Beyond Social Media show

Beyond Social Media

Summary: The podcast for marketing, advertising, public relations & communications professionals

Podcasts:

 United Kills Puppies & Can I Write For Sprite? | File Type: audio/mpeg | Duration: 48:23

Beyond Social Media Show, Episode 221 BL and David discuss United Airlines’ recent customer service fail that resulted in the death of a customer’s puppy; the students’ national walkout over gun control; Facebook testing voice status updates; #AskEddie has a new gig; the best cover letter in the history of cover letters; a Time’s Up agency; Twitter verification for everyone; Quartz’ obsessive emails; Google’s encryption drop-dead date; Rihanna snaps at Snap; Melania Trump wags her finger at social executives; news coming to Facebook Watch; YouTube’s Wikipediafication; a massive fake news study; and much, much more. Image courtesy of Guian Bolisay. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or search Amazon Alexa or the Spotify app. Your browser does not support the audio element. Best Digital Cases National School Walkout Hundreds of thousands of students walked out of their schools – worldwide – for 17 minutes to honor the Parkland dead and protest gun violence. * National School Walkout: Thousands Protest Against Gun Violence Across the U.S. Facebook Voice Posts Facebook is testing a voice status update feature for a select number of users in India. * Micropodcasting? Facebook tries Voice Clip status updates (Google cache version) Facebook tries Voice Clip status updates https://t.co/wpUZE5M4jV (As per my tweet about it a week ago) pic.twitter.com/uSkSg7xTSj — Matt Navarra (@MattNavarra) March 2, 2018 Most Successful Internship Ever? A one-week internship with UK’s Southern Rail’s Twitter account made him a star. Now he’s @AskEddieSmith<, soon to star in mini-series on Extraordinary Teenagers, speaking at digital media conferences and offered a BBC internship this summer. * Postscript: Was this the most successful internship ever? #AskEddie * Most Hated Railway Puts 15-Year-Old In Charge Of Their Twitter Account, And Things Escalate Quickly Who remembers #AskEddie? Eddie became a viral sensation when he took over the @SouthernRailUK Twitter account. This is his extraordinary story! Watch other extraordinary teens' stories over on @All4: https://t.co/umZFH1mo6n pic.

 Historical Barbies & Jurassic World Alive AR | File Type: audio/mpeg | Duration: 39:49

Beyond Social Media Show, Episode 220  BL and David discuss Mattel’s new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme’s new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America’s mallbot; Amazon’s creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or ask Amazon Alexa or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Inspiring Historic and Living Legend Women Are Being Made Into Barbie Dolls Kids around the world will soon be able to own a Barbie doll bearing the likeness of Frida Kahlo, Amelia Earhart, Katherine Johnson and Olympian Chloe Kim. Happy #InternationalWomensDay. * Beyond Social Media Show Episode 90: Hello Barbie * Frida Kahlo And Other Historic Women Are Being Made Into Barbies Made-Up Holidays There are literally thousands of holiday, some very obscure, such as National No Socks Day and National Dance Like A Chicken Day. Then there’s the branded holidays, like National Barbie Day. * Anyone can make up a holiday. This woman made up 1,900 * Official Federal Holidays * 32 Obscure Holidays * KOOPERSMITHin’ #NationalPoutineDay ~ you know you want some! 5th annual observance. pic.twitter.com/IAzehqdR1P — Chase's Calendar (@ChasesCalendar) March 5, 2018 Jurassic World Alive AR Game is The Next Pokemon It’s like Pokemon, but with giant dinosaurs whose DNA samples you collect. * Jurassic World Alive looks like Pokémon Go but with giant dinosaurs   Brilliant Billboards These cleverly creative billboards will make you smile. * 13 Funny Billboards That Make You Want To Salute To Designers’ Creativity Philando Castile’s Kindness Lives On To honor his memory, a diversity and ethics college class at Metropolitan State University in St Paul, Minnesota, raised money to pay the lunch debt of students at his form...

