Beyond Social Media

Beyond Social Media Show, Episode 206 BL and David discuss the #MeToo movement’s impact; a brilliant dot takeover; Barack Obama’s hip hop Presidential portrait; the Jane Austin role playing game from a former Second World developer; locking down Google for security; The Rock’s creative empire; Google search surprises; buff Jeff Bezos’ PR coup; craptastic towns of New Zealand provoke death threats; the voice ad challenge for brands; deceptive NFL advertising..and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases The #MeToo Movement Tens of thousands of women spoke about about sexual harassment and abuse this week. Will the #MeToo movement change anything? Maybe, if women – and men – keep speaking up and speaking out, we’ll force change. That’s a big maybe. But it’s a start. * The Power of the #MeToo Movement * The Movement of #MeToo – How a hashtag got its power If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n — Alyssa Milano (@Alyssa_Milano) October 15, 2017 Reminder that if a woman didn't post #MeToo, it doesn't mean she wasn't sexually assaulted or harassed. Survivors don't owe you their story. — Alexis Benveniste (@apbenven) October 16, 2017 Dot Takeover Irish telecom eir replaced all the black dots in the October 6 issue of Daily Mail Magazine with colored dots. * This Crazy Ad Replaced Every Black Dot in an Entire Magazine With a Colored Dot Barack and Michelle Obama Both Choose Non-Traditional Artists to Paint Their Official Portraits Barack Obama picked genius hip-hop portraitist Kehinde Wiley to paint his official presidential portrait. Michelle Obama has chosen Baltimore-based painter Amy Sherald to paint her portrait. Wiley and Sherald will be the first black artists to create official presidential portraits for the Smithsonian. * Obama picks genius hip-hop portraitist Kehinde Wiley to paint his official presidential portrait Playing Jane Someone took the rules of social rules of the Regency Era as embodied in the works of Jane Austen and turned them into a role-playing game. * Where’...

Beyond Social Media Show, Episode 205 BL and David discuss how we got Equifaxed again; Mark Zuckerberg showed off Facebook Spaces VR platform; how Gify could make billions in six seconds; Susan B. Komen’s emotional PSAs about the impact of breast cancer and a crowdfunding campaign to raise money for research; a Lego-fied, super-creative resume; Buzzfeed News’ new AM to DM morning livestream on Twitter; a bike helmet with turn signals and hazard lights…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Zuckerberg’s VR PR Mark Zuckerberg used Facebook’s new virtual reality platform, Spaces, to to transport himself to Puerto Rico, the Moon, and his house. People don’t have legs in Spaces, which is not ready for prime time. * A cartoon Mark Zuckerberg toured hurricane-struck Puerto Rico in virtual reality. Also the moon Gif Ads Giphy has positioned itself at the center of the cultural zeitgeist, whatever that may be at any given moment. Now it’s poised to dominate the six-second ad format. * In Six Seconds, Giphy Could Make Billions * Giphy BuzzFeed News AM to DM Launches on Twitter Buzzfeed News launched AM to DM on Oct. 4 – a live morning newscast on Twitter. They claim that the show averaged about one million unique viewers each day, with clips being viewed a total of 10 million times. * BuzzFeed says its morning news show ‘AM to DM’ is reaching 1M daily viewers Resume, Legofied Andy Morris wins the award for Most Creative Job Hunt of 2017! * Job-Hunting Creative Designer Turns His Résumé into a LEGO Minifig of Himself * Little Big Art * Andy Morris Your Skewed Perception We all bring our own biases to our decisions. Here’s how to guard against them. * Find Out Which Cognitive Biases Alter Your Perspective * YourBias.is * YourLogicalFallacyIs.com DDoS Defense The Electronic Frontier Foundation figures its about time to reshare its guide to defending against Denial of Service attacks. * With its denial-of-service guide, the EFF wants to help small news organizations keep their sites online * Electronic Frontier Foundation – Keeping Your Site Alive

