Summary: Beyond Social Media Show, Episode 211<br> <br> David Erickson discussed the Bud Lite Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a>.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Facebook’s Suicide Prevention AI<br> The company had been testing AI technology on text posts in the US. Now the technology is global and also ready for live video.<br> <br> * <a href="https://www.fastcompany.com/40498963/how-facebooks-ai-is-helping-save-suicidal-peoples-lives">How Facebook’s AI Is Helping Save Suicidal People’s Lives</a><br> * <a href="http://apps.who.int/iris/bitstream/10665/131056/1/9789241564779_eng.pdf?ua=1&ua=1">World Health Organization – Preventing Suicide</a> [PDF]<br> * <a href="https://nypost.com/2017/10/24/father-kills-himself-on-facebook-live-over-daughters-wedding/">Father kills himself on Facebook Live over daughter’s engagement</a><br> <br> Facebook Shadow Profiles<br> Facebook knows who you know even if you don’t tell it. Your Shadow Profile is built on the address books and smart phone of other people who have your contact information.<br> <br> * <a href="https://gizmodo.com/how-facebook-figures-out-everyone-youve-ever-met-1819822691">How Facebook Figures Out Everyone You’ve Ever Met</a><br> * <a href="https://research.fb.com/three-and-a-half-degrees-of-separation/">Three and a half degrees of separation</a><br> <br> Subscribable Instatags<br> Instagram is testing a new feature with a small fraction of its user base. Some users can now search for a hashtag and follow this tag in particular.<br> <br> * <a href="https://techcrunch.com/2017/11/10/instagram-could-let-you-follow-hashtags-soon/">Instagram could let you follow hashtags soon</a><br> <br> <br> Ok this is new. What does this do <a href="https://twitter.com/SimonSocialMM?ref_src=twsrc%5Etfw">@SimonSocialMM</a> <a href="https://twitter.com/BizPaul?ref_src=twsrc%5Etfw">@BizPaul</a> <a href="https://twitter.com/NatalieTFG?ref_src=twsrc%5Etfw">@NatalieTFG</a> any ideas? I've followed 2 but can't find what that means!! <a href="https://t.co/LlCBk4Wmfv">pic.twitter.com/LlCBk4Wmfv</a><br> — Pippa Akram (@Social_Pip) <a href="https://twitter.com/Social_Pip/status/928734302166245377?ref_src=twsrc%5Etfw">November 9, 2017</a><br> <br> Twitter’s Affordable Firehose<br> Twitter is predominantly an advertising company, but it also sells data. Now it’s trying to sell more data.<br> <br> * <a href="https://www.recode.net/2017/11/14/16647106/twitter-data-licensing-sales-revenue-gnip">Twitter is selling a cheaper version of its enterprise product to try and bo...</a>
