Beyond Social Media show

Beyond Social Media

Summary: The podcast for marketing, advertising, public relations & communications professionals

Podcasts:

 COVID-19 Commerce | File Type: audio/mpeg | Duration: 44:23

Beyond Social Media Show, Episode 302 BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio Version of Episode 302 of the Beyond Social Media Show Best Digital Cases Facebook’s Short Coronavirus Film Facebook dropped “Never Lost,” a 90-second film to push its new COVID-19 community platform * Facebook drops short film to celebrate all the human ways we’re enduring global pandemic* Facebook Corona Virus Report or Request Help We made a short film "Never Lost" to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part. If you need help or can offer it, please visit facebook.com/covidsupportPosted by Mark Zuckerberg on Tuesday, March 31, 2020 Free Google Ads Google is offering $340 million in ad credits for small and medium-sized businesses. * Google pledges $340 million in Google Ads credits for SMBs* COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses It’s 404 Day!  Internet Archive is celebrating the work that’s being done to end the dreaded 404 error, by asking us to record changing webpages, and preserve the internet for all to enjoy. * Happy 404 Day!* Wayback Machine Safari Extension* Wayback Machine Chrome Extension

 COVID-19 Brand Heroes | File Type: audio/mpeg | Duration: 41:31

Beyond Social Media Show, Episode 301 BL and David discuss brands that are doing good in the midst of the COVID-19 pandemic; Rotterdam Philharmonic Zoom Concert from musicians’ homes; Product Hunt’s Makers Festival work from home edition; a SuperCalaFragilisticExpialaDocious song about COVID-19; Mucinex fights fake news with “Spread Facts, Not Fear,”campaign; Yelp allows donations to small businesses; COVIDnearyou tracks the spread of the pandemic; work from home resources; a lame Coronavirus PSA by the Ad Council; bad sound and video in local and even national news coverage as reporters and guests work from home; SXSW refusal to give refunds; trump’s Cease & Desist on Democratic ad backfires; why Bill Gates want to lock the whole country down; cool tools to get you through the quarantine; astounding ad spending declines..and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio Version of Episode 301 of the Beyond Social Media Show Best Digital Cases COVID-19 Brand Heroes The brands we’ll want to do business with when the pandemic ends are the ones who are going above and beyond to help people. Scott Monty is crowdsourcing a list that is more than 10 pages long. * COVID-19 Corporate Goodwill List* 25+ companies engaging in social good during COVID-19 * Brands Launch Creative Initiatives to Help People Impacted by COVID-19 Zoom Into Beethoven The Rotterdam Philharmonic performed Beethoven’s Ode To Joy via a virtual concert on Zoom. * Believe It: Orchestra Plays Beethoven’s 9th From Their Homes* Must Watch: Toronto vs Rotterdam In The Home-Play Finals Makers Festival Work From Home Edition Product Hunt announced a global, WFH festival that focuses on relief efforts (in any form) for the COVID-19 pandemic.  * Product Hunt Makers Festival WFH Edition* Product Hunt Shop – All Profits to WHO Yelp Donate Buttons Yelp is partnering with GoFundMe to introduce a way for independent businesses to accept donations through their Yelp pages.

