Summary: If you think email marketing is about writing emails, prepare to have your worldview shaken. According to Kyle Tully, the magic of email marketing happens before you begin writing. If you can get the initial steps right, writing the emails will be easy (and profitable). Kyle Tully is an copywriter, consultant and internet marketer. He shares his email marketing strategies and tips in this Email Marketing Podcast episode. In this episode, you'll discover: Are you only collecting names and email addresses? You're missing out. Find out why Kyle gets WAY more than just the name and email (plus, how to do it without pissing people off and boosting sales). Use this laser-focused question that elicits prospects' deepest dreams and desires (and discover the simple strategy for turning valuable research into emails that drive sales). Kyle's 80/20 approach to collecting data (aside from the obvious "name and email address", what's worth collecting?). The stone cold secret to kick-ass copywriting that the gurus would NEVER tell you (trust me, it's not what you think. How to kick writer's block in the butt and have more ideas for emails than you could use in a YEAR (this ain't no woo-woo strategy... this is an actionable process for eliminating writer's block). Mentioned: Consulting Tycoon (Kyle's main website) Andre Chaperon and Autoresponder Madness Clay Collins Ramit Sethi Matt Furey Ben Settle Intro and outro backing music: Forever More by CREO Raw transcript: Kyle: Information and content is great, but you're only going to keep people interested in your content for a couple of minutes at most. John: Hey podcast listener. You're about to discover insider tips, tricks, and secrets for making more sales and converting more prospects into customers with email marketing. For more information about the email marketing podcast or the Autoresponder Guy, go to dropdeadcopy.com/podcast. Hey everybody. It's John McIntyre here, The Autoresponder Guy, and it's time for episode two of the email marketing podcast where we talk about the top tips, tricks, and secrets for making more sales and growing your revenue with email marketing. It's episode two, the second episode, and today I'll be talking to Kyle Tully, a copywriter, consultant, and internet marketer, about the most important thing in email marketing. Here's a hint: It's not about writing emails. More about that in just a moment. To get the show notes for this episode of the email marketing podcast, go to dropdeadcopy.com/ep2. I want to make you a deal. This is the second episode of the EMP, that's the email marketing podcast, and of course I need some reviews. In exchange for a review, I'll make you famous by reading out your review on next week's episode. Here's how it's going to work: Step one, listen to this episode. Step two, go to dropdeadcopy.com/podcast and click on the review link. It will take you the EMP page in iTunes where you can leave a review and become famous. Simple, fun, and like I said you're going to be famous. You're going to be a rock star. Anyway, it's time to get started. Let's go talk to Kyle Tully. It's John McIntyre here, The Autoresponder Guy. I'm here with Kyle Tully, a copywriter, consultant, and internet marketer. Kyle is the creator of Consulting Tycoon, a product that teaches people how to start there own six figure internet marketing consulting business. They get flooded with clients and make money than most doctors. I have been on his list for awhile. I have purchased one of his products before, and he is doing some really great stuff. Kyle, how are you doing today? Kyle: I'm really good, mate. Thanks for the intro. I love it. John: No worries, man. Let's start off as we always do and tell us a bit about who is Kyle Tully, and what does he do? Kyle: Yeah, sure. I mean you kind of said it first. I'm best known as a copywriter and a consultant,
