Beyond Social Media show

Beyond Social Media

Summary: The podcast for marketing, advertising, public relations & communications professionals

Podcasts:

 Ken Bone, Internet Meme & Exploding Samsung Phones | File Type: audio/mpeg | Duration: 41:32

Beyond Social Media Show, Episode 161 BL and David discuss the Wonder Woman UN ambassador; the exploding Samsung Galaxy Note 7 phones; the Kim Kardashian heist Halloween costume; cyborg surveillance beetles; a scared Ronald McDonald; Nobel Laureate Bob Dylan; Donald Trump’s Pussy Riot moment; Echo Alexa everywhere; BuzzFeed’s live election Twitter video feed; Amazon Music Unlimited; Amazon Prime Reading; Ken Bone, conquering Internet hero; Chromecasting Facebook Live video; and much, much more. Worst Digital Cases UN Sparks Outrage By Naming Wonder Woman as Ambassador The United Nations sparked outrage when it rejected seven living women as Secretary General and named cartoon character Wonder Woman as Honorary Ambassador for the Empowerment of Women and Girls. * U.N. Picks Powerful Feminist (Wonder Woman) for Visible Job (Mascot) The #UN didn't appoint a female Secretary-General. Instead it appointed Wonder Woman as ambassador. Speechless. https://t.co/dbkHizF3EO — Marie O'Reilly (@Marie_O_R) October 13, 2016 Wonder Woman is a UN ambassador The Mobile Explosion Samsung said that it would discontinue production of its highest-end smartphone, an unprecedented move for the company and one that could reorder the global market for mobile devices the Washington Post reports. * Samsung will stop making the Galaxy Note 7 Kim Kardashian Robbery Victim Halloween Costume Removed Before the actual contrition and apology, Costumeish’s vice president, Johnathon Weeks — didn’t see the harm in it. * Kim Kardashian robbery costume pulled after backlash Due to the extensive out-lash we have decided to remove the "Parisian Heist" costume from our website. We are sorry if it offended anyone. — COSTUMEISH (@costumeish) October 11, 2016 Bugged Bugs When Mark Zuckerberg posted a picture of himself on Facebook in June, a sharp-eyed observer spotted a piece of tape covering his laptop’s camera. The irony didn’t go unnoticed: A man whose $350 billion company relies on users feeding it intimate details about their lives is worried about his own privacy. But Zuckerberg is smart to take precautions. * Even Bugs Will Be Bugged McDonald’s Limits Ronald McDonald Appearances Because Of Scary Clown Sightings McDonald’s is making Ronald McDonald lay low while the whole scary clown fad blows over. McDonald’s to limit Ronald McDonald public appearances JUST IN (Yes, I'm being serious)- Ronald McDonald to keep a low profile because of "current climate around clown sightings."-McDonald's Corp pic.twitter.com/IydxXUmYHe — Amanda Guerra (@AmandaGuerraTX) October 11, 2016 Best Digital Cases Nobel Prize Winning Lyricist

 Google Pixel, Home, Assistant: Alphabet’s Bid For The Home | File Type: audio/mpeg | Duration: 37:37

Beyond Social Media Show, Episode 160 BL and David discuss Facebook Marketplace’s algorithm fail; Twitter receiving bids this week; Google’s new Pixel phone and $79 Daydrream VR headset; Nazi hunting using VR; Malware in ads on Spotify; InstaBeckindale; Mochino’s controversial drug couture; Netflix Miranda Sings series stars Colleen Ballinger-Evans, #ThatMexicanThing and much, much more. Worst Digital Cases Facebook Marketplace Opens With Sex, Guns & Baby Hedgehogs for Sale On Monday morning, Facebook introduced Marketplace, a new section on its mobile app that allowed its users to buy and sell things with their friends and strangers. By Monday eveningillegal drugs, dogs, guns, sexual services and Baby hedgehogs had eluded Facebook’s algorithm. * Facebook Marketplace Goes Wrong: Sex, Guns and Baby Hedgehogs * Introducing Marketplace: Buy and Sell with Your Local Community Thank you Facebook Marketplace for giving me the opportunity to buy babies or guns… pic.twitter.com/4g08zXkpmk — Zack Neiner (@ZackNeiner) October 3, 2016 Capsule Couture Moschino, a high-end Italian fashion line with a pill-popping motif is sparking outrage and a campaign by a Minneapolis drug counselor who wants Nordstrom to pull the controversial items from its stores. * Moschino’s drug-themed clothing line sparks backlash in Twin Cities * Boycott Nordstrom, Saks Fifth Avenue & Moschino * Mischino Capsule Collection Spotify’s Playlist: Malware Ads It seems Spotify is in for trouble as numerous music lovers are reporting that its freemium streaming service is pushing malware-infested ads to its users. * Spotify is serving malware-infested ads to its users 10 Songs About Being Sick Best Digital Cases Pixel Google launched its first phone – Pixel – available for pre-order only from Verizon. It also launched Daydream, a $79 Virtual Reality headset that syncs to the phone. Perhaps VR will really come to the masses now. * Say hello to the Pixel and Pixel XL, the first of a new breed of Google phone Twitter To Be Sold This Week? Salesforce may be the only suitor for Twitter left, after Disney and Alphabet have reportedly dropped out of the bidding. * Report: Twitter Likely To Receive Bids This Week * Disney isn’t going to bid for Twitter, either #ItsOnUs Multi-Media Campaign Combats Campus Sexual Assault The #ItsOnUs campaign combats campus sexual assault w/videos, a pledge, tools, events, celebrities & more. * #ItsOnUs to stop sexual assault. Take the pledge.

