Agent Caffeine | Real Estate

  Reinvention. It's taking something that's not working and revitalizing it or completely turning it inside out and creating new. But what if you have a solid name in #realestate, an established #brokerage & brand, that, after 30 years simply needs a good makeover from the inside out? In many cases we encounter brands that have lost their luster, gathered dust, or simply aren't attracting the client base they used to. The common theme being what worked in the 10 years ago no longer appeals to the customer, the #agents or #realtors who serve them today. We are talking to the delightful Red Oak Realty Co-Owner and GM Vanessa Bergmark who has multiple offices with a revitalized brand, a true modern brokerage, and an incredible vision for the future and a solid grasp on what their markets need, what the consumer desires.   In this episode you will learn: 1) How you can change the dynamics of how you do business 2) Changing who you do business with, without starting from scratch.  3) Systems, methods and tactics for brokers on creating and maintaining a culture you want. About Vanessa:   Vanessa Bergmark is co-owner and general manager of Red Oak Realty, a California-based Red Oak Realty: Independent real estate brokerage with offices in Oakland and Berkeley. Starting her real estate career as a residential agent, Vanessa managed both Keller Williams and Red Oak offices, placing an emphasis on fostering agent development and building brand equity. In 2009, she purchased the 36-year old brokerage and oversees a team of 80 agents, holds leadership positions in regional organizations and is active in her local community, C.A.R and on crime prevention and beautification boards. Vanessa lives in Oakland, California with her husband, 7-year old son, and 5-year old daughter.  This episode is for you!

  In real estate  one of the easiest things to do is spend money on marketing , promotion, and getting your name out there. But how much money are you wasting? How many opportunities are you missing out on because you aren't aware of them? Join us with Danny Wood of Brokerage Nation to hear about Rules Based Marketing for Agents and how to get your buyers, sellers, referrals and seminars get attention using a "Set it and Forget it Strategy" (We love those!). You will learn how: 1) How to position listing videos to your farm area. 2) How to bring leads back who looked at your seller page but didn't fill in the form. 3) What to do to capture & connect with the right people and make a difference in your business! All #realtortips  you can use in your business today. About Danny: Dan Wood is a coach and speaker with Brokeragenation.com, a training and recruiting company for brokerages looking to grow. He also works with Richard Robbins International (RRi).   About Rules Based Marketing: The best definition was found courtesy of MThink.com written by Brian Gramer "Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change or take effect after each communication. Perhaps most important, because rules-based marketing is triggered by actions taken by your prospects or customers, communications tend to be highly effective. Why? Two reasons. First, the information is highly relevant because it’s not only based on expressed interest, but also based on predicted areas of interest identified by actual behaviors. And second, communications are sent to your audience at the time that’s right for them, rather than when it’s most convenient for you." You can read more about it here:  http://mthink.com/article/rules-based-marketing/ This episode is for you!

Watch this episode! Complacency. The destroyer of all things required in evolution. Consumers move at light speed as do their tastes and requirements for choosing providers. We can go the way of the travel agency or become an integral partner of our customers.  Introducing Brendon DeSimone Author of "Next Generation Real Estate".  He's making new rules for real estate and giving us an eye on what the consumer wants, needs, and desires with his new book.  It's the book many will wish they wrote. What you will walk away from this interview with: 1)  New ways to view and anticipate the needs of your clients. 2)  Ideas for transactions, giving you better practices to do your real estate business. 3)  Tips to help your clients be more successful in buying or selling. Brendon is the author of "Next Generation Real Estate: New Rules for Smarter Home Buying & Faster Selling," the go-to insider’s guide for navigating and better understanding the complex and ever-evolving world of buying and selling a home. Bringing more than a decade of residential real estate experience, DeSimone is a nationally recognized real estate expert and has appeared on top media outlets including ABC’s 20/20, Good Morning America, HGTV, FOX News, CNBC & FOX Business. About Brendon: Brendon DeSimone is the author of "Next Generation Real Estate: New Rules for Smarter Home Buying & Faster Selling," the go-to insider’s guide for navigating and better understanding the complex and ever-evolving world of buying and selling a home. Bringing more than a decade of residential real estate experience, DeSimone is a nationally recognized real estate expert and has appeared on top media outlets including ABC’s 20/20, Good Morning America, HGTV, FOX News, CNBC & FOX Business. Consumers often call on Brendon for advice and to help them find a real estate agent. Brendon is the founder and principal of DeSimone & Co, an independent NYC real estate brokerage. An investor himself, Brendon owns real estate in the US and abroad. You can follow him on Twitter or Facebook.  You can view his book here:  http://www.nextgenbook.com Go Bold #Caffeinators  !Kelly Mitchell@KellyMitchellCreator &   #TheCaffeinator  

