing, climbing, or hiking off the beaten path. Most days, he is saved by rescue helicopter. He loves films. He loves startups. He eats heftily. When he's not outdoors, Dan heads up Moostache Films where he helps brands tell their stories. He also is a Co-founder of Mentalpez, a team of folks who help build and launch startups. Dan has been named one of Forbes Magazine's 30 under 30 in marketing and advertising, and one of the Top Community Managers by Mashable. Recently launched a new film company, Moostache Films and published a short film called The Big Calzone .  Website Address:  Mentalpez Twitter and Facebook Handles/Address  @danzelikman WATCH   Check out this episode!

Virtual Broker, Amy Smythe Harris brings us a delightful, jam packed discussion on tools, strategy and how she runs her virtual brokerage.  This is real life in the trenches  information from @AmyOutLoud talking about the  virtual offices, multi-state selling, paperless and high-tech low touch for today's consumers. Amy Smythe Harris knows virtual. She's been living it from Houston to Santa Monica. Find out how she does it in dual states with multiple offices and how she leverages technology to increase efficiency, productivity and to make her team more powerful. She shares over 576 apps. Kidding. She shares a lot about technology and how it is saving her time, her clients time and dictating a pretty savvy group of her client niche. Thanks for listening! Kelly Mitchell @KellyMitchell , @AgentCaff Founder, The Caffeinator About Amy Smythe-Harris: Co-Broker/Owner of a virtual brokerage firm with three virtual offices in Austin, Dallas, and Houston. Still a practicing agent, she has sold home virtually in Houston while on the road speaking or living in California. Her business practice is about time-efficiency & leveraging technology but making sure the client feels they are being taken care of during the transaction. www.amyoutloud.com Twitter and Facebook Handles/Address @amyoutloud Amy on Facebook Take a look at Amy's App Recommendations   Check out this episode!

  RentHop's Lee Lin is featured.  Are you sick of finding bad data online? Having a hard time fixing it? Data driven fixes exist for online problems. We'll find out how it can make a difference in stale listings, geographically inadequate postings and more ... You'll also find out the effects mobile is having on the real estate rental market. The changes are significant. Time to get juiced!  ~ The Caffeinator Kelly Mitchell, Founder, Agent Caffeine   About Lee Lin: Lee is the founder and CEO of RentHop.com, the smarter apartment search that ranks and scores apartment listings. Lee is a data geek from MIT who spent years at quantitative hedge funds cranking out models to explain and predict financial markets. At RentHop, he combines his nerd talents and real estate knowledge to constantly tweak the secret HopScore. He currently lives near Bryant Park and his favorite restaurant is Cafe Zaiya. Real estate has always been a big part of Lee's life. He grew up helping out at his parents' Jersey Shore motels, became a landlord his first year out of college, analyzed mortgages on a fixed-income trading desk, and acquired a New York real estate license. Watch the video!

  2010's #1 KW Agent - Leo Pareja  knows how to keep a business rolling. He's got the volume most dream about. Find out how mindset is key to his operation, how he stays fresh and keeps his game on.  We discussed choosing a niche.  You'll get incredible insight of a man driven by razor sharp goals & ambition who is engaging and perceptive.  He is a master at strategy in his business and execution. Find out his secrets to an amazing real estate career and how he took the risk of his life and invested in his business from day one. Leo Pareja and his award winning team have sold more than 400 million in residential Real Estate sales during his career. In 2010 he was ranked the #1 Keller Williams Agent is the United States and Canada. Chosen as one of the 30 under 30 class for 2011 by Realtor Magazine, he was ranked #5 team in US according to the Wall Street Journal in 2011. A licensed Broker since 2002 in Washington, D.C., Maryland and Virginia, Pareja works with financial institutions, developers, builders, investors, high net worth individuals and retail homeowners and homebuyers. Leo is recognized nationally as an industry expert and is routinely a featured speaker at industry conferences. Check out this episode!

Social Farms are the sum of  Social Media and Real Estate marketing… The questions on building ROI with social media have long been debated.  Some agents swear by it and others either don't get it or won't embrace it.  Enter Kyle Whissel  of Whissel Realty, on the Top 250 of New York Times Real Estate list. We hear insider info on how Whissel Realty uses Facebook lists to keep in touch with past clients and current clients. Find out how he's leveraging Facebook even further to do multiple deals with targeted demographics. He's also using a newer community site, NextDoor, to connect with people, communicate with people in his neighborhood. Find out how this can be a game changer for your business. Thanks for listening. Kelly Mitchell, The Caffeinator Agent Caffeine | Twitter | Facebook | Pinterest   About Kyle: Born and raised in San Diego, Kyle Whissel is the Broker and Owner of Whissel Realty.  He is a regular contributor on KCBQ 1170, ESPN 1800 and The American Dream on UT TV.  His team was recognized as one of the top 250 real estate teams in the nation by The Wall Street Journal and one of America's Best Real Estate Agents by RealTrends.com.  His 15 person team is on track to close 300 transactions and $100,000,000 in volume in 2013.  When he isn't glued to his phone making deals happen, he spends his free time wakeboarding, snowboarding, hiking and playing with his two boxers and two micro pigs. Check out this episode!

