Email Marketing Podcast by The Autoresponder Guy - DropDeadCopy.com

Meet Ezra Firestone, an ecommerce expert with some serious clout. He has built a bunch of profitable ecommerce stores and along the way, he has developed a bulletproof framework for selling more with ecommerce stores. Ezra believes that by implementing strategies discussed in this episode, you can increase your total sales by 10-15%. Just think... what would an extra 10-15% of your revenue do for you? How would it feel to have some extra cash in your pocket, all without spending a dime extra on advertising? Listen to this episode of the Email Marketing Podcast with Ezra to find out how.   In this episode, you'll discover: The three main segments of ecommerce customers (and why you MUST treat them differently... or else) Ezra's street-smart system for cart abandonment email sequences (this is pure GOLD) When to discount and what discounts to offer (without damaging your reputation) Why you need to shut the F*#K up about your product (and what you should talk about instead) How to build a relationship with your prospects, even if you're selling something boring like storage boxes or kitchen knives How Target figured out a teen girl was pregnant before her Father did Mentioned: Ezra's slidedeck Smart Marketer (Ezra's blog) Think. Act. Get. (Ezra's mindset podcast) Fast Web Formula 4 Practical Ecommerce Get Elastic How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did Intro and outro backing music: Forever More by CREO Raw transcript: Ezra: We should not refer to them as the "old people". John: Okay, the "people with beautiful skin people". Ezra: Yeah (laughing). John: Hey podcast listener, you're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or the autoresponder guy, go to dropdeadcopy.com/podcast. Hey everybody, it's John McIntyre and it's time for episode 14 of email marketing podcast where we talk about the top tips, tricks and secrets for making more sales, growing your revenue with email marketing. Today I'll be talking to Ezra Firestone from brownboxformula.com and smartmarketer.com. I met Ezra at an event in Sidney a few months ago and I was completely blown away by the content he provided. He spoke for about 2 hours, all about e-commerce. He had an entire, 12-step system about how to build an e-commerce store, how to drive traffic to it and how to make money with it. The way he presented it made it so easy to understand that I went to him and I asked him about email marketing. I wanted to find out if he could do a podcast on it and that's what we're going to do today. We're going to talk about email marketing as it applies to e-commerce stores. In this episode, you'll find out how to boost any e-commerce stores revenue by 10 percent to 15 percent just by implementing an email marketing campaign. It's very basic, straightforward stuff, but you need to execute on it. You're going to find out about the three main types of e-commerce customers and how you need to treat them to get the best results. You'll get Ezra's cart abandonment sequence that he has tested in numerous markets so it's proven to work, plus you'll also find out how Target figured out a teen girl was pregnant before her father did, which is kind of insane and a little bit creepy but it's very, very interesting stuff. To get show notes for this episode of the email marketing podcast, go to dropdeadcopy.com/ep14. Now we have another review; this one is from David Braun from proappcreators.com. David says, "I look forward to every new episode John done. Why? Because he gets right to the point, extracts the best strategies and doesn't waste time on lots of fluff like many other podcasts. His interview with Terry Dean was awesome and I have written lots of notes that have helped me as well as some clients. Nice job. Cheers John."

Meet Samuel P.N. Cook, a US Army Veteran and high-end marketing consultant (the marketing is a recent thing). Sam served in Iraq and helped solve war problems... but he didn't do it with guns. Despite leading 140 soldiers with 9 tanks, 13 armour ...

