Episode #14 – Ezra Firestone of Brown Box Formula on Email Marketing for Ecommerce Stores

Summary: Meet Ezra Firestone, an ecommerce expert with some serious clout. He has built a bunch of profitable ecommerce stores and along the way, he has developed a bulletproof framework for selling more with ecommerce stores. Ezra believes that by implementing strategies discussed in this episode, you can increase your total sales by 10-15%. Just think... what would an extra 10-15% of your revenue do for you? How would it feel to have some extra cash in your pocket, all without spending a dime extra on advertising? Listen to this episode of the Email Marketing Podcast with Ezra to find out how.   In this episode, you'll discover: The three main segments of ecommerce customers (and why you MUST treat them differently... or else) Ezra's street-smart system for cart abandonment email sequences (this is pure GOLD) When to discount and what discounts to offer (without damaging your reputation) Why you need to shut the F*#K up about your product (and what you should talk about instead) How to build a relationship with your prospects, even if you're selling something boring like storage boxes or kitchen knives How Target figured out a teen girl was pregnant before her Father did Mentioned: Ezra's slidedeck Smart Marketer (Ezra's blog) Think. Act. Get. (Ezra's mindset podcast) Fast Web Formula 4 Practical Ecommerce Get Elastic How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did Intro and outro backing music: Forever More by CREO Raw transcript: Ezra: We should not refer to them as the "old people". John: Okay, the "people with beautiful skin people". Ezra: Yeah (laughing). John: Hey podcast listener, you're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or the autoresponder guy, go to dropdeadcopy.com/podcast. Hey everybody, it's John McIntyre and it's time for episode 14 of email marketing podcast where we talk about the top tips, tricks and secrets for making more sales, growing your revenue with email marketing. Today I'll be talking to Ezra Firestone from brownboxformula.com and smartmarketer.com. I met Ezra at an event in Sidney a few months ago and I was completely blown away by the content he provided. He spoke for about 2 hours, all about e-commerce. He had an entire, 12-step system about how to build an e-commerce store, how to drive traffic to it and how to make money with it. The way he presented it made it so easy to understand that I went to him and I asked him about email marketing. I wanted to find out if he could do a podcast on it and that's what we're going to do today. We're going to talk about email marketing as it applies to e-commerce stores. In this episode, you'll find out how to boost any e-commerce stores revenue by 10 percent to 15 percent just by implementing an email marketing campaign. It's very basic, straightforward stuff, but you need to execute on it. You're going to find out about the three main types of e-commerce customers and how you need to treat them to get the best results. You'll get Ezra's cart abandonment sequence that he has tested in numerous markets so it's proven to work, plus you'll also find out how Target figured out a teen girl was pregnant before her father did, which is kind of insane and a little bit creepy but it's very, very interesting stuff. To get show notes for this episode of the email marketing podcast, go to dropdeadcopy.com/ep14. Now we have another review; this one is from David Braun from proappcreators.com. David says, "I look forward to every new episode John done. Why? Because he gets right to the point, extracts the best strategies and doesn't waste time on lots of fluff like many other podcasts. His interview with Terry Dean was awesome and I have written lots of notes that have helped me as well as some clients. Nice job. Cheers John."