Agent Caffeine | Real Estate

Ekaterina Walter... On Influence. One of the most important metrics in the social space.  Get an inside view from a social innovator on brand experience & social strategy.    Ekaterina Walter has also written a gem of a book, Think Like Zuck,  including some of the most important influencers in the leadership space of today including, Facebook's Mark Zuckerburg.  Gain insights into how today's companies become the biggest successes and how entrepreneurs and "intrapreneurs" are so very much alike, yet different.  It's all about the 5 P's, Passion, Purpose, People, Partnerships and Product. We're joined by Jeff Lobb and the discussion of mind over technology, lame agent excuses and the difficulty of evolving when key pieces of your business don't. Enjoy ~ Kelly

This episode explores the different aspects of mobile changing so rapidly that keeping up is challenging and understanding the space is imperative.  Joel Burslem is a developer, marketer and innovator at 1000 Watt Consulting.  He provides a balanced view of where you need to be, the potential for some of the more forward thinking technologies and how to communicate in the space.  We talk about design for mobile, augmented reality, and Vancouver.  The topics extend to the need for companies to communicated in textual context, using location and the knowledge of who they are communicating with. We also discuss the dot com boom and this parallels of that wave with the mobile explosion. Just prior to the wrap we hear about an innovative marketing product, NUDGE, which is changing the landscape of communication for realtors & their clients. Another Canadian joins us from Calgary, Albert. Kelley Skar (warning the 2nd half of this interview is peppered with lively four letter words and really good content as well!) Realtor who markets in a forward thinking mode devoid of advertisements on bus benches and he's pushing the limits on video.  He has one of the funniest videos in real estate that's actually a blooper reel.  You can find it here on the home page:  Kelley Skar Realtor     

Our landscape shifts and twists constantly. It's not enough to be able to search everything. We want information down to the most minute detail.  That's what's most important to the small and medium sized businesses ( SMB's) success in the changing landscape of mobile.  We visit MIT incubator-based  Block Avenue... a company focused hyperlocal and on bringing you the most detailed insights in neighborhoods, streets, and buildings and expanding at break neck speed.  Find out the problems they're solving and how they bring search to your hood, the potential impacts and the buzz that follows them everywhere.  Tony Longo, Founder of Block Avenue and later, from Evernote expert, Dean Ouellette on making Evernote your game book.

Episode #50 of Agent Caffeine LIVE from Banff, Canada at the Banff Western Connection begins with a challenge we quickly resolve and a wonderful introduction with Debra Trappen followed by an in-depth interview of a top real estate veteran, Richard Silver of Toronto and past President of the Toronto Real Estate Board aka TREB. Thrilled to also have CEO of Royal LaPage and Prudential.CA, Phil Soper on board.  Phil provides a very candid interview and reveal of the acquisition of Prudential Real Estate, it's subsequent sale to Berkshire Hathaway and Real Living as well as the dynamics going into an acquisition of this magnitude. Sit back and enjoy. Thank you for listening and thank you Teri Conrad for your contributions to Agent Caffeine.  You are appreciated... Kelly

You've heard the hype, seen the buzz, now find out what's gone into the building of a tool meant to help you cut through the noise in social media.  One that helps you target information you need to know in a word:  CURAYTOR.   Chris Smith and Jimmy Mackin have collaborated on one of the most hyped tools for real estate  launching the day we air from RealEstateConnect in New York City.  We'll hear about the problems they saw that drove them to develop a new tool, the work that went into it and how they became collaborators in the space and the guts, money and coding it took them to get it where it is today. Launched just one day before  the Facebook search graph engine, you'll hear conversations about how the industry took it and how Pandodaily.com reported it.

Relationships drive business.  Social has immense power and is substantially changing how we are doing business.   The two working together are an unbeatable equation.  Jon Ferrara originally founded GoldMine, a pioneering CRM solution.  Fast forward to 2011 and social media taking the world by storm.  Recognizing a need to meld social with CRM led to the creation of Nimble.com . Jon is the driving force behind the company and the CRM engine,  Nimble.  Find out how you can control conversations, be in charge of a massive knowledge base and use it to do business better .  Listening engagement on steriods... Laura Monroe, the new Social Media Director of Inman Next jumps on fresh off her inaugural webinar on Mobile Evolution.  We talk optimizing content for multiple platforms, responsive websites and mobile devices.  New York City is the winter home of Real Estate Connect one of the biggest real estate events of the year.  You'll get an inside look at whose involved, the speakers and the content. Listen in on iTunes or Stitcher.  Follow Agent Caffeine on:   Twitter  Facebook  Pinterest

