Beyond Social Media

Beyond Social Media Show, Episode 286 Co-hosts BL Ochman and David Erickson discuss and rate six of the most horrific marketing stories of 2019 (so far); Mitt Romney’s Pierre Delecto secret Twitter account; a silicone skin interface that feels like the real thing; AI that can identify smells; Amazon Arc; Amazon’s News App; a smart revenue stream for the Washington Post; plus apps and stats …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 286 of the Beyond Social Media Show Best Digital Cases Pierre Delecto Slate reporter Ashley Feinberg used great detective technique to discover Mitt Romney’s secret Twitter account – named Pierre Delecto. He said “C’est moi.” * This Sure Looks Like Mitt Romney’s Secret Twitter Account (Update: It Is) Silicone Skin Skin-On is a creepy yet innovative project at designing a computing interface based on how the human skin works. * This radical phone has skin that feels your pinch* Skin-On Interfaces AI Learns to Smell The Google Brain Team has an algorithm that teaches AI to recognize smells * Google Researchers Taught an AI to Recognize Smells* Google Brain Team* Machine Learning for Scent: Learning Generalizable Perceptual Representations of Small Molecules Washington Post Licenses Publishing Infrastructure Washington Post engineers have developed a product called Arc, which helps companies publish online. * Bezos’ Washington Post Licenses Its Publishing Technology To BP Amazon Launches News Aggregation App Once the outlets have been chosen, users can access it by asking Alexa to “play the news.” Alexa-enabled Fire tablets will be getting the app at some point in the near future. *

Beyond Social Media Show, Episode 285 BL and David discuss a surprise new release from the Prince estate’s vault; dead musicians on tour; Annie Leibovitz Pixel 4 project; the evolution of job descriptions; Facebook’s new oversight committee; LinkedIn launches Events; AMC streaming (sort of); free education; Amazon Top Toy List fails to mention the $2 million charge to rank; the Alpha generation; Nancy Pelosi vs Trump photo called a masterpiece; Elizabeth Warren trolls Facebook to make a point…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 285 of the Beyond Social Media Show Best Digital Cases Surprise! New Release From Prince On the 40th anniversary of Prince’s eponymous album, Prince’s estate dropped an acoustic solo version of Prince, at age 20, doing “I Feel for You.” * Hear Prince’s Acoustic ‘I Feel For You’ Demo, Fresh From The Vault The special, stripped-down demo recording captures a 20-year-old Prince in a raw, intimate moment, and begins with the sound of the artist pressing the record button on a cassette tape recorder and picking up an acoustic guitar.— Prince (@prince) October 18, 2019 Hologram Concert Tours Dead artists going on tour is a new trend in the music industry. * Buddy Holly and Roy Orbison in Minnesota? Hologram tours of old stars are the hot new concert trend* Rock ‘n’ Roll Will Die by 2060 … but Live on as Holograms Annie Liebovitz Pixelated Legendary photographer Annie Leibovitz used the Pixel 4 to shoot a series of extraordinary people who are working for change. * Annie Leibovitz unveils photo series with Google Pixel* Face Forward Annie Leibovitz Series* Google’s Project Soli: The Tech Behind Pixel 4 Motion Sense Radar Evolving Job Descriptions Companies revamp job postings to appeal to wider set of applicants; one startup’s pitch: ‘This role isn’t for everyone’ *

Beyond Social Media Show, Episode 284 BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Beyond Social Media Show, Episode 284 Best Digital Cases Trouble on Sesame Street Sesame Street has added 6 year-old Karli, a character who is in foster care because of her mother’s addiction. * Karli on ‘Sesame Street’ Reveals Her Mother’s Addiction Battle Targeting Sonic Branding With Target now firmly back on track to growth, the company’s chief marketing and digital officer, Rick Gomez, is turning his gaze on the more ancillary branding opportunity of audio. * Target’s CMO is turning his attention on audio branding* 13 Famous Audio Logo Examples Spotify Gets Siri With the latest iOs 13 update, you can now request your favorite music or podcasts using Siri voice commands. * Spotify gains Siri support on iOS 13, arrives on Apple TV MSNBC Mom Remember BBC Dad? It’s happened again. * Kid wanders into live news shot to say hi to mom* BBC Interview Crasher – Episode 179 Sometimes unexpected breaking news happens while you're reporting breaking news. #MSNBCMoms #workingmoms pic.twitter.com/PGUrbtQtT6— MSNBC (@MSNBC) October 9, 2019 AR Opera Experience