 March For Our Lives Video & Voice Activated Pokemon | File Type: audio/mpeg | Duration: 37:14

Beyond Social Media Show, Episode 219 BL and David discuss the March For Our Lives PSA video; NECTAR Sleep’s sleep like a baby television commercial; Izod Lacoste’s cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah’s reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss’ use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter’s prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine’s emoji activists; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or search Amazon Echo or the Spotify app. Your browser does not support the audio element. Best Digital Cases Parkland Students’ PSA for #MarchForOurLives The Parkland students are channeling their grief for activism. And this video hits right between the eyes. * I Am A Survivor Of The Florida School Shooting And I Have A Message For America by Alexis Tracton * March For Our Lives website (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.12'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); What if the children of America become more powerful than our politicians? #Repost from Jackie Corin・・・JOIN STUDENTS AROUND THE COUNTRY BY FILMING/SHARING YOUR OWN #WHATIF QUESTIONS. PRESSURE CONGRESS TO ACT IMMEDIATELY!!! #NEVERAGAIN #MARCHFOROURLIVES Posted by March for our Lives on Monday, February 26, 2018 Sleep Like A Baby Nectar Sleep took their customer reviews and put them to use in this clever television commercial. After a While Crocodile Izod Lacoste released a limited-edition polo collection where threatened species hold the crocodile’s spot. It sold out in minutes @$150 per shirt. * Here’s Why Lacoste is Replacing Its Iconic Crocodile (for Now) * The Story Behind the Lacoste Crocodile Shirt New Emojis After months of deliberation, Unicode — the consortium responsible for choosing the new emojis across all platforms — has approved 157 new emojis, which will arrive on phones sometime later this year. * Here’s every single new emoji we’re getting in 2018 * 157 New Emojis in the 2018 Emoji L...

 Black Panther Autocomplete Interview & The AI Apocalypse | File Type: audio/mpeg | Duration: 42:43

Beyond Social Media Show, Episode 218  BL and David discuss an autocomplete Black Panther interview; Twitter amping up the news while Facebook flounders; the Amazon Pollycast; Bloomberg’s Twitter TicToc; the lonely dog that went viral; Lucky Charms gets mythical; Watson gets embedded in virtual and augmented reality; the Marketoonist; the coming artificial reality apocalypse; the next chapter in Net Neutrality repeal; a clumsy, milky metaphor; Gmail gets AMPed; concussion spotting technology; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or ask Alexa or search the Spotify App. Your browser does not support the audio element. Best Digital Cases As Facebook De-Emphasizes News, Twitter Amps It Up As Facebook deemphasizes news in its core experience, Twitter does the opposite. The move furthers Twitter’s embrace of its role as a media and news company. * Twitter’s Marjory Stoneman Douglas High School Live Stream Was Part Of A New Initiative Polly Want A Podcast? Amazon has teamed with WP Engine to offer a WordPress plugin that uses Amazon’s text-to-speech service Polly to turn your blog posts into podcast episodes. * Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts * The Spoken-Word Wide Web * Amazon Polly Plugin * Amazon Web Services Free Tier Bloomberg Bets On Twitter Twitter users can now tune into TicToc, a live-streaming channel by Bloomberg Media, to catch up on the day’s news, with live updates at the top of the hour. It relies on Bloomberg journalists’ original reporting as well as on information provided by Twitter users and verified by Bloomberg editors. * Bloomberg and Twitter launch TicToc, a live-streaming video news channel LATEST UPDATE: Mueller files new indictments against Manafort and Gates, Haiti suspends Oxfam operations, and Barclays reveals U.K. gender pay gap. Watch now #tictocnews https://t.co/PBmUT5rgSD — TicToc by Bloomberg (@tictoc) February 22, 2018 Black Panther Actors Answer Autocomplete The stars of Black Panther–Chadwick Boseman, Lupita Nyong’o and Michael B. Jordan–answer Google Autocomplete questions about them and the movie. * Black Panther Cast Answers the Web’s Most Searched Questions Lonely Therapy Dog Goes Viral “For the love of dog,