 Siri, Do I Have Coronavirus? | File Type: audio/mpeg | Duration: 1:06:30

Beyond Social Media Show, Episode 300 Co-hosts B.L. Ochman and David Erickson discussed the coronavirus crisis, including: The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump; Siri’s response to Do I Have The Coronavirus?; Smart thermometers that may be able to identify local outbreaks; Covid 19 pandemic maps; Twitter helping brands communicate during the crisis; a New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers; the responsibility of the media in broadcasting the White House coronavirus “briefings” live; Moe Williams’ daily doodles; Willie’s American Guitars offer two-minute guitar lessons on Facebook; Amazon limits non-essential shipments; the ENKI Brewing Company taproom goes curbside; coronavirus resources and free entertainment; pandemic gallows humor; Google’s California-only Covid 19 triage website; the two faces of Fox News; the Army’s social media manager gets canned; idiots that will cost lives; TV commercials that have not aged well in the coronavirus era; live webcams broadcasting deserted public spaces; the Department Of Justice wanting to suspend costitutional rights; …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 300 of the Beyond Social Media Show * 50 Stay At Home Entertainment Options Best Digital Cases Siri, Do I Have Coronavirus? Apple’s voice assistant, Siri, now has a Coronavirus screening tool. * Apple’s Siri helps Americans wondering if they have COVID-19* Apple donates millions of masks to healthcare pros in the US and Europe* Google COVD-19 Information and Resources Page Leadership New York Governor Andrew Cuomo and Minnesota Governor Tim Walz provide case studies in leadership with their calm, factual, informative and encouraging press conferences addressing their state’s coronavirus responses. I’m participating in a daily briefing by the Minnesota Department of Health on COVID-19. The best way to keep you and your loved ones safe and healthy is to follow trusted information sources like the Minnesota Department of Health.Posted by Governor Tim Walz on Friday, March 20, 2020 Twitter Helps Brands Communicate in Corona Crisis Twitter is offering perspective on how brands can communicate effectively ...

 LinkedIn and Twitter Jump on the Story Bandwagon | File Type: audio/mpeg | Duration: 34:19

Beyond Social Media Show, Episode 299 BL and David discuss LinkedIn and Twitter are jumping on the Story bandwagon; the City of Austin cancels SXSW over Coronavirus fears; The Office’s Kevin’s famous chili returns; a viral voicemail plays in movie theaters; The Simpsons are recreated in CSS code; AR glasses let firefighters see through smoke; Redditors fight disinformation; Heineken has a drink and drive public fridge; WHO TikToks Coronavirus …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio Version of the Beyond Social Media Show, Episode 299 Best Digital Cases Reddit Fake News Fighters Despite Reddit’s well-deserved reputation as an often toxic rumor and conspiracy mill, Reddit has become an unlikely home for passionate volunteer users who aim to top the spread of disinformation. * ‘I have a duty to do this’: Meet the Redditors fighting 2020’s fake news war* Reddit Disinformation Watch Kevin’s Famous Chili In an homage to a fan-favorite scene from The Office featuring klutzy Kevin. * The Office’s Brian Baumgartner Is Back to Cooking Chili, This Time With Bush’s Beans* Brian’s Famous Chili Recipe Question: do you know what today is? Answer: it’s my favorite day of the year. That’s right folks… today is #NationalChiliDay and I’ve partnered with BUSH’S® Beans to share with you MY chili recipe to help you celebrate the biggest day of the year. #ad @BushsBeans pic.twitter.com/0pSF7HSj3y— Brian Baumgartner (@BBBaumgartner) February 27, 2020 Turning an Angry Voicemail Into a Viral Ad Alamo Drafthouse, a movie theater in Austin, TX, hilariously features an actual customer’s angry voicemail in their “don’t talk or text” pre-movie video. Stories Are Coming To Twitter & LinkedIn Except Twitter ain’t calling them Stories. They’re “fleets.”

 Corona Beer Crisis | File Type: audio/mpeg | Duration: 45:35

Beyond Social Media Show, Episode 298 BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio Version of Episode 298 of the Beyond Social Media Show Best Digital Cases Face Filter Forecast CNN weatherman Justin Hinton accidentally did a forecast with face filters during a Facebook live broadcast. He kept his sense of humor about it when he found out. * Reporter accidentally does weather report with face filters on When you're trying to do a serious Facebook Live about the weather, and you accidentally tap the Mystery Mask filter. @JustinWLOS #oops pic.twitter.com/VwSAERsa8L— WLOS (@WLOS_13) February 21, 2020 Gif Or Jif? Giphy and peanut butter brand Jif are reigniting the argument over the pronunciation of “GIF.” It’s exactly what the internet needs right now. * Gif Or Jif? Let’s Have the GIF Pronunciation Debate Forever* Limited Edition Gif/Jif Peanut Butter Gif or Jif? Students Learning About Fake News in School As fake news becomes a fact of life, 14 states have adopted “media literacy” into their curriculum. * These Students Are Learning About Fake News and How to Spot It Walmart Replies Walmart’s earned media/social media tactic ensures it’s key messages for new healthcare clinics are received. * Walmart Takes On CVS & Amazon With Low-Price Health Care Clinics