Beyond Social Media Show, Episode 283 BL and David discuss artificial skin for virtual reality; Google Arts & Culture’s VR Versailles; Pew research data showing worries about social media’s impact on news; what happens if you go to Instagram jail; Google testing desktop sidebar search; Staples’ WorkLife Magazine; Tide’s #LaundryNight debates; Twitter’s DM search; leaked Zuckerberg tapes; a net neutrality appeal decision; LinkedIn’s enhanced ad targeting; a picture that speaks much louder than words…and much, much more. Audio version of Beyond Social Media Show, Episode 283 SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Virtual Versailles With their new immersive VR experience, Google invites visitors to explore France’s grandest estate. And you don’t need a headset. * Google Arts & Culture Virtual Versailles* SteamVR app* Google Poly app Artificial Skin Swiss Federal Institute of Technology Lausanne researchers invented flexible artificial skin that can provide haptic feedback and could be used for everything from VR to medical rehabilitation. * Artificial skin gives haptic feedback, could let you feel VR* Closed-Loop Haptic Feedback Control Using a Self-Sensing Soft Pneumatic Actuator Skin Worries About Social Media Impact on News New Pew Research Study: More people are now getting news coverage from social media, yet the majority see the platforms as biased, sensationalized and largely untrustworthy. * New Study Finds Consumers are Concerned About the Influence of Social Media on News Coverage* Americans Are Wary of the Role Social Media Sites Play in Delivering the News Google Sidebar Search Google is adding “dynamic organization” to desktop search. * Google Search tests sidebar with subtopics on desktop web Instagram Jail Amy Jo Martin’s must-read article explains why you should not make any platform ...

Beyond Social Media Show, Episode 282 BL and David discuss a satirical view of Greta Derangement Syndrome; 15 new Amazon hardware products; Twitter’s #hashtag advice for brands; a new Twitter feature that lets you interact with lists; a powerful school shooting PSA from Sandy Hook Promise; new audio applications; Food Network and Amazon stream cooking classes; Facebook moves closer to your brain; ‘Likes’ and video views go away in Facebook experiment; problems with influencers; extremely cool new tools…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 282 of the Beyond Social Media Show Best Digital Cases Greta Thunberg Helpline Comedian Mark Humphries has created a satirical place for adults who are angry at a child to get help. THE GRETA THUNBERG HELPLINE:For adults angry at a child. pic.twitter.com/JAtIKyG4Va— Mark Humphries (@markhumphries) September 26, 2019 New Amazon Products Amazon announced more than a dozen new Echo-enabled products at its annual hardware event in Seattle. * Here’s everything Amazon just announced Twitter’s #Halloween Advice for Brands Twitter has provided some notes to help brands maximize Halloween tie-ins. The advice also applies to general #hashtag strategy. * The Do’s and Don’ts of Halloween Hashtags* Twitter Provides Tips for Halloween Campaigns Even our salad dressed up this year