Beyond Social Media Show, Episode 204 Co-hosts BL Ochman and David Erickson discuss the Google Pixel2 phone event;Deep from the Heart: The One America Appeal Concert presented on Oct 21, 2017 by five former U.S. presidents; President Barack Obama’s 25th wedding anniversary surprise; NPR’s accidental #RamonaForever Tweet that went viral; BuzzFeed’s tracking of fake news in the wake of the Las Vegas massacre by guns; the IRS inexplicably hires Equifax to protect our identities and guard against fraud, despite recent colossal data breach of citizen data; the bathroom product client you’ll be thankful you don’t have; the urgent need for a social media pause button…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Five Living Presidents Giving Hurricane Relief Concert Former Presidents Jimmy Carter, George Bush, Bill Clinton, George W. Bush and Barack Obama, present sold out “Deep from the Heart: The One America Appeal Concert” on Saturday, October 21st at Reed Arena in Texas. * Deep From The Heart: One America Appeal Concert * Twitter Moment:Former presidents will hold a relief concert in Texas What Google’s Pixel 2 Announcement Means Google’s Pixel 2 product announcement was more about a smart phone, or smart speakers, or smart cameras; it was about Google’s AI smarts and its positioning to compete against Apple. * Link Here’s Everything Google Just Announced at Its Pixel 2 Event * Google’s new Clips camera is invasive, creepy, and perfect for a parent like me * Google is buying part of HTC’s smartphone team for $1.1 billion Barack Obama Surprises Michelle on Their 25th Anniversary He talked about her strength, grace & honesty – “not to mention looking so good” while doing it all. And that’s exactly what we’re missing now. Sigh. NPR’s Unintentional Golden Post The nightmare scenario of social media managers everywhere turned into a dream post for National Public Radio’s Facebook page. * Cat frenzy on NPR’s Facebook was actually caused by a post about a baby, not a cat * That Time #Ramona Made Everyone Smile For A Few Minutes The NPR errant Ramona Facebook post is the only good thing in the world right now pic.twitter.com/QchgLVqChO — Ellen Stark (@ellenstark) October 3, 2017

Beyond Social Media Show, Episode 203 BL and David discuss the NFL’s Inside These Lines commercial response to Donald Trump’s call to fire athletes who protest during the national anthem; the citizen scientist effort to combat Alzheimers; Spotify’s new self-service advertising offering; Google’s Chrome Music Lab experiments; Libsyn’s podcast measurement upgrade; a librarian’s rejection of Melania Trump’s donation of Dr. Seuss books; Twitter’s 280 character tweets; Facebook fake Like farms; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Citizen Scientists Help Fight Alzheimers Thanks to an online game called Stall Catcher, research about Alzheimer’s is being crowdsourced to thousands. We’re examining mice brains to find clues that could lead to a drug for Alzheimer’s. * Searching for Lost Memories Under Thousands of Microscopes * Stall Catchers NFL Responds To Donald Trump In response to Donald Trump’s call to fire NFL players who protest during the national anthem, the league ran a commercial encouraging unity. * NFL aired unity ad in prime time on Sunday Inside these lines, we can bring out the best in each other and live united. pic.twitter.com/nQpUrKFL4T — NFL (@NFL) September 24, 2017 Google Music Celebration Experiments Google Chrome’s Music Lab is a collection of experiments that let anyone, at any age, explore how music works. They’re collaborations between musicians and coders, all built with the freely available Web Audio API. * Chrome Music Lab Experiments Self-Serve Spotify The music streaming service is launching a self-serve platform called Spotify Ad Studio that cranks out audio ads that can then be targeted to Spotify’s roughly 90 million users who listen to music for free with commercials. * Spotify Is Opening a Self-Serve Platform to Amp Up Its Ads Sales * Spotify Ad Studio Dear Mrs Trump: School Librarian Rejects Gift of Racist Dr Seuss Books Cambridgeport, Mass school librarian Liz Phipps Soeiro (one of the few school librarians in the US) explains to Melania Trump why she made a bad choice in the books she sent for National Read a Book Day – and why her school won’t be keeping them. * Dear Mrs. Trump *

