Summary: With the mortgage industry going through even further adjustments as the housing "recovery" continues, innovation is required to keep alive the American dream of owning a home. Sara Batterby is the CMO for an innovative financing company called Primarq seeking to bridge the gap between home buyers and the homes they want to purchase who run aground in the down payment arena. She shares the strategies with which Primarq was built and gives us insight to the future landscape of home buying in the financing space. The "bridge" down payment financing is literally one where an investor provides the up front costs and takes repayment out of equity overtime, or sells the note to another like minded investor. While still in it's early stages, the potential for this and crowd sourcing initiatives is high as the financial squeeze to consumers becomes more prevalent. Enjoy, Kelly Mitchell @KellyMitchell Rate us on iTunes Subscribe Now Subscribe to our YouTube Channel Sara carries out multifunctional leadership roles in early stage and growing companies, in which the uniting theme is innovation and social impact. She established a real estate company in Arizona and served as a consultant for Accenture before entering the startup community. Most recently, she has founded Ethix, a social enterprise in the merchant services industry. Sara is passionate about developing creative strategies around disruptive ideas and moving people and processes towards more sustainable outcomes.