Beyond Social Media Show, Episode 281 Co-hosts BL Ochman and David Erickson discuss the creativity of the world’s largest display of LEGO art in New York City as well as LEGO’s new Rebuild The World campaign; the five hundred new words that were added to the dictionary; Google’s new in this video search results; John Batelle’s new Daily Recount summary of the day’s political news; the city of Grand Rapids, Minnesota’s 3D crosswalks; Descript podcasting software that lets you deep fake yourself; fears of Chinese propaganda via TikTok; the pros and cons of Echo Auto; Facebook Watch TV watching you; creating a digital will; political contributions via Amazon Echo; Facebook’s app problem;…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of the Beyond Social Media Show, Episode 281 Best Digital Cases World’s Largest LEGO Art Display The world’s largest display is coming to NYC with over one million blocks! * Are you ready for the world’s largest display of LEGO art? Here’s the scoop* Minnesota Landscape Arboretum Installation at the Minnesota Landscape Arboretum. Photo courtesy David Erickson LEGO Rebuild The World Build the things you love — With or without instructions. * LEGO’s Rebuild The World campaign 500 New Words Merriam-Webster Dictionary has added 500 new words, including the nonbinary pronoun “they.” * We Added New Words to the Dictionary for September 2019 The nonbinary pronoun 'they' has been added to the dictionary. https://t.co/tadl1VdfB0— Merriam-Webster (@MerriamWebster) September 17, 2019 “In This Video” Search Results Google is testing showing “in this video” – a timeline that shows you what sections of the video talks about sub-topics. * Google tests “in this video” search feature* Google search adds key moments for videos in search

Beyond Social Media Show, Episode 280 BL and David discuss Google’s addiction recovery maps; Amazon crowd-sourcing Alexa answers; Google’s algorithm highlights original reporting; Twitter allows arrangeable photos in Tweets; Zooniverse crowdsources citizen scientists; WordPress buys Tumblr; BL gets a great sales pitch; 9/11 pizza #FAIL; 48 Attorneys Generals investigate Google; facial recognition blocking jewelry…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio for Episode 280 of the Beyond Social Media Show Best Digital Cases Recover With Google September is National Recovery Month and Google has released two new map-related tools aimed at both helping people find drug addiction recovery resources and helping to make the life-saving drug Naloxone more accessible. * Recovery Together * New Google Maps tools aim to help combat opioid addiction* Drug Deaths in America Are Rising Faster Than Ever * National Recovery Month website Alexa Answers Amazon is crowdsourcing answers for its smart speaker, Alexa. * Exclusive: Amazon will let anyone answer your Alexa questions now* Alexa Answers Alexa Answers Google Algorithm to Highlight “Original Reporting” Google announced changes to its search algorithm to give an advantage to “original reporting” that would be reinforced by changes in other guidelines. * Elevating Original Reporting in Search* Google Says a Change In Its Algorithm Will Highlight “Original Reporting” Twitter Arrangeable Photos The social network launches feature to let you drag and rearrange photos while composing Tweets. * Twitter Launches An Option To Let You To Drag To Re-Arrange Photos While Tweeting It’s all about the details. Now you can rearrange your photos while writing a Tweet.

Beyond Social Media Show, Episode 279 BL and David discuss the social media generated AlienStock Festival; By All Means podcast sponsorship; podcasts now play in Google search results; moodvertising; Google adds augmented reality (AR) to map directions; Friends is LEGOized; a job for a couch potato; a lawsuit aims to silence a Pulitzer Prize winning journalist; US Soccer Federation demonstrates how not to handle a PR crisis; Facebook unpublishes pages; Samsung’s delete fest; Facebook’s face scamming; eraser ads…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio for Beyond Social Media Show, Episode 279 Best Digital Cases Alienstock Matty Roberts, who started the joke “Storm Area 51, They Can’t Stop All of Us” is now planning Alienstock, a three-day, all alien festival with music and dance – and, hopefully, aliens. Two million people say they’re going. * Alienstock Festival website* Rachel, NV website* #StormArea51 * He got 2 million people to say they’d storm Area 51. Now he’s planning an alien festival. By All Means Podcast What does it take to build a business? Change an industry? Lead with purpose? By All Means sits down with entrepreneurs and leaders who make business work in Minnesota—and beyond. Learn the stories behind some beloved brands, and the ones you’ll want to know next. Discover how they got started and gain insights to apply to your own ventures. * By All Means Google Adds Podcast Playbacks to Search Results Google added playback results to search – putting native audio in Google search results for instant play podcast episodes. You have to include the word “podcast” in the search. * Google puts playable podcast episodes in search Here’s what you’ll get in search results if you look for our show. Moodvertising Instagram Ad Moodvertising’s Instagram ad uses cultural touchstones to capture and maintain users’ attention. * Episode 277: LinkedIn animated ad Google AR Maps Google Maps is rolling out its augmented reality navigation,