Beyond Social Media Show, Episode 202 Co-hosts BL Ochman and David Erickson discuss Kim Jung Un calling Trump a “dotard” and the Internet reaction; Facebook’s Nazi algorithm, destination pizza; Google’s Power Searching course; a juvenile Minnesota Vikings hire; NPR teaching print journalists how to create audio stories; fake attorneys targeting Amazon sellers; a Stranger Things Cease & Desist Letter with heart; great new apps and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases How Millions Learned the of Dotard Millions sought the definition of “dotard” after Kim Jung Un called Trump a “dotard.” It was widely defined as “senile or weak-minded elderly person.” In fact, the original Korean statement means “old beast lunatic,” which many think is spot on. * Kim Vows To Tame ‘Mentally Deranged’ Trump As North Korea Threatens H-Bomb Test * What is a Dotard? The Weird History of Kim Jung Un’s Insult * Kim Jung Un Calling Trump a “Dotard” Gave the Internet a Language Lesson The Korean original statement said "늙다리 미치광이," which means old beast lunatic — which was translated into "dotard." https://t.co/2uQ0Xsxe2X — Jihye Lee 이지혜 (@TheJihyeLee) September 21, 2017 By making people look up the word #dotard, Kim Jong Un has done more for American education than Betsy DeVos. — Helen Keller Hands (@raisingfreen) September 22, 2017 In future, all wars should be wars of words. #rocketman #dotard — Richard Hine (@richardhine) September 22, 2017 Destination Pizza The owners of Punch Pizza take their managers to Naples, Italy every other year to experience genuine Neapolitan pizza. During the last trip they took a videographer to tell their story. * Punch Pizza * Italian Vesuvius tomatoes A Visit to The Famous Pizzeria Da Michele from Punch Neapolitan Pizza on Vimeo. The Tastes of Naples from Punch Neapolitan Pizza on Vimeo.

Beyond Social Media Show, Episode 201 Co-hosts BL Ochman and David Erickson discuss a hilarious parody of the new $1200+ iPhoneX; millions Equifaxed by the mother of all data breaches; riding out Hurricane Irma with Richard Branson; detested Martin Shkreli Screwed; the Russian back door; Bothies; BBC’s interactive radio theater; Twitter’s tweetstorm feature; Brand websites beating retail; the Great Bodega Controversy of 2017; BuzzFeed’s banner ads; the black market for Instagram checks; plus cool new apps…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases The $1200 Poop Emoji Machine Boing Boing ran a hilarious parody of the new $1200+ iPhoneX, saying that its facial recognition “sucks your soul like Dementor.” * ‘A $1000 emoji machine.’ The best new iPhone X parody video so far. Richard Branson Rides Out Hurricane Irma Richard Branson weathered Hurricane Irma in his wine cellar but the devastation of his private island reflected the devastation experienced across the Caribbean. * Billionaire Richard Branson’s private island got absolutely walloped by Irma, and he just posted photos * Recovering From Hurricane Irma * Donate via Virgin website BVI needs a "Disaster Recovery Marshall Plan” after #Irma – short-term aid & long-term recovery & revitalisation https://t.co/0USuxvk1dS pic.twitter.com/pFzsStZBjN — Richard Branson (@richardbranson) September 11, 2017 Necker damage huge, but BVI #Irma story is not about Necker – about 1000s of people who've lost homes & livelihoods https://t.co/0USuxvk1dS pic.twitter.com/BaUpvJ22pv — Richard Branson (@richardbranson) September 10, 2017 Please donate to @BritishRedCross's #HurricaneIrma Appeal: https://t.co/U0m3Kf1APM pic.twitter.com/TsHK4ZHgq7 — Richard Branson (@richardbranson) September 10, 2017 Hurricane Irma really is storm of the century – but urge all in path of Hurricane #Jose to prepare & stay safe too https://t.co/U0m3Kf1APM

Beyond Social Media Show, Episode 200 Co-hosts B.L. Ochman and David Erickson discuss Facebook’s admission that it ran 3000+ political ads paid for by Kremlin-linked propagandists, the “Calling Bullshit” college course, Values job search, hilarious Trump parodies,draw your search, Cloudvertising, Verizon’s fake unlimited plans, a cultural fit job site, how to have video calls with your cat, an app that turns your phone into a portable podcast studio, social accountability for brands and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases “Calling Bullshit” Is the Online College Course for Our Times University of Washington’s 10-week seminar, enticingly titled “Calling Bullshit in the Age of Big Data” begins in March.The synopsis of the course:”Our world is saturated with bullshit. Learn to detect and defuse it.” * “Calling Bullshit” Is the College Course for Our Times – Here’s How You Can Take It Online * Calling Bullshit Course Syllabus * Howard Rheingold’s Crap Detection Resources * Carl Sagan’s “The Fine Art of Baloney Detection” Cultural Job Searches Key Values is a job search site that puts all the emphasis on a cultural fit between prospective employee and employer. * This job site wants to match developers and employers based on culture and values * Key Values Viral Hoaxes About Hurricane Harvey The shark is not swimming down the street. It was not swimming down the (same) street during Hurricane Matthew. It wasn’t swimming in the aftermath of Sandy. And most of the other pictures of sharks swimming where people were are fake, too. * No, the shark picture isn’t real: A running list of Harvey’s viral hoaxes Believe it or not, this is a shark on the freeway in Houston, Texas. #HurricaneHarvy pic.twitter.com/ANkEiEQ3Y6 — Jason Michael (@Jeggit) August 28, 2017 Data Visualization Storytelling How To Fix A Toilet is a superb example of using data visualization in storytelling. *