Watch this episode! Pictures tell 1,000 words but how do you create compelling visuals for your blog, social media and to enhance your own marketing materials without becoming a graphic designer?  Canva has the answer. We are talking: how to create compelling visuals, why they are so much more attractive to people and how you can add this awesome element to your arsenal to pump up your visibility, traffic and more. About PEG FITZPATRICK: Peg Fitzpatrick is the Head of Social Strategy for Canva, an online service for graphic design. She is the co-author of an upcoming book called The Art of Social Media with Guy Kawasaki. She is an expert in the tactics of using social-media as a marketing platform. Go Bold Caffeinators! See you on air...   Kelly Mitchell Creator &   #TheCaffeinator Agent Caffeine  

Watch it here! There is a battle going on in every front. Online, Email, Social Media, Mobile phones - and all of the vehicles these mediums carry.  The din is deafening. Buzzwords are everywhere and making us nauseous at  the very mention.  Content Marketing is not about shouting the loudest. It's about creating a unique voice that resonates with people who share similar ideals or interests.  These are the people whose problems you solve. Who need your help.  Who you need to attract and educate. This is the episode you've been waiting for. Get your pens ready. Turn your content strategy into a key resource for new business, contacts, expanding your sphere and leads. The methods to plan, execute and win are here! Jay Acunzo is a writer first, strategist second. He's got the tools to help you get your content strategy exploding. Jay Acunzo is an authority on content marketing. His extensive background with Google &  Hubspot, his new role as Director of Platform & Community, NextView Ventures give him the fuel you need to understand infrastructure & process to run a quality content marketing playbook. About Jay: Jay Acunzo is the director of platform and community at NextView Ventures, which is the top VC firm in the northeast focused on seed-stage internet startups. He previously led content marketing at HubSpot, overseeing the team behind their award-winning blog and longer form marketing resources. In 2012, he co-founded Boston Content, a free community group for content marketers, now with over 400 local members. Jay began his career at Google as a digital media strategist. You can reach him on Twitter @Jay_zo   Go Bold Caffeinators! See you on air... Kelly Mitchell Creator &   #TheCaffeinator Contribute to our Skinny Double Latte Fund at: http://www.patreon.com/TheCaffeinator #contentmarketingstrategy   #realestate   #entrepreneurs  

Watch it here! We're going to Australia to find out how successful growth in a brokerage can be leveraged and complemented by using property management as a growth strategy. Jason Rose of Rental Express, shares key indicators you have to generate more business. About Jason:Jason started his career in real estate as a country agent back in 1987. Specialising in Auctioneering, Jason travelled the East Coast of Australia. Jason's determination to be the best that he could was proven with Jason twice being awarded Queensland Young Auctioneer of the Year and twice runner-up in the Australasian titles. After 10 years in the bush, Jason decided to wash off the dust and the mud and move to Brisbane. Jason has conducted in excess of 3000 house auctions and is regarded by the Real Estate Institute of Queensland as one of the top property auctioneers in the state, being a finalist (Top 3) in the REIQ Auctioneer of the year in 2000,2001,2003,2004 & 2006. In May 2005 Jason competed against fellow Harcourts auctioneers from throughout Australia and was awarded the Harcourts Australia Auctioneer of the Year Jason made the move from real estate sales to property management with an exceptional knowledge and depth of experience in the property market and has been instrumental in the development of the Rental Express property management portfolio. Jason is the Chief Digital Officer for Rental Express & General Manager. Go Bold Caffeinators! See you on air... Kelly Mitchell Creator &    #TheCaffeinator    Contribute to our Skinny Double Latte Fund at:  http://www.patreon.com/TheCaffeinator         Check out this episode!

