Beyond Social Media

Beyond Social Media Show, Episode 236 BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Bonobos Mansplains Men’s clothing brand Bonobos unveiled #EvolveTheDefinition, questioning the definition of masculinity and encouraging conversations about what it means to be a man today. The “movement” quickly became controversial. * Bonobos Challenges Definitions of Masculinity With Viral ‘Micro-documentary,’ YouTube takeover * #EvolveTheDefinition website Virtual Customs Agents Terminal 3 is an interactive, augmented-reality documentary that explores contemporary Muslim identities in the U.S. through the lens of an airport interrogation. * This Mixed Reality Project Puts You In The Role Of Customs Agent  Rothy’s Viral Shoe Sensation – Now for Kids Rothy’s is an eco-friendly shoe brand that went viral. They’re made of recycled plastic bottles. * Rothy’s, The Viral Silicon Valley Shoe Brand, Is Coming For Your Kids * Rothys.com Amazon Retargeting Amazon plans to dramatically increase inventory for its Sponsored Products ads by retargeting its visitors across the web. * Amazon to test new ground for its Sponsored Products ads: the rest of the internet Yelp Scores Health Inspection Ratings Yelp is beginning to integrate health inspection scores into its restaurant and food-service listings. * Yelp adds health inspection scores for restaurants, and restaurateurs are not happy Blockchain Visualized A superb example of visual journalism that explains blockchain in imagery. * Blockchain explained Worst Digital Cases PR Pitch From Hell Yet another example of how not to pitch a blogger. My Email Blackmail Threat

Beyond Social Media Show, Episode 235 BL and David discuss choice words in Chance the Rapper’s rap about buying Chicagoist; Jurrasic Jeff Goldblum; an Amazon Dinosaur delivery; the Washington Post’s new Twitch TV channel; Buzzfeed’s no cats news feed; Twitter’s and Facebook’s transparent ads; Zuckerberg’s Recode interview and Holocaust denier do-over; AP’s social media fact checking; the great Twitter bot purge; Facebook fraud; Papa John’s whining, and Laundry Service resigning …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Chance the Rapper’s News Rap Chance the Rapper dropped some new tracks at midnight last night. In one, he announced – with some very choice words – that he bought the Chicagoist. * Chance The Rapper Bought Chicagoist And Announced It In Newly Released Song Jurassic Jeff Goldblum NOW TV has definitely caught the attention of Londoners. * Life Found A Way: 25 Foot Jeff Goldblum Statue Unveiled In London #JurassicJeff is the hottest tourist attraction in London right now. https://t.co/IMJkhNEDaJ — Twitter Moments (@TwitterMoments) July 18, 2018 Amazon Delivers A Dinosaur Amazon, Jeep Wrangler, and Jurassic Park shot a brand hat trick. * Amazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s Inside An Amazon delivery 65 million years in the making. @JurassicWorld #FallenKingdom  #AmazonFindsAWay pic.twitter.com/fI9NTQgKdm — Jurassic World (@JurassicWorld) May 30, 2018 Special delivery… #AmazonFindsAWay #JurassicWorld pic.twitter.com/0cVH7x1I74 — Prime Video (@PrimeVideo) May 30, 2018 Someone lucky is getting a dinosaur delivery!

Who Should Podcast? Who Shouldn’t? Mitch Joel, “Six Pixels of Separation” author and podcaster and Beyond Social Media Show co-host B.L. Ochman discuss the growth of podcasting; who should and shouldn’t podcast; what makes a great podcast; what equipment you need to podcast; what makes brand podcasts effective, and much, much more. What makes a podcast great? In this interview, Joel says there are some core passions that create the dynamics. These include guests and a theme that is sustainable over time. For his “Six Pixels of Separation” podcast, Joel wants people to feel like they pulled up a chair in a cafe as he was speaking to someone in an area he is very curious about. Content has to rule, we agree, and podcasts need a compelling host. Being an expert and being a good speaker or host are not always the same thing. Audio Version Your browser does not support the audio element. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Image courtesy Eva Blue.  MITCH JOEL * Podcast – Six Pixels of Separation – Marketing and Communications Insights * Books – * Six Pixels of Separation: Everyone is Connected. * Control, Alt, Delete: Reboot Your Business, Reboot Your Life * Website – Mitch Joel * Twitter – @MitchJoel B.L. OCHMAN Podcast – Beyond Social Media Show SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo * Website – B.L. Ochman * Blog – What’s Next Blog * Funwalkers.com * Twitter – @whatsnext

