Summary: <br> Beyond Social Media Show, Episode 284<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more. <br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Audio version of Beyond Social Media Show, Episode 284<br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> Trouble on Sesame Street<br> <br> <br> <br> Sesame Street has added 6 year-old Karli, a character who is in foster care because of her mother’s addiction.<br> <br> <br> <br> * <a href="https://www.nytimes.com/2019/10/10/arts/sesame-street-karli-addiction.html">Karli on ‘Sesame Street’ Reveals Her Mother’s Addiction Battle</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Targeting Sonic Branding<br> <br> <br> <br> With Target now firmly back on track to growth, the company’s chief marketing and digital officer, Rick Gomez, is turning his gaze on the more ancillary branding opportunity of audio.<br> <br> <br> <br> * <a href="https://www.thedrum.com/news/2019/10/04/target-s-cmo-turning-his-attention-audio-branding">Target’s CMO is turning his attention on audio branding</a>* <a href="http://estrategy.tv/2019/05/03/audio-logo-examples/3391">13 Famous Audio Logo Examples</a><br> <br> <br> <br> Spotify Gets Siri<br> <br> <br> <br> With the latest iOs 13 update, you can now request your favorite music or podcasts using <a href="https://crunchbase.com/organization/siri">Siri</a> voice commands.<br> <br> <br> <br> * <a href="https://techcrunch.com/2019/10/07/spotify-gains-siri-support-on-ios-13-arrives-on-apple-tv/">Spotify gains Siri support on iOS 13, arrives on Apple TV </a><br> <br> <br> <br> <br> <br> <br> <br> MSNBC Mom<br> <br> <br> <br> Remember BBC Dad? It’s happened again.<br> <br> <br> <br> * <a href="https://mashable.com/article/kid-interrupts-msnbc-segment/">Kid wanders into live news shot to say hi to mom</a>* <a href="http://beyondsocialmediashow.com/bbc-interview-crashers/2281">BBC Interview Crasher</a> – Episode 179<br> <br> <br> <br> <br> Sometimes unexpected breaking news happens while you're reporting breaking news. <a href="https://twitter.com/hashtag/MSNBCMoms?src=hash&ref_src=twsrc%5Etfw">#MSNBCMoms</a> <a href="https://twitter.com/hashtag/workingmoms?src=hash&ref_src=twsrc%5Etfw">#workingmoms</a> <a href="https://t.co/PGUrbtQtT6">pic.twitter.com/PGUrbtQtT6</a>— MSNBC (@MSNBC) <a href="https://twitter.com/MSNBC/status/1181934431696760832?ref_src=twsrc%5Etfw">October 9, 2019</a><br> <br> <br> <br> <br> AR Opera Experience<br> <br> <br> <br>
