Summary: Beyond Social Media Show, Episode 241<br> <br> BL and David discuss Prince’s new music video that pays tribute to the scores of teens and children affected by gun-related violence every year; the Twitterification of Twitter; the crumbling of the college degree barrier; the National Voter Registration Day media takeover; Coca-Cola’s interest in the marijuana industry; dancing lessons for NFL players; the opening of Bud Light’s Victory Fridges; an update to the Social Media Guru list; augmented reality applied below ground; Arby’s tattoos the meats; the hacking of our website; who is getting raises and who is not; the New York Times’ video case study of the Tylenol poisoning; Big Foot searches for Minnesota Rep Erik Paulsen, who nobody can ever find…and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Making Twitter More Like Twitter<br> Twitter says we’ll soon be able to easily switch our feeds back to chronological order. Leo Kottke has another idea.<br> <br> * <a href="https://kottke.org/18/09/a-new-twitter-feature-smart-accounts">A New Twitter Feature: Smart Accounts</a><br> <br> <br> <br> 4/ So, we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets. You’ll see us test this in the coming weeks.<br> — Twitter Support (@TwitterSupport) <a href="https://twitter.com/TwitterSupport/status/1041838957028233217?ref_src=twsrc%5Etfw">September 17, 2018</a><br> <br> No Degree Required<br> The economy continues to be a friendly place for job seekers today, and not just for the ultra-educated — economists are predicting ever-improving prospects for workers without a degree as well.<br> <br> * <a href="https://www.cnbc.com/2018/08/16/15-companies-that-no-longer-require-employees-to-have-a-college-degree.html">Google, Apple and 13 other companies that no longer require employees to have a college degree</a><br> * <a href="https://www.glassdoor.com/blog/no-degree-required/">No Degree Required</a><br> <br> New Prince Video Takes A Stand on Gun Violence<br> The first official video released since Prince’s death takes viewers directly into the grief of an entire family after gun violence kills a son.<br> <br> * <a href="https://adage.com/creativity/work/prince-mary-dont-you-weep/949096">Prince’s First Video After His Death Makes a Statement About Gun Violence</a><br> <br> <br> First Dance With Mary Jane?<br> The world’s largest beverage company may be the next industry giant to jump into the cannabis drinks business.<br> <br> * <a href="https://adage.com/article/cmo-strategy/coca-cola-eyeing-cannabis-market/314949/">Coca-Cola Eyes The Cannabis Market</a><br> <br> Nonpartisan Media, Brands Promote Voting<br> More than a dozen media, entertainment and consumer brands have formed a nonpartisan coalition to encourage voter registration and voting.<br> <br> * <a href="https://www.thedrum.com/news/2018/09/17/media-entertainment-and-consumer-brands-band-together-advance-civic-engagement-us">Media, entertainment and consumer brands band together to ‘advance civic engagement’ before US el...</a>