Beyond Social Media Show, Episode 243 BL and David discuss Serena Williams singing “I Touch Myself” for breast cancer self-exam awareness; celebrities mount #DefyTheName campaign to fight bullying; Netflix lets you choose your Black Mirror plot; Instacodes come to Instagram; Google’s former head of PR writes a hilarious satire lampooning big tech; IMDB TV beams over Amazon; the #UpsideTown contest prize is a dream trip; Pixel Groups come to Facebook; BrainNet is the next big social network; Facebook’s Hack issue spreads across the web; DeepFakes are disastrous; why you might want to pass on MoviePass …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Serena Williams Sings for Breast Cancer Awareness Serena Williams sings “I Touch Myself” while staring straight into the camera and covering her breasts with both hands to emphasize the importance of self exams for early detection of breast cancer. * Watch Serena Williams Sing The Divinyls “I Touch Myself” for Breast Cancer Awareness * How To Do a Breast Cancer Self-Exam For #BreastCancerAwarenessMonth I’ve recorded a version of The Divinyls global hit “I Touch Myself”! It’s a reminder for women to self-check regularly as part of @itouchmyselforg supported by #Berlei for #BCNA pic.twitter.com/7qDQaS0SaU — Serena Williams (@serenawilliams) September 29, 2018 #DefyTheName John Oliver, Olivia Munn and more aim to #DefyTheName. * Stars Revisit the Names Bullies Called Them in New Campaign From Monica Lewinsky and BBDO  Black Mirror Goes Interactive Interactive TV is here at last. Netflix viewers will get to choose their own storylines in one episode of the upcoming 5th season of “Black Mirror.” * Netflix Plans a Choose-Your-Own Adventure ‘Black Mirror’  Internet Movie Database To Launch Streaming Service Amazon is expected to announce a free, ad-supported video service on Fire TV which will feature libraries of past TV shows and movies. * Amazon’s IMDb will announce this week a new free video service to compet...

Beyond Social Media Show, Episode 242  BL and David discuss the gamification of the great Ruth Bader Ginsburg; Tim Berners-Lee’s super-important new Solid Web; buying on Amazon with Snap; Mercedes-Benz’ talking headlights; Coors & NatGeo’s new adventure; a boom in Billboards; Sirius XM and Pandora get together; Facebook Fails Again; racist face recognition code; Urban Outfitters dumbass Halloween costume; how skim reading affects our brains…and much, much more. (Image courtesy privateidentity) SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Notorious RBG For Good A new RGB For Good app let’s you have legal lion Ruth Bader Ginsburg exercise to stay fit and ready to dissent, among other activities. * Digital Ruth Bader Ginsburg Exercises and Reads The News on This Site That Registers Voters A Solid Web With an ambitious decentralized platform, the father of the web hopes it’s game on for corporate tech giants like Facebook and Google. * Tim Berners-Lee tells us his radical new plan to upend the World Wide Web * One Small Step for the Web… * Inrupt * Solid  Snapchat & Amazon Team Up For Visual Search You can use Snap’s camera to find and buy products and music on Amazon. * Snapchat Code Reveals Team Up With Amazon * Introducing Visual Search Talking Headlights With more than one million micromirrors per headlight, Mercedes-Benz Digital Light HD headlights do much more than just illuminate the highway. * Mercedes-Benz Digital Light LED headlights display messages on the road NatGeo & Coors Team Up for Adventures NatGeo and Coors are on a mission to awaken the restless spirit in all of us and to inspire a new generation of adventurers. * Nat Geo My Next * Forbes & NatGeo Discover What’s Next The Billboard Boom Outdoor advertising is bigger than ever. * Billboards — yes, billboards — are having a heyday in a digital world * Coming soon from Netflix: Three dozen billboards in Hollywo...

