Agent Caffeine | Real Estate

The Buzz Sounds Off on the Cognitive Consumer, the meaning to marketing and to real estate. Vook's Got the Book on Digital: Three Hottest Ways Your Content Can Be Leveraged. Susana Murphy of Alante; making it in real estate.

The Buzz Sounds Off on the Cognitive Consumer, the meaning to marketing and to real estate. Vook's Got the Book on Digital: Three Hottest Ways Your Content Can Be Leveraged. Susana Murphy of Alante; making it in real estate.

Haiku Deck's CEO Adam Tratt Find out what Sir Mix Alot and Adam Tratt have in common with Jimmy Fallon. The commonality resulted in an epic and grand failure. Failing fast enabled them to evolve.  Nearing the end of their ride, they came up with a presentation to retain current investors. It had to be incredible to succeed.  The result of the process spawned the realization that great storytelling could be replicated and simplified. Haiku Deck Strategy of Three: Focus on a single idea per slide Use an impactful image Consistent formatting Where to find Adam Haiku: www.haikudeck.com,  @HaikuDeck, Facebook, Pinterest Adam Tratt: @adamtr, Seattle 2.0 Startup Day Presentation   Tweetables Telling a story should be a creative release. It should be a fundamentally awesome experience @haikudeck #agentcaff http://bit.ly/18DxQz2 Want more inspiration for how realtors are using @haikudeck? ~50 decks on our RE pinterest board. http://ow.ly/l7aOY  #agentcaff RT @adamtr: Mentioned on #agentcaff http://bit.ly/18DxQz2  How one realtor is uses @HaikuDeck http://ow.ly/l79xq cc@fredrealestate   Lani Rosales of AGBeat Lani Rosales of AGBeat  warns of cussing cats and conversing as a chair.  Find out about the Austin scene and how you get a piece of you in SXSW.  We also touch on her partnership with her husband, managing 70 some odd writers and why real estate and realtors are close to her heart and mission. Tweetables @Laniar Everybody has the data. It's not a value proposition. Industry needs to take a hard look at contracts n negotiatingskills #agentcaff @laniar our take on @haikudeck: http://t.co/WqUOLavN4g  As heard on #agentcaff http://bit.ly/18DxQz2

Kare Anderson, Emmy-winning former Wall Street Journal and NBC reporter Listen to Forbes' Kare Anderson talk about how to be the most recognizable face in your business.  Fascinating discussion with many take aways and things you can to do be more memorable, and quotable.  We also talk about what resonates with others, how to detect that and winning collaborations to get more out of life and business. The Geeky Girls share their strategies and techniques on making their business rock in two cities, how the team compliments what they do, how they're hiring, marketing and building their brand and brokerage. Once again the Seattle Divas join us. We talk about their extensive work within their community, understanding what their market wants and having fun with video and how it makes a difference in their business.  They also have some news up their sleeves.

Kevin Foreman, @KevinForeman1 GM of INRIX talks Big Data and Street Traffic. Great ways to leverage traffics stats to improve your life, your business and your energy. So many applications for this great new product. The implications are vast. You can even track how long, to the minute it will take one to arrive at their destination.   Jon Sterling of Agent Findr @MisterSterling talks about qualified consumers meet qualified agents.  The latest in time efficient biz opportunities for agents.  Imagine meeting a client who has been pre-qualified to match your personality, work style.  Easy, less burned and wasted hours on leads not interested in working with you…

We take a glimpse inside the unusual "Tech Incubator" fees required of all companies aligning with NAR (National Association of Realtors) incubator. to the tune of $25,000 each.  Something purportedly withheld from an interview by Pando Daily.  Intrigue, chaos and unusual incubator practices. Debra Trappen @Debra11 of D11 Consulting joins our host/founder to talk about innovation, laggards and getting on the thought leader train. Marc Davison of 1000 Watt Consulting talks about creativity, the evolution of a top agents business, and what we need to do to help make the business better.