Beyond Social Media Show, Episode 199 Co-hosts B.L. Ochman and David Erickson discussed Louise Linton’s elitist, out-of-touch Instagram rant; former President Barack Obama’s claim to the most popular tweet; LinkedIn’s new native video capabilities; State Department’s science envoy Daniel Kammen’s embedded impeachment message in his resignation letter; the DeepEmoji algorithm that can detect sarcasm in tweets; the Trump Twitter feed bot; Apple’s move to marry Siri with everything; Google Maps Q&A; KFC’s virtual reality training; Facebook influencers’ brand tagging tool; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Obama’s Charlottesville Response Breaks the Record for Most-liked Tweet Ever Former President Barack Obama’s post-Charlottesville Tweet quoting Nelson Mandela broke the record for most-liked Tweet of all time with more than 4.5 million ReTweets. * Obama’s Charlottesville Response Breaks The Record for Most-Liked Tweet Ever "No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm — Barack Obama (@BarackObama) August 13, 2017 This Tweet from @BarackObama is now the most liked Tweet ever. https://t.co/wEjYaxIHI1 — Twitter (@Twitter) August 16, 2017 Linking In Video While LinkedIn has been slow to adopt video, it has announced it is rolling out…gradually…the ability to upload video natively. * LinkedIn is slowing introducing in-app video creation * Introducing LinkedIn Video: Show Your Experience and Perspective * LinkedIn Video The Latest Resignation Letter Sent to President Trump Spells out ‘IMPEACH’ Daniel Kammen, an energy professor at the University of California, Berkeley, resigned Wednesday from his position as the State Department’s science envoy. Initial caps in its paragraph spell IMPEACH * The latest resignation letter sent to President Trump spells out ‘IMPEACH’ Mr. President, I am resigning as Science Envoy. Your response to Charlottesville enables racism, sexism, & harms our country and planet. pic.twitter.com/eWzDc5Yw6t

Beyond Social Media Show, Episode 198 Co-hosts B.L. Ochman and David Erickson discussed the Vice News documentary about the Charlottesville domestic terror attack; Josh Bernoff’s Pro Bono Pledge; BuzzFeed’s new live show; how to lampoon racists and Nazis; a treasure trove of digitized vintage vinyl records; Google Home’s new calling feature; airport fashion; Procter & Gamble’s new The Talk commercial; 3D printed hands; livestreaming crossword help; tigers banned from Tinder; ancient emojis; a Planetary Protection Officer update; the #PutinShirtlessChallenge; Amazon’s secret brands; Twitter’s sensitive content algorithm; Facebook copycatting; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Charlottesville Race & Terror Documentary Vice News has made its powerful documentary about the Charlotesville domestic terror attack available online. “VICE News Tonight” correspondent Elle Reeve is a brave young reporter who risked her life to go behind the scenes with white nationalist leaders. * Charlottesville: Race & Terror Take The Pro Bono Pledge Groundswell author Josh Bernoff is calling on all of us to take the Pro Bono Pledge to offer your talent, expertise and services to groups opposing racists and fascists. * What are you actually DOING to fight racists and Nazis? Take the pro bono pledge. * A No Bullshit Interview With Josh Bernoff BuzzFeed Launching Morning News Show on Twitter Buzzfeed is entering the crowded weekday live morning show arena with “AM to DM.” Real-time conversation topics will range from politics, to movies, to social media – just like Twitter. * BuzzFeed News And Twitter To Launch New Live Morning Show – AM To DM – This Fall * Twitter Announces More than a Dozen New Premium Content Deals at First-Ever Digital Content NewFronts Presentation Dearest Martha An amazing collaboration on Twitter turned an impromptu caption naming excercise into a Ken Burns-ish lampoon of the racists protesters in Charlottesville. Okay, this is like my favorite thread ever!!, so I wanted to see what it would look like merged with a Ken Burns-ish voice reading. pic.twitter.com/E2frNNahFH — Reetae (@Reetae27) August 19, 2017 Philadelphia Company Digitizes 25000 Old Records – Free to Download Twenty-five thousand songs recorded onto 78RPM discs in the early 20th century have been releas...