Clay Collins is a boss. He's the cofounder of Lead Pages, one of the easiest ways to create name capture pages, landing pages, launch pages, sales pages, and other conversion pages for your business. In other words, it's a landing page generator (with the highest-converting landing page templates in the business). Since Clay's one of the owners, he gets to see behind-the-scenes... that means, tens of thousands of landing pages stats. Think about it. Thousands of customers. Think about all that useful data that Clay has access to. In this episode, Clay shares his best tips on making landing pages that do one thing extremely well - get people onto your list. After listening to this podcast, you'll be slamming names onto your list faster than you can say profit.   In this episode, you'll discover: What landing pages you should focus on first (Clay says that 5% of your pages are generating 95% of your results. Question is, which pages?) How Clay achieved a 15x (1,500%) increase in his business The best lead magnet, according to tens of thousands of data points (it's not a silly ebook) Is there an inverse relationship between opt-in rates and lead quality? Does more opt-ins mean less quality and vice versa? Clay's 80/20 guide to optimizing your landing page (focus on a couple big wins, not countless small things) Mentioned: LeadPages Landing Page Generator Storm On Demand (super fast hosting) Google App Engine (even faster hosting - requires a developer) Intro and outro backing music: Forever More by CREO Raw transcript: Email Marketing Podcast 12 Speaker 1: This is one of these freaking rants. I feel really strongly about this. Hey podcast listener. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or… Go to Dropdeadcopy.com/podcast. Hey everybody, it's John McIntyre here. The auto responded to guy and it's time for episode 12 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets were making more sales and growing your email with marketing and today I'll be talking to Clay Collins. He is the cofounder of a sweet piece of software called Lead Pages. Lead Pages is a landing page generator which means it generates landing pages. We aren't talking about emails today, not really. We're talking about landing pages because listen this is important. Your landing page, it's the page where people get on to your list. If you do this wrong, you're not going to end up with anyone on your list and it's going to be really hard to make any sales. Email marketing is pointless if you don't have many people on their to send emails to. If you get it right, you'd be laughing laugh your way to the bank. That's what they say anyway. Since Clay's the owner or one of the owners of Lead Pages, he has tens of thousands of data points from all the different customers which means scientific growth basically of what works and what doesn't when it comes to landing pages. By the way, check out a book called "Scientific Advertising" if you're looking for something to read. It's required reading for any marketer. About those thousands of data points, in this episode Clay shares lessons from all these data points which is pretty damn cool. To get the… For this episode of the Email Marketing Podcast go to drop dead copy.com/ep12. I'm going to script through our views this week because I want to get on into the interview. If you like what you discover here, leave me your review. You put a smile on my face. You help to get the word out about the podcast and I'll even read out your review on the podcast so you get famous as well. Go to drop dead copy.com/podcast. Follow the links to do that. One last thing before we get over to play and I'm running out of guests to interview. So I need some ideas.

Meet Jay White, the original autoresponder guy. Jay has written emails for the biggest names in the business including Rich Schefren, Jeff Walker, Joel Comm, Steven Pierce and Jay Abraham. If anyone understands how to profit from email, it's Jay. He was the first person to market himself as an email expert and he does the story-selling email better than anyone. In this episode, he breaks down his strategy into steps that you can execute on today.   In this episode, you'll discover: The #1 email marketing mistake that everyone mistakes (and how to avoid it like a ninja with a blackbelt) Email engagement secrets from the original "Autoresponder Guy" (these are NOT what you'll hear from the corporates) The "water cooler talk" email strategy (and how Jay uses it to write gold rush campaigns for the top marketing names in the world) How to find, use and profit from MILLIONS of email ideas that are staring you in the face right now Jay's "kinda like" framework for generating endless sales hooks (and how it works to illustrate your sales proposition) How to fly under the radar with your sales emails (while making more sales than you'll ever make with in-your-face sales emails) Mentioned: Email Copy Made Easy (Jay's product on autoresponders) Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: As I was watching this, it got me thinking we could all use a Mr. Miyagi in our business, couldn’t we? (Music) Hey, podcast listener. You’re about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing podcast or the Autoresponder Guy go to dropdeadcopy.com/podcast. (Music) Hey, everybody, it’s John McIntyre here, the Autoresponder Guy, and it’s time for the episode 11 of e-mail marketing podcast where we talk about the top tips, tricks, and secrets for making more sales and growing your revenue with e-mail marketing. Today I’ll be talking to Jay White, the original Autoresponder Guy. Jay has written e-mails for the biggest names in the business including Rick Schefren, Jeff Walker, Joel Comm, Steve Pierce and Jay Abraham. He’s a really cool guy. I really enjoyed talking to him. If any one understands how to profit from e-mail, it’s Jay. He was the first person to market himself as an e-mail expert. He does the story-selling e-mail. I talked about a lot of him on this podcast better than anyone I know. In this episode, he breaks down his strategy into steps that you can execute on today. To get the show notes for this episode of the e-mail marketing podcast, as always go to dropdeadcopy.com/ep11. Before you get into that, we have another review. It’s five stars. Here it is. It’s from Market Share from Germany of all places. “John, I love your podcast. I listen to every episode sometimes twice. Detailed, advanced e-mail marketing strategy. One can learn so much about e-mail marketing and I especially like how much you focus on strategy instead of just tactics. Cheers, David Falla.” Thanks for the review David. I totally agree. Strategy is so much more important than tactics. If you understand the strategy, you can plug in tactics as you please. Just kick ass like a ball. That’s the review. If you want to leave a review, go to your dropdeadcopy.com/podcast follow the links. I’ll read out your review on the show. Remember to leave a link because if you do, I’ll be able to link to you, sign finish your notes and mention you on the show which would be really cool. Now, let’s take this party over to Jay White. It’s John McIntyre, the Autoresponder Guy coming from the dropdeadcopy.com e-mail marketing podcast. I’m here with Jay White who really is the original Autoresponder Guy. He’s been in the game for way longer I have. Probably everyone else from what I’ve heard. It’s great to have you here, Jay. How are you doing? Jay: Thanks, John.

