Summary: Beyond Social Media Show, Episode 217<br> <br> BL and David discuss Drake’s generous video budget; the Beyond Social Media Show’s entre on Amazon Echo; an antidote to depressing news; Amazon Echo’s ignore feature; the Olympics’ accidental P.F. Chang’s branding; Surly Brewing’s killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo’s roach Valentine’s; life in social media algorithm hell; sexist Doritos; Nastygrammers; David’s love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics’ freaky door-opening robot; inside Facebook’s two years of hell…and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a> or search on the Spotify app.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Drake Drops God’s Plan<br> The video starts “The budget for this video was $996,631.90. We gave it all away. Don’t tell the label.”<br> <br> * <a href="https://www.rollingstone.com/music/news/watch-drakes-million-dollar-donation-spree-in-gods-plan-w516844">Watch Drake’s Million-Dollar Donation Spree in ‘God’s Plan’ Video</a><br> * <a href="https://www.billboard.com/articles/columns/hip-hop/8098822/drake-philanthropy-timeline">Thank Me Later: 10 of Drake’s Most Charitable Moments</a><br> <br> https://www.instagram.com/p/BfOaadbhSQG<br><br> <br> We Are On Alexa!<br> Alexa, play the “Beyond Social Media Show Podcast.”<br> <br> * <a href="https://qz.com/1197847/alexa-will-sleep-through-amazons-super-bowl-ad-by-design/">Amazon patented a way to tell Alexa to ignore “Alexa”</a><br> * <a href="https://patents.google.com/patent/US9548053">Audible command filtering</a><br> * <a href="https://www.bloomberg.com/news/articles/2018-02-02/here-s-why-alexa-won-t-light-up-during-amazon-s-super-bowl-ad">Here’s Why Alexa Won’t Light Up During Amazon Super Bowl Ad</a><br> * <a href="https://blog.aboutamazon.com/innovation/teaching-alexa-when-not-to-respond">Teaching Alexa when not to respond</a><br> <br> <br> Antidote to Bad News<br> Depressed and anxious reading your social feeds and the daily horrible news and rancor? Two journalists have the antidote we all need.<br> <br> * <a href="https://www.poynter.org/news/turning-good-news-troubled-times-how-two-journalists-took-charge">Turning to ‘good news’ in troubled times: How two journalists took charge</a><br> * <a href="https://tinyletter.com/inbetternews/archive">In Better News</a><br> * <a href="https://www.washingtonpost.com/news/animalia/">Animalia</a><br> * <a href="https://www.huffingtonpost.com/topic/good-news">HuffPost Good News</a><br> * <a href="https://www.today.com/news/good-news#56071528">Today Show Good News</a><br> <br> Welcome To Minnesota<br> Surly Brewing kills it with a content marketing piece that newsjacks Super Bowl LII.<br> <br> * <a href="http://surlybrewing.com/news/welcome-minnesota-primer/">Welcome To Minnesota: A Primer</a><br> <br> The Graphics Guy Did It<br> Chicago’s WLS-Ch.7 news team, accidentally broadcast a report in Saturday morning about the political backdrop to the Winter Olympics, illustrated with the graphic, “P.F. Chang 2018.
