Beyond Social Media show

Beyond Social Media

Summary: The podcast for marketing, advertising, public relations & communications professionals

Podcasts:

 North Korea Hacks Sony, Amazon’s Fire Sale & Liam Neeson Endorsements | File Type: audio/mpeg | Duration: 39:42

Beyond Social Media Show, Episode 77 B.L. Ochman & David Erickson discussed the North Korea's hacking of Sony; Amazon's British fire sale; Greenpeace's trashing of the Nazca Lines, Liam Neeson's LinkedIn endorsements, and much more. Worst Digital Cases * “Amazon Is Broken” And Everything Costs 1 Pence (http://www.ibtimes.co.uk/amazon-glitch-leaves-business-owners-facing-bankruptcy-products-are-advertised-1p-1479477) * New Ray Rice Video (http://abcnews.go.com/Sports/exclusive-newly-released-ray-rice-video-shows-couple/story?id=27726947%20) * DO NOT BUY ME Ringly! (https://gigaom.com/2014/12/18/ringly-bling-for-ladies-who-never-hear-their-phones-ring/) * Cyberwarfare, Censorship & Team America (http://www.bloomberg.com/politics/articles/2014-12-18/theaters-cancel-screening-of-team-america-that-had-been-planned-to-protest-the-cancellation-of-the-interview) * Google Shuts Down Google News In Spain (http://www.siliconbeat.com/2014/12/15/spain-regrets-google-news-shutdown/) * Greenpeace Defaces Nazca Lines (http://hosted.ap.org/dynamic/stories/L/LT_PERU_CLIMATE_GREENPEACE?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-12-09-19-59-19) * Comcast Ad On Quartz Declares They Support Net Neutrality (https://twitter.com/BSMediaShow/status/545983644842852353) Best Digital Cases * Pepsi Max Video Series (http://youtu.be/ovbyCRzUD1s) * Target’s In-Store Mobile Holiday Experience For Shoppers (https://www.thinkwithgoogle.com/articles/target-mobile-game-provides-fun-in-store-experience.html) * Liam Neeson Will Endorse You On LinkedIn (http://creativity-online.com/work/20th-century-fox-taken3-linkedin-campaign/38211) * Colbert Report Sing-Along Sign-Off (http://thelaughbutton.com/news/stephen-colbert-massive-singalong-send-celebs-colbert-report-signs-time/) * Amazon Buys Live Video-Gaming Tournament Operator (http://adage.com/article/digital/amazon-acquires-goodgame-boost-live-gaming-capabilities/296166/) * YouTube's 2014 Recap Goes So Viral, 2013 Goes Viral Again Too (http://adage.com/article/the-viral-video-chart/youtube-s-2014-recap-viral-2013-viral/296255/) Shiny New Stuff * Amazon Introduces Bargaining (http://techcrunch.com/2014/12/09/amazon-to-let-shoppers-bargain-for-lower-prices-with-new-make-an-offer-option/) * Skype Translator In Beta (http://techcrunch.com/2014/12/15/skype-translator-preview-going-live-today/) * YouTube Adds A Gif Maker (http://geekbeat.tv/youtube-adds-easy-gif-maker/) * SlideShare Offers Analytics For All (https://blog.slideshare.net/2014/12/11/analytics-now-available-to-all-users/) * Google Let’s You Pin Google+ Posts For Profiles & Pages (http://9to5google.com/2014/12/03/google-plus-pinned-posts/) * InstaQuote App (http://instaquoteapp.com/) * WorkFlowy (http://www.creativepr.com/workflowy-cool-productivity-tool/) Prjoects * B.L. Rocks Social Media (http://www.toprankblog.com/2014/12/25-women-rock-social-media-2014/) * 18 Best-Of 2014 Lists For Marketers (http://www.creativepr.com/18-best-of-2014-lists/) * Beyond Social Media Show Newsletter (http://beyondsocialmediashow.com/newsletter) * Social Media Breakfast MSP: Video & Social Media (http://smbmsp.org/2014/12/register-for-smbmsp-74-video-and-social-media/) The Daily Numbers * 2015 Marketing Spending Plans By Channel (http://trends.e-strategyblog.com/2014/12/18/2015-marketing-spending-plans-by-channel/22953) BEYOND SOCIAL MEDIA HOSTS David Erickson Twitter (http://twitter.com/derickson) Twitter (http://twitter.com/thedailynumbers) e-Strategy Blog (http://e-StrategyBlog.com/) e-Strategy Trends (http://Trends.e-StrategyBlog.com/) YouTube (http://youtube.com/estrategy) B.L. Ochman Google Plus (https://plus.google.com/u/0/+BLOchman/) Maximum-Plus.com (http://maximum-plus.com) -Online Event Production & Coaching for Google+ Success Twitter (http://twitter.com/whatsnext) What's Next Blog (http://WhatsNextBlog.com/) YouTube (http://youtube.com/whatsnextblog)