Matthew Ferrara, Philosopher Matthew Ferrara has had a very interesting career. Graduating with degrees in Philosophy and Political Economics, Matthew Ferrara opened his first business in 1991 helping salespeople use technology to increase their sales. He has spent twenty years working with sales and marketing industries, with a special focus on real estate and finance, trainers and management teams. Today Matthew helps his clients prepare for the challenges of the next generation of consumers, markets and technologies.Matthew has been called a renaissance man. He grew up analog, but lives digital. He travels the world delivering 60-70 keynote speeches annually, focusing on leadership, personal growth, sales and new technology. He still has time to write a weekly blog, appear on radio shows and deliver live internet television sessions every month. Flying more than 150,000 miles a year, Matthew takes time on his journeys to photograph the people and places he visits, sharing his pictures in two books, his workshops and online portfolio. He has won awards for his images on multiple continents. Most of all, Matthew is a philosopher who is focused here, down on earth, not pie in the sky. He understands life’s challenges, as a two-time cancer survivor, but remains focused on its opportunities, which is why he continues to travel the world to make new friends and offer ideas that can help them reach their goals. DEBRA TRAPPEN ~ D11 Consulting Let’s see… where shall I begin? Well, how about with my life’s mission—> To ignite passion, infuse purpose, and inspire progress by connecting, engaging, elevating and empowering the amazing relationships and brilliant ideas in my world. d11 consulting was launched with the dream of inspiring growth-minded executive and business owners to focus on crafting and delivering brand EXPERIENCES that engage, inspire, and enchant their clients, as well as embrace Social Media platforms. A passionate social community naturally grows and buzzes when the ‘client experience’ comes first and the c-Suite is on board – participating and leading the way… and I want to be part of it! There are custom programs for the executives who prefer/require a bit more 1:1 consulting on how to navigate and embrace social media platforms… in a safe place with no shame! What is it like working with me? I am all about sharing a good conversation… and love to ask questions to get to the heart of your vision, passion and focus. We talk a lot about the EXPERIENCE you want to deliver and who your ideal customer is. Meeting in person or via video chat is my preference for connecting, so get ready for some face to face time. Prior to launching d11, I was the Chief Experience Officer for one of the top 10 most productive residential real estate companies in the nation and #2 Coldwell Banker affiliate in the world. My mission in that role was to lead programs focused on attracting (recruiting), training, and motivating 1,100+ real estate agents (aka – small biz entrepreneurs), as well as managing the social media efforts for the organization.

Guests on this episode: Mark Spain of Keller Williams Mark Spain is an Atlanta native and a University of Georgia graduate from the Terry College of Business. With his 2006 sales, Mark Spain broke the $1 billion sales mark for lifetime sales—he is believed to be one of only 100-200 Realtors in the nation to achieve this, out of well over 1 million Realtors. The Mark Spain Team consistently ranks as the #1 Real Estate Team in the prestigious Atlanta Board of Realtors. Mark’s Team has held this #1 position for eight consecutive years. In 2012, the Mark Spain Team was once again named one of America’s top real estate professional teams by The Wall Street Journal and REAL Trends magazine in its annual Top 1000 Real Estate Professionals list. Ranking No. 20 nationally for most transaction sides with 512 closings, the team moved up an impressive 12 spots on the annual list from the previous year. With his 2012 sales performance, Mark placed as the #2 Keller Williams Agent Worldwide, out of 80,000 Keller Williams agents. Prior to his move to Keller Williams Realty, Mark was with RE/MAX where he consistently ranked as one of the top 25 RE/MAX agents in the world. Mark Spain earned every award available within the company, including the Lifetime Achievement Award in 2004 and being one of the youngest agents to be inducted into the RE/MAX Hall of Fame. Mark and his team have adjusted to the changing real estate market and have expanded into the short sale and foreclosure prevention arena. Wanting to help educate consumers and distressed homeowners on their rights and options, the Mark Spain Team created www.GreaterAtlantaForeclosureHelp.com. The site offers tips on avoiding foreclosure, includes details on how a short sale differs from a foreclosure and offers free reports to help inform troubled Georgia homeowners. Jon Hardison of HaMedia Group Jon Hardison is a head geek, creative director & designer at HaMedia Group, a full service marketing firm catering to the real estate industry.  Art and creativity has always been in his blood.  In the last few decades, he’s done everything from animation to professional photography to typesetting and pre-press management.  He is a self-described perfectionist, and has been known to spend weeks obsessing over the kerning of a font for a print piece or a dot smaller than a single pixel sitting just a tad wrong in a photo on a client’s website. He is also the founder of a new startup, RealSimpleWebs.com which aims to enable real estate agents and brokers to take control of their web presence in a collaborative learning environment. He is happily married to a spunky co-owner of HaMedia, adores his boys, the two-legged and four-legged variety, never leaves home without his Canon DS, still watches cartoons and spends every free moment passionately obsessing over the industry he’s been trying to help for the last decade.