 Burger King’s Disgusting Moldy Whopper | File Type: audio/mpeg | Duration: 56:37

Beyond Social Media Show, Episode 297 BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 297 of the Beyond Social Media Show Best Digital Cases Burger King’s Disgusting Moldy Whopper Burger King highlights “the beauty of no artificial preservatives” in its disgusting, but clever, Moldy Whopper campaign. * Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper* Burger King is advertising the revolting sight of a moldy Whopper Staplescasts Podcast studios as a retail destination. * Some Staples stores in Boston are getting podcast studios* StaplesConnect FTC Cracking Down on Influencer Marketing The Federal Trade Commission is getting more aggressive about disclosure in Influencer Marketing. * The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok* FTC Commissioner Statement on Influencer Marketing Lifetouch’s On-Brand About Us Section The professional photography company’s clever leadership page. * Lifetouch Leadership AR Heart Attack A new campaign from Bayer Aspirin includes Artificial Reality to help people determine their hidden risks for heart attack or stroke. * Hidden Risk Home Town eSports Teams The video game industry has discovered the power of tribalism. * Esports Leagues Want Gamers to Root for the H...

 Alexa’s Brand Voices | File Type: audio/mpeg | Duration: 36:57

Beyond Social Media Show, Episode 296 BL and David discuss Google’s Project Witness that uses virtual reality to generate empathy for jailed children; Amazon’s program to create actual brand voices to play on its Echo smart speaker; ASCII art of refugee programmers; tech titans’ efforts to combat coronavirus misinformation; augmented reality Google Maps; Facebook’s bug bounty program; Chrome’s website security deadline; reviews in Google Search Console; a glaring user experience fail in Adobe Acrobat; Target’s Minnesota Badgers miscue; …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 296 of the Beyond Social Media Show Best Digital Cases VR for Empathy Google’s Project Witness is a horrifying but must-see immersive VR experience showing life in prison from a child’s point of view. * Project Witness: Can VR create empathy? Brand Voices…Literally A new Amazon Echo feature called Brand Voice can be used to create a unique voice that represents a brand’s persona. * Amazon, KFC create ‘Brand Voice’ via Alexa* Episode 218: Polly Want A Podcast? KFC’s Voice Brand Sample Controlling Corona Virus Misinformation on Social Media To combat misinformation, Facebook, Twitter and Google have prioritized links, pop-ups or search results directing users to information from official health partners like the World Health Organization. * How social media platforms are fighting coronavirus misinformation* World Health Organization Corona Virus Mythbuster Page * The real ‘fake news’: how to spot misinformation and disinformation online ASCII Refugees The Behind the Source campaign champions graduates of HackYourFuture with images of them constructed in major websites’ source code. * Portraits of refugees-turned-coders are hidden in the homepages of eBay, Accenture and more*