 Stupid Drone Tricks, Nostalgia Marketing, Beard Baubbles | File Type: audio/mpeg | Duration: 37:48

Beyond Social Media Show, Episode 76 B.L. Ochman & David Erickson discussed 12 days of disgusting elves, scandalous Hallmark Chanukah wrapping paper, stupid drone tricks, Honda's Nostalgia Marketing, JK Rowling's gifts to Potter fans, Xmas Beard Baubbles and and much, much more. Worst Digital Cases * Weenis the Elf - disgusting elves celebrate 12 days of Christmas (http://www.12daysofelves.com/ ) * Worst Corporate Tweets of 2014 (http://www.fastcompany.com/3039777/the-29th-floor/the-worst-corporate-tweets-of-2014) * Hallmark's Hanukah Wrapping Paper Swastika Debacle (http://www.fastcodesign.com/3039668/hallmark-apologizes-for-selling-hanukkah-paper-covered-in-swastikas) * Dangerous and Seriously Stupid Drone Tricks at TGI Friday (http://www.brooklyndaily.com/stories/2014/50/bn-drone-disaster-at-tgifridays-2014-12-12-bk_2014_50.html) Best Digital Cases * Iowa Developing driver's license app with biometric ID (http://www.bbc.com/news/world-us-canada-30442292) * UN Human Rights Commission's Cool #rights365 campaign for Human Rights Day (https://www.thunderclap.it/projects/19344-human-rights-365?locale=en) * Facebook Drops Bing (http://searchengineland.com/fa-210851) * JK Rowling's 12 Days of Christmas Gifts to Harry Potter Fans (https://www.pottermore.com) * Toyota's #BuckleUpForLife charity campaign (http://www.adweek.com/news/technology/upload-photo-social-media-and-toyota-will-donate-10-car-seats-kids-161736?utm_content=buffer94878&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer) * Honda's Nostalgia Marketing to GenX Dads (http://youtu.be/u79fdqgHKRA) * Daria Musk Shares Tips on Streaming Concerts in Hangouts (http://geekbeat.tv/daria-musk-gives-tips-online-streaming-concerts/) Shiny New Stuff * XMas Beard Baubbles Go Viral (http://goo.gl/tf5g3z) * Duplicate Annihilator De-Dupes iPhoto (http://brattoo.com/propaganda/) * Amazon Echo's Alexa Brings Sound & Music to Your Beck & Call (https://www.youtube.com/watch?v=KkOCeAtKHIc) * Nuvi.Com Social Media Monitoring Platform is Feature Rich (http://nuvi.com) Prjoects * @BSMediaShow is now on Twitter (http://twitter.com/BSMediaShow) * Sign Up for Beyond Social Media Show Blog's new email newsletter (http://beyondsocialmediashow.com/newsletter/) The Daily Numbers * Dark Social Sharing Global Stats (http://trends.e-strategyblog.com/2014/12/11/dark-social-sharing-by-age/22790) BEYOND SOCIAL MEDIA HOSTS David Erickson Twitter (http://twitter.com/derickson) Twitter (http://twitter.com/thedailynumbers) e-Strategy Blog (http://e-StrategyBlog.com/) e-Strategy Trends (http://Trends.e-StrategyBlog.com/) YouTube (http://youtube.com/estrategy) B.L. Ochman Google Plus (https://plus.google.com/u/0/+BLOchman/) Maximum-Plus.com (http://maximum-plus.com) -Online Event Production & Coaching for Google+ Success Twitter (http://twitter.com/whatsnext) What's Next Blog (http://WhatsNextBlog.com/) YouTube (http://youtube.com/whatsnextblog)

