Alexa’s Brand Voices




Beyond Social Media show

Summary: <br> Beyond Social Media Show, Episode 296<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> BL and David discuss Google’s Project Witness that uses virtual reality to generate empathy for jailed children; Amazon’s program to create actual brand voices to play on its Echo smart speaker; ASCII art of refugee programmers; tech titans’ efforts to combat coronavirus misinformation; augmented reality Google Maps; Facebook’s bug bounty program; Chrome’s website security deadline; reviews in Google Search Console; a glaring user experience fail in Adobe Acrobat; Target’s Minnesota Badgers miscue; …and much, much more.<br> <br> <br> <br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noreferrer noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noreferrer noopener">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noreferrer noopener">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> <br> <br> <br> <br> <br> <br> Audio version of Episode 296 of the Beyond Social Media Show<br> <br> <br> <br> Best Digital Cases<br> <br> <br> <br> VR for Empathy<br> <br> <br> <br> Google’s Project Witness is a horrifying but must-see immersive VR experience showing life in prison from a child’s point of view. <br> <br> <br> <br> * <a href="https://youtube.googleblog.com/2020/02/project-witness-can-vr-create-empathy.html">Project Witness: Can VR create empathy?</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Brand Voices…Literally<br> <br> <br> <br> A new Amazon Echo feature called Brand Voice can be used to create a unique voice that represents a brand’s persona.<br> <br> <br> <br> * <a href="https://www.mediapost.com/publications/article/346646/amazon-kfc-create-brand-voice-via-alexa.html">Amazon, KFC create ‘Brand Voice’ via Alexa</a>* Episode 218: <a href="https://beyondsocialmediashow.com/black-panther-autocomplete-interview/3326">Polly Want A Podcast?</a><br> <br> <br> <br> KFC’s Voice Brand Sample<br> <br> <br> <br> Controlling Corona Virus Misinformation on Social Media<br> <br> <br> <br> To combat misinformation, Facebook, Twitter and Google have prioritized links, pop-ups or search results directing users to information from official health partners like the World Health Organization. <br> <br> <br> <br> * <a href="https://www.cbc.ca/news/technology/coronovirus-misinformation-1.5460196">How social media platforms are fighting coronavirus misinformation</a>* <a href="https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public/myth-busters">World Health Organization Corona Virus Mythbuster Page </a>* <a href="https://www.cbc.ca/news/technology/fake-news-misinformation-online-1.5196865">The real ‘fake news’: how to spot misinformation and disinformation online</a><br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> ASCII Refugees<br> <br> <br> <br> The Behind the Source campaign champions graduates of HackYourFuture with images of them constructed in major websites’ source code.<br> <br> <br> <br> * <a href="https://www.itsnicethat.com/news/72andsunny-behind-the-source-hack-your-future-digital-120220">Portraits of refugees-turned-coders are hidden in the homepages of eBay, Accenture and more</a>* <a href="https://manytools."></a>