Terry Dean - an internet marketing "grandfather" - is a 17-year internet marketing veteran. In this episode, he goes to town on how you can find hidden profit centers in your business, using his 5-step system. He calls it the "Golden Glove" system. Perhaps because you'll be buying some golden gloves once you implement everything you learn? Terry takes broken businesses apart and makes them work again, and that's what we talk about in this episode.   In this episode, you'll discover: Terry's 'Golden Glove' System (a 5-step process that shows you how to find the hidden profits in your business) Are you merely solving problems or are you solving a desperate problem? Dan Kennedy's simple as sticks copywriting formula (Hate writing? This formula will make your life one million times easier.) Promises. Does your promise stop people in their tracks? If not, you've got some work to do. An overwhelming reason for having this overwhelming element in your marketing (hint: it leads to overwhelming profits) The #1 thing you can change to boost conversions (it's not your headline) Mentioned: My Marketing Coach (Terry's main website) Limitless Mindset (thanks for the review Jonathan!) Intro and outro backing music: Forever More by CREO Raw transcript: Terry: Thing that scarcity it really became important so now I just skip the first few days and most of the times just do a short 48 hour maybe 72 hour special. John: Hey podcast listener, you’re about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with Email Marketing. For more information about the Email Marketing Podcast or the Autoresponder Guy go to dropdeadcopy.com/podcast. Hey everybody, its John McIntyre here the Autoresponder Guy and it’s time for episode 10 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets to making more sales and growing your revenue with Email Marketing. Today you’ll be talking to Terry Dean a 17 year internet marketing veteran. Some people call him an internet marketing grandfather. Now Terry is going to talk about his golden glove, his framework for finding hidden profit centers in your business. This episode is less about email marketing tactics and a lot more about understanding marketing strategy. It’s good stuff, it’s very useful, very nitty gritty and after this episode you should have a list of things you can do right away. Now just quickly you might be able to hear a bit of traffic, cars, planes in the background. I’m Thailand and sometimes it’s hard to find a quiet place to record these things so I’m outside a café and in a bit of a busy road. Now to get the show notes for this episode of the Email Marketing podcast go to dropdeadcopy.com/ep10. Now we have another review. It’s a long one and it’s from Jonathan Roseland from the US who has a website called limitlessmindset. Here it is, email marketing like a boss. If you are like me you dear podcast listener have become wary of business podcasts and internet marketing gurus then this is one podcast that’s worth your time. If you are like me are sick of business podcasts that simply remix tactics you’ve hearing for five years, common sense and simple platitudes then download an episode or two of a 25 minute dose of long-tail information. In the most recent episode John interviewed a real world class douchebag and email marketing impresario who shared a great tactic of sending people a warning email and eventually removing them from your list if they aren’t opening your emails. I’d like to implement this for my buyer hacking website Limitless Mindset which is linked in the show notes but how do I set this up in AWeber? Thanks and keep up the good work John. Jonathan Roseland, Medellin, Colombia. Thank you for the review Jon and really appreciate this kind of thing. I love reading them. If you want to leave a review go to dropdeadcopy.

Are you sick of the social media fanboys (and fangirls) who won't freakin' shut their snatch about the benefits of Facebook, Twitter and Pinterest? Or are you (gasp!) a social media fanboy or fangirl yourself? Then you need to listen to this episode of the Email Marketing Podcast. You'll find out why you need to spend less time frittering away on Facebook and more time inside your email marketing account. If there ever was an 80/20 in your online biz, it's email. Justin Premick is an award winning email and content marketer. He currently heads up the Education Marketing team at AWeber (one of, if not THE, largest email autoresponder companies in the world).   In this episode, you'll discover: The irony of the phrase "email marketing is dead" (and why email marketing kicks the crap out of social media) Social media's fleeting response rates, as found by small business owners everywhere Whether you should be using autoresponders or broadcast messages (or both) How to write a welcome message (based on extensive data from the biggest email autoresponder company in the world) Reports from the frontline of business on whether email marketing is as good as I like to say it is A great starting-point and resource for people who want to get good at email marketing Mentioned: AWeber AWeber's blog Justin Premick's website and bio Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: Email was consistently rated as the medium that provided the highest return. Hey, podcast listener, you're about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or autoresponder guy go to Dropdeadcopy.com/podcast. Hey, everybody, it's John McIntyre here, the autoresponder guy, and it's time for episode 9 of the email marketing podcast, where we talk about the top tips, tricks, and secrets to making more sales and growing your revenue with email marketing. Today, I'll be talking to Justin Premick from AWeber. Today's one is the for the social media fan boys and fan girls out there. If you're into social media, you probably won't enjoy today's episode, but then again, how would you like to double or triple your revenue? Because if social media is your thing, that's what might happen if you switch to email, so pay attention. Now, you're