Watch this episode!   The Future of  Video with former Director of Product at CBS Interactive and CEO of Onvedeo Boubou Guiro. Quality video is not easy to create. In particular in the real estate space where so many different factors affecting timing, resources and expense come in to play.  Enter Onvedeo, a tool that enables you to control all of the above while dynamically generating quality content.  We're going to talk all aspects of video including SEO and how you can use video to get more listings… About Boubou: Boubou Guiro is the Founder and CEO of Onvedeo. Boubou and the Onvedeo team have been working hard towards giving the power of video marketing to all, from agents to big brokers. To achieve this goal Onvedeo has built a highly advanced Video Engine that generates localized and fully voiced videos using listing data. Prior to Onvedeo Boubou was heading up Product at CBS Interactive, where he was leading the Product, Design, and Community teams of the biggest gaming websites in the world. Twitter @boubouguy  Facebook.com/bguiro Go Bold Caffeinators! Kelly Mitchell Creator &  #TheCaffeinator Contribute to our Skinny Double Latte Fund http://youtu.be/2y4s2GNstKM

Watch this episode! Creating A Schedule You Control:  Time Whispering… Take control of your business & creating a more positive work environment.  All too often we let our customers dictate our life. We get caught up in the moment particularly when the market is hot and demand is high.  It's the fastest way to get a ticket on the burn out train and lose important priorities like health and family. Time blocking, prioritizing your life and taking control back of your business are the hot items on this episode. We're talking to Brittany Purcell  of Brittany Purcell & Associates.  She's a top producing broker/agent.  On Facebook. Resources in this episode:  Phone Systems - Free:  Google Voice Not Free: Better Voicemail  Key Takeaways: 1) How to create a schedule that you control 2) Secrets to making sure you're present in the times it matters most  (silencing your phone, move the email and text icons on your phone to the 2nd screen, turning off alerts & sounds, do not disturb feature, email signature with your hours posted, phone system that keeps you from receiving calls when you don't want them) 3) Mindset shift that you really do have control over your time, and that clients will continue to do business with you, even if you don't offer them a Sunday appointment slot. About Brittany: Athens GA Realtor since 2007, who has a passion for learning. Everything from technology & social media, to business ownership & leadership. Mission is to become the #1 referred real estate group in Athens & Northeast Georgia by providing clients with the service they deserve and the results they expect. Go Bold Caffeinators! Follow #AgentCaff for gems & takeaways   Kelly Mitchell Creator & #TheCaffeinator Contribute to our Skinny Double Latte Fund on PatreonCrea        

Watch this episode! Mobile is the way of life with technology. Being tethered to an office no longer a requirement, but the challenges of working out of a structured environment are many even for the most driven and focused performers. Simon Salt has taken this phenomenon and given us a framework to build success, to take on this less charted territory and learn how make it the most effective avenue possible. You will learn key strategies to work more efficiently out of office, how working out of office can positively and negatively impact teams and if an out of office environment is right for you. This segment will be for anyone involved in sales with a special focus on using social media effectively. Three things you will walk away with: 1. A better understanding of what it takes to work more efficiently without a formal office. 2. Why working out of office might not be for you. 3. How Out of Office working can impact teams in both a positive and negative way. Simon Salt has been quoted by the Wall Street Journal, Forbes, and various other print and online publications and has spoken to audiences across the globe. He presents sessions on creative storytelling for marketers, working more efficiently away from the office and living the creative life. He also has a comedic session on how to speak English the English way. Out of Office Success.com  @incslinger   Facebook    