 Trump’s Debate Sniffles Go Viral & Ford Fact-Checks | File Type: audio/mpeg | Duration: 33:38

Beyond Social Media Show, Episode 159 BL and David discuss Donald Trump’s viral sniffles; a Verge reporter who also worked at Apple; Facebook’s apology over inflated video metrics; self-driving chairs; the Edmonton Oilers’ super scary mascot; Jewish grandparents haunting their grandchildren over politics; Ford’s fact-checking the presidential debate; Snapchat’s Spectacles; Google’s login measurement method; a sweet refugee host; Spotify’s interest in SoundCloud; a pig-dancing cop; the arrival of Twitter Moments; the #VoteIRL campaign; and much, much more. Worst Digital Cases Donald Trump Sniffs Go Viral “Trump has the sniffles. Is he okay? What’s going on with his health? Can he serve?” Naturally, Trump’s sniff already has its own Twitter account with 4000+ followers * The Internet Has Some Theories About Why Trump Kept Sniffing at the Debate Trump sniff is the new Gore sigh #debatenight pic.twitter.com/yndIplaWRs — Matt Wilstein (@TheMattWilstein) September 27, 2016 Trump has the sniffles. Is he okay? What's going on with his health? Can he serve? — Michael Ian Black (@michaelianblack) September 27, 2016 Notice Trump sniffing all the time. Coke user? — Howard Dean (@GovHowardDean) September 27, 2016 An Editor For The Verge Took A Job At Apple Without Telling Anyone Chris Ziegler, a founding editor at The Verge, began working for Apple in July 2016. Only problem: He didn’t bother to tell his boss at The Verge. * An editor for ‘The Verge’ took a job with Apple — and didn’t tell his employer boss: "dude are you okay you havent been to work in three weeks" employee: "new phone who dis" — ಠ_ಠ (@MikeIsaac) September 23, 2016 I would like a journalism job where you can get away with not writing anything for two months. — Jared Newman (@OneJaredNewman) September 23, 2016 Facebook Apologizes After Overestimating Key Video Metrics For 2 Years Facebook apologized to big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time by as much as 80% for video ads on its platform for two years. * Facebook Overestimated Key Video Metric for Two Years * Facebook Video Metrics Update Self-Driving Chairs Sick and tired of waiting in line at a restaurant or a movie theater? Nissan has got just the product for you. * Have a moving seat: Nissan applies autonomous vehicle tech to chairs

 Hillary Clinton Goes Between Two Ferns & Trump Jr. Creates A Skittles Snafu | File Type: audio/mpeg | Duration: 38:48