Beyond Social Media Show, Episode 233  BL and David discuss the iconic photo of the crying migrant girl; Richard Painter’s dumpster fire ad; the Facebook fundraiser to reunite the families Trump has torn apart; the Supreme Court’s ruling requiring a search warrant for police to obtain your GPS location data; the Apple/Oprah alliance; banners replaced with cats; Beyonce & Jay-Z’s new album release; the Weather Channel’s immersive forecasts; Google’s new podcast app; Melania Trump’s trolling jacket; Burger King’s Russian babies offer; an automated firing; the Philly hotdog gun; …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases The Backstory of the Crying Migrant Child Photo Pulitzer Prize winning photographer John Moore says his iconic photo of a two year-old girl screaming while a border patrol agent searched her mother broke his heart. * ‘I wanted to stop her crying’: The image of a migrant child that broke a photographer’s heart Richard Painter’s Dumpster Fire Painter’s video is drawing a lot of attention on social media, with reactions spanning praise to befuddlement. * Richard Painter’s ‘dumpster fire’ ad is the talk of social media  Largest Fundraiser in Facebook History A fundraiser to help separated immigrant families raised nearly $20 million this week on Facebook, with 500,000 contributors. The funds go to the Refugee and Immigrant Center for Education and Legal Services (RAICES.) * Facebook Fundraiser * They Wanted to Raise $1,500 for Immigrant Families at the Border. They Got Over $15 Million Warrant Required The U.S. Supreme Court ruled that police need a warrant to obtain cellphone location information routinely collected by wireless providers. * In Major Privacy Win, Supreme Court Rules Police Need Warrant To Track Your Cellphone  Apple & Oprah Team Up For New Subscription Service Apple has joined the streaming war. They signed Oprah for a multi-year deal to produce original videos. * Apple and Oprah are teaming up to make videos Google Has a New Podcast App The new app represents an ambitious goal: double global podcast listenership. Google has plans to incorporate its AI to offer transcription and translation.

Beyond Social Media Show, Episode 232  BL and David discuss a Snapchat Lens video game controlled by gum chewing; the Minnesota Public Radio Raccoon who captivated the nation by scaling a 25-story building; the minor league Yankees team fan-named the Staten Island Pizza Rats; restaurant goers paralyzed by choice; the Angela Merkel Instagram G7 post that memed Trump and went globally viral; a great idea for push button customer satisfaction; 13 year-old Courtney Hadwin whose astounding singing voice is Janis Joplin 2.0; rating results for digital assistants; the day Net Neutrality died; ReKognition; a Walking Algorithm…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases New Snapchat Lens Games Controlled By Gum Chewing There’s never been a video game players could control by gum chewing. Thanks to TicTac, there are some on Snapchat now. * Gum Chewing Controls These Snapchat Games From Tic Tac * Tic Tac Denounces Donald Trump #MPRRaccoon A raccoon took a break on Tuesday outside a window on the 23rd floor of UBS Tower in St. Paul, Minn., hours after it began its ascent. * Daredevil Raccoon Climbs Minnesota Skyscraper and Becomes a Sensation This poor raccoon apparently got itself stranded on a ledge of the Town Square office building in downtown St. Paul, likely on an errant mission to raid pigeon nests on the skyway over 7th Street. It's been there for two days now, without food or water. @mprnews pic.twitter.com/fVI5pmdCWq — Tim Nelson (@timnelson_mpr) June 12, 2018 https://twitter.com/alicialewisKARE/status/1006827600277397504 https://twitter.com/Izzy_in_Ottawa/status/1007053528492175360 Staten Island Pizza Rats The Staten Island Yankees announced that they’ll have a new fan chosen name this season – The Staten Island Pizza Rats. Guess who inspired the name? * Staten Island Pizza Rats Website https://twitter.com/SIYanks/status/1006190875540643840 Paralyzed By Choice Restaurants are increasingly driving patrons down a rapid assembly line featuring a giant array of possibilities, some a little obscure. * That Endless Series of Menu Options Is Paralyzing Diners Angela Merkel’s Viral G-7 Instagram Post German Prime Minister Angela Merkel posted a photo in her Instagram account that instantly summed up the G7 Summit, immediately went viral and inspired memes. * Angela Merkel I...