 Vindictive Valentines | File Type: audio/mpeg | Duration: 40:14

Beyond Social Media Show, Episode 295 BL and David discuss “Cry Me A Cockroach” vindictive Valentines via San Antonio Zoo; social media savvy Astronaut Christina returns to earth; Seventh Generation’s brilliant State of the Union ad; Spotify’s podcast expansion; flirting with Tinder bots; how Netflix gets to the Oscars; Twitter squashes student’s parody, then apologizes; Planters Baby Nut banned; best and worst Super Bowl LIV ads; the Iowa Caucus debacle; hacking Google Maps; world’s worst job ad and world’s funniest resume; Clearview AI slapped with cease-and-decists; Celebrity Cruises’ clueless commercial; 2020 election disinformation wars; Edelman Trust Barometer…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 295 of the Beyond Social Media Show Best Digital Cases #AstronautChristina Returns to Earth Christina Koch @AstronautChristina landed safely on earth after completing 328 days in space – the longest single spaceflight by a woman. NEW RECORD! 328 days is the new record for the longest single spaceflight ever by a female astronaut, set today by @Astro_Christina as she completed her long-duration mission with a landing in Kazakhstan. Christina shares some of her most cherished memories aboard the station. pic.twitter.com/CClACI9JTQ— Intl. Space Station (@Space_Station) February 6, 2020 This journey has been everyone’s journey. Thank you to all involved in the success of our mission, and for giving me the opportunity to carry everyone’s dreams into space. I’m filled with gratitude to be back on the planet! pic.twitter.com/Mo2pk152vv— Christina H Koch (@Astro_Christina) February 6, 2020 Flirting At Scale How to automate your love life. * Inside the future of online dating: AI swiping and concierge bots* Tinder Automation 7th Generation Wins State of the Union Seven Generation bought 60-second ads on ABC, CBS and NBC between the State of the Union address and the Democratic response, laying out the brand’s outlook on climate change – which wasn’t mentioned in the speech. *

 Super Bowl LIV Marketing | File Type: audio/mpeg | Duration: 41:58

Beyond Social Media Show, Episode 294 BL and David discuss Kraft crowdsourcing its Super Bowl commercial; Pantone’s Super Bowl color commentary; Micheal Bloomberg’s Dog People Get Me ad; the 2020 new emoji lineup; free art downloads; David Berkowitz’ marketing English; Scroll funding journalism via subscriptions; Facebook stalking; illegal social media in China; Clearview AI’s racist ties; hyper-sensitive Super Bowl ads..and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 294 of the Beyond Social Media Show Best Digital Cases Kraft Crowdsourcing Super Bowl Ad Consumers will help create Kraft’s Super Bowl ad via social media * Kraft Will Crowdsource Its Super Bowl Spot on Sunday Why just watch Big Game commercials when you could be in one? #FamilyGreatly Learn more: https://t.co/EYKyzjNjxE pic.twitter.com/acIpXdc2wM— Kraft (@KraftBrand) January 31, 2018 Pantone’s Color Commentary Company will post play-by-play insights on Twitter and Instagram Stories. * Pantone Will Offer Color Commentary During the Super Bowl on Social Media Bloomberg Campaign Goes to The Dogs After Mike Bloomberg shook a dog’s snout during a campaign spot, Twitter went nuts on him. The next morning, the campaign responded with a hilarious video. Apparently this is not even the first time Mike Bloomberg has greeted a dog by shaking its snout. pic.twitter.com/oTxMY2M40Y— Aaron Blake (@AaronBlake) January 28, 2020 Dog people get me. Dogs too. #DogsFurMike pic.twitter.com/gGejm10vZQ— Mike Bloomberg (@MikeBloomberg) January 29, 2020 2020 Emoji Finalized The emoji list for 2020 is now complete, with 117 emoji making the final cut for release this year. *

 Why Planters Murdered Mr. Peanut | File Type: audio/mpeg | Duration: 55:56

Beyond Social Media Show, Episode 293 BL and David discuss why Planters murdered Mr. Peanut; Angelina Jolie producing a BBC show to teach children how to spot fake news; a brewery that put shelter dogs on beer cans to spur adoptions; Verizon’s new OneSearch privacy-focused search engine; Product Hunt’s Golden Kitty Awards; Google podcast time stamping; Apple TV+ Podcasts; Morning Brew’s podcast lessons; fraudulent .gov domains; YouTube moderators’ PTSD; Apple’s encryption back door..and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Beyond Social Media Show, Episode 293 Best Digital Cases Angelina Jolie/BBC Series Helps Kids Spot Fake News  Angelina Jolie is producing a BBC TV series to help kids over 13 learn to spot fake news. * Angelina Jolie to Produce BBC Show to Help Kids Spot Fake News RIP, Mr. Peanut Planters murders its brand mascot. * Planters Announces Mr. Peanut Has Died at Age 104 Ahead of 2020 Super Bowl* 15 Tweets About The Death Of Mr. Peanut (Yes, The Planters Mascot)* The Estate Of Mr. Peanut It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020 Mr. Peanut is in Hell. He spent decades as the smiling face of a company that sold the boiled and roasted corpses of his people as a snack— Patrick Monahan (@pattymo) January 22, 2020 Planters CEO: So what's your marketing plan?Marketing guy: I think we should kill Mr. Peanut haha jkCEO: Let's do it.Marketing guy: What?CEO: Kill him.— Thor Benson (@thor_benson) January 22, 2020 Mr. Clean is lamenting the death of Mr. Peanut and now I'm not sure what's real anymore. I just need Mr. Coffee to tell me things are going to be all right.