The comic and host of a new show, "In The Car", Andy Bumatai is one of Hawaii's most endearing and well known personalities.  He tells us the perils and pitfalls of his business ventures, spills on the latest show and takes us on a tour of what it's like to live in his skin.  We talk production, Kenny Loggins, Go Pros and doing video, in your car... Being a community leader is something Clint Schroeder, President of Hagadone has done since he began his professional career.  The President of Hagadone printing shares his motivation behind community works, it's influence on his networking and how to move mountains through social good. Photographer Jeannemarrie Viggiano took her fashion career to Hawaii and turned it into a thriving photography business.  From portraiture to photographing celeb weddings she's the go to Hawaii destination photographer when capturing unique and amazing memories is mission critical. Enjoy! Listen in on iTunes or Stitcher.  Follow Agent Caffeine on:   Twitter  Facebook  Pinterest  

On this Hawaii edition of  Agent Caffeine we take to the waves and explore all aspects of surf .... in Hawaii and across the globe.  Zak Noyle provides a candid look inside the life of Surfer Magazine's Sr. Photographer from Big Wave Surf and Eddie Akau to working with National Geographic,  and Red Bull.  His first foray into photography began in high school where he actually failed the very craft he has made into a full-time gig.  He photographs a majority of the key surf contests in places like Tahiti, Rapa Nui, Easter Island and Indonesia.  He discusses surfing with phenoms like Mark Healey to get just the right photo and his scariest moment in the seas. This frank discussion is a rare look into the hidden dangers of the sea and the highlights of being part of the celeb surf culture.  He was the winner of 2011's Surfer Magazine's photograph of the year. We're  also joined by entrepreneur, Lanai Tabura born and raised on the island of Lanai, home of Larry Ellis and the Four Seasons.  Lanai is the Founder of Look Me In The Eye wines, a brand mentioned on Jimmy Kimmel by Kim Kardashian.   Find out what goes into building a wine brand, getting a nod from Gary Vaynerchuk and choosing a most incredible way to market with a nod to the island chain he is so fond of. Listen in on iTunes or Stitcher.  Follow Agent Caffeine on:   Twitter  Facebook  Pinterest    

This episode of Agent Caffeine takes us to the land of Hermanity.  High fashion, good humor and a funtastic diva rolled into one.  We talk about going from blah to delish and being true to you.  Herman Chan has built an incredible persona.  He's created opportunities from many different channels including, MTV, HGTV, Huffington Post and the San Francisco Chronicle.  Herman's also a hot speaking commodity.  You get the authentic nature of his spirit by the fun he has describing what he does as well as his self-deprecating nature. Chan is a superstar in his own right.  Truly a refreshing spin out of the land of vanilla-mess and into the land of sparkling individuality.  If you need inspiration on being yourself and embracing your true authentic brand, Herman has wise words of advice for you. We're also joined by Jeff Chalmers sharing some highlights and fumbles of the mortgage industry and an overview of the Fiscal Cliff situation. Enjoy the show ~ Kelly

What do you do when the fun leaves your business? Return to the magic of the basics and recreate the spark you owned when you began. Successful CEO’s are relentless with their vision. They carve out time to make sure they have the very best talent within the company. The vision has to be communicated over and over to your team/talent. Howard Mann of Brickyard Partners give us the inside track on bring back the magic by getting back to business and not getting lost in the day-to-day. Find out how your goals can be realized simply by realigning your measurement and tracking to elevate how you feel about your business and yourself. Katie Lance gives us the real deal on Social Media in 2013. How operating with a strategy can expand your business and make your content more valuable to you and the people you are connected with. The next big thing? People start looking at their marketing budgets and now put it in their social strategy. The almighty budget shift. We also discuss IDX search and websites – do you really need to do what Trulia Zillow and Realtor.com are already doing better than you? We also delve into Facebook ads and how to use those to boost your business page likes. Thanks for listening and Happy Holidays. ~Kelly You can now listen to episodes on iTunes!  Please take a moment to rate the show. Mahalo!

