Super Bowl LIV Marketing




Beyond Social Media show

Summary: <br> Beyond Social Media Show, Episode 294<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> BL and David discuss Kraft crowdsourcing its Super Bowl commercial; Pantone’s Super Bowl color commentary; Micheal Bloomberg’s Dog People Get Me ad; the 2020 new emoji lineup; free art downloads; David Berkowitz’ marketing English; Scroll funding journalism via subscriptions; Facebook stalking; illegal social media in China; Clearview AI’s racist ties; hyper-sensitive Super Bowl ads..and much, much more.<br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Audio version of Episode 294 of the Beyond Social Media Show<br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> Kraft Crowdsourcing Super Bowl Ad<br> <br> <br> <br> Consumers will help create Kraft’s Super Bowl ad via social media<br> <br> <br> <br> * <a href="https://adage.com/article/special-report-super-bowl/kraft-crowdsource-super-bowl-spot-sunday/312112">Kraft Will Crowdsource Its Super Bowl Spot on Sunday</a><br> <br> <br> <br> <br> Why just watch Big Game commercials when you could be in one? <a href="https://twitter.com/hashtag/FamilyGreatly?src=hash&amp;ref_src=twsrc%5Etfw">#FamilyGreatly</a> Learn more: <a href="https://t.co/EYKyzjNjxE">https://t.co/EYKyzjNjxE</a> <a href="https://t.co/acIpXdc2wM">pic.twitter.com/acIpXdc2wM</a>— Kraft (@KraftBrand) <a href="https://twitter.com/KraftBrand/status/958517197474844673?ref_src=twsrc%5Etfw">January 31, 2018</a><br> <br> <br> <br> <br> Pantone’s Color Commentary<br> <br> <br> <br> Company will post play-by-play insights on Twitter and Instagram Stories.<br> <br> <br> <br> * <a href="https://www.adweek.com/digital/pantone-will-offer-color-commentary-during-the-super-bowl-on-social-media/">Pantone Will Offer Color Commentary During the Super Bowl on Social Media</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Bloomberg Campaign Goes to The Dogs <br> <br> <br> <br> After Mike Bloomberg shook a dog’s snout during a campaign spot, Twitter went nuts on him. The next morning, the campaign responded with a hilarious video.<br> <br> <br> <br> <br> Apparently this is not even the first time Mike Bloomberg has greeted a dog by shaking its snout. <a href="https://t.co/oTxMY2M40Y">pic.twitter.com/oTxMY2M40Y</a>— Aaron Blake (@AaronBlake) <a href="https://twitter.com/AaronBlake/status/1222271858818588674?ref_src=twsrc%5Etfw">January 28, 2020</a><br> <br> <br> <br> <br> <br> Dog people get me. Dogs too. <a href="https://twitter.com/hashtag/DogsFurMike?src=hash&amp;ref_src=twsrc%5Etfw">#DogsFurMike</a> <a href="https://t.co/gGejm10vZQ">pic.twitter.com/gGejm10vZQ</a>— Mike Bloomberg (@MikeBloomberg) <a href="https://twitter.com/MikeBloomberg/status/1222552068231176192?ref_src=twsrc%5Etfw">January 29, 2020</a><br> <br> <br> <br> <br> 2020 Emoji Finalized<br> <br> <br> <br> The emoji list for 2020 is now complete, with 117 emoji making the final cut for release this year.<br> <br> <br> <br> * <a href="https://blog.emojipedia."></a>