 Spotify’s Playlists for Dogs | File Type: audio/mpeg | Duration: 38:46

Beyond Social Media Show, Episode 292 BL and David discuss Bing’s new business and persona pages; new LinkedIn features; Spotify podcast and playlists for dogs; Google allowing branding in search; TuneIn’s new sonic logo; clever UX; the return of Gary Larson’s The Far Side; Fleeceware in Google Play; eTicketing brings the end of paper tickets; Kohler’s creepy bathroom guy…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 292 of the Beyond Social Media Show Best Digital Cases Bing Adds Persona Pages You can now control how your public persona or brand appears in the Bing search results with Bing Pages (currently in beta). Plus you can promote recent social media posts for free. * Apply for a Bing Business or Public Persona Page* Set up a Bing Page for your public persona or business brand* Set up a free Bing social media post promotion New LinkedIn Page Features LinkedIn has rolled out three new useful features for Page adminstrators. * LinkedIn Brings 3 New Features to LinkedIn Pages Spotify Playlists for Dogs Spotify released a nifty tool for pet owners to design playlists dogs, cats, iguanas, hamsters, or birds. As a result, my pup Lucy’s playlist includes Junior Wells, Curtis Delgado (I Want My Dog to Live Longer)  Sonny Blake and Deford Bailey and Robert Petaway (Catfish Blues.) There’s also a 5-hour Podcast for Dogs. * Create a Spotify Playlist for Your Pet* My Dog’s Favorite Podcast https://twitter.com/SpotifyNews/status/1217431342910144512 Logos In Search Google is now displaying logos next to the links for search results on the desktop. * Why Google added little logos next to search results this week* A new look for Google Search The format puts a site’s brand front & center, helping searchers better understand where information is coming from, more easily scan results & decide what to explore. Learn more about the new look in our post from last year,

 Tesla’s Shattered Cybertruck Launch | File Type: audio/mpeg | Duration: 41:11

Beyond Social Media Show, Episode 290 BL and David discuss Tesla’s embarrassing shattered cybertruck launch; Google Project Luna bringing Internet connectivity to rural Peru; holograms you can see, hear and feel; Google Earth Tours; America’s personalities; the “return” of organic influencers; Wall St Journal’s search engine misinformation; pinball search behavior…and much, much more. Audio verion of Episode 290 of the Beyond Social Media Show SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Best Digital Cases 99 Google Loon Balloons Google’s tennis court-sized solar-powered balloons doubling as cell towers could soon address the digital divide in rural Peru. * Loon’s autonomous balloons are bringing the internet to rural Peru* Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere* Google and Facebook race to provide global connectivity Pinball Search Behavior Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past. * Complex Search-Results Pages Change Search Behavior: The Pinball Pattern Holograms You Can See, Feel and Hear In the future, if a hologram of James Dean makes a movie, you’ll be able to not only to see and hear him, but also feel him.  * Scientists Create Holograms You Can See, Hear, and Feel Google Earth Tours It’s like a homemade guided tour. * You can now make tours in Google Earth to show your friends your favorite travel spots* Google Earth Download 576 Free Art Books You can now download 576 art catalogs and other books from The Metropolitan Museum of Art. * The Metropolitan Museum of Art Puts 400,000 High-Res Images Online & Makes Them Free to Use*