Beyond Social Media Show, Episode 197 BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Looking for a Job? NASA Has One for a Superhero NASA is looking for a Planetary Protection Officer to protect the planet from potential alien contamination * NASA is Hiring a Planetary Protection Office to Protect Earth From Aliens * NASA Job Listing for Planetary Protection Officer Foreign Affairs’ Direct Mail Program Foreign policy publication provides a sophisticated example of direct mail marketing program. * Foreign Affairs Law Makes it Illegal to Look at Your Phone While Crossing the Street in Honolulu While other cities consider following suit, people seem split on whether this law makes sense in the first place. * Twitter Moment https://twitter.com/anchor/status/892127685471764480 Pedestrians have been banned from looking at their mobile phones while crossing the street in Honolulu. @NinaBStevens #7News pic.twitter.com/0kGUbmIxwG — 7 News Sydney (@7NewsSydney) July 31, 2017 Google SOS For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details. * Google adds new SOS Alerts to search and Maps as part of its crisis response features * Helping People In A Crisis Facebook wants to help news publishers sell subscriptions Facebook’s paywall plans are part of its ongoing effort to address publishers’ complaints about the way the company uses their work, and what kind of compensation they get in return. * Facebook wants to help news publishers sell subscriptions, but says it doesn’t want a cut of the revenue Podcast Tours Live shows are shaping up to be an increasingly meaningful component of your standard podcast business, and if you’re looking to set that up,

Beyond Social Media Show, Episode 196 Co-hosts B.L. Ochman and David Erickson discussed Old Navy’s rockin’ back to school campaign; Jimmy John’s real-life demonstration of its freaky fast tagline; going beyond the corporate message to find real stories; the business imperative for reading science fiction; Russian comedians punking Rick Perry; citizen cyber warriors and compulsory service; the launch of Facebook TV; integrating Facebook Pages and Facebook Groups; husband storage in China; Mariah Carey’s goes viral for slacking; implantable microchips; 35W bridge collapse revisited and citizen journalism; the problem with Hipsters; the imminent death of Flash…perhaps?; Air France for Millennials; GoFund Snopes; saying goodbye to the YouTube Editor; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Old Navy Back to School Campaign Stars Rocking Real Teachers Old Navy is bursting into inspirational song for back-to-school, with a series of music videos starring some of America’s most-talented teachers. They’re not only having fun, they’re also doing good. * Old Navy Shines Light On Hard-Rockin’ Teachers * Campaign Playlist Yep, Jimmy John’s Is Freak Fast A stalled car ordered a Jimmy John’s sandwich; the delivery made it on the police report. * Driver orders, gets delivery of Jimmy John’s while stalled on I-35W Beyond the Usual Corporate “Messages” to Great B2B Content Here’s what can happen when you go beyond the usual office small talk to find something about who the person really is. * Revelations Beyond Office Small Talk Scifi Opens The Business Mind Science fiction novelist Eliot Peper argues that by presenting plausible alternative realities, science fiction stories help business leaders solve problems by empowering us to confront not just what we think but also how we think and why we think it. * Why Business Leaders Need To Read More Science Fiction U.S. Energy Secretary Rick Perry Punked By Fake Interview With Russian Comedians In yet another incident proving that the US is becoming laughing stock of the world, Energy Secretary Rick Perry was duped into a 22-MINUTE interview with two Russian comedians who are known for pranking high level officials and celebrities including Elton John and Vladimir Putin. * U.S. Energy Secretary Rick Perry Punked By Fake Interview With Russian Comedians *