Beyond Social Media Show, Episode 231  BL and David discuss Facebook’s new political advertising rules; Philadelphia Eagles’ safety Malcolm Jenkins silent public relations stunt; Bill Gates’ Notes; Stew Leonard’s freedom burgers; search engine optimization audits; Apple’s web developers conference updates; Pod Papers magazines; senior’s bucket lists; personal shopping analytics; Apple’s dubious privacy high road; animal influencers; the imminent robot revolution; International House of Breakfast; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Bill Gates Summer Reading List Gates’ blog is simply terrific! And his summer reading list video stars two of the cutest dogs! * Here’s My Gift for College Graduates Silent PR Philadelphia Eagles safety Malcolm Jenkins pulled off a brilliant and effective public relations stunt in response to Donald Trump’s disinvitation of a White House visit. You Aren’t Listening! pic.twitter.com/5ti8HU2Cq0 — Malcolm Jenkins (@MalcolmJenkins) June 6, 2018 You Aren’t Listening! pic.twitter.com/41llVxwDEq — Malcolm Jenkins (@MalcolmJenkins) June 6, 2018 Malcolm Jenkins has been vocal in explaining the social justice causes NFL players are addressing by kneeling, despite some equating the protests with disrespect and anti-patriotism. On Wednesday, Jenkins took a new approach to convey his message. https://t.co/3McfSxChTO — Twitter Moments (@TwitterMoments) June 6, 2018 Stew Leonard’s Offers 10,000 Burgers for trump/Jong-un Summit For the peace summit between president trump and North Korean leader Kim Jong-un, Stew Leonard Jr., CEO of Stew Leonard’s, has offered to donate 10,000 burgers with USA stamped in the middle of each one. * Stew Leonard’s Offers 10,000 Burgers for Trump/Jong-un Summit * Stew Leonard’s Offers 10K Burgers for trump/Jong-un Peace Summit Make trump Burger Again app – Turns every photo of 45 into a hamburger SEO Audits Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it.

Beyond Social Media Show, Episode 230  BL and David discuss Mary Meeker’s 2018 Internet Trends Report; Trump’s Unconstitutional Twitter blocking; GDPR as a sleep aid; Google DoubleClick’s new programmatic audio advertising option; Ambien maker Sanofi’s snarky newsjacking of the Roseanne Barr story; Facebook’s influencer search engine; YouTube’s new sharing options; agency lawsuits; Amazon Alexa spying; horrible headlines; Google goes evil; rebooting routers; …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Mary Meeker’s 2018 Internet Report Here’s a first look at Mary Meeker’s highly anticipated 2018 Internet Trends Report, all 294 slides of it, covers everything from smartphone behavior in the U.S. to tech company competition in China and the rise of freelance and on-demand employment. * Mary Meeker’s 2018 internet trends report: All the slides, plus analysis Here are the slides, all 294 of them Unconstitutional Blocking Judge Naomi Reice Buchwald wrote in her 75-page decision, because the @realdonaldtrump Twitter account is a public forum operated by the government, meaning viewpoint discrimination is strictly prohibited. * Trump Can’t Block Critics On Twitter. What This Means For You * Knight First Amendment Institute vs Donald Trump, et al [PDF] Viral Video Welcome To The Netherlands & Blocking Constituents United Airlines Swipes Toddler’s Seat & #SpikeTheBeetle Makes Art GDPR Law Becomes Bedtime Story for Meditation App “New laws aren’t meant to be exciting – but this one could sedate a buffalo.” Calm, the popular meditation app, has Sleep Stories, which are meant to help you drift off to sleep. In a stellar example of newsjacking, Calm added a reading of the 207-page GDPR Law to its Sleep meditations. * The Ultimate Insomnia Cure? New GDPR law becomes bedtime story for grown-ups * Download Calm App Programmatic Audio Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. * DoubleClick Bid Manager opens up digital audio ad buying globally * Digital Audio Ads come to DoubleClick