Katie Lance, social media expert with Katie Lance Consulting, consulting firm for real estate and tech companies, talks to Agent Caffeine about resources for content curation, how to leverage the content you find and strategies for delivering. Get in touch with Katie Lance: @KatieLance and Facebook Resources mentioned on show: Google Alerts - receive email alerts emails  when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term News.me - Your top stories from Facebook and Twitter delivered to your inbox Smart Brief - News and information that is changing your industry today, curated from thousands of sources and delivered straight to your inbox. Flickr - Creative Commons for images Over - App for text over photos Haiku Deck - Presentation slides but also great image content Ptch - Apple App for mashing up videos and images Tweetables Pinterest is a the secret gem for content creation @KatieLance as heard on @AgentCaff podcast When people reveal themselves to you, you need to listen @KatieLance as heard on @AgentCaff podcast Tucker Wannamaker of Magneti Marketing Agent Caffeine talks to Tucker Wannamaker of Magneti Marketing about launching Wild Fire Tees in 2 days after the fires in Colorado last summer.  Tucker also discusses how Magnati Marketing works with other  creative companies by sharing each others strengths.  Magneti's strength? They are the Possibility Guys.  Listen to the show to hear more. Get in touch with Tucker:  @TuckerWanna or at Magneti Marketing Tweetables Delegate everything but genius. @TuckerWanna as heard on @AgentCaff podcast Work with people who believe what you believe @TuckerWanna as heard on @AgentCaff podcast

Laura Brady of Concierge Auctions As the President of Concierge Auctions, Laura Brady is responsible for overseeing the company’s corporate initiatives and brand growth. Her strategic vision for the firm focuses on three fundamental deliverables: white-glove service worthy of the most discerning clientele; a brand that radiates luxury and is forever strengthened by the quality assets it represents; and the latest technologies and innovations to enhance the company proficiency and customize the client experience. Website: ConciergeAuctions.com Follow Blog / Sign up for Auction Alerts / Inquiry forms for listings  /View Upcoming Properties Twitter:  @LauraHBrady Kendyl Young, Residential Realtor Kendyl Young is a residential Realtor with nearly 27 years of experience and over 650 homes sold, one family at a time.  Young has built this career with an obsession on marrying old fashion values with cutting edge technology. In 1984 Kendyl was aggressively recruited by several Fortune 100 companies while still a senior at UCLA and started her career with Proctor and Gamble in 1985.  In 1987 she left the corporate world to focus on real estate. Young spent most of her career as a top tier agent with Coldwell Banker before taking the title of Technology Visionary at Teles Properties in 2010. Kendyl has been featured in several industry books and articles and is on the current list of Top 100 Most Influential Real Estate Leaders. Kendyl is happiest negotiating deals for her clients or hanging out with her husband and teenagers. Onlin tools Kendyl uses: Evernote - collecting data,  easy to access, save pictures, syncs to all devices Basecamp - manage all the conversations and to-do list Cartavi - Secure, simple document sharing and management BombBomb.com - Video Email Marketing PDF Expert - Read and annotate PDF documents, highlight text, make notes, sign and save these changes being compatible with Preview and Acrobat. Follow Kendyl: Email: kendyl@kendylyoung.com Website:  www.glendaleandbeyond.com You Tube:  www.youtube.com/kendylyoung Twitter:  @glendalehomes    

