Episode #8 – Jon McCulloch and His ‘In-Your-Face’ Strategy To Making More Sales With Email

Summary: Jon McCulloch has spent the last 6 years enjoying the fruits of an "email business". In other words, send emails.. make money. In episode 8 of the Email Marketing Podcast, Jon shares what he has learned. He's a bit of a cowboy when it comes to email. I'm on his list and I'm shocked if his daily email doesn't have at least 3 f-bombs in it. So yah. Jon has email chops. Listen to this episode and find out how he does it, much to the chagrin of the chaps he pisses off (inevitable, so Jon says).   In this episode, you'll discover: What he's learned from 6 years in the email marketing biz (counter-intuitive truths about what it really takes to sell with email) Jon's "Fuck You" strategy to selling with email (and why he tries to piss people off with every email he sends) How to use boring daily events to make more sales via email (nothing bad ever happens to an email marketer) Edgy and in-your-face techniques for trimming the fat and eliminating bad prospects from your funnel (I LOVE this part of the interview) Jon's aggressive strategies for discovering his audience's problems Mentioned: Jon McCulloch (join his list - I'm on there) Ben Settle Matt Furey Mind Valley Intro and outro backing music: Forever More by CREO Raw transcript: John: I’m very careful about whom I let it. My bullshit [inaudible 00:00:10] is very, very strong. Hey, podcast listener. You're about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers within our marketing. For more information about email marketing podcast or autoresponding guide, go to drop dead copy dot com slash podcast. Hey everybody, it's John McIntyre here, The Autoresponder Guy. It's time for episode eight of the email marketing podcast where we talk about top tips, tricks and secrets for making more sales and growing your revenue with email marketing. Today, I'll be talking to Jon McCulloch about what he's learned from six years in the email marketing business including his f-u strategy to selling with email and why he tries to piss people off with every email he sends. To get the [inaudible 00:01:01] for this episode of the email marketing podcast, go to drop dead copy dot com slash e-p-8. The email marketing podcast has another five-star review. Matt from the United States says, "John is bringing in top guests with actionable content. He pulls the top tips and tricks and secrets from each guest and makes sure that each podcast gives you value and help you increase conversions. Great listen." Thanks for the review, Matt. I really appreciate all the reviews, guys. Remember, if you want to leave a review, go to drop dead copy dot com slash podcast. Before I talk to Jon, I got one more thing I want to tell you about. It's about an email mastermind. Instead of hiring me to write your emails, what about getting me to coach you? Imagine joining me and 10 other people in an email mastermind. Some of the benefits include, since you’re writing your emails, they'll be in your voice. You're learn how to write emails from me, someone who writes emails for a living. You'll network with other business owners who have similar challenges and it has the power to transform your business. Here's what I'm thinking. Ten people, one or two weekly calls, a forum for discussion and weekly homework. The idea would simply be to make more sales via email. If you're interested in something like this, go to drop dead copy dot com and sign up to the email list. I'll be showing more about the mastermind and opening the doors in the next few weeks. If you have any ideas from the mastermind, send me an email at john at drop dead copy dot com. Now, let's go to talk Jon McCulloch. John: John McIntyre here, I'm here with Jon McCulloch. Jon's another email marketing guy. How are you doing today, Jon? Jon: I'm fine, thank you, John. John: Good to hear that. The idea here,