 Drake’s God Plan Video | File Type: audio/mpeg | Duration: 52:06

Beyond Social Media Show, Episode 217  BL and David discuss Drake’s generous video budget; the Beyond Social Media Show’s entre on Amazon Echo; an antidote to depressing news; Amazon Echo’s ignore feature; the Olympics’ accidental P.F. Chang’s branding; Surly Brewing’s killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo’s roach Valentine’s; life in social media algorithm hell; sexist Doritos; Nastygrammers; David’s love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics’ freaky door-opening robot; inside Facebook’s two years of hell…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or search on the Spotify app. Your browser does not support the audio element. Best Digital Cases Drake Drops God’s Plan The video starts “The budget for this video was $996,631.90. We gave it all away. Don’t tell the label.” * Watch Drake’s Million-Dollar Donation Spree in ‘God’s Plan’ Video * Thank Me Later: 10 of Drake’s Most Charitable Moments https://www.instagram.com/p/BfOaadbhSQG We Are On Alexa! Alexa, play the “Beyond Social Media Show Podcast.” * Amazon patented a way to tell Alexa to ignore “Alexa” * Audible command filtering * Here’s Why Alexa Won’t Light Up During Amazon Super Bowl Ad * Teaching Alexa when not to respond  Antidote to Bad News Depressed and anxious reading your social feeds and the daily horrible news and rancor? Two journalists have the antidote we all need. * Turning to ‘good news’ in troubled times: How two journalists took charge * In Better News * Animalia * HuffPost Good News * Today Show Good News Welcome To Minnesota Surly Brewing kills it with a content marketing piece that newsjacks Super Bowl LII. * Welcome To Minnesota: A Primer The Graphics Guy Did It Chicago’s WLS-Ch.7 news team, accidentally broadcast a report in Saturday morning about the political backdrop to the Winter Olympics, illustrated with the graphic, “P.F. Chang 2018.

 Guggenheim Punks Trump & Elton John’s 360 Retirement Tour | File Type: audio/mpeg | Duration: 38:41

Beyond Social Media Show, Episode 216 BL and David discuss the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Trumps Punked By Guggenheim With Solid Gold Toilet Instead of the VanGogh the Trumps wanted to borrow for their private residence at the White House, Nancy Spector, chief curator of the Guggenheim, offered an 18-karat, fully functioning, solid gold toilet. The interactive work is titled “America.” * The White House Asked to Borrow a van Gogh. The Guggenheim Offered a Gold Toilet Instead. * Letter from Guggenheim * Guggenheim Blog – Maurizio Cattelan’s Golden Toilet in the Time of Trump by Nancy Spector Augmented Reality Super Bowl Ad Finnegans, a nonprofit brewery that donates 100% of its profits to food shelves, has a budget of zero for a Super Bowl ad. So how to land a spot on the Big Game. * How Local Businesses Can Get Their Share Of The $15.3B Super Bowl Pie * Finnegans TV Takeover Apple App * Finnegans TV Takeover Android App The reality is that a small, charitably-minded brewery can't afford an ad during the big game. So, we figured, why not try augmented reality? #AR #Minneapolis #CraftBeer #MNBeer pic.twitter.com/gyaH9lvz34 — FINNEGANS (@FINNEGANS) January 30, 2018 Paris Reviewed A hilarious list of one-star reviews of the city of Paris,from Trip Advisor. *

 Logan Paul Is Still Appalling & 2018 Women’s March | File Type: audio/mpeg | Duration: 52:50

Beyond Social Media Show, Episode 215 Co-hosts B.L. Ochman and David Erickson discussed the 2018 Women’s March; the best of the Consumer Electronics Show; a Saudi camel beauty contest scandal; a clever convention positioning tactic; the Natural Light Super Bowl ad offering to pay down student debt; a Google Street View soundtrack; Vikings quarterback Case Keenum’s virtual reality training; Hawaii governor’s Twitter password problem; YouTube moving the goal posts on small time creators; Logal Paul’s slap on the wrist; Donald Trump’s media attacks; HP Spectre’s unfortunate naming problem; the latest Edelman Trust Barometer; Starbucks attacked with fake news; the Steve Bannon and Brietbart conspiracy to sink Twitter; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Millions of Women March The sheer magnitude of the second annual Women’s March should have dominated the news for days. The theme: we’ll bring our power to the polls. Ah, but nothing trumps 45 anymore. * Flipboard Photo Gallery * A New Mood at the Washington, D.C., Women’s March * Saturday Night Live’s “What Even Matters Anymore“ The Best Of CES Every technology geek’s favorite time of year, the Consumer Electronics Show, has come and gone. * All the cool new gadgets at CES 2018 * The best tech of CES 2018  Botox Scandal Rocks Saudi Camel Beauty Contest A botox scandal caused 12 camels to be disqualified from King Abdulaziz Camel Festival beauty contest in Saudi Arabia. Thirty thousand camels participated in the festival, which is basically the Super Bowl of camel pageantry. * Saudi Camel Beauty Festival: 12 Entrants Disqualified for Botox Use * Camels Disqualified From Saudi Arabian Beauty Contest for Botox Use Saudi Arabia's 'camel beauty pageant' sees 12 beasts disqualified for the use of botox https://t.co/aU7gyIUJGi via @ReutersTV pic.twitter.com/ufrXrVNXZw pic.twitter.com/XJT2egwIXZ — Reuters Top News (@Reuters) January 23,