On this episode of Agent Caffeine we dig deep into the mindset of an authentic brand. So authentic they've invented their own Diva specific terms. It's where the  Diva Dwellers are past clients, the Divotees are the fan base and the Seattle Divas work their magic on the Seattle Arts Scene.  Their brand is true to who they are, embraces their values and purpose.  The passion the Divas put into their business is evident from their fan base to their client base.  Kim Colaprete, aka the Origina Diva and Broker of the Seattle Divas gives us the inside scoop on everything from Gay Marriage to legalization of cannabis in Washington State.  We hear how the Divas partner to meet their objectives and to build a raving fan base.  Putting on events supporting Seattle businesses and providing opportunities to engage and  network is one small part of their outreach. Debra Trappen returns for a talk about goals and tying your passion into your business and Teri Conrad and I go toe to toe on the validity of Kred and Klout and talk "Perks". ~ Enjoy the show Kelly      

Episode #42  Designing the Experience with Michele Serro of Doorsteps and Finding Customers You Love with Danny Dietl of iMetroProperty. Michele Serro was trained in the arts a Julliard School of Music in NYC and later entered the design business and opened the first office in NYC for IDEO. She's new to real estate and brings a refreshing approach to an experience still confusing in the eyes of the consumer.  The design perspective focuses on a system approach through conversation, listening and learning until the process makes sense, flows.  The real estate experience can be very complex and painful for buyers and sellers.  The interdependencies within the process create discomfort for all players in a transaction. "You can't re-design the system, but you can certainly influence it."  Michele Serro, Doorsteps. Leads, Funnels and Humanizing the Process: Working with people you share commonalities, interests, or resonate with makes the process so much easier.  You don't waste valuable time by coming in completely cold and the process tends to be smoother and more pleasant for all involved. "Every time I hear "lead" I hear Alec Baldwin walk into my head and start talking about copy for closers...  People aren't leads, they're people." Danny Dietl, iMetroProperty.com . Find out how to create more productive experiences and relationships which make a difference in your business. Thanks for listening. Kelly Mitchell  

Episode 41: What began as a reveal of NAR in the days of corporate secrecy and closed doors evolved into one of the most influential real estate news companies in the industry.  Today's Inman operates several different entities reporting news, the state of real estate, education (Inman Edu) and the well-known business conference "Connect".  Brad has returned to Inman to expand the organization and stir things up.  The buzz is back!  "We want more than anything to be an intelligent voice in this industry", Brad Inman. Matthew Ferrara talks about Corporate Culture as the competitive edge.   "Recruiting is the single most destructive thing you can do to your company", says Matthew Ferrara.  "Nothing is more immediately destructive to the productive environment than the recruiting decision. Enjoy the show... ~ Kelly    

Episode 40: There are incredible opportunities today to own your niche in SEO.  The strategies come via Long Tail optimization and embracing niches, both physical and conceptual.  Seth Price of Placester joins Agent Caffeine's Kelly Mitchell in an in-depth discussion about how these strategies effect your visibility in search and what you can do to optimize the opportunities that exist for you and your business.  You will also hear about how those who evolve will thrive and those who don't will die on the vine.  We discuss Google's Adsense strategies and how the make them pay off for you in conjunction with your localized SEO. Also featured in this episode, NAR Young Professional Network's Rob Reuter in a candid discussion on age in the YPN. The elements of change as NAR begins to embrace elements of transparency and openness in their transformation are part of the discussion and new committees formed to elevate that initiative.  We also discuss the career opportunities provided via NAR and YPN for people who want to contribute more to the industry and be part of the future of real estate in a network that encompasses almost 700,000 agents.  Get engaged with YPN by collaborating and networking on their Facebook page. ~ Enjoy Kelly

An information packed show awaits. We begin with Jared Roy of Webtrends  in Portland Oregon on a discussion about the impact of Social Media in marketing and sales, the need for analytics and what marketers do not know about analytics.  It's time to abolish the "What's the ROI" convo and discover how to track and follow the ROI.  We discuss tagging, strategy and goals so you can get a foundation for your social analytics. Raj Qsar, of  Premeire Orange County Real Estate, has garnered quite a reputation for the next gen video experience he is providing for his sellers.  He takes us through the mis-steps, the process, and what led him to hire a world class team to provide his clientele with the best possible marketing assets for their property.  Storytelling, actors, stagers, videographers, a small army, he has it all and he shares all the secrets with you. ~ Thank you for listening, Kelly