Beyond Social Media Show, Episode 158 BL and David discuss the Trump Jr. Skittles controversy; North Korea’s paltry Internet; the NatWest scam; Apple’s nerdy professor emoji; hacking Teslas; a celebrity Get Out The Vote campaign video; Hillary Clinton on Between Two Ferns; Starbucks Upstanders campaign; stadium designs and the NFL TV experience; a social newsgathering coalition; the return of the naked Trump statues; Google Street View respects cow privacy; NASA’s live streaming press conference; Facebook Live comes to the desktop; vintage photos animated, and much, much more. Worst Digital Cases Donald Trump Jr. Compares Skittles to Syrian Refugees The immediate statement from Wrigley, maker of Skittles, said ““Skittles are candy. Refugees are people. We don’t feel it’s an appropriate analogy.We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.” * Donald Trump Jr. Compares Syrian Refugees to Skittles That ‘Would Kill You’ * Nazi Who Originated Donald Trump Jr.’s Skittles Analogy Was Hanged at Nuremberg This image says it all. Let's end the politically correct agenda that doesn't put America first. #trump2016 pic.twitter.com/9fHwog7ssN — Donald Trump Jr. (@DonaldJTrumpJr) September 19, 2016 A rep for @Skittles gives me their response to @DonaldJTrumpJr pic.twitter.com/OmkJQkIqug — Seth Abramovitch (@SethAbramovitch) September 20, 2016 North Korean Websites…Revealed!!! North Korea has a grand total of 28 websites. Twenty eight. * Here’s how small the North Korean Internet is Criminals targeted UK NatWest Customers With Fake Help Account- Twice A week after a first scam NatWest Help account was taken down by Twitter, another one arose. It cleverly asked customers to visit a spoofed site in order to verify their account.They were told their password was incorrect and asked to create a new one. * Criminals target NatWest customers in Twitter scam again just one week after cyber hoax Apple’s Nutty Professor Emoji With the iOS 10 update, when a user is texting and types in “professor,” the software suggests the “nerd face” emoji, a yellow smiley face with buck teeth and black wide-frame glasses, reports the Chronicle Of Higher Education. * Professors Are Nerds. Or So Your iPhone Would Have You Believe. Autohacking A team of researchers from Keen Security Lab – a part of Chinese internet giant Tencent – demonstrated in a video how it had managed to remotely hack a Tesla Model S, reports The Next Web. * Tesla races to issu...

 Twitter Livestreams NFL & 9/11 Mattress Sale | File Type: audio/mpeg | Duration: 42:46

Beyond Social Media Show, Episode 157 BL and David discuss New York City wifi kiosks go G-rated; iOS 10 bricks lots of iPhones; the dumbest 9/11 brand promo of 2016; emotional reactive #ColorForAll videos; competitive kindness; Harambe and the Minnesota Vikings (huh?!); the FBI directive to go full Mulder; Twitter’s many recent innovations; big changes coming to YouTube; airline safety goes viral; emoji #hashtags; Braille LEGO bricks; the true meaning of “Skol” and much, much more. Worst Digital Cases Unsavory Hogging of NYC WiFi Kiosks Some 400 wifi kiosks in NYC were designed to replace phone booths and bridge the digital divide by providing free wifi. Sadly, they quickly became outdoor living rooms where unsavory types watched porn and hogged the kiosks for hours. Now the Internet access has been turned off until a permanent solution can be found. * Free Wi-Fi Kiosks Were to Aid New Yorkers. An Unsavory Side Has Spurred a Retreat 9/11 “Twin Towers” Mattress Sale San Antonio, Texas-based Miracle Mattress employees decided it would be funny to run a 9/11 sale featuring a commercial making light of the terror attack on the World Trade Center 15 years ago. It wasn’t funny but it did spark a social media storm, reports PR Daily. * Mattress Store Closes “Indefinitely” After Backlash Over 9/11 Commercial iOS10 Update Bricks A Lot Of iPhones Here’s why you should never be the first to download operating system updates. While Apple says the problem was fixed within hours, many people were forced to do a factory reset on their phones, which were bricked by the update. * Apple says the iOS 10 update that appears to be breaking people’s phones is fixed Apple should pull the OTA. People everywhere reporting “brickage” — Seth Weintraub (@llsethj) September 13, 2016 @AppleSupport updated to #iOS10 now phone is reset and says i need to plug into iTunes. Did this update just break my phone??? — Harry Washington (@Harry_Washy) September 13, 2016 Twitter’s Hashtag-Activated NFL Team Emojis Twitter announced the day before the NFL season opener that they made a custom hashtag emoji for every NFL team, reports TechCrunch. * Football Is Definitely Back Because Twitter Now Has An Emoji For Every NFL Team * What Does Skol Mean? We discussed these hashtag emojis on episode 157 tonight: #Skol #GiantsPride #JetUp #GoBills #KeepPounding #WeAre12 & #TNF — Beyond Social Media (@BSMediaShow) September...

