Episode #6 – Andre Chaperon On Why Storytelling Is Like Crack Cocaine To Email Subscribers

Summary: Andre Chaperon is one of the best email marketers I know. He's also a badass email copywriter, despite never learning copywriting the traditional way (like CopyHour, for example). Andre created Autoresponder Madness, a course that teaches you his storytelling system for email marketing. His entire business runs off the back of email autoresponders (the hallowed "email business"). In today's interview, he shares his strategy for driving sales with email marketing.   In this episode, you'll discover: Why story-telling is like crack-cocaine to email subscribers (and how to use it to double, triple, and even quadruple my response rates) How to use high-level marketing strategies to make selling superfluous (ie. unnecessary) How to pitch products softly, in a way that causes prospects to appreciate my emails and respect my company (instead of making them race for the “Unsubscribe” button) What is a “soap opera sequence” and how does Andre Chaperon (the KING of email marketing) use it? How to become the “most trusted advisor” of my prospects (and why this is absolutely essential to your success as a marketer) Ninja techniques for discovering your prospects' biggest, most painful problems (and how to use that information to create a tidal wave of sales) Mentioned: Autoresponder Madness (Andre's main product) My review of Autoresponder Madness Tell To Win by Peter Guber Ben Settle Jon McCulloch Running Lean by Ash Maurya Ash Maurya's Blog SelfEmployedKing.com Intro and outro backing music: Forever More by CREO Raw transcript: John: If there’s something to be said for when people get an email they just don’t want information they want to be entertained and it’s amazing what stories would do. I was thinking … we were at the bar the other night with a couple of friends and … Hey podcast listener, you’re about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with Email Marketing. For more information about the Email Marketing Podcast or the Autoresponder Guy go to dropdeadcopy.com/podcast. Hey everybody, its John McIntyre here the Autoresponder Guy and it’s time for episode 6 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets to making more sales and growing your revenue with Email Marketing. It’s episode 6 and today I’ll be talking to talking to Andre Chaperon about why story telling is like crack cocaine to email subscribers and how to use it to double, triple and even quadruple your response rates. Andre is one of the best email marketers I know and in this episode he outlines his entire strategy plus how you can walk away from this interview with an action plan to improve the email marketing in your business. To get the show notes for this episode of the email marketing podcast go to dropdeadcopy.com/ep6 but first I’ve got another person famous by reading out their review. I’ll do this real quick. Today’s review is coming from Michael Kawula at selfemployedking.com, it reads. Warning don’t send another email to you listen. John brings consistent informative guests to help you grow your business. Listen if you send emails you need to get these golden nuggets and if you’re not sending emails what’s wrong with you? This works. Listen to the Autoresponder Guy and get prepared for massive opens on future emails. Thanks Michael that’s … you can check out Michael’s website at selfemployedking.com. Now if you want to shout on the show leave me review, go to dropdeadcopy.com/podcast click on the review link to go to iTunes and leave a review. Don’t forget to leave a link to your site. If you’re review is chosen I’ll read it out on the show and give you a little bit of fame. Now is there anything in particular you want to hear about, anyone you want me interview, any specific problems that you have in your business right now? Because let me know. I want to podcast about it.