Summary: Meet Jay White, the original autoresponder guy. Jay has written emails for the biggest names in the business including Rich Schefren, Jeff Walker, Joel Comm, Steven Pierce and Jay Abraham. If anyone understands how to profit from email, it's Jay. He was the first person to market himself as an email expert and he does the story-selling email better than anyone. In this episode, he breaks down his strategy into steps that you can execute on today. In this episode, you'll discover: The #1 email marketing mistake that everyone mistakes (and how to avoid it like a ninja with a blackbelt) Email engagement secrets from the original "Autoresponder Guy" (these are NOT what you'll hear from the corporates) The "water cooler talk" email strategy (and how Jay uses it to write gold rush campaigns for the top marketing names in the world) How to find, use and profit from MILLIONS of email ideas that are staring you in the face right now Jay's "kinda like" framework for generating endless sales hooks (and how it works to illustrate your sales proposition) How to fly under the radar with your sales emails (while making more sales than you'll ever make with in-your-face sales emails) Mentioned: Email Copy Made Easy (Jay's product on autoresponders) Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: As I was watching this, it got me thinking we could all use a Mr. Miyagi in our business, couldn’t we? (Music) Hey, podcast listener. You’re about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing podcast or the Autoresponder Guy go to dropdeadcopy.com/podcast. (Music) Hey, everybody, it’s John McIntyre here, the Autoresponder Guy, and it’s time for the episode 11 of e-mail marketing podcast where we talk about the top tips, tricks, and secrets for making more sales and growing your revenue with e-mail marketing. Today I’ll be talking to Jay White, the original Autoresponder Guy. Jay has written e-mails for the biggest names in the business including Rick Schefren, Jeff Walker, Joel Comm, Steve Pierce and Jay Abraham. He’s a really cool guy. I really enjoyed talking to him. If any one understands how to profit from e-mail, it’s Jay. He was the first person to market himself as an e-mail expert. He does the story-selling e-mail. I talked about a lot of him on this podcast better than anyone I know. In this episode, he breaks down his strategy into steps that you can execute on today. To get the show notes for this episode of the e-mail marketing podcast, as always go to dropdeadcopy.com/ep11. Before you get into that, we have another review. It’s five stars. Here it is. It’s from Market Share from Germany of all places. “John, I love your podcast. I listen to every episode sometimes twice. Detailed, advanced e-mail marketing strategy. One can learn so much about e-mail marketing and I especially like how much you focus on strategy instead of just tactics. Cheers, David Falla.” Thanks for the review David. I totally agree. Strategy is so much more important than tactics. If you understand the strategy, you can plug in tactics as you please. Just kick ass like a ball. That’s the review. If you want to leave a review, go to your dropdeadcopy.com/podcast follow the links. I’ll read out your review on the show. Remember to leave a link because if you do, I’ll be able to link to you, sign finish your notes and mention you on the show which would be really cool. Now, let’s take this party over to Jay White. It’s John McIntyre, the Autoresponder Guy coming from the dropdeadcopy.com e-mail marketing podcast. I’m here with Jay White who really is the original Autoresponder Guy. He’s been in the game for way longer I have. Probably everyone else from what I’ve heard. It’s great to have you here, Jay. How are you doing? Jay: Thanks, John.