 Sarah Silverman Turns A Troll & Cadbury’s Full Willy Wonka | File Type: audio/mpeg | Duration: 36:53

Beyond Social Media Show, Episode 214 David discusses Sarah Silverman’s compassionate response to a Twitter troll; Life Time Fitness’ decision to ban cable news; the Wellness VR platform pilot program in a senior living facility; Google’s audio-realistic text-to-speech technology; Firefox’s plans to shame insecure sites; Cadbury’s Willy Wonka white chocolate cream eggs; Apple’s long-awaited podcast analytics; Twitter’s video views; Facebook Ad Manager rules; the massive hardware security flaw that has effected all computer processors; a fatal swatting incident; Ajit Pai’s no-show at the Computer Electronics Show; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Sarah Silverman Shows Compassion To Critic In an extremely touching story, comedian Sarah Silverman responds with compassion, understanding and generosity to a Twitter troll. * Sarah Silverman’s response to a Twitter troll is a master class in compassion * Sarah Silverman’s Response To A Sexist Tweet Is A Much-Needed Ray Of Hope * I Love You, America I’m open! Sometimes all I know is they have avatars like yours a lot. What is that about? Why not your beautiful face? https://t.co/E5KtTG7mhb — Sarah Silverman (@SarahKSilverman) December 29, 2017 Cunt — Jeremy jamrozy (@jeremy_jamrozy) December 29, 2017 I believe in you. I read ur timeline & I see what ur doing & your rage is thinly veiled pain. But u know that. I know this feeling. Ps My back Fucking sux too. see what happens when u choose love. I see it in you. — Sarah Silverman (@SarahKSilverman) December 29, 2017 I can't choose love. A man that resembles Kevin spacey took that away when I was 8. I can't find peace if I could find that guy who ripped my body who stripped my innocence I'd kill him. He fucked me up and I'm poor so its hard to get help. — Jeremy jamrozy (@jeremy_jamrozy) December 29, 2017 No I just smoke weed. I'm prescribed medications which I take accordingly — Jeremy jamrozy (@jeremy_jamrozy) December 29, 2017 Good. I want to kill him too so I can’t imagine your rage. All I know is this rage- and even if you could kill him— it’s punishing yourself. And you don’t deserve punishment.

 Net Neutrality Fallout & Tweetstorms | File Type: audio/mpeg | Duration: 48:43

Beyond Social Media Show, Episode 213  David discusses the fallout over the FCC vote to repeal net neutrality, reactions to it, and its implications; Twitter’s new tweetstorm button and how to use it; the rollout of Twitter’s new terms of use designed to crack down on hate speech and harassment; how to persuade people who deny reality; Amal and George Clooney’s Casamigos tequila-branded twin-cancelling headphones; hydroponic farming; Apple’s acquisition of Pop Up Archive’s podcast search engine; Gmail’s newsletter unsubscribe feature; Facebook’s new domain verification requirement for page owners; BuzzSumo’s study of the most-shared articles of 2017; Facebook’s admission that it can make you depressed; …and much, much more. Image courtesy Credo Action. SUBSCRIBE: iTunes or search Spotify or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Tweetstorms, Formalized Twitter has formalized a tactic that had long been adopted by political Twitter and other users with the addition of a tweetstorm button. * How To Create More Exposure For Earned Media With Tweetstorms 11 Stories In Which @KarwoskiCourage was quoted in 2017 While we excel at earned media for our clients, we're pretty good at it for ourselves, as well!#PublicRelations#EarnedMedia#CreativePR#PR pic.twitter.com/Snri0XV28d — Karwoski & Courage (@karwoskicourage) December 15, 2017 I'm going to do an experiment here by using Twitter's new #tweetstorm button to string together a series of stories about #SocialMediaMarketing. Let me know what you think: ✔️ — David Erickson (@derickson) December 14, 2017 This week on @BSMediaShow: – Spotify Accepts Podcasts– Dilly Dilly Cease & Desist– Wine Label Design– YouTube Studio Rebrand– Long Meta Description– Video Manipulation Technology – Google's #AI Pivot Tables– Where Innovators Grow Up– More…https://t.co/aX9mZcZpcL