Beyond Social Media Show, Episode 241 BL and David discuss Prince’s new music video that pays tribute to the scores of teens and children affected by gun-related violence every year; the Twitterification of Twitter; the crumbling of the college degree barrier; the National Voter Registration Day media takeover; Coca-Cola’s interest in the marijuana industry; dancing lessons for NFL players; the opening of Bud Light’s Victory Fridges; an update to the Social Media Guru list; augmented reality applied below ground; Arby’s tattoos the meats; the hacking of our website; who is getting raises and who is not; the New York Times’ video case study of the Tylenol poisoning; Big Foot searches for Minnesota Rep Erik Paulsen, who nobody can ever find…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Making Twitter More Like Twitter Twitter says we’ll soon be able to easily switch our feeds back to chronological order. Leo Kottke has another idea. * A New Twitter Feature: Smart Accounts 4/ So, we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets. You’ll see us test this in the coming weeks. — Twitter Support (@TwitterSupport) September 17, 2018 No Degree Required The economy continues to be a friendly place for job seekers today, and not just for the ultra-educated — economists are predicting ever-improving prospects for workers without a degree as well. * Google, Apple and 13 other companies that no longer require employees to have a college degree * No Degree Required New Prince Video Takes A Stand on Gun Violence The first official video released since Prince’s death takes viewers directly into the grief of an entire family after gun violence kills a son. * Prince’s First Video After His Death Makes a Statement About Gun Violence First Dance With Mary Jane? The world’s largest beverage company may be the next industry giant to jump into the cannabis drinks business. * Coca-Cola Eyes The Cannabis Market Nonpartisan Media, Brands Promote Voting More than a dozen media, entertainment and consumer brands have formed a nonpartisan coalition to encourage voter registration and voting. * Media, entertainment and consumer brands band together to ‘advance civic engagement’ before US el...

Beyond Social Media Show, Episode 240 BL and David discuss the NY Public Library’s Alice In Instagramland, spam best practice, Google Shortwave for podcasts, Facebook’s new trust scores; AI word pictures, Patio Pizza chairs, Conference Gifs, Papa John’s weird apology video, MacBook Pro’s terrible keyboard, Creepy 3D Cartoons, how AI could stop Russian interference in US elections…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Alice in Instagramland The NY Public Library is bringing classic novels to Instagram, beginning with Alice in Wonderland. * Literary Classics Come to Instagram With This Lovely New Project by the New York Public Library * NY Public Library Instagram * iOS & Android app for borrowing and reading NY Public Library books Direct Mail Spam A case study in the best practices for spamming people: Send them food. * StackAdapt * Shari’s Gourmet  Google Shortwave Experimental Podcast App More proof of the rise of podcasting – An experimental unit within Google has been quietly developing a new app for discovering, playing and sharing podcasts. * Google is Developing an Experimental Podcast App Called Shortwave * Google Area 120 Facebook’s Reputation Algorithms Facebook has begun to assign its users a reputation score, predicting their trustworthiness on a scale from zero to 1. The social network also applies a reputation score to ads and advertiser pages. * Facebook is rating the trustworthiness of its users on a scale from zero to 1 * The Facebook Ad Algorithm: What Marketers Need to Know Your browser does not support the audio element. AI Makes Images from Horrifying Words Inside AI reported on a system called AttnGAN that generates images based on text input. * This AI Creates Horrifying Images Based On Your Words * Try it here Patio Pizza Boston Pizza and Toronto agency John St. follow up their pizza box for eating in bed with the Patio Pizza box. *