Beyond Social Media Show, Episode 195 Co-hosts B.L. Ochman and David Erickson discussed Delta Airlines’ vigorous response to provocateur Ann Coulter’s tweetstorm; the $3 dollar store; Amazon’s entry into Blue Apron’s meal kit turf; Home Depot’s ill-advised wall; the first female Dr. Who; Google Glass Enterprise Edition; contests in space; McCann’s battle with the Army; blacklisting Winnie the Pooh; batteryless phones; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Nothing Costs More Than $3 at This New Online Grocery Store With $50 million in funding, Brandless is a new online grocery store where everything costs $3 or less. And for every order placed, they donate a meal to nonprofit Feeding America. * Nothing From This Online Grocery is More Than $3 * Brandless Amazon Tanks Blue Apron Blue Apron stock price drops 10% after news that Amazon will enter the meal kit market. * Amazon’s Meal Kit Move Will Be More Than a Blue Apron Competitor * Amazon Buys Whole Foods BrouHaHa Over First Female Dr WHO Leads to Joy, Memes and Jokes The first woman to play “Doctor Who”, British actress Jodie Whittaker was announced Sunday. The role has been played by a dozen men over six decades. * ‘Doctor Who’ fans react to casting of Jodie Whittaker with joy, outrage – and jokes The people who are gonna start watching Doctor Who because there's a female Doctor are just as misguided as the people who are gonna stop. — Sammy S. (@PantsuPatriot) July 16, 2017 To all the fan bros getting butt hurt over the new Doctor Who casting… …you are sad, strange little men. And you have my pity. — Brandon Worley (@brandonworley) July 16, 2017 If you think a woman is the new Doctor Who because "PC BS" and not because she was the best choice, you might just be a misogynist. — Joe Fulgham (@joefulgham) July 16, 2017 Fields Of Data On a field in Zambia last December, farmers and villagers spent five days tilling the land not for food but to share a message with the rest of the world: we need to invest more in agriculture in Africa. * To Get The World’s Attention, These African Farmers Turned A Field Into Data Hilarious New British Airways Safety Video Raises Money for Chari...

Beyond Social Media Show, Episode 194 Co-hosts B.L. Ochman and David Erickson discussed how Macklemore’s “Glorious” Grandmother went viral; how Southern Rail put a 15 year-old in charge of its Twitter account; custom sneakers raising funds for the Women Win charity; an algorithm that could save commenting; crowdsourcing the 2017 eclipse; LinkedIn’s Content Insights reports; Happening Now on Twitter; YouTube’s 360 degree heatmaps; Trump’s nasty lawyer; virtual reality smoking; the Internet’s most hated ads; remote-controlled heart attacks; astroturfing Reddit; plus great new apps and stats you should know…and much, much more. On iTunes, Stitcher, Google Play Music, iHeart Radio. Your browser does not support the audio element. Best Digital Cases Macklemore Celebrates His Grandmother’s 100th Birthday In the Official Music Video for ‘Glorious’ In the wonderfully sweet video for his song “Glorious” – that quickly went viral – Grammy winning rapper Macklemore traveled to California to surprise and celebrate his beloved grandmother Helen’s 100th birthday with her. * Macklemore Celebrates His Grandmother’s 100th Birthday In the Official Music Video for ‘Glorious’ #AskEddie England’s Southern Rail put a 15-year-old boy in charge of its Twitter account. What could go wrong? * A railway made a 15-year-old boy its Twitter spokesman. It was total chaos, and people loved it. * @SouthernRailUK 100 duck-sized horses. A horse-sized duck would be pretty scary! You? ^Eddie — Southern (@SouthernRailUK) July 11, 2017 Probably a sloth. I can't picture them running away. ^Eddie — Southern (@SouthernRailUK) July 11, 2017 Hi Eddie, my question is….What's the air velocity of a swallow — Hairy Angus (@HairyAngus) July 11, 2017 Why do English men always wear socks and sandals on holiday? #AskEddie — Jules Graham (@_julesgraham_) July 11, 2017 https://twitter.com/juliamacfarlane/status/885096427940171777 Adidas and Refinery 29 Shoe Design Project Helps Women Adidas teamed with Refinery 29 to have women artists design a “BOOST the Nation” collection, featuring one-of-kind sneakers for each of the 50 states. They were auctioned off for charity Women Win. * Adidas Got Women Artists to Design One-of-a-Kind Sneakers for All 50 States *