Beyond Social Media Show, Episode 229  BL and David discuss the Royal Wedding in augmented reality; virtual influencers; Facebook app victims, measuring the time you waste on Instagram; a horrible 9 year-old; whether Siri and Alexa are spying on you; whether it’s Yanny or Laurel; an app that helps the blind; Spotify’s scary campaign to free users; what’s up with WHOIS; what Google took away; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases The Royal Wedding in AR You didn’t get invited? Don’t worry. ABC TV has you covered with an augmented reality app that will put you at the wedding. * ABC News App * ABC’s ‘Royal Wedding AR’ Is An Augmented Experience Fit For A Prince Virtual Influencers Brands are creating virtual influencers but this is nothing new. * Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past * Hatsune Miku & The Phenomenon Of Virtual Spokespeople [PODCAST] * Shudu Gram * Miquela Sousa @oscardelarenta #jewelry . . Amazing earrings 3D work by fellow artist @dejidigital . #daz3d #3dart #blackfrodolls A post shared by Shudu Gram (@shudu.gram) on Feb 28, 2018 at 2:37am PST Double Tap for Insomnia A post shared by *~ MIQUELA ~* (@lilmiquela) on May 7, 2018 at 6:13pm PDT Your browser does not support the audio element. Instagram Will Show You How Much Time You Spend Looking at Food Porn Instagram will soon show you how many hours you actually spend looking at ...

Beyond Social Media Show, Episode 228  BL and David discuss Legoland’s Royal Wedding recreation; the Russian ads that were released by the House Intelligence Committee; the announcements made at Facebook’s F8 and Google’s I/O developer conferences; Google’s artificial intelligence for all initiative; the indignities suffered by African Americans during the course of everyday life; putting poverty relief on the blockchain; the subscription nickle-and-diming effect; Uber’s sexual predator drivers; when groundhogs attack; demolishing Humvees for fun and demotions;…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Lego Royal Wedding Legoland Windsor has built a miniature version of the Royal Wedding that took 60,000 Lego blocks and 720 hours to build * It Took More Than 39K Bricks To Build This Lego Version of the Royal Wedding The Royal Wedding… built with Lego. pic.twitter.com/ZYl5h26g1N — LBC (@LBC) May 9, 2018 Facebook F8 Developer Conference Announcement A rundown of the many announcements Facebook made at its F8 developer conference. * Everything Facebook Announced at F8 2018  AI For Everyone! AI is so important to Google that it renamed its research division to Google Ai. The website says it will help people solve problems in new ways. * AI is So Important to Google It’s Rebranding Its Research Division * AI for Everyone * Google AI Google I/O Developers Conference Announcements A rundown of the many announcements Google made at its I/O developer conference. * Everything Google Announced at its 2018 I/O Developers Conference  Great Swedish Meatball Scam Swedish Meatballs are the country’s national dish. But last week, for reasons unknown, the country’s official Twitter account confessed that Swedish meatballs are actually Turkish. * Swedish Meatballs Are Turkish? ‘My Whole Life Has Been a Lie‘ * 10 Innovations You Didn’t Know Were Swedish Swedish meatballs are actually based on a recipe King Charles XII brought home from Turkey in the early 18th century. Let's stick to the facts! pic.twitter.com/JuTDEjq9MM — Sweden.se (@swedense)

