Summary: You should send emails every day and sell in every email. Well, that is... according to Ben Settle. Ben believes anyone serious about email marketing should be sending at least one email a day. But that's not all. Ben thinks you should sell in every email. Bold claims, right? Ben believes it's the most effective way to make sales via email. In this episode, he lifts the lid and explains how to do it. In this episode, you'll discover: How Ben sends daily emails without burning his list out (and how to simultaneously decrease the amount of unsubscribes and spam complaints you get) Why having fun is the best thing you can do to keep your subscribers engaged (and more importantly, what "having fun" means in the context of selling something) The 30-day challenge Ben recommends to all people who getting started with daily emails A hypothetical strategy for a pool cleaner to send emails in winter, when no one needs pool cleaning because it's too cold (you can apply this strategy to ANY industry) The difference between hard teaching and soft teaching (and which one you should be using in your emails) 3 steps you can take today to instantly improve your email marketing Why you have an ethical duty to sell your product (and how to use this fact to motivate yourself to sell more often) Mentioned: BenSettle.com (Ben's blog/main website) Email Players (Ben's paid newsletter) Intro and outro backing music: Forever More by CREO Raw transcript: Speaker 1: You’re not doing anyone any favors by hiding your product if you can truly help them. In fact I’ve said this a lot, it is your moral and ethical obligation to tell people that your product at least exists everywhere. John: Hey, Podcast listener. You’re about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing Podcast or the Auto Responding Guy go to dropdeadcopy.com/podcast. Hey everybody, it’s John McIntyre here, the Auto Responder guy and it’s time for Episode 3 of the e-mail marketing podcast; where we talk about the top tips, tricks and secrets for making more sales and growing your revenue with e-mail marketing. It’s Episode 3 and today I’ll be talking to Ben Settle. A guy who believes daily e-mail is the only way to do e-mail marketing. We’re going to get to that in just a moment. To get the show notes for this episode of the e-mail marketing podcast go to dropdeadcopy.com/ep3. Before we get started I need a favor. First thing I want you to do is listen to this episode, hear from Ben Settle and find out why he preaches daily e-mails and why he believes it is the best way that you or I can increase our sales in our business. After you’ve listened to the episode; go to dropdeadcopy.com/podcast. Click on the review link. It will take you to the e-mail marketing podcast page in iTunes automatically like magic where you can leave a review. If you leave a review I’ll make you famous. I’ll read your review in this over enthusiastic radio voice and I’ll turn you into a rock star. Who knows? You might even get some groupies from it. Let’s go talk to Ben Settle. It’s John McIntyre here, the Auto Responder Guy. I’m here with Ben Settle who calls himself an e-mail specialist. He’s another e-mail marketing guy. He has a newsletter over at bensettle.com, which I’m on and you should be on too. Ben how are you doing today? Ben: Doing great John. It’s good to talk to you again. John: Yes, I’ve always loved this kind of stuff. Let’s start. Tell people a little about who are you and what do you do? Ben: I primarily sell things online with e-mail. I do this in a few different sites, niches, that sort of thing. I also teach e-mail. My main thing these days is a newsletter, a print newsletter that shows people how to sell with e-mail. That’s mostly what I’m focusing on these days.