 Bud Light’s Dilly Dilly Cease & Desist | File Type: audio/mpeg | Duration: 23:46

Beyond Social Media Show, Episode 212 David discusses Spotify opening up to podcasts; Budweiser Light’s crafty cease and desist letter to Modist Brewing; Wine label design and the stories they tell; YouTube Creator Studio’s rebranding and revamping; Google Map’s new wakeup call feature; Google’s expansion of meta descriptions; video technology that literally changes a leopard’s spots and lip syncs Barack Obama…and much, much more. SUBSCRIBE: Search Spotify’s mobile app or  iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Spotify Accepts Podcasts Spotify now accepts podcasts via partners like Libsyn. And we are now available on the platform. Just search Spotify’s mobile app for “Beyond Social Media Show” and follow us there! * How To Submit Your Podcast To Spotify Via Libsyn * Discussion of Spotify’s Discover Weekly Algorithm, Episode 207 * Discussion of Spotify’s Acquisition Of Soundtrap, Episode 211 Bud Light’s Crafty Cease & Desist Letter Bud Light went all out in responding to Modist Brewing’s Dilly Dilly Mosaic Double IPA release with a town crier and a scroll. * Bud Light Sent a Hilarious Cease-and-Desist Scroll to the Makers of ‘Dilly Dilly’ Ale * Bud Light’s 6-Second Dilly Dilly Ad & Bloomberg’s Twitter TV, Episode 211 * Netflix Stranger Things Cease & Desist, Episode 202 That moment when @budlight sends you a #ceaseanddesist for your #dillydilly release… via a scroll… written in olde english… read by an actual medieval person… and then sends you to the #SuperBowl. Full video on our Facebook. A post shared by Modist Brewing (@modistbrewing) on Dec 1, 2017 at 1:44pm PST .@ModistBrewing releases 'Dilly Dilly' double IPA, is immediately hit with hilarious cease and desist (and Super Bowl tickets) from @AnheuserBusch. https://t.co/uCezmrtstG pic.twitter.com/fhiDUDemKe — City Pages Food (@citypagesfood) December 1, 2017 Hear ye,

 Bud Light’s 6-Second Dilly Dilly Ad & Bloomberg’s Twitter TV | File Type: audio/mpeg | Duration: 36:02

Beyond Social Media Show, Episode 211  David Erickson discussed the Bud Lite Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Facebook’s Suicide Prevention AI The company had been testing AI technology on text posts in the US. Now the technology is global and also ready for live video. * How Facebook’s AI Is Helping Save Suicidal People’s Lives * World Health Organization – Preventing Suicide [PDF] * Father kills himself on Facebook Live over daughter’s engagement Facebook Shadow Profiles Facebook knows who you know even if you don’t tell it. Your Shadow Profile is built on the address books and smart phone of other people who have your contact information. * How Facebook Figures Out Everyone You’ve Ever Met * Three and a half degrees of separation Subscribable Instatags Instagram is testing a new feature with a small fraction of its user base. Some users can now search for a hashtag and follow this tag in particular. * Instagram could let you follow hashtags soon Ok this is new. What does this do @SimonSocialMM @BizPaul @NatalieTFG any ideas? I've followed 2 but can't find what that means!! pic.twitter.com/LlCBk4Wmfv — Pippa Akram (@Social_Pip) November 9, 2017 Twitter’s Affordable Firehose Twitter is predominantly an advertising company, but it also sells data. Now it’s trying to sell more data. * Twitter is selling a cheaper version of its enterprise product to try and bo...