 Rabbis Arrested, FTC Warns Agencies, NYC Subway Dance Party | File Type: audio/mpeg | Duration: 32:53

Beyond Social Media Show, Episode 75 B.L. Ochman & David Erickson discussed the role of social media - good and bad - in the national protests about racial inequities, the FTC's warning to agencies about disclosure of client relationships in social media, a little girl whose spontaneous dance on a NYC subway platform started a party and much more. The video is time-stamped. Jump directly to any segment by clicking on the corresponding time. Subscribe to Beyond Social Media Show on YouTube (https://www.youtube.com/channel/UCDJoqW331EqXZQzTzc8dH8Q?sub_confirmation=1) Worst Digital Cases * Four rabbis arrested while praying at #EricGarner protest in New York City (http://www.huffingtonpost.com/2014/12/05/rabbis-arrested-eric-garner-protest_n_6276522.html?ncid=tweetlnkushpmg00000067) * Estella Insurance of Miami's incredibly sexist and totally tasteless ad. (http://www.adrants.com/2014/12/this-insurance-company-will-drop-its.php#more) * FTC reminds agencies of social media disclosure rules. (http://www.adweek.com/news/technology/ftc-no-agencies-cant-ask-staffers-casually-tweet-nice-things-about-clients-161755) No, Agencies Can’t Ask Employees To Casually Tweet Nice Things About Clients (http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf) * Facebook forced to debunk re-shares of copyright rumor (http://mobile.nytimes.com/blogs/pogue/2012/11/26/you-can-stop-spreading-that-facebook-notice-now/) Best Digital Cases * Gangnam Style Broke YouTube (http://www.buzzfeed.com/richardhjames/gangnam-style-has-been-watched-so-many-time-it-broke-youtube) * United Wildlife, Angry Birds & Duke of Cambridge team up to save Panguins (spelling is correct) (http://youtu.be/eTTXPd8iLsQ) * New Dumb Ways to Die Game (http://adage.com/article/global-news/dumb-ways-die-game-a-hit-internationally/296063/) * Protesters in Tokyo now standing with US #EricGarner protesters (http://sonar.bottlenose.com/%23EricGarner) * Adorable Little Girl starts dance party on NYC subway platform. Video goes vira (http://mashable.com/2014/12/05/nyc-dance-party-subway-girl/)l Shiny New Stuff * New, fun, improved CAPTCHA from Google (http://googleonlinesecurity.blogspot.hk/2014/12/are-you-robot-introducing-no-captcha.html) * New, free, SerpStat Keyword Suggestions Tool (http://sg.serpstat.com) * ProShot Photo App turns your phone into an SLR simulator * QUARDS: responsive design Wordpress PlugIn * Pinterest 2014 Holiday Gift Guide (http://www.pinterest.com/pinpicks/us/2014-gift-guide/) Projects * Dave quoted on social consumer holiday service essential (http://www.verticalresponse.com/blog/5-terrific-tips-for-stellar-holiday-service-on-social-media/)s The Daily Numbers * Top Issues Facing Publishing Professionals (http://trends.e-strategyblog.com/2014/12/05/publishers-email-marketing-challenges/22640) BEYOND SOCIAL MEDIA HOSTS David Erickson Twitter (http://twitter.com/derickson) Twitter (http://twitter.com/thedailynumbers) e-Strategy Blog (http://e-StrategyBlog.com/) e-Strategy Trends (http://Trends.e-StrategyBlog.com/) YouTube (http://youtube.com/estrategy) B.L. Ochman Google Plus (https://plus.google.com/u/0/+BLOchman/) Maximum-Plus.com (http://maximum-plus.com) -Online Event Production & Coaching for Google+ Success Twitter (http://twitter.com/whatsnext) What's Next Blog (http://WhatsNextBlog.com/) YouTube (http://youtube.com/whatsnextblog)