Watch this episode! Adapting to change in real estate isn't always easy but it's critical if you want to stay ahead of the competition and be an attractive asset to today's progressive consumer.  We're talking with Corporate Trainer, RE/MAX Ontario-Atlantic, Valerie Garcia  about how to adapt to change, employ new tools to make your life and your client's life easier. We're also addressing how to leverage your community to continue to get support and make progress. What You Will Learn: 1, What to embrace, and what to disregard. Whether it's tech or practices in real estate you need to focus on what works. 2. How to prepare yourself for change, and why it's not ok to ignore new things.  The world is exploding with new experiences, new ways of doing business. This is your chance to make a difference in your life and the real estate consumers life. 3. Surrounding yourself with a community of people. It's your network that is going to matter the most when you need support. Inside and out of real estate you now have incredible access to those that weren't accessible in the past. Social has changed that. About Valerie Garcia   Valerie has over 17 years experience in real estate and corporate training, and is passionate about helping agents embrace current technologies and improve the way they do business.  @valeriegarcia1  facebook.com/val.remax Thanks for listening Caffeinators!   Kelly Mitchell, Creator &  #TheCaffeinator @AgentCaff @KellyMitchell Subscribe to the show at www.agentcaffeine.com

#Freshbooks Senior Product Manager +Faraz Shafaghi  joins us to discuss how tech/mobile can make your life so much easier when you work as an #entrepreneur  .  We're talking about pro-active #paperless  organization to keep your finances in hand so you don't end up with a nightmare at tax time or with a huge bill to the bookkeeper. It's accounting in the #cloud and on the fly.Faraz Shafaghi is a Senior Product Marketing Manager at FreshBooks. His sole focus is to help product teams launch awesome things in order to help small business owners take the pain out of running a business. Prior to FreshBooks, Faraz worked for BlackBerry, where he spent more than 3 years in various customer-facing and online community leadership roles.Go Bold Caffeinators! See you on air...Kelly MitchellCreator & #TheCaffeinator   #AgentCaff  Contribute to our Skinny Double Latte Fund at: http://www.patreon.com/TheCaffeinatorFounder/Exec Producer:Kelly Mitchell:@KellyMitchell from Agent Caffeine.com @AgentCaff, BreveTV.com @BreveTVs& Huffington Post    Faraz Shafagi Check out this episode!

Entrepreneurs! How many failures to make a success? How much do you have to lose to learn?  We're going to talk to Toby Salgado today of SuperAgentsLive and discuss his entrepreneurial pursuits, specifically in becoming a top real estate producer and how the failures brought him closer to success today. About TobyToby is a serial entrepreneur founding 5 companies--2 have failed, 2 kicked off 7 figures of annual revenue and 1 did high 8 figures in volume. His latest project is called Super Agents Live and he interview top producing real estate agents, coaches, authors and influential voices in Real Estate.Go Bold Caffeinators! Kelly MitchellCreator & #TheCaffeinator   #AgentCaff  Contribute to our Skinny Double Latte Fund at: http://www.patreon.com/TheCaffeinatorFounder/Exec Producer:Kelly Mitchell:@KellyMitchell from Agent Caffeine.com @AgentCaff, BreveTV.com @BreveTVs& Huffington Post Check out this episode!

Watch the episode on video! This interview began as a perspective on being a woman and the journey of how to get to a place many covet. It ended up being about how to be the very best leader you can. Pamela O'Connor, CEO of Leading Real Estate Companies of the World delivers. "About the Journey Not the Destination" is the topic of this conversation.  O'Connor is one of the most respected and revered women in the real estate space. She's made a name for herself in an industry sorely lacking women in leadership positions. Discover her road to success and find out where the opportunities are in this edition of Agent Caffeine. Like many people who are in real estate Pamela did not start out with real estate in mind. She began in television in Atlanta and later became the CEO of the station she began her career with. "Frankly it's not really about whether your independent or a national brand it's what leadership you have." About Pamela O'Connor For over 28 years, Pam O’Connor, SCRP, has managed networks which ultimately were consolidated into Leading Real Estate Companies of the World®. She was the first woman to head a major real estate network and previously held marketing positions for WSB-TV television in Atlanta and a major national real estate development firm, as well as co-owning Bryson-O’Connor Public Relations in Atlanta. Pam has been named one of the top 25 thought leaders by the National Association of Realtors, as well as one of the top 100 most influential people in real estate by Inman News and to the Swanepoel Power 200. Pam is a Senior Certified Relocation Professional (SCRP) and serves on the board of directors and executive committee of Worldwide ERC. She has received ERC’s Meritorious Award, President’s Award, and Distinguished Service Awards and was named to its Hall of Leaders in May, 2009.  