 Facebook & Beauty.ai Algorithms Gone Wild | File Type: audio/mpeg | Duration: 34:24

Beyond Social Media Show, Episode 156 Co-hosts B.L. Ochman and David Erickson discuss Facebook & Beauty.ai Algorithms gone wild; why you might like The Google+ Makeover; a grossvertising, scatalogical Dirty Underwear campaign; GoPro’s New Point Of View with original content; Instagram’s Lost Photos; Twitter introduces a new way to monetize Periscope videos; Twitter may be for sale; Libertarian Presidential candidate Gary Johnson’s shocking ignorance about Aleppo; plus great new apps and stats you should know and much, much more. Worst Digital Cases Facebook fires human editors: news feed goes nuts Facebook fired the human editors of its Trending news and the algorithm began pushing out a false story about Fox’s Megan Kelly being fired; an offensive Ann Coulter headline and a story about a man masturbating with a McDonald’s sandwich! * Facebook fires trending team and algorithm without humans goes crazy * An x-Facebook news curator speaks out * I worked on Facebook’s Trending team: the most toxic work experience of my life Algorithms Gone Wild: Beauty.ai Picks Mostly White People As Most Beautiful Beauty.ai, a joint Microsoft/Nvidia/Youth Laboratories project, applied machine learning techniques to rank 600,000 user-submitted selfies for their beauty, and picked 44 finalists: six Asians, one dark-skinned person, and thirty-seven white people, Cory Doctorow reports. * Sampling bias: how a machine-learning beauty contest awarded nearly all prizes to whites * Beauty.ai Dirty Underwear Grossvertising A scatalogical video leads to an unexpected pitch. * Wearpact Cotton is Dirty Instagram’s Lost Photos Photo Map, Instagram’s feature that allows you to check out all the pictures shared by a user in various locations around the globe, is being killed off by the app, Abhimanyu Ghoshal reports. * Instagram is killing off one of its coolest features What is Aleppo? This is Aleppo Astoundingly, Gary Johnson, the Libertarian Party candidate in the U.S. presidential race, asked, “What is Aleppo?” in response to a journalist’s question. Reuters pictures editor Corinne Perkins shares heart-wrenching scenes from the major flashpoint of the Syrian civil war. * This is Aleppo What is Aleppo? This is Aleppo pic.twitter.com/cZgPEcQAaf — corinne_perkins (@corinne_perkins) September 8, 2016 Best Digital Cases Twitter For Sale? Twitter’s board of directors was reportedly set to meet today in San Francisco to discuss a number of hot topics, including whether the social media site can continue to operate as a standalone company, Yahoo! Digest reports. * Can tweets stand alone? Twitter board to meet on possible company sale

 Welcome To 4th Grade & Kardashians Instagram | File Type: audio/mpeg | Duration: 31:44

Beyond Social Media Show, Episode 155 BL and David discuss a welcome video to an Illinois teacher’s fourth grade class that went viral; the Kardashian’s lack of sponsor disclosure on their Instagram accounts; President Obama’s venture into virtual reality; WhatsApp’s privacy reversal; YouTube’s social ambitions with Backstage; Vogue’s Photoshop fiasco; Twitter’s portable Direct Messaging; a transgender Ken Doll cake controversy; Google’s policy of punishable popups; Uber’s lickable breathalizer cards; the WizKid Science YouTube channel; a Minnesota dog that was elected mayor; and much, much more. This video of the episode is time-stamped. Click on the time – in brackets – beside any description and the video will jump directly to that segment. Worst Digital Cases WhatsApp will share your phone number with Facebook The move is a moneymaking strategy that strays from its promise that little would change when the app was acquired by the social network in 2014. * WhatsApp to share user data with Facebook * You have 30 days to opt out, here’s how What Google Wants, Google Gets Google is planning to punish websites that use popups and interstitials on the mobile versions of their sites by suppressing their visibility in mobile search results. Google argues the move is an attempt to improve website usability. * Google Will Punish Sites That Use Annoying Popup Ads Vogue Makes Models Amputees Photos were digitally altered to replicate the disabilities of Paralympic table tennis player Bruna Alexandre and sitting volleyball player Renato Leite. Alexandre had her right arm amputated at the age of three months, while Leite has a prosthetic leg. Both were present at the photo shoot, expecting to be the models. * Vogue Brazil digitally removed limbs from actors to promote the Paralympics and completely missed the point< * We Are All Special Olympics: the campaign with Cleo Pires and Paulinho Vilhena Scofflaw Kardashians The group Truth In Advertising has accused the Kardashians of ignoring FTC guidelines for disclosing financial relationships with sponsors on social media. * Kardashian Instagram Accounts Break Ad Laws, Says Consumer Group * Truth In Advertising Letter [PDF] * The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know/li> Transgender Ken Doll Cake Sparks Outrage A popular bakery in Northern California was caught at the center of a heated debate on social media over a transgender “Ken doll cake” that it said it made for a customer. * Transgender Ken doll cake sparks outrage. Supporters tell critics to eat it. *