Beyond Social Media Show, Episode 227 BL and David discuss: Rashon Nelson and Donte Robinson’s classy settlement with the City of Philadelphia over the Starbucks racial arrests; features of the new Gmail, including the ability to take back an email; the return of unlimited MoviePass and an even cheaper competitor with more features; spoiling Cease & Desist letters; a Handheld Hologram camera; Amazon Homebots are coming; Facebook’s Sorry, Not Sorry ad campaign; what you need to know to prevent Google Analytics from wiping your hisorical data; Facebook’s Dating app Gibson Guitars bankruptcy reorg; Comcast’s Slow Lane for cord cutters (sad!!!; the Twitter “Bug” that made 330 million people change their passwords; Amazon’s delivery to your car…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases A Classy Way to Settle the Starbucks Race Arrests The two men recently arrested at Starbucks, Rashon Nelson and Donte Robinson, chose not to pursue a lawsuit against the city of Philadelphia. Instead, they agreed to a symbolic payment of $1 each and asked the city to fund $200,000 for a grant program for high school students aspiring to become entrepreneurs. * Two black men arrested at Starbucks settle with Philadelphia for $1 each Gmail Refresh Google has given Gmail a new user interface and has added many security- and productivity-related features to the new version. * Gmail’s biggest redesign is now live  Unlimited MoviePass is Baaack After a two-week hiatus, the MoviePass unlimited subscription—the one that lets you see a movie a day, every day, in theaters, for $10 a month—is back. But they have a cheaper competitor. * MoviePass Revives Its Unlimited Plan * MoviePass Competitor Sinemia Launches $4.99 Per Month Subscriptions Surly Brewing Spoiling For A Cease & Desist Minnesota’s Surly Brewing just named a limited-run beer after a concept from Netflix’s hit Stranger Things in what appears to be an earned media tactic. * BC Small Batch: Let’s Get Experimental ANNOUNCEMENT: The BC Small Batch series is here. Get experimental with us. Pictured: Inside the Upside Down, a collaboration with @jwakefieldbeer. Details at the link in the bio.

Beyond Social Media Show, Episode 226 BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases VC’s Contest to Replace Facebook Jason Calacanis, an early investor in Uber, spearheads a contest to find a service to replace Facebook “that is actually good for society” Teams have until 15 June to submit either a video tour, prototype or “full-blown product”. Seven finalists will each receive $100,000 in return for a 6% stake in their business. * The Open Book Challenge * Is Facebook replaceable? Tech investor launches bid to ‘start the process’ Flickr Freed Will SmugMug breathe new life into the long-standing photo-sharing platform? * Flickr bought by SmugMug, which vows to revitalize the photo service Burger Sneaks Into Movie Theaters Burger King “hacked” the Whopper into movie theaters in Peru with a concession item that features a layer of popcorn on top that conceals a Whopper and fries lower down in the container. * Burger King hid Whoppers in popcorn bags to help moviegoers skirt theater rules The Growth Of Podcasts Edison Research’s latest data indicates that podcasting’s “share of ear” doubled in four years. * The Podcast Consumer 2018 Kelloggs’ Playable Record From Chocolate Frosted Flakes Kellogg’s is releasing an edible and playable record made of Chocolate Frosted Flakes cereal that plays the new release “Hello” from boy band PrettyMuch. The band new music video for seriously inspiid “Hello” features Kellogg’s Tony the Tiger. * Kellogg’s spins playable record made of Chocolate Frosted Flakes   Google’s Amazing New Podcast Strategy Google’s new podcast strategy could exponentially increase podcast audiences. Podcasts will show up in Google Search alongside the text, image,

