Summary: <br> Beyond Social Media Show, Episode 286<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Co-hosts BL Ochman and David Erickson discuss and rate six of the most horrific marketing stories of 2019 (so far); Mitt Romney’s Pierre Delecto secret Twitter account; a silicone skin interface that feels like the real thing; AI that can identify smells; Amazon Arc; Amazon’s News App; a smart revenue stream for the Washington Post; plus apps and stats …and much, much more.<br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Audio version of Episode 286 of the Beyond Social Media Show<br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> Pierre Delecto<br> <br> <br> <br> Slate reporter Ashley Feinberg used great detective technique to discover Mitt Romney’s secret Twitter account – named Pierre Delecto. He said “C’est moi.”<br> <br> <br> <br> * <a href="https://slate.com/news-and-politics/2019/10/mitt-romney-has-a-secret-twitter-account-and-it-sure-looks-like-its-this-one.html">This Sure Looks Like Mitt Romney’s Secret Twitter Account (Update: It Is)</a><br> <br> <br> <br> <br> <br> <br> <br> Silicone Skin<br> <br> <br> <br> Skin-On is a creepy yet innovative project at designing a computing interface based on how the human skin works.<br> <br> <br> <br> * <a href="https://www.fastcompany.com/90419364/this-radical-phone-has-skin-that-feels-your-pinch?utm_source=dynamic&utm_medium=Social%20Media&utm_campaign=e-Strategy%20Trends&utm_content=Personal%20Branding%20Tips%20%5BINFOGRAPHIC%5D">This radical phone has skin that feels your pinch</a>* <a href="https://marcteyssier.com/projects/skin-on/">Skin-On Interfaces</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> AI Learns to Smell<br> <br> <br> <br> The Google Brain Team has an algorithm that teaches AI to recognize smells<br> <br> <br> <br> * <a href="https://www.engadget.com/2019/10/24/google-researchers-train-ai-smells/">Google Researchers Taught an AI to Recognize Smells</a>* <a href="https://ai.google/research/teams/brain/">Google Brain Team</a>* <a href="https://arxiv.org/pdf/1910.10685.pdf">Machine Learning for Scent: Learning Generalizable Perceptual Representations of Small Molecules</a><br> <br> <br> <br> <br> <br> <br> <br> Washington Post Licenses Publishing Infrastructure<br> <br> <br> <br> Washington Post engineers have developed a product called Arc, which helps companies publish online. <br> <br> <br> <br> * <a href="https://www.bloomberg.com/news/articles/2019-09-25/bezos-s-washington-post-licenses-its-publishing-technology-to-bp">Bezos’ Washington Post Licenses Its Publishing Technology To BP</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Amazon Launches News Aggregation App<br> <br> <br> <br> Once the outlets have been chosen, users can access it by asking Alexa to “play the news.” Alexa-enabled Fire tablets will be getting the app at some point in the near future.<br> <br> <br> <br> * <a href="https://techcrunch."></a>
