Summary: <br> Beyond Social Media Show, Episode 298<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more.<br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Audio Version of Episode 298 of the Beyond Social Media Show<br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> Face Filter Forecast<br> <br> <br> <br> CNN weatherman Justin Hinton accidentally did a forecast with face filters during a Facebook live broadcast. He kept his sense of humor about it when he found out.<br> <br> <br> <br> * <a href="https://www.cnn.com/videos/us/2020/02/26/weather-report-filter-live-orig-acl.cnn/video/playlists/atv-trending-videos/">Reporter accidentally does weather report with face filters on</a><br> <br> <br> <br> <br> When you're trying to do a serious Facebook Live about the weather, and you accidentally tap the Mystery Mask filter. <a href="https://twitter.com/JustinWLOS?ref_src=twsrc%5Etfw">@JustinWLOS</a> <a href="https://twitter.com/hashtag/oops?src=hash&ref_src=twsrc%5Etfw">#oops</a> <a href="https://t.co/VwSAERsa8L">pic.twitter.com/VwSAERsa8L</a>— WLOS (@WLOS_13) <a href="https://twitter.com/WLOS_13/status/1230676878240964608?ref_src=twsrc%5Etfw">February 21, 2020</a><br> <br> <br> <br> <br> Gif Or Jif?<br> <br> <br> <br> Giphy and peanut butter brand Jif are reigniting the argument over the pronunciation of “GIF.” It’s exactly what the internet needs right now.<br> <br> <br> <br> * <a href="https://www.wired.com/story/the-great-debate-gif-jif/">Gif Or Jif? Let’s Have the GIF Pronunciation Debate Forever</a>* <a href="https://www.amazon.com/dp/B084R7DQK4">Limited Edition Gif/Jif Peanut Butter</a><br> <br> <br> <br> Gif or Jif?<br> <br> <br> <br> Students Learning About Fake News in School<br> <br> <br> <br> As fake news becomes a fact of life, 14 states have adopted “media literacy” into their curriculum.<br> <br> <br> <br> * <a href="https://www.nytimes.com/2020/02/20/education/learning/news-literacy-2016-election.html">These Students Are Learning About Fake News and How to Spot It</a><br> <br> <br> <br> Walmart Replies<br> <br> <br> <br> Walmart’s earned media/social media tactic ensures it’s key messages for new healthcare clinics are received.<br> <br> <br> <br> * <a href="https://www.bloomberg.com/news/articles/2020-02-25/walmart-takes-on-cvs-amazon-with-low-price-health-care-clinics">Walmart Takes On CVS & Amazon With Low-Price Health Care Clinics</a><br> <br> <br> <br> <br>
