Summary: <br> Beyond Social Media Show, Episode 297<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more.<br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Audio version of Episode 297 of the Beyond Social Media Show<br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> Burger King’s Disgusting Moldy Whopper<br> <br> <br> <br> Burger King highlights “the beauty of no artificial preservatives” in its disgusting, but clever, Moldy Whopper campaign.<br> <br> <br> <br> * <a href="https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/">Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper</a>* <a href="https://theweek.com/speedreads/896647/burger-king-advertising-revolting-sight-moldy-whopper">Burger King is advertising the revolting sight of a moldy Whopper</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Staplescasts<br> <br> <br> <br> Podcast studios as a retail destination.<br> <br> <br> <br> * <a href="https://www.theverge.com/2020/2/19/21143803/staples-connect-spreaker-podcast-studio-rental-boston">Some Staples stores in Boston are getting podcast studios</a>* <a href="https://www.staplesconnect.com/podcasting">StaplesConnect</a><br> <br> <br> <br> FTC Cracking Down on Influencer Marketing<br> <br> <br> <br> The Federal Trade Commission is getting more aggressive about disclosure in Influencer Marketing.<br> <br> <br> <br> * <a href="https://www.theverge.com/platform/amp/2020/2/12/21135183/ftc-influencer-ad-sponsored-tiktok-youtube-instagram-review">The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok</a>* <a href="https://www.ftc.gov/system/files/documents/public_statements/1566445/p204500_-_endorsement_guides_reg_review_-_chopra_stmt.pdf">FTC Commissioner Statement on Influencer Marketing</a><br> <br> <br> <br> Lifetouch’s On-Brand About Us Section<br> <br> <br> <br> The professional photography company’s clever leadership page.<br> <br> <br> <br> * <a href="https://lifetouch.com/leadership/">Lifetouch Leadership</a><br> <br> <br> <br> <br> <br> <br> <br> AR Heart Attack<br> <br> <br> <br> A new campaign from Bayer Aspirin includes Artificial Reality to help people determine their hidden risks for heart attack or stroke.<br> <br> <br> <br> * <a href="https://www.yourhiddenrisk.com/know-your-hidden-risk">Hidden Risk</a><br> <br> <br> <br> <br> <br> <br> <br> Home Town eSports Teams<br> <br> <br> <br> The video game industry has discovered the power of tribalism.<br> <br> <br> <br> * <a href="https://www.wsj.com/articles/esports-leagues-want-gamers-to-root-for-the-home-team-11581778800">Esports Leagues Want Gamers to Root for the H...</a>