 Expanding Thanksgiving Pants & Pixar’s Coco VR | File Type: audio/mpeg | Duration: 44:54

Beyond Social Media Show, Episode 210  Co-hosts B.L. Ochman and David Erickson discussed Stovetop’s Thanksgiving Dinner Pants; Disney Pixar’s Coco VR experience; the latest search ranking factors from SEMRush and Searchmetrics; Washington Post’s counterpoint AI; the New Zealand Coffin Club viral video; a pot subscription service; iPhone X’s fraudulent faces flaw; BoingBoing’s Net Neutrality popup alert; algorithmic threats to journalism; the MakeApp app; Greta Van Susteren’s sorry Sorry app; popping pimple fingernails; LG’s mosquito-repellant Phones; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Stovetop’s Expanding Thanksgiving Dinner Pants Just in time for Thanksgiving, Stovetop Stuffing created Thanksgiving Dinner Pants with an expanding waist so you don’t have to unbutton your pants after you stuff yourself. They sold out in minutes. Natch. * Stovetop’s Thanksgiving Dinner Pants Expand to Accommodate YourTurkey Belly * Thanksgiving Dinner Pants Search Ranking Factors For 2017 Insights from SEMRush and Searchmetrics presentations on the SEO Ranking Factors in 2017: What’s Important and What’s Not panel at SMX East. * SEO Ranking Factors in 2017: What’s Important and What’s Not Washington Post Uses AI to Present Counterpoints to Opinions The Post’s new “Counterpoint,” feature surfaces an Opinions article with a different perspective than what a user is currently reading. In these contentious times, other media would be wise to do the same. * The Washington Post Debuts New Counterpoint Feature for Opinions Content Pixar’s Coco VR Featurette Disney Pixar has launched Coco VR, the company’s first virtual reality experience and a promotion for the upcoming animated film Coco. * Disney Pixar takes first step into virtual reality with the skeleton world of Coco VR  New Zealand Coffin Club Goes Viral Seniors in New Zealand get together to create and decorate their own coffins. The adorable musical video they made about their Club has now gone viral. * Kiwi Coffin Club Throws Glitter on the Idea of Dying Pot In A Box Oregon-based cannabis delivery company Briteside has created a hilarious video ad that parodies Big Pharma. * Cannabis ad brilliantly parodies prescription drug commercials

 Facebook’s Nude Photos, Kremlin Cash & 280 Tweets | File Type: audio/mpeg | Duration: 48:03

Beyond Social Media Show, Episode 209 BL and David discuss Facebook’s request for your nude photos; Facebook and Twitter 2016 election ads and the Kremlin money behind them; Tiffany’s disgusting “Everyday Items”; Twitter’s move to 280 characters; an epic home-made car ad; Dave’s Moovember progress; a puppy and a little girl re-united after dastardly thieves took her 8-week-old Labrador…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases UNICEF’s Foul-Mouthed Parrots PSA by Grey New York is It’s borderline comical, until the onscreen text brings the spot to a sobering conclusion. * The Foul-Mouthed Parrots in This New PSA Are No Laughing Matter KFC’s Epic Painted Tweet Kentucky Fried Chicken created an epic reward for a follower who noticed its clever Twitter Easter egg. * KFC paints epic portrait of man who spotted its Twitter stunt * KFC’s Twitter follows all the Spice Girls for a reason Dreams DO come true. #GiddyUpColonel Thanks @kfc pic.twitter.com/a4skf7MIB4 — Edge (@edgette22) November 4, 2017 Augmented Reality Crimes Real life CSI work is getting post from augmented reality. A new generation of policing software called tuServ, developed by Black Marble, uses the power of Augmented Reality via Microsoft HoloLens to assist police officers in the field. * Black Marble * Hololens Headset * What You Need to Know About Augmented Reality An Amazing Homemade Used Car Commercial Some dude made a TV commercial to sell his girlfriend’s 1996 Honda that was so amazing it earned more than 5 million views. * A guy filmed a fantastic commercial to sell his girlfriend’s 1996 Honda Accord * eBay Listing Thieves Steal Girl’s Puppy & Return It After Outcry A national media and social media outcry led the dastardly thieves to return the 4 year-old girls 8-week old Labrador puppy after brazenly stealing it from the family’s yard. The laptop and other things stolen were not returned. *