going to find out why email marketing kicks the crap out of social medial marketing. More on that in a minute. To get the show notes for this episode of the email marketing podcast go to Dropdeadcopy.com/ep9. Before we get to Justin's interview, I have something that I think is kind of funny I want to share. The email marketing podcast has its first one-star review. No five stars, one star. I just think it's kind of funny because maybe it's a troll, maybe it's not. It might be funny and it might not be, but I thought it was fun to bring it up. I can't actually find the actual review. All I know is it's there somewhere, and with any luck, hopefully I'll know by next week what the review says. If I do and it happens to be funny, I'll share it with you guys. Anyhow, instead of that, how about a five-star reviews? Everybody likes good news, right? This one's from Taylor Pierce and he goes, "Warning, listening to this podcast may actually make you money. Unlike 99% of the online marketing content out there, John actually delivers the real strategies and tactics that successful marketers are using. Since I've started listening to the podcast, I've rewritten our autoresponder sequence twice. The results …" This is what I love. "Two consecutive months of record breaking revenues. Keep rocking, John." That is a great review. Thanks for that, Taylor. Now, enough of that. Let's go get this party started. Over to Justin. It's John McIntyre here, the autoresponder guy, with the email marketing podcast.

Jon McCulloch has spent the last 6 years enjoying the fruits of an "email business". In other words, send emails.. make money. In episode 8 of the Email Marketing Podcast, Jon shares what he has learned. He's a bit of a cowboy when it comes to email. I'm on his list and I'm shocked if his daily email doesn't have at least 3 f-bombs in it. So yah. Jon has email chops. Listen to this episode and find out how he does it, much to the chagrin of the chaps he pisses off (inevitable, so Jon says).   In this episode, you'll discover: What he's learned from 6 years in the email marketing biz (counter-intuitive truths about what it really takes to sell with email) Jon's "Fuck You" strategy to selling with email (and why he tries to piss people off with every email he sends) How to use boring daily events to make more sales via email (nothing bad ever happens to an email marketer) Edgy and in-your-face techniques for trimming the fat and eliminating bad prospects from your funnel (I LOVE this part of the interview) Jon's aggressive strategies for discovering his audience's problems Mentioned: Jon McCulloch (join his list - I'm on there) Ben Settle Matt Furey Mind Valley Intro and outro backing music: Forever More by CREO Raw transcript: John: I’m very careful about whom I let it. My bullshit [inaudible 00:00:10] is very, very strong. Hey, podcast listener. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers within our marketing. For more information about email marketing podcast or autoresponding guide, go to drop dead copy dot com slash podcast. Hey everybody, it's John McIntyre here, The Autoresponder Guy. It's time for episode eight of the email marketing podcast where we talk about top tips, tricks and secrets for making more sales and growing your revenue with email marketing. Today, I'll be talking to Jon McCulloch about what he's learned from six years in the email marketing business including his f-u strategy to selling with email and why he tries to piss people off with every email he sends. To get the [inaudible 00:01:01] for this episode of the email marketing podcast, go to drop dead copy dot com slash e-p-8. The email marketing podcast has another five-star review. Matt from the United States says, "John is bringing in top guests with actionable content. He pulls the top tips and tricks and secrets from each guest and makes sure that each podcast gives you value and help you increase conversions. Great listen." Thanks for the review, Matt. I really appreciate all the reviews, guys. Remember, if you want to leave a review, go to drop dead copy dot com slash podcast. Before I talk to Jon, I got one more thing I want to tell you about. It's about an email mastermind. Instead of hiring me to write your emails, what about getting me to coach you? Imagine joining me and 10 other people in an email mastermind. Some of the benefits include, since you’re writing your emails, they'll be in your voice. You're learn how to write emails from me, someone who writes emails for a living. You'll network with other business owners who have similar challenges and it has the power to transform your business. Here's what I'm thinking. Ten people, one or two weekly calls, a forum for discussion and weekly homework. The idea would simply be to make more sales via email. If you're interested in something like this, go to drop dead copy dot com and sign up to the email list. I'll be showing more about the mastermind and opening the doors in the next few weeks. If you have any ideas from the mastermind, send me an email at john at drop dead copy dot com. Now, let's go to talk Jon McCulloch. John: John McIntyre here, I'm here with Jon McCulloch. Jon's another email marketing guy. How are you doing today, Jon? Jon: I'm fine, thank you, John. John: Good to hear that. The idea here,

