In what was certainly the funniest and most enjoyable presentation at Web 2.0 Expo, Dan Lyons AKA Fake Steve Jobs, discusses how he came to start the Fake Steve blog and explains why he thinks it works. Thanks to the Web 2.0 team for putting together this video and the other videos from the Web 2.0 Expo.

Click to Continue →

Tim O'Reilly interviews Jonathan Schwartz, CEO of Sun. Sun pioneered the phrase the network is the computer.

Tim asks Jonathan about how he uses blogging to help run Sun, what he thinks about cloud computing, the acquisition of MySQL, the challenges of power consumption and the importance of data in the world of the networked computer.

Click to Continue →

Yahoo's CTO Ari Balogh opened his speech at Web 2.0 Expo speaking about about 3 big bets: being the most important starting point for the web, being a must buy advertising property and being open. In his speech Ari, describes Yahoo's New Open Strategy called Y! OS.

Click to Continue →

You’ve seen the scantily clad cocktail waitresses in the casinos. The sexy woman posed on the hood of a car. We know that sex gets men’s attention.

But does sex actually sell?

A new research study by Brian Knutson of Stanford suggests the answer is yes; at least, that heterosexual men are more likely to take financial risks after being subjected to positive emotional stimuli - in the case of the study, erotic photos of a man and woman.

Click to Continue →

Andrew and Alex joined Forrester for its 2008 Marketing Forum, which focused on the challenge of customer engagement in a digital media world. This second series of articles focuses on case studies of companies using interactive applications as the hook for building communities of superfans.

Creating Brand Advocates at Nike’s Jordan Brand
Emmanuel Brown, Director of Digital and Content, Nike’s Jordan Brand

Nike’s Jordan Brand has developed a couple of immersive experiences for highly engaged fans. The experiences start with deep insight into these “superfan” needs, and build intense community engagement for these hardcore fans, but are small scale communities relative to the scope of the Jordan Brand. Which raises the question, are these high ROI applications for engaging and activating superfans, or are they so focused on the hard core that they are failing to engage the brand’s mass market? Read on and share your opinion...

Click to Continue →