Beyond Social Media Show, Episode 225  BL and David discuss the fallout Starbucks is enduring in the wake of the viral video of to black patrons being arrested for no good reason; the David Bowie subway takeover; the AlterEgo thought-activated device; Walmart Yodel Boy going viral; Phillips and the University of Minnesota’s Masonic Children’s Hospital innovating lighting to foster healing and recovery; bedtime stories read from space; the details on the surveillance society; a forensic tool for identifying fake photos and videos; an IKEA-friendly robot; Artificially Intelligent Flintstones episodes; the one-page Internet; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases David Bowie on New York City Subway Announcing the takeover of the Broadway/Lafayette St subway station by the David Bowie exhibit at The Brooklyn Museum, NYC Transit Tweeted “Rail control to Major Tom” with a link. The 250,000 Bowie Metro cards created by Spotify quickly became collectors’ items. * Brooklyn Museum Bowie Exhibit * David Bowie Metro Cards Are Available in New York City Thought Transfer AlterEgo is a wearable system that allows humans to converse in natural language with machines, artificial intelligence assistants, services, and other people without any voice—without opening their mouth, and without externally observable movements—simply by vocalizing internally. * AlterEgo  Bedtime Stories From Outer Space Astronauts on the International Space Station read stories and conduct experiments for the children of earth Storytime From Space, while floating around the space station. * FYI, You Can Watch Astronauts Read Popular Kids Books From Space Healing Light Philips Lighting is piloting a new adjustable, LED-based patient room lighting system that shifts to reflect natural daylight cycles and help patients get a better night’s sleep. * Replacing Awful Hospital Lighting Could Create A More Healing Environment * Innovative Hospital Lighting System Designed To Boost Healing For Masonic Children’s Hospital Patients Walmart Yodel Boy Goes Viral At his local Walmart in Harrisburg, Illinois, right near the blow up mattresses, 11 year-old Mason Ramsey in his cowboy hat and boots, burst into an acappella version of Hank Williams “Lovesick Blues,” yodels and all. The video went viral and now Mason’s a star. His grandmother runs his social media accounts. *

Beyond Social Media Show, Episode 224 BL and David discuss how Adidas will make a video for each of the 30,000 Boston Marathon runners; the horrifying Sinclair Broadcasting script compilation; Gaming for Dementia Research; how Carnival got its Snapchat handle back; how to have a shredding party at Office Depot; 9 Amazing April freebies; US government surveillance of journalists and influencers; Cambridge Analytica analysis; invisible cameras that will be everywhere; a complaint about YouTube targeting children’s data; all about the GDPR; a French Mayor’s nasty April Fool’s faux pas; secret honks give Chinese internet censors headaches; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases Adidas to Create 30K Personalized Videos at Boston Marathon Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, April 16. Adidas says it will create 30,000 unique videos for those 30,000 runners, delivered within hours after the race ends. * Adidas looks to ‘create legends’ with 30,000 personalized videos at the Boston Marathon Supercut Of Sinclair Broadcasters Tim Burke, video director at Deadspin, had the brilliant idea of compiling all the instances of Sinclair Group broadcasters’ forced reading of a corporate script decrying “fake news,” as a way to discredit actual journalism. * As Sinclair’s sound-alike anchors draw criticism for ‘fake news’ promos, Trump praises broadcaster * How America’s Largest Local TV Owner Turned Its News Anchors Into Soldiers In Trump’s War On The Media Sea Hero Quest Game Helps Scientists Fight Dementia Sea Hero Quest mobile is the world’s largest dementia research study ever, with almost 3 million players sharing data which would have taken 12,000 years to gather in a lab. * Play Sea Hero Quest and #gameforgood * Sea Hero Quest VR version How Carnival Got Its Snapchat Back Rather than sending a menacing cease and desist letter, Carnival Cruise plotted a clever campaign that culminated in an all-expenses-paid trip on its latest liner. * How Carnival got a teenager to hand over his Snapchat handle *

