Brokerage: Building the Right Profit Model #109




Agent Caffeine | Real Estate show

Summary: Building a brokerage, a real estate company is difficult enough, but what do you do when you become wildly successful and are only marginally profitable?  You realize you are working very hard, but the business model isn't sustainable for the future?  When The Belt Team's CEO,  Terry Belt took a hard look at his business and the viability of selling it one day he realized some significant changes would need to occur in order for him to reach his goals.  The economic model he had would not take him to his future... Faced with the overwhelming task of taking the company apart, to put it together stronger he hung on to the principles that made him successful the first time around. The values and new initiatives would take him the to next level.  He could be more effective, with less waste and lost time and improve his margins greatly.  He had to get better tools in place, better processes and systems.  The risks? Alienating some of the sales team, potentially losing clients during that time.  The rewards?  A peace of mind you can't buy and a future for the long haul. Thanks for listening to Agent Caffeine ~ Kelly Mitchell @KellyMitchell  Rate us on iTunes  Subscribe Now  Subscribe to our YouTube Channel   Terry Belt / The Belt Team: Terry Belt began his career in real estate while a student at Georgetown University. Licensed since 1988, Belt is the CEO of The Belt Team, one of the top teams with Keller Williams Realty and listed in Wall Street Journal’s “Top 250 Real Estate Teams by Volume”. The Belt Team serves the Northern Virginia market and last year did almost $76 million in sales. Under Belt’s leadership, the team has moved from E to P (entrepreneurial to purposeful) and as a result has been positioned at the top over the long haul. 25 years in real estate gives Terry a special perspective. He’s seen many cycles and has succeeded at high levels regardless of the ups & downs in the market. Terry is known nationally for his negotiation skills, energy & passion, as well as his hyperlocal marketing strategy. Strategies & tools may change over time, but the same values of integrity, trust & expertise remain. “Yesterday’s values plus today’s technology equals a bright tomorrow for YOU.”