Summary: Inside the mind of a real estate consumer is a mind bending adventure because real estate is historically known as the "Me" generation of agents. It's time for a significant flip. Hear what your consumers think & what they want. With Sue Adler of Hear it Direct. Some of the enlightening moments… How consumers feel when they see your "sign in" message so they can get more information that Trulia, Zillow and every other person on the planet already gives free non committal access to… You'll here what they really want from you. It's not all about opening the front door and turning on the lights. Why "selling a home" has become a thing of the past. Today's consumer can't be sold a house until they are sold on the community. So take a look at your website. Are you forcing consumers to sign in? Error. Are you not showing them your community in a revealing and enlightening view? Think video… Execute! There are so many opportunities to engage today's consumer, but you have to get out of the 2001 mindset and get where your clients are. Listen in with Sue Adler of Hear it Direct. About Sue: Sue Adler’s knack for consumer insight and connecting people is what has sent her business soaring. She has been the #1 Keller Williams Agent in NJ for 7 straight years with annual Production for 2011 – $77 Million and has consistently been in the top 25 agents internationally for KW. She was listed as one of Inman’s 100 Most Influential Real Estate Leaders in America 2011 and #91 on the WSJ Top Teams List Nationwide this year. Sue’s nationally recognized consumer-centric website: www.SueAdler.com comes as a direct result of Sue questioning buyers and sellers about what’s important to them. Her site has been used as a model for many in the industry. Last year, Sue co-founded Hear it Direct, a series of local Real Estate Consumer Panel Conferences, where the stars on stage are actual Consumers ( who have bought or sold in last 6 months), telling us what they want, what they value, what frustrates them, and their views on our industry. Our goal is to get the industry to listen to the consumer, bridge the growing gap, and change our industry’s reputation before it’s too late. - See more at: http://hearitdirect.com/team/#sthash.PNJRktIl.dpuf