 Trending Trump Statues & Twitter’s Harassment Issues | File Type: audio/mpeg | Duration: 34:00

Beyond Social Media Show, Episode 154 BL and David discuss the trending naked Donald Trump statues; the Google Hangouts On Air transition to YouTube live; Twitter’s harassment issues; Verizon brandware apps; Moz’s unfollowing of FollwerWonk; Triumph the Insult Comic Dog’s triumphant return; the Twitter Filter; Amazon Original’s free pilot episodes; the Salvador Dali / Walt Disney collaboration; and much, much more. Worst Digital Cases Hangouts on Air Move to YouTube Live Events  In their typically unclear manner, Google announced that Hangouts on Air are being separated from Google+ and moved to YouTube Live events. In the process, users are forced to open and attach a Google AdSense account in order to be able to embed videos on a website or blog. * Hangouts on Air to Move to YouTube Live Events on Sept 12 * Live Stream SetUp * Hangouts on Air moved to YouTubeLivc – here’s what you need to do now Verizon’s Brandware Apps Verizon has offered to install big brands’ apps on its subscribers’ home screens. * Verizon Selling Brands App Installs Direct To Subscribers Phones Twitter Takes Down Olympics Content, But Not Abusive Tweets Twitter has an ongoing and extreme problem with abusive Tweets. Twitter managed to take down Tweets with photos and videos of the Olympics – at the behest of the Olympic Committee. But Twitter says it can’t remove abusive posts or dangerous threats against users. Why? * Why Isn’t Twitter Taking Down Harassment As Fast As Olympics Content? Twitter is deleting users posting Olympic clips within minutes. They have tools to deal with harassment, but they'll only protect brands. — mhoye (@mhoye) August 12, 2016 Twitter just let me know that this doesn't violate their rules or qualify as abusive behavior. Lighten up, ladies! pic.twitter.com/iC4uN51C7L — Lindy West (@thelindywest) November 19, 2014 Moz Is Abandoning FollowerWonk In a downsizing move, Moz is focusing on its core SEO offerings, especially local SEO, and as a result will be looking to sell FollowerWonk. * Moz Is Doubling Down On Search * FollowerWonk Best Digital Cases Anarchist Group Indecline’s Naked Donald Trump Statues Appear In Several Cities Humiliating, larger-than-life 300-pound statues of naked Donald Trump were placed in prominent locations in several cities by the Anarchist group InDecline. The statues were entitled “The Emperor Has No Balls.” In New York City, the Parks Department responded slickly. * This Naked Donald Trump Statue Cannot Be Unseen * This is InDecline: The Emperor Has N...

 LinkedIn Influencers Q&A & Microsoft Livestreaming Video | File Type: audio/mpeg | Duration: 36:30

Beyond Social Media Show, Episode 153 BL and David discuss the new LinkedIn Influencer Q&A videos; Microsoft’s acquisition of Beam’s livestreaming video technology, #SaveTwitter, Facebook’s clickbait filter; Donald Trump’s perpetual recurring online donations; The Gap’s sexist ads; Facebook Live video ads; Petnet’s dumb SmartFeeder; a bear-in-the-house video that went viral; Google AMP for everyone; the FTC’s influencer crackdown; Facebook’s Area 404; Facebook video ad publishing tools; The World’s Biggest Asshole; Netflix’s Stranger Things 360 trailer; and much, much more. Worst Digital Cases HOAX – Twitter is shutting down #SaveTwitter Social media started buzzing with the hashtag #SaveTwitter early on Thursday, with more than 100,000 tweets mentioning the hashtag by early afternoon. The story turned out to be a hoax, and Twitter stock rose. * Twitter denies #SaveTwitter rumors of shutting down in 2017 I use Twitter more than the toilet don't shut it down #savetwitter — amy (@amyxplier) August 11, 2016 And then there was BuzzFeed reporter Alan White with 11.7 followers, who figured it all out

 Donald Trump Asks Russia To Hack America | File Type: audio/mpeg | Duration: 38:31

