Episode #7 – Derek Johanson (CopyHour) on the Three Ways To Grow A Business (with email marketing, of course)

Summary: Tune into Episode 7 of the Email Marketing Podcast and discover the three ways to grow a business. Most people focus on #1. Big mistake. In this episode, Derek explains why focusing on traffic can mess you up (and cripple your business). You'll find out what not to focus on (and more importantly, what TO focus on) to grow your business exponentially. Derek created CopyHour, an online course that turns pissy writers into A-Class Copywriters. I learned how to write copy with CopyHour and these days I live in Thailand, sip coconuts and mostly just do whatever the fuck I want (which is... make money for myself and others).   In this episode, you'll discover: What are the three ways to grow a business? Why focusing on traffic (like all the newbs do) is shortsighted and somewhat dangerous (and what to focus on instead) How to raise your prices An action plan for increasing the number of clients you have How to make people buy more stuff (simple but effective techniques Guru burn (and how it affects your business) Why stories are the marketer's magic wand (and how to tell stories even if you don't consider yourself a good storyteller Mentioned: CopyHour (sign up for my bonus, exclusive to Drop Dead Copy visitors) Jay Abraham VIDEO: Jay Abraham on the Three Ways To Grow A Business CopyHour Cartel Made to Stick: Why Some Ideas Survive and Others Die Intro and outro backing music: Forever More by CREO Raw transcript: Derek: Like I said, it might just take one email, one interesting subject line to just bring them right back to you. John: Hey, podcast listeners. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcasts or the Autoresponder Guy, go to dropdeadcopy.com/podcast. Hey, everybody. It's John McIntyre here, the Autoresponder Guy. It's time for episode seven of the Email Marketing Podcast where talk about the top tips, tricks and secrets for making more sales and growing your revenue with email marketing. Today I'll be talking to Derek Johanson, and you'll discover the three ways to grow a business. Now if you're like most people you probably focus on only one of these ways of traffic generation, and this vastly limits your potential. Now, traffic is important but it's not the secret source. Find out from Derek the three ways to grow your business exponentially with the marvelous power of email marketing and applying some old-school marketing techniques which you'll find out in just a moment. To get the show notes for this episode of the Email Marketing Podcast, go to dropdeadcopy.com/ep7. Now the sound quality is a little off for this episode. I'm not sure what happened there but I tweaked it with effects to make it as listenable as possible. Now before we get into that, I have another five-star review to share with you. This one is from Zennerd from the US of A. Here it is, five stars. "John knows his stuff. John knows how to email, you do not. Listen to him to learn how to do it right, if for no other reason than if he can do it so can you. Seriously, he's cracked the code and he's doling out bite-sized bits for our mental nourishment. Listen to this man." Thanks to Zennerd for the review. To leave a review and get a plug on this episode, head over to dropdeadcopy.com/podcast and follow the links to review the podcast. Don't forget to add your review, and I’ll link to your site from the show notes and maybe you’ll get a bit if traffic out of it. I really appreciate the reviews, guys. Thanks again to Zennerd. That's it for now. Let's go talk to Derek Johanson and find out the three ways to grow a business. It's John McIntyre here, the Autoresponder Guy. I'm here with Derek Johnason. Derek created Copy Hour, a course that teaches people how to write copy by handwriting sales letters out.