Episode #9 – Justin Premick (AWeber) on Why Email Marketing Kicks The Crap Out Of Social Media Marketing

Summary: Are you sick of the social media fanboys (and fangirls) who won't freakin' shut their snatch about the benefits of Facebook, Twitter and Pinterest? Or are you (gasp!) a social media fanboy or fangirl yourself? Then you need to listen to this episode of the Email Marketing Podcast. You'll find out why you need to spend less time frittering away on Facebook and more time inside your email marketing account. If there ever was an 80/20 in your online biz, it's email. Justin Premick is an award winning email and content marketer. He currently heads up the Education Marketing team at AWeber (one of, if not THE, largest email autoresponder companies in the world).   In this episode, you'll discover: The irony of the phrase "email marketing is dead" (and why email marketing kicks the crap out of social media) Social media's fleeting response rates, as found by small business owners everywhere Whether you should be using autoresponders or broadcast messages (or both) How to write a welcome message (based on extensive data from the biggest email autoresponder company in the world) Reports from the frontline of business on whether email marketing is as good as I like to say it is A great starting-point and resource for people who want to get good at email marketing Mentioned: AWeber AWeber's blog Justin Premick's website and bio Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: Email was consistently rated as the medium that provided the highest return. Hey, podcast listener, you're about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or autoresponder guy go to Dropdeadcopy.com/podcast. Hey, everybody, it's John McIntyre here, the autoresponder guy, and it's time for episode 9 of the email marketing podcast, where we talk about the top tips, tricks, and secrets to making more sales and growing your revenue with email marketing. Today, I'll be talking to Justin Premick from AWeber. Today's one is the for the social media fan boys and fan girls out there. If you're into social media, you probably won't enjoy today's episode, but then again, how would you like to double or triple your revenue? Because if social media is your thing, that's what might happen if you switch to email, so pay attention. Now, you're going to find out why email marketing kicks the crap out of social medial marketing. More on that in a minute. To get the show notes for this episode of the email marketing podcast go to Dropdeadcopy.com/ep9. Before we get to Justin's interview, I have something that I think is kind of funny I want to share. The email marketing podcast has its first one-star review. No five stars, one star. I just think it's kind of funny because maybe it's a troll, maybe it's not. It might be funny and it might not be, but I thought it was fun to bring it up. I can't actually find the actual review. All I know is it's there somewhere, and with any luck, hopefully I'll know by next week what the review says. If I do and it happens to be funny, I'll share it with you guys. Anyhow, instead of that, how about a five-star reviews? Everybody likes good news, right? This one's from Taylor Pierce and he goes, "Warning, listening to this podcast may actually make you money. Unlike 99% of the online marketing content out there, John actually delivers the real strategies and tactics that successful marketers are using. Since I've started listening to the podcast, I've rewritten our autoresponder sequence twice. The results …" This is what I love. "Two consecutive months of record breaking revenues. Keep rocking, John." That is a great review. Thanks for that, Taylor. Now, enough of that. Let's go get this party started. Over to Justin. It's John McIntyre here, the autoresponder guy, with the email marketing podcast.