Building a Brand for the Future. United Real Estate's Dan Duffy joined the company to create a rapid growth for United Country Real Estate and they are expanding their franchise offices.  "What are you going to be to the consumers and what are you going to be perceived as by your customers." For United, it was really key to get the brand promise in alignment for both brokers and agents as well as customers. "You don't want to launch a brand half heartedly. You have to do your home work." How you achieve congruency with the brand you build depends on what your commitment is. To continually evolve and stay connected to the consumer while keeping the brand promise intact is the primary goal to grow and adapt as the landscape and consumer evolve.   United went outside the industry as well as via consumer portals to determine how companies intelligently understand consumer interaction with online brand. Find out how they're innovating for the brokers and agents to simplify their experience and delivering their brand promise not only to the consumer, but the the agents who serve them. Thanks for listening,   Kelly Mitchell ~ The Caffeinator   About Dan Duffy: Chief Executive Officer  Dan Duffy joined United Country as part of a successful effort in February 2006 to secure growth capital to support the rapid growth of the United Country system. He serves as the Company’s Chief Executive Officer and Chairman of the Board of Directors. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients. Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the President and Chief Executive Officer of Microsoft’s “2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the United States and the U.K. Prior to his tenure in the technology services market space, Dan served as the Chief Development and Financial Officer of an online business-to-business exchange serving the auction and brokerage market for industrial equipment and was a founding member of the Chicago practice of The Center for Strategic Transactions, a division of Ernst & Young L.L.P., providing strategic and corporate finance advisory services to Fortune 100 companies as well as high growth technology, product and services organizations across multiple industries.       Check out this episode!

We're laying the ground work for getting your life back. Time on Demand is the ability to forgo tasks that don't directly benefit you and being very smart about who you work with and how to maintain control over your work life.  Michael McClure of T3 Experts joins us to discuss the time dynamics and the cost of it to agents/brokers when it's not well managed. Managing client expectations is key to having a healthy life and a balanced real estate business.  The difficulties presented are low performing agents will always be available and sacrifice their schedule whereas top performers manage their clients better and leverage technology to be more effective. Agents waste their time working with clients who are not evaluated often because they are eager to land that client. Michael shares the top five questions that can save you time and how to determine when to cut ties with a less than ideal client. Expertise on demand is at the forefront of the T3 experience which has recently launched.  It is a membership offering you can tap into and get resources based on best practices and tech. Thanks for listening, Kelly Mitchell ~ The Caffeinator   About Michael McClure: Michael McClure is the Chief Operating Officer of T3 Experts, a company which empowers real estate professionals via practical, actionable advice derived chiefly from the knowledge compiled in the Swanepoel Trends Reports. He is the co-author of the Swanepoel Technology Report and CEO of Verified Professionals, LLC, a company which created a CPA-like certification for the real estate industry. Michael is the founder of Professional One Real Estate, which was named "One of the Most Creative Brands of the Past Decade " and a "Beta Brokerage of the Future." Michael has been named one of Inman’s “50 Most Influential Online” and one of Proxio.com’s “25 Most Connected.” He co-founded RaiseTheBar Radio, which focuses on increasing professionalism in real estate, as well as the Raise the Bar Facebook Group, which features over 3,500 of real estate's leading personalities, brokers, agents and vendors.  

After leaving publishing, Jay Papasan left NYC for Austin, TX and found himself at small Keller Williams office in 2000. Two years later he joined forces with Gary Keller to write the Millionaire Real Estate Agent. "In this industry, if you know what the 'One Thing' is the activity that you can do, such that by doing it, everything will be easier."  We discuss the basics of business, time blocking and blogging.  The concentrated efforts of lead generation that are scalable. Some people focus on doing the best they can with their sphere and customer service. Never neglect your passion or your talent, but put something in front of it that will get your lead generation tasks in proper order. Focus on lead generation and your passion right after that… KW did research on multi-tasking and found that 1) It costs you time, 2) Costs you effectiveness 3) Loose ends pile up. "28% of the average work day is lost to multi-tasking effectiveness." We also discuss the attempt to achieve balance, finding success, what success looks like and how that fits into the one thing… My suggestion for you? Find your one thing that drives you to success, spend more time with those who matter and stop multi-tasking. That is the Power of One! Enjoy the show, The Caffeinator, Kelly Mitchell Agent Caffeine    About Jay: Jay Papasan is a best-selling author and co-owner, alongside his wife Wendy, of the Papasan Real Estate Team with Keller Williams Realty in Austin, Texas. His most recent work with Gary Keller on The ONE Thing has garnered more than 135 appearances on the national bestseller lists including #1 on the Wall Street Journal bestseller list. Jay serves as Gary Keller’s co-author and executive editor on best-selling titles including: The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, SHIFT: How Top Real Estate Agents Tackle Tough Times, FLIP: How to Find, Fix, and Sell Houses for Profit, HOLD: How to Find, Buy, and Rent Houses for Wealth. He also co-authored SHIFT Commercial. He is the VP of Publishing and Executive Editor at Keller Williams Realty   Check out this episode!