Episode #12 – Clay Collins from Lead Pages on Creating Irresistible Landing Pages (and lessons from tens of thousands of split tests)

Summary: Clay Collins is a boss. He's the cofounder of Lead Pages, one of the easiest ways to create name capture pages, landing pages, launch pages, sales pages, and other conversion pages for your business. In other words, it's a landing page generator (with the highest-converting landing page templates in the business). Since Clay's one of the owners, he gets to see behind-the-scenes... that means, tens of thousands of landing pages stats. Think about it. Thousands of customers. Think about all that useful data that Clay has access to. In this episode, Clay shares his best tips on making landing pages that do one thing extremely well - get people onto your list. After listening to this podcast, you'll be slamming names onto your list faster than you can say profit.   In this episode, you'll discover: What landing pages you should focus on first (Clay says that 5% of your pages are generating 95% of your results. Question is, which pages?) How Clay achieved a 15x (1,500%) increase in his business The best lead magnet, according to tens of thousands of data points (it's not a silly ebook) Is there an inverse relationship between opt-in rates and lead quality? Does more opt-ins mean less quality and vice versa? Clay's 80/20 guide to optimizing your landing page (focus on a couple big wins, not countless small things) Mentioned: LeadPages Landing Page Generator Storm On Demand (super fast hosting) Google App Engine (even faster hosting - requires a developer) Intro and outro backing music: Forever More by CREO Raw transcript: Email Marketing Podcast 12 Speaker 1: This is one of these freaking rants. I feel really strongly about this. Hey podcast listener. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or… Go to Dropdeadcopy.com/podcast. Hey everybody, it's John McIntyre here. The auto responded to guy and it's time for episode 12 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets were making more sales and growing your email with marketing and today I'll be talking to Clay Collins. He is the cofounder of a sweet piece of software called Lead Pages. Lead Pages is a landing page generator which means it generates landing pages. We aren't talking about emails today, not really. We're talking about landing pages because listen this is important. Your landing page, it's the page where people get on to your list. If you do this wrong, you're not going to end up with anyone on your list and it's going to be really hard to make any sales. Email marketing is pointless if you don't have many people on their to send emails to. If you get it right, you'd be laughing laugh your way to the bank. That's what they say anyway. Since Clay's the owner or one of the owners of Lead Pages, he has tens of thousands of data points from all the different customers which means scientific growth basically of what works and what doesn't when it comes to landing pages. By the way, check out a book called "Scientific Advertising" if you're looking for something to read. It's required reading for any marketer. About those thousands of data points, in this episode Clay shares lessons from all these data points which is pretty damn cool. To get the… For this episode of the Email Marketing Podcast go to drop dead copy.com/ep12. I'm going to script through our views this week because I want to get on into the interview. If you like what you discover here, leave me your review. You put a smile on my face. You help to get the word out about the podcast and I'll even read out your review on the podcast so you get famous as well. Go to drop dead copy.com/podcast. Follow the links to do that. One last thing before we get over to play and I'm running out of guests to interview. So I need some ideas.