Hubspot's Erik Devaney weighs in on Marketing and SEO,  all the key ingredients in your online and social strategy. Watch This Episode #1 Content... #2 How to Use Your Content to Connect with the Outside World and #3 How to use your content to answer questions before your audience sees it. It's a whole new world in SEO .  We're going to talk at length with Hubspot's +Erik Devaney  about what we need to know and how all this works together so your marketing strategy doesn't suck. It's a new age in SEO and these are the tools you will need to succeed. #InboundMarketing   #TheCaffeinator   #SEO   #ContentStrategy   #Hubspot   #AgentCaff About Hubspot HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. About Erik Devaney Erik Devaney (deh-vuh-nee) is a Content Strategist at HubSpot, where he plans, writes, and designs content for the modern marketer. He began his career as a freelance writer, and had clients ranging from brands (including LIVESTRONG and Hidden Valley) to small businesses. Erik broke into the Boston startup scene when he joined the ranks of Dailybreak, a native advertising and gaming platform. At Dailybreak, he produced hundreds of interactive media experiences known as "Challenges," and created sponsored Challenges for brands including PUMA, Chili’s, HALLS (Mondelēz), and Ernst & Young. Erik's next stop (before joining HubSpot) was the real estate marketing tech company Placester, where he was responsible for content, social media, blogging, email, and other inbound marketing activities. A native of the Boston area, Erik attended McGill University in Montreal, Quebec, Canada. An accomplished Celtic musician, he sings and plays the Irish bouzouki, mandolin, guitar, harmonica, and several other instruments. Twitter:  @BairdofBoston Facebook  

Watch the Show! DocuSign saw the opportunity. Two talented men, an incredible compliment of talent, a frustration of the mundane and difficult set out to create an incredibly complex, outwardly simple solution.  They've created a real estate paperless product saving thousands of hours of time for all members in a transaction. Client, Agent, Broker, and the myriad of real estate players who perform supporting roles. Find out how they found each other, solved an incredible problem affecting family & quality time and partnered with one of the fastest growing digital companies in the world. This is about Glenn Shimkus  & Paul Koziarz and their story from start up to acquisition by DocuSign.   About Glenn: Glenn Shimkus is responsible for leading DocuSign’s presence in the real estate industry. He was previously the co-founder and CEO of Cartavi, which was acquired by DocuSign. He is a technology enthusiast, gadget aficionado and entrepreneur with over 20 years of experience in the fields of document management, mobile applications, and cloud computing. Glenn was inspired to found Cartavi after his wife Shantel became a real estate agent and he saw firsthand the challenges she faced storing, accessing, and sharing the myriad of documents associated with every real estate transaction. After spending over a year researching the real estate industry, he decided to focus his passion on changing the way transactions are managed in real estate. Prior to Cartavi, Glenn was previously the Chief Technology Officer at Morgan Street Document Systems and also the founder and CEO of LightsEdge—both of which offered cloud-based solutions for managing documents and a focus on supporting a mobile constituency. Before the entrepreneurial bug bit, he also spent over a decade working for large international organizations such as Amdocs, PLATINUM technology and Unisys where he focused on leading those organization’s efforts in document management. About Paul: Paul Koziarz is the VP Marketing, Real Estate Solutions at DocuSign.