 Top 10 Marketing Apps of 2019 | File Type: audio/mpeg | Duration: 41:08

Beyond Social Media Show, Episode 289 BL and David discuss the top 10 most useful apps of 2019; Twitter asking for votes on its new deep fakes policy; Adobe’s AI-powered innovations; Lin-Manuel Miranda teams up with Google to digitize Puerto Rican art; Twitter’s restrictions on political advertising; TikTok trying to poach Facebook advertisers; smart speaker sales stats; Niantic maps…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 289 of the Beyond Social Media Show Best Digital Cases Vote on Twitter Deep Fakes Policy Twitter announced that it is developing a deep fake policy. You can vote on what you think they should do until Nov. 27 * Help us shape our approach to synthetic and manipulated media Twitter’s “Advocacy Advertising” Restrictions Social-media company no longer allowing groups promoting causes to target users by ZIP Code or possible political affiliation. * Twitter to Restrict How Certain Advertisers Target Users Lin-Manuel Miranda Digitizing Puerto Rican Art Lin-Manuel Miranda is teaming up with Google Arts & Culture to digitize the collections of Puerto Rico’s major museums. * Lin-Manuel Miranda Partners With Google to Digitize Art From Major Puerto Rican Museums* Google Arts And Culture: Puerto Rico Adobe’s Artificial Intelligence Innovations Adobe teased some AI-powered innovations at its Adobe Max 2019 conference. * Adobe’s Experimental New Features Promise a Future Where Nothing’s Real TikTok Trying to Poach Facebook Advertisers TikTok recently began running ad campaigns across Google targeting people curious about Facebook’s advertising and influencer business and suggesting TikTok as a better (and cheaper) option. * TikTok Is Running Ads Targeting Pot...

 James Dean Makes New Movie While Dead | File Type: audio/mpeg | Duration: 38:35

Beyond Social Media Show, Episode 288 BL and David discuss James Dean stars in a new movie, 64 years after his death; Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot; how Black Twitter made Popeye’s chicken sandwich go viral; Arm & Hammer helps cats; VR teaching empathy in the office; Twitter adding Topics option; top 10 brands fooled by Instagram bots; new approach suggested for digital political ads; robots who are anything but cute; @ElBloombito returns to Twitter; …and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 288 of Beyond Social Media Show Best Digital Cases Monica Lewinsky’s Anti-Bullying Bot The @GoodnessBot is meant to make the internet a kinder place by transforming negative tweets into a positive ones. The algorithm may need some work

 Social Media Political Ad Wars | File Type: audio/mpeg | Duration: 36:50

Beyond Social Media Show, Episode 287 BL and David discuss the controversy over social media political ads and two of the proposed solutions; The Climate Trail video game that takes place in the climate change apocalypse; Samsung’s selfie satellite fail; Yahoo Groups’ move to email-only; unrest on the Facebook campus; the trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings’ eSports team; hot dog boy gets a ride in Oscar Mayer’s weinermobile; McDonald’s social media fail; Amazon’s Choice paid reviews; Joe Biden’s domain fiasco; political Twitter; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio or Amazon Echo or search the Spotify app. Your browser does not support the audio element. Audio version of Episode 287 of the Beyond Social Media Show Best Digital Cases Twitter Bans All Political Ads Jack Dorsey announced in a series of Tweets: “We’ve made the decision to stop all political advertising on Twitter globally.” * Twitter is banning political ads. If Facebook won’t, it must at least moderate them.* Twitter Bans Political Ads Ahead of 2020 Election https://twitter.com/jack/status/1189634367296901120 Ban Political Microtargeting Ads Ellen Weintraub, Chair of the Federal Election Commission, recommends eliminating the ability to microtarget political ads rather than eliminating online political ads entirely. * Don’t abolish political ads on social media. Stop microtargeting. Samsung Selfie Crashes As if broken folding phones weren’t enough, Samsung’s Selfie Balloon crashed on a Michigan farm. But their response was interesting. * Samsung’s ‘space selfie’ balloon crash-lands on Michigan farm The Climate Trail Game developer William Volk developed a video game to show players how bad life can get if we don’t address climate change. * A New Video Game Tests Whether You Can Survive the Climate Apocalypse* The Climate Trail* iOS* Android

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