Art of the Kickstart

For this episode of Art of the Kickstart, we spoke with Kathrin Hamm of SOMNOS. Check out how this weighted blanket came to be, how Hamm's team built up a community around their product before launching, how they've made their product better with the help of their Kickstarter backers and so much more. SOMNOS Weighted Comforter for Natural Deep Sleep Key Crowdfunding Takeaways * What to expect when you decide to design a new product * Why building a community before you launch on Kickstarter is critical * Why it’s important to have a working prototype before launching a product with crowdfunding * How to get a big return from Facebook ads for your crowdfunding project * How to use Kickstarter backer feedback to make your project better * How to make sure you’re prepared for a crowdfunding campaign * How to find the Kickstarter agency that’s best for you Links * SOMNOS on Kickstarter * Acumen * Sleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success by Shawn Stevenson * Peace Is Every Step: The Path of Mindfulness in Everyday Life by Thich Nhat Hanh Connect With SOMNOS * SOMNOS on Facebook * @somnossleep on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I’m am joined with Kathrin Hamm with the Somnos Weighted Comforter. Kathrin, thank you so much for joining us today. Kathrin Hamm: Thanks for having me, Roy. Roy Morejon: All right. So I love this technology personally. Having these therapeutic weighted comforters,

In this week’s episode of Art of the Kickstart, we spoke with Ricardo Bottome and Frankie Najera, creators of the Treepod. Check it out to hear more about why they love crowdfunding and what they learned after running two Kickstarter campaigns. TreePod: A Spacious Hanging Retreat Key Crowdfunding Takeaways * Why Kickstarter is a great option for launching a new product * How to make sure your product photography sells your product * What to keep in mind if you’re running your second or third Kickstarter campaign * How to prepare for a Kickstarter Live * Why planning your Kickstarter project well in advance is so critical to its success Links * TreePod on Indiegogo * TreePod on Kickstarter * TreePod’s First Kickstarter Campaign * The One Minute Manager Meets the Monkey by Ken Blanchard,‎ William Oncken Jr. and‎ Hal Burrows Connect With TreePod * TreePod on Facebook * @mytreepod on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Ricardo Bottome and Frankie Najera with TreePod. Gentleman, thank you so much for joining us today. Ricardo Bottome: Thank you for having us. Frankie Najera: Nice to meet you. Roy Morejon: Alright, so you guys just crowdfunded TreePod, the combination of a luxury cabana with the portability and susp...

This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Tune in to learn more about how they’ve raised over $200,000 in just over a month, with more than 3 weeks remaining on their campaign! Hint: it involves celebrities from Justin Bieber to Paula Abdul to Chelsea Handler. The BackStrong Chair Fixes How You Sit. Let it do the work. Key Crowdfunding Takeaways * Why Kickstarter is a great marketing tool * Why it’s important to focus on benefits when marketing a product on Kickstarter * How to use celebrity influencers in a Kickstarter campaign * Why focus groups and testing are important before launching a product * How to set your Kickstarter campaign up for success before it launches Links * BackStrong on Kickstarter * Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill * Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne  * The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz and Janet Mills * Books by Zig Ziglar * Hope for the Flowers by Trina Paulus * BigBabyAgency.com Connect With BackStrong * @BackstrongChair on Twitter * BackStrong on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!   Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.   Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition to the Art of the Kickstart....

This week on Art of the Kickstart we spoke to Glen Gunawan about Sonic Soak, a portable ultrasonic cleaning tool! Learn more about how he invented a tool that can clean nearly anything, and how he’s raised over $400,000 on Indiegogo with more than three weeks left to go! Sonic Soak: The Ultimate Ultrasonic Cleaning Tool Key Crowdfunding Takeaways * How to decide if crowdfunding is the best way to launch your project * How to decide what features to include when you develop a product * How to determine your target market * How to create a great crowdfunding video * How public relations and paid advertising can make a big difference for your campaign * How to get great feedback from your backers during an Indiegogo campaign * How to choose the right crowdfunding marketing agency Links * Sonic Soak on Indiegogo * sonicsoak.com * Naked Economics: Undressing the Dismal Science by Charles Wheelan Connect With Sonic Soak * Sonic Soak on Facebook * @sonicsoak on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, and inspirational entrepreneur, or a business expert, in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment, by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Glen Gunawan, with the Sonic Soak. Glen, thank you so much for being on the show today. Glen Gunawan: Thank you so much for having me Roy. Real excited to be here and talk with you. Roy Morejon: Yeah. I’m excited to talk about this product. We’ve been working together for some time on it, and this ultimate ultrasonic cleaning tool is the number one project on Indiegogo right now. I’d love for you to just give our audience a little bit of the back...

