Summary: Terry Dean - an internet marketing "grandfather" - is a 17-year internet marketing veteran. In this episode, he goes to town on how you can find hidden profit centers in your business, using his 5-step system. He calls it the "Golden Glove" system. Perhaps because you'll be buying some golden gloves once you implement everything you learn? Terry takes broken businesses apart and makes them work again, and that's what we talk about in this episode. In this episode, you'll discover: Terry's 'Golden Glove' System (a 5-step process that shows you how to find the hidden profits in your business) Are you merely solving problems or are you solving a desperate problem? Dan Kennedy's simple as sticks copywriting formula (Hate writing? This formula will make your life one million times easier.) Promises. Does your promise stop people in their tracks? If not, you've got some work to do. An overwhelming reason for having this overwhelming element in your marketing (hint: it leads to overwhelming profits) The #1 thing you can change to boost conversions (it's not your headline) Mentioned: My Marketing Coach (Terry's main website) Limitless Mindset (thanks for the review Jonathan!) Intro and outro backing music: Forever More by CREO Raw transcript: Terry: Thing that scarcity it really became important so now I just skip the first few days and most of the times just do a short 48 hour maybe 72 hour special. John: Hey podcast listener, you’re about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with Email Marketing. For more information about the Email Marketing Podcast or the Autoresponder Guy go to dropdeadcopy.com/podcast. Hey everybody, its John McIntyre here the Autoresponder Guy and it’s time for episode 10 of the Email Marketing Podcast where we talk about the top tips, tricks and secrets to making more sales and growing your revenue with Email Marketing. Today you’ll be talking to Terry Dean a 17 year internet marketing veteran. Some people call him an internet marketing grandfather. Now Terry is going to talk about his golden glove, his framework for finding hidden profit centers in your business. This episode is less about email marketing tactics and a lot more about understanding marketing strategy. It’s good stuff, it’s very useful, very nitty gritty and after this episode you should have a list of things you can do right away. Now just quickly you might be able to hear a bit of traffic, cars, planes in the background. I’m Thailand and sometimes it’s hard to find a quiet place to record these things so I’m outside a café and in a bit of a busy road. Now to get the show notes for this episode of the Email Marketing podcast go to dropdeadcopy.com/ep10. Now we have another review. It’s a long one and it’s from Jonathan Roseland from the US who has a website called limitlessmindset. Here it is, email marketing like a boss. If you are like me you dear podcast listener have become wary of business podcasts and internet marketing gurus then this is one podcast that’s worth your time. If you are like me are sick of business podcasts that simply remix tactics you’ve hearing for five years, common sense and simple platitudes then download an episode or two of a 25 minute dose of long-tail information. In the most recent episode John interviewed a real world class douchebag and email marketing impresario who shared a great tactic of sending people a warning email and eventually removing them from your list if they aren’t opening your emails. I’d like to implement this for my buyer hacking website Limitless Mindset which is linked in the show notes but how do I set this up in AWeber? Thanks and keep up the good work John. Jonathan Roseland, Medellin, Colombia. Thank you for the review Jon and really appreciate this kind of thing. I love reading them. If you want to leave a review go to dropdeadcopy.