 Deal Leaks, Chocolate Farts & A Charming Cabbie | File Type: audio/mpeg | Duration: 43:36

Beyond Social Media Show, Episode 74 Co-hosts David Erickson and B.L. Ochman covered the Twitter Brand Travesties of the week, a charming Tweeting St. Paul Cabbie, a pill that makes farts smell like chocolate, Amazon's new home services listings and much, much more. Worst Digital Cases * Twitter CPO accidentally (?) Tweeted about a pending deal. DM Fail or strategic move? (http://goo.gl/VuFdf3) * Roseanne Barr's unfunny, disgusting selfie joke Tweet. #FAIL (http://www.theblaze.com/stories/2014/11/26/roseanne-barrs-horrific-selfie-after-what-she-called-a-tussle-with-bill-cosby-was-quickly-deleted-want-to-guess-why/) * Mis-blog by Microsoft VP about a deal? Uh Oh! (http://techcrunch.com/2014/11/26/microsoft-appears-to-pre-announce-its-purchase-of-email-startup-acompli/) * Twitter's tracking your mobile app downloads (https://support.twitter.com/articles/20172069) * Museum of Modern Art's clunky use of images on Twitter and a work-around you can use (https://twitter.com/MuseumModernArt/) Best Digital Cases * St Paul Cabbie's charming and clever Twitter stream (https://twitter.com/CheyCab) * Young YouTube sensation Zoella becomes international best-seller via pre-orders of her first novel (http://www.independent.co.uk/arts-entertainment/books/news/zoella-youtube-sensation-zoe-suggs-debut-novel-expected-to-become-overnight-bestseller-9881453.html) * TD Bank's #MakeTodayCount intitative makes a real impact in just 24 hours (https://www.youtube.com/watch?v=dP7OgLCc4vo&feature=youtu.be) * 15SecTech.com (http://instagram.com/15sectech) Instagram channel provides 15-second tech tips and reviews * Amazon Services opens their platform to home services industry (http://services.amazon.com/selling-services/pricing.htm?ld=EL-www.amazon.comAS) * Pills make farts smell like chocolate (or roses, or violets) (http://goo.gl/qUdFRe) * UNICEF aims for world's biggest global sing-a-long to raise awareness of children's rights (http://youtu.be/rpTzkiul8Iw) Shiny New Stuff * Purse snaps shut to prevent shopaholic credit card spending (http://www.psfk.com/2014/01/arduino-purse-auto-c) * DeathSwitch app delivers your critical info and passwords to designees after your death (http://deathswitch.com) * DoShare Chrome Extension - the big dog for Google+ automation (https://chrome.google.com/webstore/detail/do-share/oglhhmnmdocfhmhlekfdecokagmbchnf?hl=en) * TagBoard finds social content by #hashtag (http://Tagboard.com) * WP PlugIn Directory - improvement on WordPress' native directory (http://wpplugindirectory.org) * DayOne app - super easy and feature-rich journaling app (http://dayoneapp.com/) The Daily Numbers * 2014 Thanksgiving & Black Friday Online Sales (http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/alert.html) BEYOND SOCIAL MEDIA HOSTS David Erickson Twitter (http://twitter.com/derickson) Twitter (http://twitter.com/thedailynumbers) e-Strategy Blog (http://e-StrategyBlog.com/) e-Strategy Trends (http://Trends.e-StrategyBlog.com/) YouTube (http://youtube.com/estrategy) B.L. Ochman Google Plus (https://plus.google.com/u/0/+BLOchman/) Maximum-Plus.com (http://maximum-plus.com) -Online Event Production & Coaching for Google+ Success Twitter (http://twitter.com/whatsnext) What's Next Blog (http://WhatsNextBlog.com/) YouTube (http://youtube.com/whatsnextblog) Pawfun Blog (http://pawfun.com/blog)

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