Tune into Episode 7 of the Email Marketing Podcast and discover the three ways to grow a business. Most people focus on #1. Big mistake. In this episode, Derek explains why focusing on traffic can mess you up (and cripple your business). You'll find out what not to focus on (and more importantly, what TO focus on) to grow your business exponentially. Derek created CopyHour, an online course that turns pissy writers into A-Class Copywriters. I learned how to write copy with CopyHour and these days I live in Thailand, sip coconuts and mostly just do whatever the fuck I want (which is... make money for myself and others).   In this episode, you'll discover: What are the three ways to grow a business? Why focusing on traffic (like all the newbs do) is shortsighted and somewhat dangerous (and what to focus on instead) How to raise your prices An action plan for increasing the number of clients you have How to make people buy more stuff (simple but effective techniques Guru burn (and how it affects your business) Why stories are the marketer's magic wand (and how to tell stories even if you don't consider yourself a good storyteller Mentioned: CopyHour (sign up for my bonus, exclusive to Drop Dead Copy visitors) Jay Abraham VIDEO: Jay Abraham on the Three Ways To Grow A Business CopyHour Cartel Made to Stick: Why Some Ideas Survive and Others Die Intro and outro backing music: Forever More by CREO Raw transcript: Derek: Like I said, it might just take one email, one interesting subject line to just bring them right back to you. John: Hey, podcast listeners. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcasts or the Autoresponder Guy, go to dropdeadcopy.com/podcast. Hey, everybody. It's John McIntyre here, the Autoresponder Guy. It's time for episode seven of the Email Marketing Podcast where talk about the top tips, tricks and secrets for making more sales and growing your revenue with email marketing. Today I'll be talking to Derek Johanson, and you'll discover the three ways to grow a business. Now if you're like most people you probably focus on only one of these ways of traffic generation, and this vastly limits your potential. Now, traffic is important but it's not the secret source. Find out from Derek the three ways to grow your business exponentially with the marvelous power of email marketing and applying some old-school marketing techniques which you'll find out in just a moment. To get the show notes for this episode of the Email Marketing Podcast, go to dropdeadcopy.com/ep7. Now the sound quality is a little off for this episode. I'm not sure what happened there but I tweaked it with effects to make it as listenable as possible. Now before we get into that, I have another five-star review to share with you. This one is from Zennerd from the US of A. Here it is, five stars. "John knows his stuff. John knows how to email, you do not. Listen to him to learn how to do it right, if for no other reason than if he can do it so can you. Seriously, he's cracked the code and he's doling out bite-sized bits for our mental nourishment. Listen to this man." Thanks to Zennerd for the review. To leave a review and get a plug on this episode, head over to dropdeadcopy.com/podcast and follow the links to review the podcast. Don't forget to add your review, and I’ll link to your site from the show notes and maybe you’ll get a bit if traffic out of it. I really appreciate the reviews, guys. Thanks again to Zennerd. That's it for now. Let's go talk to Derek Johanson and find out the three ways to grow a business. It's John McIntyre here, the Autoresponder Guy. I'm here with Derek Johnason. Derek created Copy Hour, a course that teaches people how to write copy by handwriting sales letters out.

Andre Chaperon is one of the best email marketers I know. He's also a badass email copywriter, despite never learning copywriting the traditional way (like CopyHour, for example). Andre created Autoresponder Madness, a course that teaches you his storytelling system for email marketing. His entire business runs off the back of email autoresponders (the hallowed "email business"). In today's interview, he shares his strategy for driving sales with email marketing.   In this episode, you'll discover: Why story-telling is like crack-cocaine to email subscribers (and how to use it to double, triple, and even quadruple my response rates) How to use high-level marketing strategies to make selling superfluous (ie. unnecessary) How to pitch products softly, in a way that causes prospects to appreciate my emails and respect my company (instead of making them race for the “Unsubscribe” button) What is a “soap opera sequence” and how does Andre Chaperon (the KING of email marketing) use it? How to become the “most trusted advisor” of my prospects (and why this is absolutely essential to your success as a marketer) Ninja techniques for discovering your prospects' biggest, most painful problems (and how to use that information to create a tidal wave of sales) Mentioned: Autoresponder Madness (Andre's main product) My review of Autoresponder Madness Tell To Win by Peter Guber Ben Settle Jon McCulloch Running Lean by Ash Maurya Ash Maurya's Blog SelfEmployedKing.com Intro and outro backing music: Forever More by CREO Raw transcript: John: If there’s something to be said for when people get an email they just don’t want information they want to be entertained and it’s amazing what stories would do. I was thinking … we were at the bar the other night with a couple of friends and … Hey podcast listener, you’re about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with Email Marketing. For more information about the Email Marketing Podcast or the Autoresponder Guy go to dropdeadcopy.com/podcast. Hey everybody, its John McIntyre here the Autoresponder Guy and it’s time for episode 6 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets to making more sales and growing your revenue with Email Marketing. It’s episode 6 and today I’ll be talking to talking to Andre Chaperon about why story telling is like crack cocaine to email subscribers and how to use it to double, triple and even quadruple your response rates. Andre is one of the best email marketers I know and in this episode he outlines his entire strategy plus how you can walk away from this interview with an action plan to improve the email marketing in your business. To get the show notes for this episode of the email marketing podcast go to dropdeadcopy.com/ep6 but first I’ve got another person famous by reading out their review. I’ll do this real quick. Today’s review is coming from Michael Kawula at selfemployedking.com, it reads. Warning don’t send another email to you listen. John brings consistent informative guests to help you grow your business. Listen if you send emails you need to get these golden nuggets and if you’re not sending emails what’s wrong with you? This works. Listen to the Autoresponder Guy and get prepared for massive opens on future emails. Thanks Michael that’s … you can check out Michael’s website at selfemployedking.com. Now if you want to shout on the show leave me review, go to dropdeadcopy.com/podcast click on the review link to go to iTunes and leave a review. Don’t forget to leave a link to your site. If you’re review is chosen I’ll read it out on the show and give you a little bit of fame. Now is there anything in particular you want to hear about, anyone you want me interview, any specific problems that you have in your business right now? Because let me know. I want to podcast about it.

