Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts … JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
By Jayme Soulati and John Gregory Olson
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
By Content Marketing Institute(CMI) Podcast Network
《IT 公论》由 IPN 出品、不鸟万如一和 Rio 主持，首播于二零一三年十一月。本节目系一种综合性之科技节目。收听对象，并不限于社会上某一阶层。凡职业部门不同，知识水准互异，而对于科技有共同兴趣者，从任何角度，收听此秀，不致味同嚼蜡，毫无所得。一切题材，即就雅俗两极之范围内，伸缩去取，尽量适用多方面之需要，以求俗不伤雅，雅不背时。 科技播客，非奇技淫巧之表现也，亦非粉黑二元论争也。盖科技与吾人之关系至密至切，而欲其适合各人之需要，不悖于美之真义，则软件式款，与夫工作生活之配合，用例之转换，必有相当研究方克能之。而欲吾人乐愿研究之，则对于科技之兴趣，必先有以引起之，此《IT 公论》之滥觞也。 二零一六年四月停播。
This is a podcast about fintech for sophisticated but uninitiated audiences; meant to fuel curiosity about technology and the future of money. Each week we’re going to explore the latest in fintech from dollar bills to billion dollar deals and the technologies that make it all happen. Rise Radio is a service provided by Rise Operations Inc. and views expressed do not represent Barclays PLC.
By Changelog Media
Exploring different perspectives in open source sustainability. It's about the human side of code. Hosts Nadia Eghbal and Mikeal Rogers dive deep into the trials and tribulations of being an open source maintainer, building communities, and navigating the business side of software. Common topics include software licensing, copyright, documentation, governance models, funding platforms such as Open Collective, Kickstarter, etc., measuring success, and more.
By Changelog Media