Beyond Social Media Show, Episode 193 Co-hosts B.L. Ochman and David Erickson discussed how United Airlines earned even more bad press by selling a toddler’s previously purchased seat; how Hobby Lobby was busted for smuggling artifacts from Iraq and funding ISIS all in one fell swoop; the hilarious Haribo Gold Bears ad featuring childlike executives; Spike the viral beetle artist; the #Ham4All fundraising challenge; the #MyOreoCreation contest; Apple’s Appocalypse video; the Weinermobile companion vehicles; cats in hats; China’s livestream video ban; the GOP’s tactic of blocking constituents on social media; Russia’s cyber psyops playbook; plus great new apps and stats you should know…and much, much more. Your browser does not support the audio element. Best Digital Cases #SpikeTheBeetle Artist Goes Viral Overnight Spike is a Stag Beetle big enough to grab colored pencils and make drawings that go for $100 and up on eBay. * Meet Spike the Stag Beetle: artist, muse, and star of Twitter * #SpikeTheBeetle art on eBay Spike FAQs he's back, and improving his form.good luck! pic.twitter.com/6v0CpdJVQP — Spike the Beetle (@SpikeTheBeetle) July 4, 2017 Some posts have had to be moved around, so here again: Spike's very first piece ever. please be nice to him. pic.twitter.com/IIhOVI0POE — Spike the Beetle (@SpikeTheBeetle) July 6, 2017 Gummi Bears Aren’t Just For Adults A Haribo Gold Bears commercial demonstrates that candy isn’t just for kids. Broadway Supports Lin-Manuel’s #Ham4All Fundraising Challenge Donate $10, sing a song from Hamilton, challenge two other people to do the same to benefit 12 charities that help immigrants. Lin-Manuel Miranda’s brilliant challenge goes viral. * Broadway Comes Out In Support for Lin-Manuel’s #Ham4All Fundraising Challenge The @MissSaigonUS Tams take on the #Ham4All challenge. #Tam4Ham #Regram: @heynessie pic.twitter.com/9zGrajBTNv — Miss Saigon (@MissSaigonUS) June 29, 2017 Thanks for the nomination @StevePasquale ! I nominate @kelliohara and @jessetyler for the #Ham4All challenge! https://t.co/xcvkN2exUH pic.twitter.com/ftYATP3drX — Phillipa Soo (@Phillipasoo) June 30, 2017 Appocalypse Catastrophes await a world without apps. *

Beyond Social Media Show, Episode 192 BL and David discuss how NASA called BS on Gwyneth Paltrow’s Goop; Amazon acquires Whole Foods; beefy new Ken Dolls come out; Smirnoff newsjacks; Google AI helps expand reading for kids; BuzzFeed & VOX Media get buggy; a Troll Cakes/detective agency makes trolls eat their words; Spectacles go scuba diving; alorithmic responsibility; the Instagram star who was trampled by a cow and much, much more. Best Digital Cases NASA Calls Bullshit on Goop ‘s $120 ‘Bio-Frequency Healing’ Sticker Packs Gwyneth Paltrow’s Goop has out-Gooped itself by claiming that its Body Vibes stickers use “NASA space suit material” to “rebalance the energy frequency in our bodies. A NASA scientist said ““Wow! What a load of BS this is.” * NASA Calls Bullshit on Goop’s $120 ‘Bio-Frequency Healing’ Sticker Packs * Wearable Stickers That Promote Healing Amazon Disrupts Grocery Industry With Amazon’s acquisition of Whole Foods, the company is poised to shake up the grocery industry by competing with Walmart and, likely, posing a threat to the Blue Apron’s of the world. * Amazon Buys Whole Foods. Now What? The Story Behind The Story * Look out, Amazon? Walmart’s $3.3B Jet.com deal starts to pay off with big growth in online sales Royal Caribbean Takes Spectacles Scuba Diving In a brilliant campaign, Royal Caribbean is pairing Snap’s Spectacles with specially-designed scuba masks called “SeaSeekers” to bring video of underwater adventures to its branded Snapchat channel. * Royal Caribbean takes Spectacles below the waves Smirnoff Swipes Smirnoff Vodka took a swipe at Donald Trump via its train station poster ads. * Smirnoff slams Trump’s Russia relationship in punchdrunk, brilliant ad campaign Smirnoff's new ad campaign pic.twitter.com/IPEwbLJFlq — Robbie Gramer (@RobbieGramer) June 11, 2017 Mattel Launches 15 New Ken Dolls, Including Man Bun Ken Mattel announced it’s releasing 15 new Ken dolls that come in different looks and body types that’ll give Barbie new options. * New Ken Doll: Beefy, Corn-Rowed and Pan-Racial * Barbie’s boyfriend Ken grew a man bun and the Internet can’t even Troll Cakes A New York City baker/detective agency is giving trolls their confectionary comeuppance. * This Baker Makes Internet Trolls Eat Their Words — Literally *