Today's podcast is all about how to be relevant. In today's world, empathy and relevant is compulsory for email marketing success. In episode 5 of the Email Marketing Podcast, Colin shares tips and tricks for increasing relevance and making more sales via email. Colin Nederkoorn is the CEO of a small 3-person email company called Customer.io. Customer.io helps online businesses better connect with their customers by using the data they have about them... things like what products customers have purchased, what pages they've visited, and more. With Customer.io, you can email customers based on the data you have on the them. It increases relevance and timeliness. In this episode, you'll discover: How to make your emails more relevant and more timely Feel like your emails suck? Find out how to write better emails. Why relevancy is the name of the email game in 2013 The biggest problem most entrenreneurs have with email (and how to fix it) You're probably writing emails all wrong (find out what you're doing wrong and what you need to be doing instead) Usability... does it matter? How to use the "From" name (the answer depends on whether a few specific things) Action smaction... you gotta stop asking for action too soon because it's hurting your chances of making the sale Asking people to do 10 different things at once? Hmmm. Listen to find out if this is a good idea. What the hell should you send your customers and subscribers? How to get people to cough up their credit card details to actually buy your shit Mentioned: Customer.io (email marketing for Saas companies) Learn to write better emails in 2 weeks (Colin's email course) Joe Polish I Love Marketing Podcast Ryan McLean, Cashflowinvestor.com.au Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: If you actually ask people to do something and communicate the value of why they should they'll do it. Speaker 2: Hey podcast listener you're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or the Autoresponder Guy, go to dropdeadcopy.com/podcast. Hey everybody it's John McIntyre here the order respond to gain. It's time for episode five of the email marketing podcast where we talk about the top tips, tricks and secrets for making more sales and growing your revenue with email marketing. It's episode five and today I'll be talking to Colin Nederkoorn, the CEO of a small company called Customer.io. Customer.io helps online business better connect with their customers by using the data they have about them. Things like what products customers have purchased and what pages they've visited on the site and more. It's very valuable stuff. Now, in this episode you'll find out why relevance is the name of the game in 2013 when it comes to email marketing, and how to start writing better emails, because if you're listening to this podcast there's a good chance hat whatever you're sending right isn't working; otherwise you wouldn't be listening to it so stay tuned for that. To get the show notes for the email marketing podcast go to dropdeadcopy.com/ep5. Now before we get into hat let's talk news. The email marketing podcast has four new iTunes reviews and I'm going to read you one of them right now.Ryan McLean from Australia says I've been waiting for a podcast like his for years. I've got good traffic, a sizable list, but no one has been teaching me how to market effectively to my list. Five stars, because this is a stellar new specific content that will grow my business and yours. Good audio quality and even better content. Thank you Ryan for that. Ryan's website you can check that out at cashflowinvestor.com.au. Now if you and shutter fame, and yes if you put your link in the iTunes review I will read it out on the show,

James Schramko has been in the online game for over 6 years. Along the way, he's learned a few things about email and in this podcast, he shares all. You'll hear about how he uses email to build the 3 areas of his business: 1) website development, 2) traffic, and 3) internet business. In this episode, you'll discover: James Schramko's 'Golden Rule' of email marketing Why James believes that the "internet lifestyle" is a possibility for anyone willing to put in the effort to make it happen Is email marketing the perfect business strategy? Why James values his email marketing more than any other marketing channel in his business James sends daily emails. Find out how he does it and gets his subscribers to thank him for it. The 'Schramko Way' to get 95% repeat customers (without affiliates, promotions, JVs or launches) How to build a content marketing machine (and the magic it'll do for your business) James has enough ideas for the next 10 years. How does he do it? Mentioned: SuperFastBusiness.com (James' website) McIntyre Method Office Autopilot Entrepreneur on Fire Intro and outro backing music: Forever More by CREO Raw transcript: James: One of my friends is actually bringing a sexy Jesus calendar and I’m not … John: Hey podcast listener, you’re about to discover insider tips, tricks and secrets to making more sales and generating more prospects into customers with Email Marketing. For more information about the Email Marketing Podcast or Autoresponder Guy go to dropdeadcopy.com/podcast. Hey everybody, its John McIntyre here