Beyond Social Media Show, Episode 223 BL and David discuss bulletproof vests for kids; the growing Cambridge Analytica Scandal involves Plantir and Peter Thiele; driving a car with VR; brands on HQ Trivia; long-forms audio; Google image optimization; Google Lens comes to iOS; a Boring development; the mountain of data you gave away to Google and Facebook will blow your mind; Desperately Seeking Counsel on Craig’s List; no more Lytro; a social network with no humans allowed; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or ask Alexa or search the Spotify app. Your browser does not support the audio element. Best Digital Cases Bulletproof Children A new campaign and website purporting to sell bulletproof vests designed for kids is actually promoting a hidden message about gun control in America. * Bulletproof Junior website * Bulletproof Vests for Kids. The Next Big Thing? VR Driven Car At Nvidia’s GTC conference, the company unveiled a wild technology demo and it’s straight out of Black Panther. * Nvidia stuns by driving a car in real life through virtual reality  HQ Trivia Gets First Brand Sponsors Nike and Warner Bros are the first brand sponsors of the wildly popular HQ Trivia live game show that some call “millennial Jeopardy.” * Warner Bros., Nike are first brands to sponsor popular HQ Trivia app * Tonight you can win HQ Trivia’s biggest prize ever — $250,000 Audm – Audio Subscriptions Service makes long-form journalism easy to consume online. * Does Mark Zuckerberg Even Know What Facebook Is? – Article includes an Audm player * Audm app * Audm.com Boring Company to Sell Life-Size Lego Bricks (Maybe) Elon Musk announced on Twitter that his Boring Company will sell life-size LEGO-like bricks made from excavated rock produced by the tunneling process for tunnels that don’t yet exist. * Elon Musk says Boring Company will sell ‘Lego-like’ kits of excavated rock New Boring Company merch coming soon. Lifesize LEGO-like interlocking bricks made from tunneling rock that you can use to create sculptures & buildings. Rated for California seismic loads, so super strong, but bored in the middle, like an aircraft wing spar, so not heavy. — Elon Musk (@elonmusk)

Beyond Social Media Show, Episode 222 BL and David discuss the global anti-gun violence #MarchForOurLives; Facebook’s terrible week as news about the Cambridge Analytica data scandal finally hit mainstream media; how to live Tweet your presentation; the Marlon Bundo bunny book war between VP Pence and John Oliver; NYTimes planned TV series; YouTube’s new Quickstream for Chrome; marketing of Crusoe the Celebrity Puppy;#hashtags in Instagram bios at last; animated paint chips; a “Girls Only” job ad from Outsourcely; China’s social scoring; #FilmsMadeByFarmers..and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio. Your browser does not support the audio element. Best Digital Cases #MarchForOurLives Among the most moving speeches was Naomi Wadler, age 11, for whom we should start a campaign fund right now. Clearly, she’ll be President one day. * March For Our Lives * Stories From the Crowd * Demonstrators Who Brought Guns and an Opposing Message: ‘Shoot Back’ How To Live-Tweet Your Own Conference Presentation Seven steps you should take to live-tweet your own conference presentation. * Minnesota Council of Nonprofits 2018 Communications & Technology Conference Live-Tweeting Your Presentation #MCNCommTech Social Media Advertising Presentation Bunny Wars John Oliver’s Parody Children’s Book ‘Marlon Bundo’ Challenges Pence’s Views on LGBT Rights Guess which one is the best-seller on Amazon? * “Marlon Bundo’s Day in the Life of the Vice President” * A Day in the Life of Marlon Bundo * Marlon Bundo on Instagram * John Oliver’s Parody of Mike Pence’s Bunny Book Happens to Be a Delightful Work of Children’s Literature NY Times TV The New York Times has conquered the podcasting world with “The Daily.” Now it wants to crack television with a weekly news program. * The New York Times makes plans for weekly TV program * New York Times’ Editor/Executive Producer Job Opening ...