Beyond Social Media Show, Full Episode 152 BL and David discuss Russia’s hacking of American democracy and Donald Trump’s treasonous encouragement; the hacking of TechCrunch; Getty Images swiping a 18,000 public domain photos from the Library of Congress; the Olympic tweeting ban; Melania Trump laid bare; Twitter shutting down PostGhost; a YouTube kidnap conspiracy; Stable & Unstable Likers; the Action Aids ad campaign; Ralph Lauren’s custom animated Gif campaign; Twitter’s original food content; Minnesota in a box; the Trojan Olypmics; and much, much more. Worst Digital Cases Donald Trump Asks Putin’s Russia To Hack American Democracy Republican presidential candidate Donald Trump has encouraged Russia to hack his political opponent, Democrat Hillary Clinton, prompting a bipartisan group of national security experts to label the activities as an attack on American democracy and to urge the Obama Administration to publicly call out Russia. The hacking attacks have also caused grave concern that Russia may try to hack state voting systems in an attempt to ensure Trump becomes president. * Bipartisan Security Experts: DNC Hack Is An Attack On Democracy * Clinton Campaign Also Hacked In Attacks On Democrats * Paul Manafort, Donald Trump’s Top Advisor, And His Ties To Pro-Russian Politicians In Ukraine Aspen Institute Homeland Security Group Statement On DNC Hack Donald Trump Asks Russia To Hack American Democracy Donald Trump’s Business Ties To Russia Olympics Committee Says Non-Sponsors Cannot Tweet About the Olympics The US Olympics Committee has gone off the deep end, when it comes to intellectual property. It has issued a statement saying it is willing to sue anyone to protect their trademarks. These include “Olympic,” “Olympian” and “Go For The Gold,” hashtags such as #Rio2016 or #TeamUSA,”among many other words and phrases. * Olympics Committee Says Non-Sponsors Are Banned From Tweeting About the Olympics * USOC sends letter warning non-Olympic sponsor companies * U.S. Olympic and Paralympic Brand Usage Guidelines                                                                 #Rio2016 Tweets //                                                                #TeamUSA Tweets Getty Gets Grabby With Public Domain Pics Photographer Carol Highsmith recently received a copyright infringement notice from Getty Images demanding $120 for the use of…one of her own photos! The photograph in question was one of 18,755 she had donated to the American people via the Library of Congress for public domain use. She has filed a lawsuit due to Getty’s sales of her public domain photographs while claiming to be the copyright holder. *

 Melania Trump’s Plagiarism & Apple’s Censorship | File Type: audio/mpeg | Duration: 37:17

Beyond Social Media Show, Episode 151 BL and David discuss the backlash over Melania Trump’s plagiarism of Michelle Obama’s DNC speech; musicians objecting to the use of their songs by the Trump campaign; an Apple patent for technology that would disable the recording of video, audio and photography on smartphones and tablets; untargeted Donald Trump banner ads; new updates for Facebook Live video; the long-lasting impact of the ALS ice bucket challenge; DoubleClick Native ads; verified Twitter accounts; Michelle Obama’s carpool karaoke; Yelp’s partnership with Pokemon Go; and much, much more. B.L. Ochman & David Erickson discussed Melania Trump’s plagiarism, including her “My Little Pony” defense; Donald Trump’s multiple song thefts at the GOP convention; Apple’s patent for a censorship device; Trump’s banner ad fail; new 4-hour Facebook Live broadcasts & audience segmentation; how to get a Verified Twitter account; Michelle Obama’s Carpool Karaoke with Missy Elliot; ALS Ice Bucket Challenge’s longevity; …and much, much more. Worst Digital Cases Trump’s GOP Convention Song Thefts Among the songs Trump played without permission: Queen’s “We Are the Champions,” created by bisexual artist Freddie Mercury, who died of AIDS complications; Springsteen’s “Born in the USA,” which is actually about a Vietnam vet who feels betrayed. Perhaps weirdest of all, the convention ended with The Stones’ “Satisfaction. Trump did not seek permission for any of them. Read Song Theft: Why the Playlist at the GOP Convention Is More Newsworthy Than the Speakers; GOP National Convention Playlist An unauthorised use at the Republican Convention against our wishes – Queen — Queen (@QueenWillRock) July 19, 2016 Apple Patent Would Disable Concert Smartphone Video Recordings Last month, Apple was awarded a patent that would stop people from using smartphone cameras to snap images or record video and audio. The technology would send infrared signals at cameras while people try to snap a photo or take video. Read Apple Awarded Patent To Prevent You From Recording Concert Video >> Melania Trump’s “My Little Pony” Plagiarism Defense Sean Spicer, the spokesman for the RNC, defended Melania Trump’s plagiarized Republican National Convention speech Monday night by comparing her words to the children’s cartoon My Little Pony. “Melania Trump said, ‘The strength of your dreams and willingness to work to work for them.’ Twilight Sparkle from My Little Pony said, ‘This is your dream, anything you can do in your dreams, you can do now.’ ” Spicer said in an interview on CNN. (B.L. thinks Trump just wanted more earned media to deflect attention to his lack of party support.) Read RNC Chief Strategist Uses My Little Pony To Defend Melania Trump’s Plagiarism >> You keep Twilight Sparkle’s name out of your mouth, you monsters. https://t.co/hWnP8ImWBa — Christopher Hayes (@chrislhayes) July 19, 2016 Donald Trump’s Banner Ad Targeting Donald Trump’s banner advertising campaign to solicit donors is stunning for its lack of sophistication.

