Summary: <br> Beyond Social Media Show, Episode 290<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> BL and David discuss Tesla’s embarrassing shattered cybertruck launch; Google Project Luna bringing Internet connectivity to rural Peru; holograms you can see, hear and feel; Google Earth Tours; America’s personalities; the “return” of organic influencers; Wall St Journal’s search engine misinformation; pinball search behavior…and much, much more.<br> <br> <br> <br> Audio verion of Episode 290 of the Beyond Social Media Show<br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> 99 Google Loon Balloons<br> <br> <br> <br> Google’s tennis court-sized solar-powered balloons doubling as cell towers could soon address the digital divide in rural Peru.<br> <br> <br> <br> * <a href="https://qz.com/1753002/loon-signs-deal-to-expand-internet-in-rural-peru-with-balloons/">Loon’s autonomous balloons are bringing the internet to rural Peru</a>* <a href="https://www.whatsnextblog.com/googles-project-loon-balloon-powered-internet-for-everyone-everywhere/">Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere</a>* <a href="https://www.whatsnextblog.com/google-and-facebook-race-to-provide-global-internet-connectivity/">Google and Facebook race to provide global connectivity</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Pinball Search Behavior<br> <br> <br> <br> Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past.<br> <br> <br> <br> * <a href="https://www.nngroup.com/articles/pinball-pattern-search-behavior/">Complex Search-Results Pages Change Search Behavior: The Pinball Pattern</a><br> <br> <br> <br> <br> <br> <br> <br> Holograms You Can See, Feel and Hear<br> <br> <br> <br> In the future, if a hologram of James Dean makes a movie, you’ll be able to not only to see and hear him, but also feel him. <br> <br> <br> <br> * <a href="https://futurism.com/scientists-create-holograms-see-hear-feel">Scientists Create Holograms You Can See, Hear, and Fee</a>l<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Google Earth Tours<br> <br> <br> <br> It’s like a homemade guided tour.<br> <br> <br> <br> * <a href="https://www.theverge.com/2019/11/20/20972692/google-earth-make-tours-favorite-travel-spots">You can now make tours in Google Earth to show your friends your favorite travel spots</a>* <a href="https://www.google.com/earth/">Google Earth</a><br> <br> <br> <br> <br> <br> <br> <br> Download 576 Free Art Books<br> <br> <br> <br> You can now download 576 art catalogs and other books from The Metropolitan Museum of Art. <br> <br> <br> <br> * <a href="http://www.openculture.com/2014/05/the-met-puts-400000-high-res-images-online.html">The Metropolitan Museum of Art Puts 400,000 High-Res Images Online & Makes Them Free to Use</a>*