 Domain Shadowing & LinkedIn Video Ads | File Type: audio/mpeg | Duration: 43:42

Beyond Social Media Show, Episode 208 Co-hosts B.L. Ochman and David Erickson discussed the shadow sub-domain hacking of the Trump organization; LinkedIn’ video advertising trial; a Twitter bot-hunting bot; David’s Movember challenge begins; VR for PTSD; a Virtual Museum; Reddit’s nicewashing; Facebook’s problems overseas; Facebook’s declining organic visibility; Google Drive gets parked; an app that listens to your clunking automobile; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases New Twitter Account Hunts for Bots That Push Political Opinions Quartz thought there was not enough being done to identify political bots on Twitter so they created a bot to find them and score them using a Botometer. It found that 15% of political Tweets about Trump in the 2016 election were by bots. * This new Twitter account hunts for bots that push political opinions This account has a Botometer score of 63.0%, which suggests it is likely to be a bot (or bot-assisted) https://t.co/wrBiSxJ7AE — probabot (@probabot_) October 24, 2017 This account has a Botometer score of 63.0%, which suggests it is likely to be a bot (or bot-assisted) https://t.co/J7fY3TOp8u — probabot (@probabot_) October 24, 2017 David Tries To Grow A Mustache David’s boss challenges him to grow a stache for Movember, so David naturally turns to the wonderful Beyond Social Media Show podcast for help. * David’s Movember Fundraising Page – Contribute $15 0r more for a good cause! * Movember Foundation – Grow a mo, save a bro Reddit Tries Nice Washing Reddit says it is purging Nazi, white supremacist, and other hate-based groups from its site as part of a new policy change announced Wednesday that targets and bans certain violent material. We’ll believe it when we see it. * Reddit Is Removing Nazi And Alt-Right Groups As Part Of A New Policy And Some Users Are Confused Virtual Museums A VR exhibit at the Carnegie Museum of Art gives us a glimpse of dystopias in our near future. * Carnegie Museum Takes You To 2020 Dystopias in VR * Styles & Customs Of The 2020s * Scatter * DIS LinkedIn Video Ads On The Horizon

 Burger King’s #NoBully Campaign & Twitter’s New Political Ad Transparency | File Type: audio/mpeg | Duration: 53:21

Beyond Social Media Show, Episode 207 BL and David discuss Burger King’s #NoBully anti-bullying PSA; Twitter’s moves toward ad transparency; how Spotify “gets you”; Facebook’s split screencasting; social 3D posts on Facebook; three new Twitter features; a Bison in love; BK Ribs Wendy’s; EPA erases climate change from its website; re-targeting sharers; the creepy Amazon key; the even creepier candid camera in your phone; the failure of Snap Spectacles – now available for 99 cents on eBay …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Twitter Announces New Initiative to Flag Political Ads Twitter announced its new Transparency Center and the steps it will take to dramatically increase political ad transparency. It then banned Russian backed RT & Sputnick from running ads on the platform. The Russian government responded angrily. * Twitter Bans Two Kremlin-Backed News Outlets From Advertising * Twitter will now label political ads, including who bought them and how much they are spending * Twitter Blog’s Political Ad Transparency Post Burger King Stands Up To Bullying Burger King has created a PSA that asks their customers to take a closer look at bullying. * NoBully.org Burger King Skewers Wendy’s Last week, Burger King ribbed its rival, Wendy’s, about spicy chicken nuggets with some funny sponsored Tweets. * Burger King continues Wendy’s skewering by promoting irate fan tweets * Wendy’s And Burger King Got Into A Fight On Twitter https://twitter.com/taytaytayallen/status/917953527657500672 Burger King dug up a bunch of tweets from people complaining about Wendy's, made them sponsored tweets. #advertising https://t.co/7BVQfN621I — Melissa Balsan (@melissabalsan) October 15, 2017 Facebook Live Screen Sharing Facebook has added an option to share your screen directly on Facebook Live, thus eliminating the need for other software for many users. * Facebook Live cuts out the middle man, adds its own screen-sharing feature NEW! Facebook screen sharing option on FB Live via https://t.co/Luozcvmz9G (desktop / laptop)

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