the Autoresponder Guy and it’s time for episode 4 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets to making more sales and growing your revenue with Email Marketing. Today I’ll be talking to James Schramko about how he uses email to boost his traffic and his conversions. James sends daily emails and he does it differently to pretty much everyone else I’ve seen including other people I’ve interviewed. To get the show notes for this episode of The Email Marketing Podcast go to dropdeadcopy.com/ep4 but first before we get into that let’s talk some news. The Email Marketing Podcast has its first review, it’s five stars and it’s from none other than John Dumas. John’s the guy behind an awesome daily podcast called Entrepreneur on Fire. Check out his podcast at entrepreneuronfire.com. Now here’s what John’s five star review says. John knows how to bring the heat … we have the same names so it gets a little bit confusing. The Email Marketing Podcast has instantly entered my rotation of must listens. John brings killer guests on and extracts killer content from them. Thanks John and keep it up. Thanks for the review John, keep rocking those podcasts and yes it’s very confusing having John and John and John. Anyway, now if you want to leave a review go to dreapdeadcopy.com/podcast there’s a link to iTunes store, click the link, get automatically sent to the iTunes page. Leave your review and I’ll read it out on the next episode. Okay, anyway let’s get started. Let’s go talk to James Schramko. It’s John McIntyre here the Autoresponder Guy with the Email Marketing Podcast. I’m here with James Schramko from superfastbusiness.com. I met James on an online forum and I interviewed him a while back for the McIntyre Method product that autoresponds and now we’re back to talk again about email stuff. James teaches people how to build a successful online business using articles, videos, podcasts and pretty much everything you can do online. He has a number of products with pretty much anything in that area which I’m sure we’ll talk in just a moment. James how are you doing today? James: Good, how going John? John: Fantastic, always. Let’s start off. I know I gave you a bit of an introduction there but I’m sure you can fill in some gaps. Tell us a bit, who are you and what do you do? James: Right,

You should send emails every day and sell in every email. Well, that is... according to Ben Settle. Ben believes anyone serious about email marketing should be sending at least one email a day. But that's not all. Ben thinks you should sell in every email. Bold claims, right? Ben believes it's the most effective way to make sales via email. In this episode, he lifts the lid and explains how to do it. In this episode, you'll discover: How Ben sends daily emails without burning his list out (and how to simultaneously decrease the amount of unsubscribes and spam complaints you get) Why having fun is the best thing you can do to keep your subscribers engaged (and more importantly, what "having fun" means in the context of selling something) The 30-day challenge Ben recommends to all people who getting started with daily emails A hypothetical strategy for a pool cleaner to send emails in winter, when no one needs pool cleaning because it's too cold (you can apply this strategy to ANY industry) The difference between hard teaching and soft teaching (and which one you should be using in your emails) 3 steps you can take today to instantly improve your email marketing Why you have an ethical duty to sell your product (and how to use this fact to motivate yourself to sell more often) Mentioned: BenSettle.com (Ben's blog/main website) Email Players (Ben's paid newsletter) Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: You’re not doing anyone any favors by hiding your product if you can truly help them. In fact I’ve said this a lot, it is your moral and ethical obligation to tell people that your product at least exists everywhere. John: Hey, Podcast listener. You’re about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing Podcast or the Auto Responding Guy go to dropdeadcopy.com/podcast. Hey everybody, it’s John McIntyre here, the Auto Responder guy and it’s time for Episode 3 of the e-mail marketing podcast; where we talk about the top tips, tricks and secrets for making more sales and growing your revenue with e-mail marketing. It’s Episode 3 and today I’ll be talking to Ben Settle. A guy who believes daily e-mail is the only way to do e-mail marketing. We’re going to get to that in just a moment. To get the show notes for this episode of the e-mail marketing podcast go to dropdeadcopy.com/ep3. Before we get started I need a favor. First thing I want you to do is listen to this episode, hear from Ben Settle and find out why he preaches daily e-mails and why he believes it is the best way that you or I can increase our sales in our business. After you’ve listened to the episode; go to dropdeadcopy.com/podcast. Click on the review link. It will take you to the e-mail marketing podcast page in iTunes automatically like magic where you can leave a review. If you leave a review I’ll make you famous. I’ll read your review in this over enthusiastic radio voice and I’ll turn you into a rock star. Who knows? You might even get some groupies from it. Let’s go talk to Ben Settle. It’s John McIntyre here, the Auto Responder Guy. I’m here with Ben Settle who calls himself an e-mail specialist. He’s another e-mail marketing guy. He has a newsletter over at bensettle.com, which I’m on and you should be on too. Ben how are you doing today? Ben: Doing great John. It’s good to talk to you again. John: Yes, I’ve always loved this kind of stuff. Let’s start. Tell people a little about who are you and what do you do? Ben: I primarily sell things online with e-mail. I do this in a few different sites, niches, that sort of thing. I also teach e-mail. My main thing these days is a newsletter, a print newsletter that shows people how to sell with e-mail. That’s mostly what I’m focusing on these days.

