Summary: Beyond Social Media Show, Episode 243<br> <br> BL and David discuss Serena Williams singing “I Touch Myself” for breast cancer self-exam awareness; celebrities mount #DefyTheName campaign to fight bullying; Netflix lets you choose your Black Mirror plot; Instacodes come to Instagram; Google’s former head of PR writes a hilarious satire lampooning big tech; IMDB TV beams over Amazon; the #UpsideTown contest prize is a dream trip; Pixel Groups come to Facebook; BrainNet is the next big social network; Facebook’s Hack issue spreads across the web; DeepFakes are disastrous; why you might want to pass on MoviePass …and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Serena Williams Sings for Breast Cancer Awareness<br> Serena Williams sings “I Touch Myself” while staring straight into the camera and covering her breasts with both hands to emphasize the importance of self exams for early detection of breast cancer.<br> <br> * <a href="https://qz.com/quartzy/1408653/watch-serena-williams-sing-i-touch-myself-for-breast-cancer-awareness-video/">Watch Serena Williams Sing The Divinyls “I Touch Myself” for Breast Cancer Awareness</a><br> * <a href="https://www.nationalbreastcancer.org/breast-self-exam">How To Do a Breast Cancer Self-Exam</a><br> <br> <br> <br> For <a href="https://twitter.com/hashtag/BreastCancerAwarenessMonth?src=hash&ref_src=twsrc%5Etfw">#BreastCancerAwarenessMonth</a> I’ve recorded a version of The Divinyls global hit “I Touch Myself”! <br> It’s a reminder for women to self-check regularly as part of <a href="https://twitter.com/itouchmyselforg?ref_src=twsrc%5Etfw">@itouchmyselforg</a> supported by <a href="https://twitter.com/hashtag/Berlei?src=hash&ref_src=twsrc%5Etfw">#Berlei</a> for <a href="https://twitter.com/hashtag/BCNA?src=hash&ref_src=twsrc%5Etfw">#BCNA</a> <a href="https://t.co/7qDQaS0SaU">pic.twitter.com/7qDQaS0SaU</a><br> — Serena Williams (@serenawilliams) <a href="https://twitter.com/serenawilliams/status/1046066495179161602?ref_src=twsrc%5Etfw">September 29, 2018</a><br> <br> #DefyTheName<br> John Oliver, Olivia Munn and more aim to #DefyTheName.<br> <br> * <a href="https://www.adweek.com/creativity/stars-revisit-the-names-bullies-called-them-in-new-campaign-from-monica-lewinsky-and-bbdo/">Stars Revisit the Names Bullies Called Them in New Campaign From Monica Lewinsky and BBDO</a><br> <br> <br> Black Mirror Goes Interactive<br> Interactive TV is here at last. Netflix viewers will get to choose their own storylines in one episode of the upcoming 5th season of “Black Mirror.”<br> <br> * <a href="https://adage.com/article/media/netflix-planning-choose-wn-adventure-black-mirror/315123/">Netflix Plans a Choose-Your-Own Adventure ‘Black Mirror’</a><br> <br> <br> <br> Internet Movie Database To Launch Streaming Service<br> Amazon is expected to announce a free, ad-supported video service on Fire TV which will feature libraries of past TV shows and movies.<br> <br> * <a href="https://www.cnbc.com/2018/10/01/amazon-planning-new-free-video-service-compete-tv-dollars.html">Amazon’s IMDb will announce this week a new free video service to compet...</a>