 Trump Pence Campaign Logo & Pokemon Go | File Type: audio/mpeg | Duration: 38:45

Beyond Social Media Show, Episode 150 BL and David discuss the Trump/Pence campaign logo and fallout; Facebook’s live video streaming growing pains; the #ConservativeBecause hashjack; Pokemon Go players at Arlington National Cemetery and the Holocaust Museum; some little-known problems with email open rates; the live streaming of the Turkish coup attempt; Twitter’s live streaming deals for the national political conventions and with Bloomberg; Pokemon Go’s sponsored locations; Twitter’s Audience API; and much, much more. Worst Digital Cases Facebook’s Editorial Dilemma Over Live Streaming Video In their rush to be a news outlet, Facebook’s editorial team showed bad judgment. A horrifically graphic Instagram video of the aftermath in Nice, where a truck plowed through a crowd killing innocent citizens as they watched fireworks in celebration of Bastille day, was picked up by Facebook’s Newswire Page, which is curated by Storyful. Read Facebook Shows Disconnection From Users In Posting Graphic Video Of Bastille Day Attack >> Trump/Pence Campaign Rolls Out Logo More Heavily Mocked Than Hillary Clinton’s After picking Indiana Governor Mike Pence as his running mate, Donald Trump’s campaign rolled out a logo that was so sexually suggestive, it nearly broke the Internet with ridicule and mocking logo revisions. Read Trump-Pence Logo Mocked On Social Media For Being ‘Suggestive’ >> 4 Tweets That Ridicule The Trump/Pence Campaign Logo it’s like toilet paper. get it pic.twitter.com/HhclTjiCTm — matt: lubchansky (@Lubchansky) July 15, 2016 What is the T doing to that P? https://t.co/tDvYm2QJYi — John Dingell (@JohnDingell) July 15, 2016 This logo is not welcome in certain Indiana pizzarias pic.twitter.com/GGcH1TXUm3 — Sam Baker (@sam_baker) July 15, 2016 We fixed the #TrumpPence logo. Stay safe, y’all. When it comes to sex AND voting. #NotMyTicket #ImWithHer @PPact pic.twitter.com/o9EZIGWCQF — PPNYC Action Fund (@PPNYCAction) July 15, 2016 Surprise! #ConservativeBecause Hashtag Hijacked By Liberals According to Red Alert Politics, the hashtag began when Future Female Leaders — a conservative group that exhorts young women to “vote with your lady smarts, not your lady parts” — issued a call for young, conservative women to share their stories with others. The intent was apparently to show that conservatives are not just a collection of disgruntled white men. But – surprise, surprise, it soon went awry. Read #ConservativeBecause Quickly Backfired for Conservatives on Twitter >> 3 #ConservativeBecause Tweets That Got Away ...

 Facebook Live & Philando Castile | File Type: audio/mpeg | Duration: 40:49

Beyond Social Media Show, Episode 149 BL and David discuss the Facebook Live broadcast of Philando Castile’s death at the hands of a Minnesota police officer, its aftermath, and its implications for news coverage; Donald Trump’s Trollmaster; Microsoft’s recruitment fail; Facebook’s secret messages; Red Cross’ racist pool safety poster; the Washington Post under Jeff Bezos’ leadership; the New York Times’ call for Facebook Live political footage; the revenge of the liberal arts majors; permanent snaps; NASA’s short film contest; Patrick Stewart’s country crooning; and much, much more. Worst Digital Cases * Microsoft Apologizes For Embarrassing Recruitment Email Sent To College Students * How Long Can Donald Trump’s Twitter Troll Ringmaster Hold On? * Donald Trump’s Star Of David Hillary Clinton Meme Was Created By White Supremacists * Facebook Adds Secret Messages To Messenger * ‘Super Racist’ Pool Safety Poster Prompts Red Cross Apology Best Digital Cases * How Facebook Live Changes News Forever * Mark Zuckerberg Statement * Facebook Live Content Standards * NY Times Asks For Election Opinion Facebook Live Videos From Readers * Good News At The Washington Post * CEO To Skeptics: Liberal Arts Grads Make The Best Tech Hires * Snapchat Is No Longer Ephemeral * NASA and Richard Linklater Want You to Make a Short Out of Space Footage * Sir Patrick Stewart Sings Country Classics For Charity * The Traffic Stop Video Shiny New Stuff * Frog Designs A Distraction Device For Burn Patients In Pain * Fuji Instax Printer Prints Photos From Your Smartphone In 10 Seconds * Traffickcam App * Pinterest Will Let You Snap Photos To Find Real-Life Products Online Projects * The List of 103 Genuine Marketing Thought Leaders