Todd Silverstein, co-founder of Vizify In today's fast moving plain of digital, communication rules, how do you tie your most brilliant moments to your bio and keep it fresh?  Vizify has a solution... it's a living timeline for others to learn more about YOU. Find out how this new brand of bios has evolved, learn more about the tech landscape in Portland and what the next big thing is from Portland and Vizify. Get your own online resume on Vizify. Twitter: @vizify / Facebook Andrea Geller, Chicago Coldwell Banker agent Also on the show is Andrea Geller an agent with Coldwell Banker and volunteered for Chicago Association of Realtors and got sued by the same association.  Andrea gives us an update on the current activity going on with the lawsuit. Read the latest report on this case: Chicago Agent Magazine. Follow Andrea on Twitter: @AndreaRealtor For those who asked how to help supportAll money goes to my attorney fees #agentcaff ow.ly/jiZSh — Andrea Geller (@AndreaRealtor) March 22, 2013  

Today's landscape of digital has become this overwhelming sea of noise and intrusion.  Is it possible to cut through the fluff and meh! to realize opportunity?  Definitely.  In this episode of Agent Caffeine we explore, turning the tide on wasted web sites, cutting through the noise on social to the deals and how to catapult your brand into the forefront of the conversation so you can discover how to win more business. Marcus Sheridan talks sensible marketing.  The new definition of a blog to Marcus, "Is a way to format a lot of information on your website in an organized manner.  It's really another page on your website."  The goal is to be a teacher, a good one. The blog needs to be conversational like you're in a coffee shop educating someone on your product or service.  "This is not the era of Victor Hugo, it's the era of Nick the Plumber."  Education, conversations, Google loves it. It's time to be real.  Marketing approaches from B2B are very similar to B2C.  Businesses that are good at social and great at content get that aspect of the communication and marketing piece. There's more information on long tail keywords and how you can use them to stand out from the rest of the market. Joe Schutt shares his perspective of getting out from under someone else's brokerage.  The dream to own his own, the methods and madness that went into improving his real estate business and the most intriguing aspect of all... How he came up with the name Unit and why it's double entendre is the icing on the cake of a brand that is quickly catching on and has sky-rocketed his visibility and his brand recognition.      

Erika Napoletano of Redhead Writing  One of the most straight forward in your  face no bullshit personalities in consulting... .  This is a must listen to show if you have problems with brand, identity, voice, strategy and can't quite get your sh&t together. We take a step back into Erika's beginnings from making lots of money and being unhappy to making no money and being ecstatic.  We also delve into the journey of living a life for others and reinventing one lived with intention.  She talks about her landmark TED talk, how it came back and the true engineering of the talk thru execution. Shandel Slaten shares her insight on what makes great leaders, Emotional Quotient vs Intelligence Quotient, how you measure, what you can change and what is stationary.  How great leaders are created.  The passion behind her conference, LEXI and the grassroots efforts involved in beginning it.  

What are consumer metrics? Strategy for a business doesn't just include Social.  It's about your business, the audience you are trying to reach  and technology you have and use. It encompasses the organizations capabilities and resource.  It isn't a one size fits all situation... How do you set goals with your analytic software? Determine what you want people to do when they're engaged with your site and optimizing the outcomes? The science of SEO, understanding your limitations and capitalizing on your strengths.  Google continues to identify what is truly useful content and the game of SEO has transformed.  Gahlord Dewald of Thought Faucet gives us the skinny on discerning the snake charmers from the true authorities. We're also joined by Jeremy Lehman talking about mobile strategy, using it in real estate and how playing in the medium is unavoidable.  

Jure Kelpic says., "Influence is today's social currency". Everyone wants it but how do you get it? What's the difference between someone who parrots a message and another who can Pied Piper a legion of followers?  Find out these secrets and more with one of social media's most influential personalities, Jure Klepic, Business Marketing Consultant and Social Media Innovator. Loved talking to Jure. My takeaways: Be real, no one wants to do business with a fake. Kred and Klout are one dimensional, they do not measure true influence. Only you can truly measure your influence. It's through the interactions that resonate with others, where conversations kindle and where relationships are forged. It's when people believe you are true to your word and your work. It's REAL . And you are YOU. Craig Schaid joins us to talk about working with Investors. How to tell the real ones from the fakes and how it's made his business a thriving 100+ transaction business.