Summary: Beyond Social Media Show, Episode 240<br> BL and David discuss the NY Public Library’s Alice In Instagramland, spam best practice, Google Shortwave for podcasts, Facebook’s new trust scores; AI word pictures, Patio Pizza chairs, Conference Gifs, Papa John’s weird apology video, MacBook Pro’s terrible keyboard, Creepy 3D Cartoons, how AI could stop Russian interference in US elections…and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Alice in Instagramland<br> The NY Public Library is bringing classic novels to Instagram, beginning with Alice in Wonderland.<br> <br> * <a href="https://www.adweek.com/brand-marketing/literary-classics-come-to-instagram-with-this-lovely-new-project-by-the-new-york-public-library/">Literary Classics Come to Instagram With This Lovely New Project by the New York Public Library</a><br> * <a href="https://www.instagram.com/nypl/">NY Public Library Instagram</a><br> * <a href="http://on.nypl.org/simplye">iOS & Android app for borrowing and reading NY Public Library books</a><br> <br> <a href="https://www.instagram.com/p/Bmx3jMLla9M/?taken-by=nypl" title="View on Instagram" target="_blank"></a><br> Direct Mail Spam<br> A case study in the best practices for spamming people: Send them food.<br> <br> * <a href="https://StackAdapt.com">StackAdapt</a><br> * <a href="https://www.sharisgourmet.com/">Shari’s Gourmet</a><br> <br> <br> Google Shortwave Experimental Podcast App<br> More proof of the rise of podcasting – An experimental unit within Google has been quietly developing a new app for discovering, playing and sharing podcasts.<br> <br> * <a href="https://www.theverge.com/2018/8/21/17763540/google-shortwave-music-app-player-trademark">Google is Developing an Experimental Podcast App Called Shortwave</a><br> * <a href="https://area120.google.com/">Google Area 120</a><br> <br> <br> Facebook’s Reputation Algorithms<br> Facebook has begun to assign its users a reputation score, predicting their trustworthiness on a scale from zero to 1. The social network also applies a reputation score to ads and advertiser pages.<br> <br> * <a href="https://www.washingtonpost.com/technology/2018/08/21/facebook-is-rating-trustworthiness-its-users-scale-zero-one/?noredirect=on&utm_term=.0b59f2bbeb7e">Facebook is rating the trustworthiness of its users on a scale from zero to 1</a><br> * <a href="https://www.socialmediaexaminer.com/facebook-ad-algorithm-ralph-burns/">The Facebook Ad Algorithm: What Marketers Need to Know</a><br> <br> Your browser does not support the audio element.<br> AI Makes Images from Horrifying Words<br> Inside AI reported on a system called AttnGAN that generates images based on text input.<br> <br> * <a href="https://motherboard.vice.com/en_us/article/7xqj89/this-ai-creates-horrifying-images-based-on-your-words-artificial-intelligence-attngan">This AI Creates Horrifying Images Based On Your Words</a><br> * <a href="http://t2i.cvalenzuelab.com/">Try it here</a><br> <br> Patio Pizza<br> Boston Pizza and Toronto agency John St. follow up their pizza box for eating in bed with the Patio Pizza box.<br> <br> * <a href="https://www.adweek."></a>