Beyond Social Media Show, Episode 239  BL and David discuss NASA’s Asteroid Aretha salute to Aretha Franklin #QueenOfSoul; new Facebook business pages; Google employees protest censored Chinese search engine; Vans’ Van Gogh; Twitter locks API to developers; augmented reality cosmetic try-ons; how to keep Google from tracking you; Ajit Pai’s Lies; 70K block Twitter’s top advertisers in Infowars protest; a hilarious Mike Pence parody site; protest graphics … and much, much more. Thumbnail image courtesy Joe Ortuzar. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Asteroid Aretha #QueenofSoul NASA named Asteroid 249516 Aretha after Aretha Franklin #QueenofSoul and also Tweeted from the moon “Rock Steady #Aretha. From your steady rock out in space.” * Paying Respect: Asteroid Honors Aretha Franklin’s Unforgettable Legacy * Fox News Mistakes Patti LaBelle for Aretha Franklin We’re saddened by the loss of Aretha Franklin. Asteroid 249516 Aretha, found by our NEOWISE mission and named after the singer to commemorate the #QueenOfSoul, will keep orbiting beyond Mars. See more details: https://t.co/NlW4vkmKDq pic.twitter.com/yZ0E5ofSQT — NASA (@NASA) August 16, 2018 We're very sad to hear about the #QueenofSoul passing. Rock Steady Aretha. From your steady rock out in space. pic.twitter.com/1rbBRlRUW7 — NASA Moon (@NASAMoon) August 16, 2018 Brooklyn County of Kings paying R-E-S-P-E-C-T to the #QueenofSoul Aretha Franklin with temporary street art @BPEricAdams @RobertCornegyJr @cmlauriecumbo @TishJames @RepJeffries @RepYvetteClarke @News12BK @NY1 @bklyner @TIDAL

Your browser does not support the audio element. B.L. Ochman and author/entrepreneur J.D. Lasica discuss the strategies and tactics that helped make his new Indie-published cyber thriller, “Biohack,” number one on Amazon in less than 30 days. “Biohack” is a near future, high-tech, conspiracy thriller with a female protagonist named Kaden Baker. Its highly compelling story weaves the all-too-possible series of events that could quite believably become our new reality. How to make a book #1 on Amazon What’s it take to turn a new fiction book into a Number One Amazon best-seller in 28 days? Hint: it’s a lot of hard work! In addition to a gripping story, says Lasica, you need a great cover, a compelling title, the right description, proper metatags and categories, a superb social strategy, a great launch team, and a lot of hard work. “Biohack is the Dan Brown-meets-Lara Croft-meets-Michael Crichton thriller we’ve been waiting for.” – Saul Tanpepper, author of the thriller/sci-fi series Gameland NOTE: The video is time-stamped. When you watch it on YouTube, you can click on any time in brackets, (i.e. [0:20] to go directly to that segment of the video. I also have included links to all of the services J.D. so generously shared. J.D. LASICA * Biohack on Amazon * Read first four chapters for free * JD’s Facebook author site * Birthrights Unlimited * JD’s Readers Circle newsletter for free ebooks * Twitter * JD Lasica’s website Author Resources * Book Funnel * Hidden Gems B.L.OCHMAN * B.L. Ochman Website * Blog What’s Next Blog * Twitter @whatsnext * Podcast * YouTube * Funwalkers.com RELATED: B.L. video interviews with authors and experts Video Interview: B.L. Ochman & Mitch Joel Discuss the Growth & Future of Podcasting

Beyond Social Media Show, Episode 237  BL and David discuss LinkedIn’s new voicemail feature; autism therapy via Google Glass; the value of long-form content; government regulation of social media; Google’s new mobile search results for events; six-year-old toy reviewer Ryan’s new line of merch; illustrations of decaying social media; a gross chicken virtual reality experience; the social media backlash over an ISIS burger; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Google Glass Therapy Google Glass is showing promise as a tool to help children with autism better learn to read facial expressions and navigate social situations. * Google Glass could help children with autism socialize with others The Case For Long-Form Content Your chances of going viral have gone way down in recent years. While there are exceptions, people are less and less likely to share content — and that has major consequences for brands. Why? * Data shows people want serious long-form content — and brands need to take note * Content Trends for 2018 Knockout boots