Burger King’s #NoBully Campaign & Twitter’s New Political Ad Transparency




Beyond Social Media show

Summary: Beyond Social Media Show, Episode 207<br> <br> BL and David discuss Burger King’s #NoBully anti-bullying PSA; Twitter’s moves toward ad transparency; how Spotify “gets you”; Facebook’s split screencasting; social 3D posts on Facebook; three new Twitter features; a Bison in love; BK Ribs Wendy’s; EPA erases climate change from its website; re-targeting sharers; the creepy Amazon key; the even creepier candid camera in your phone; the failure of Snap Spectacles – now available for 99 cents on eBay …and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a>.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Twitter Announces New Initiative to Flag Political Ads<br> Twitter announced its new Transparency Center and the steps it will take to dramatically increase political ad transparency. It then banned Russian backed RT &amp; Sputnick from running ads on the platform. The Russian government responded angrily.<br> <br> * <a href="https://www.nytimes.com/2017/10/26/technology/twitter-russia-today-sputnik.html">Twitter Bans Two Kremlin-Backed News Outlets From Advertising</a><br> * <a href="https://www.cnbc.com/2017/10/24/twitter-will-label-political-ads-including-who-bought-and-spend.html">Twitter will now label political ads, including who bought them and how much they are spending</a><br> * <a href="https://blog.twitter.com/official/en_us/topics/product/2017/New-Transparency-For-Ads-on-Twitter.html">Twitter Blog’s Political Ad Transparency Post</a><br> <br> <br> Burger King Stands Up To Bullying<br> Burger King has created a PSA that asks their customers to take a closer look at bullying.<br> <br> * <a href="https://nobully.org/">NoBully.org</a><br> <br> <br> Burger King Skewers Wendy’s<br> Last week, Burger King ribbed its rival, Wendy’s, about spicy chicken nuggets with some funny sponsored Tweets.<br> <br> * <a href="https://www.marketingdive.com/news/burger-king-continues-wendys-skewering-by-promoting-irate-fan-tweets/507310/">Burger King continues Wendy’s skewering by promoting irate fan tweets</a><br> * <a href="https://www.buzzfeed.com/keelyflaherty/burger-king-and-wendys-got-into-a-twitter-fight">Wendy’s And Burger King Got Into A Fight On Twitter</a><br> <br> https://twitter.com/taytaytayallen/status/917953527657500672<br> <br> Burger King dug up a bunch of tweets from people complaining about Wendy's, made them sponsored tweets. <a href="https://twitter.com/hashtag/advertising?src=hash&amp;ref_src=twsrc%5Etfw">#advertising</a> <a href="https://t.co/7BVQfN621I">https://t.co/7BVQfN621I</a><br> — Melissa Balsan (@melissabalsan) <a href="https://twitter.com/melissabalsan/status/919709096252715008?ref_src=twsrc%5Etfw">October 15, 2017</a><br> <br> Facebook Live Screen Sharing<br> Facebook has added an option to share your screen directly on Facebook Live, thus eliminating the need for other software for many users.<br> <br> * <a href="https://thenextweb.com/facebook/2017/10/17/facebook-live-screen-sharing-feature/">Facebook Live cuts out the middle man, adds its own screen-sharing feature</a><br> <br> <br> NEW! Facebook screen sharing option on FB Live via <a href="https://t.co/Luozcvmz9G">https://t.co/Luozcvmz9G</a> (desktop / laptop) <a href="https:/..."></a>