 Periscope Takes The Political Stage & More Live-Streaming Updates | File Type: audio/mpeg | Duration: 36:31

Beyond Social Media Show, Episode 148 BL and David discuss Periscope’s moment on the national political stage during the House Democrats’ gun control sit-in; 360fly’s racist video ad; Facebook and YouTube live-streaming updates; Twitter’s new live video streaming button & 140 videos; a robot recall; Lender’s frozen bagels; Apple’s expanded Coding Camp; Pinterest’s new retargetting capabilities; Mark Zuckerberg’s paranoia; Facebook 360 photos; Twitter’s emoji targeting; and much, much more. Worst Digital Cases * Trump Launches Anti-Hillary Site With Brilliant Marketing * Intelligent Robot That ‘Remembers & Learns’ Could Be Scrapped After Escaping A Lab For A Second Time * A Brief History Of Lender’s Frozen Bagels (And Their NYC Branding Lie) * Backlash Against 360fly’s Racist TV Ad Best Digital Cases * House Democrats Turn To Periscope & Facebook Live For Gun Control Sit-In * Facebook Live Adds Two-Person Broadcasts & Waiting Rooms For Viewers & YouTube Launches Mobile Live Stream Broadcasting AT LAST * Twitter Adds Live-Streaming Broadcast Button * Three New Ways To Share (Longer) Videos On Twitter * Apple Launches Coding Camp For Kids In Retail Stores * Pinterest Adds Retargeting * Mark Zuckerberg Defeats Hackers The Mulder Way * Facebook Supports 360 Photos * Twitter Introduces Emoji Targeting * The Problem With Sentiment Analysis Shiny New Stuff * Tiny Camera Records Everything You See * Covercam * Orbii * Google Tag Manager * Tynker Projects * I’m In A Will. When Do I Get My Money? [VIDEO] * 37 Google Analytics Resources The Daily Numbers * Likely Voters Who Use Video To Learn About Candidates/Issues by Generation BEYOND SOCIAL MEDIA HOSTS David Erickson

 Microsoft LinkedIn Deal & Orlando Shooting Text Messages | File Type: audio/mpeg | Duration: 42:28

Beyond Social Media Show, Episode 147 BL and David discuss the Microsoft/LinkedIn deal; the live-streamed death on Facebook; insecure security cameras; the likelihood of a post-literate society; Orlando shooting text messages; a British grandma’s polite searches; a vulgar gardening show; Snapchat’s lifestyle magazine; the Democrats live-Tweeting their filibuster; big Apple announcements; the YouTube Director app; the #CheerioChallenge; and much, much more. Worst Digital Cases * Chicago Man Shot Dead While On Facebook Live * Thousands Of Security Cameras In US Can Easily Be Hacked * Facebook Forecasts The End Of Text In 5 years * Facebook Gunning To Go All Video * Texting Is How We Say Goodbye During A Tragedy * “Mr Seed’s” Gratuitous Vulgarity In A Wonderful Organic Gardening Program [VIDEO] Best Digital Cases * Microsoft To Buy LinkedIn for $26 Billion * Democrats Filibuster & Live Tweet For Gun Control * British Grandma Uses Pleases & Thank Yous In Her Searches * Apple’s 13 Biggest Announcements From Apple WWDC 2016 * Snapchat To Launch Digital Lifestyle Magazine * YouTube Director * #CheerioChallenge Shiny New Stuff * Post Snippets WordPress Plugin * Adobe Color CC * VidIQ Chrome Extension Prjoects * 19 Marketing Lessons From The Bands At The Basilica Block Party The Daily Numbers * The Olds Are Coming To Snapchat BEYOND SOCIAL MEDIA HOSTS David Erickson Twitter Twitter e-Strategy Blog e-Strategy Trends YouTube B.L. Ochman Google Plus Maximum-Plus.com -Online Event Production & Coaching for Google+ Success

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