If you think email marketing is about writing emails, prepare to have your worldview shaken. According to Kyle Tully, the magic of email marketing happens before you begin writing. If you can get the initial steps right, writing the emails will be easy (and profitable). Kyle Tully is an copywriter, consultant and internet marketer. He shares his email marketing strategies and tips in this Email Marketing Podcast episode. In this episode, you'll discover: Are you only collecting names and email addresses? You're missing out. Find out why Kyle gets WAY more than just the name and email (plus, how to do it without pissing people off and boosting sales). Use this laser-focused question that elicits prospects' deepest dreams and desires (and discover the simple strategy for turning valuable research into emails that drive sales). Kyle's 80/20 approach to collecting data (aside from the obvious "name and email address", what's worth collecting?). The stone cold secret to kick-ass copywriting that the gurus would NEVER tell you (trust me, it's not what you think. How to kick writer's block in the butt and have more ideas for emails than you could use in a YEAR (this ain't no woo-woo strategy... this is an actionable process for eliminating writer's block). Mentioned: Consulting Tycoon (Kyle's main website) Andre Chaperon and Autoresponder Madness Clay Collins Ramit Sethi Matt Furey Ben Settle Intro and outro backing music: Forever More by CREO Raw transcript: Kyle: Information and content is great, but you're only going to keep people interested in your content for a couple of minutes at most. John: Hey podcast listener. You're about to discover insider tips, tricks, and secrets for making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or the Autoresponder Guy, go to dropdeadcopy.com/podcast. Hey everybody. It's John McIntyre here, The Autoresponder Guy, and it's time for episode two of the email marketing podcast where we talk about the top tips, tricks, and secrets for making more sales and growing your revenue with email marketing. It's episode two, the second episode, and today I'll be talking to Kyle Tully, a copywriter, consultant, and internet marketer, about the most important thing in email marketing. Here's a hint: It's not about writing emails. More about that in just a moment. To get the show notes for this episode of the email marketing podcast, go to dropdeadcopy.com/ep2. I want to make you a deal. This is the second episode of the EMP, that's the email marketing podcast, and of course I need some reviews. In exchange for a review, I'll make you famous by reading out your review on next week's episode. Here's how it's going to work: Step one, listen to this episode. Step two, go to dropdeadcopy.com/podcast and click on the review link. It will take you the EMP page in iTunes where you can leave a review and become famous. Simple, fun, and like I said you're going to be famous. You're going to be a rock star. Anyway, it's time to get started. Let's go talk to Kyle Tully. It's John McIntyre here, The Autoresponder Guy. I'm here with Kyle Tully, a copywriter, consultant, and internet marketer. Kyle is the creator of Consulting Tycoon, a product that teaches people how to start there own six figure internet marketing consulting business. They get flooded with clients and make money than most doctors. I have been on his list for awhile. I have purchased one of his products before, and he is doing some really great stuff. Kyle, how are you doing today? Kyle: I'm really good, mate. Thanks for the intro. I love it. John: No worries, man. Let's start off as we always do and tell us a bit about who is Kyle Tully, and what does he do? Kyle: Yeah, sure. I mean you kind of said it first. I'm best known as a copywriter and a consultant,

When Dane began using email marketing in his business, he tripled his revenue. Tripled. That's 3x mofo'. Cool, eh? In the first Email Marketing Podcast, Dane shares the strategy behind how he tripled his revenue with email. For entrepreneurs with...