This week we’re back with Part 2 of our interview with Julio Terra of Kickstarter! Check it out to learn more about how to set up great Kickstarter rewards, what to do if your funding slows, how to become a Project We Love and much more. And if you missed part 1, find it here. Key Takeaways * How to optimize Kickstarter rewards * Innovative ideas for Kickstarter rewards * What a Kickstarter creator should do if their funding has slowed down * How to handle cross promotions with other project creators * How to become a Kickstarter Project We Love * Why it’s critical to plan your campaign well in advance of launching Links * Kickstarter * MOON - the most accurate lunar globe * Designing Interactions by Bill Moggridge Connect with Kickstarter * @Kickstarter on Twitter * Kickstarter on Facebook * @Kickstarter on Instagram * Kickstarter on Tumblr * Kickstarter on Pinterest * Kickstarter on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome back to another edition of Art of the Kickstart. This week I’m back with Julio Terra. Director of Technology and Design at Kickstarter. He has many more great insights and tips to offer us so lets get on with the show. Let’s talk about rewards now,

For this episode of Art of the Kickstart, we interviewed Erica Rosen, Director of Marketing for BioLite Energy. Tune in to learn more about how they put their own spin on the BioLite FirePit campaign and raised over $2 million on Kickstarter. BioLite FirePit: See Fire, Not Smoke Key Crowdfunding Takeaways * How Kickstarter Live can help you connect with your backers * How to successfully demo your product at an event * Why stretch goals can be dangerous and how to avoid common stretch goal problems * Why a high-quality video is key to a successful Kickstarter campaign * How to make sure your PR outreach is effective * How to earn your Kickstarter community’s trust * Why it’s important to have multiple working prototypes - and samples for journalists, if possible - before launching a Kickstarter campaign * How to tell your Kickstarter campaign’s story Links * BioLite on Kickstarter * Jonathan Strange & Mr. Norrell by Susanna Clarke * BioLiteEnergy.com Connect With BioLite * BioLite on Facebook * @biolitestove on Twitter * @biolite on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping your print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am excited to be joined with Erica Rosen with the BioLite campaign. Erica, thank you so much for joining us today. Erica Rosen: Thank you for having me here. Roy Morejon: So you are officially the Director of Marketing over at BioLite.

We’re back with another exciting episode this week! We spoke with Andrew Capener and Drew Hollenback about their Kickstarter project for the Seasons blanket. Tune in to hear more about what they’ve learned from running multiple campaigns, where to put in the most effort to make sure your project is successful and much more! Seasons Blanket. Waterproof. Comfortable. Built to Last. Key Crowdfunding Takeaways * Why it’s important to partner with the right people for your Kickstarter campaign * How cross promotions can help you raise more money * How to become an influencer in your Kickstarter category * Why “putting in the work” is key to a successful campaign * How to build a community around your product * Where to focus your pre-campaign efforts Links * Seasons on Kickstarter * https://seasonsmfg.com/ * Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard * The 4-Hour Workweek by Timothy Ferriss Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOK20 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of The Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of The Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of The Kickstart. Today I am joined by two participants, Andrew Capener and Drew Hollenback with the Seasons Blanket campaign. Andrew, Drew, thank you so much for joining us today. Andrew Capener: Thanks for having us. Drew Hollenback: Yeah, thanks a lot. Roy Morejon: All right. So you guys have created this killer durable blanket for everyday use, you know. Not your momma’s quilt. Right? Or not your grandma’s quilt. However, you want to call ma. Love the product. Let’s talk to our audience about the backstory. How did you two guys get together here?

For this special episode of Art of the Kickstart, we spoke with Julio Terra, Director of Technology and Design at Kickstarter. Check it out to hear from him about how you can make sure your Kickstarter campaign is a success! Key Takeaways * What types of products raise the most money on Kickstarter * What million-dollar Kickstarter campaigns do right * Why Kickstarter funding is all-or-nothing * What to consider when setting a Kickstarter funding goal * What creators should do if they can’t complete a fully-funded Kickstarter project * What information to include on a Kickstarter page * How to make a better Kickstarter video * What types of photography and visual assets creators need for a successful Kickstarter campaign Links * Kickstarter Connect with Kickstarter * @Kickstarter on Twitter * Kickstarter on Facebook * @Kickstarter on Instagram * Kickstarter on Tumblr * Kickstarter on Pinterest * Kickstarter on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations, and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today’s a special edition of our podcast because we have the Director of Design and Technology from Kickstarter, Julio Terra, joining us on the podcast. Julio, thank you so much for being a guest on the podcast today. Julio Terra: It’s my pleasure to be here, Roy. Thanks for the invitation. Roy Morejon: Oh, it’s always gonna be extended to you guys. So,

For this episode of Art of the Kickstart, we talked to Adam Clark of Kicktraq, a site that offers analytics and other tools for Kickstarter project creators and backers. Tune in to learn more about how Kicktraq measures campaign metrics, and how their tools can help you make your campaign a success or find a cool new project to back. Key Takeaways * How to use Kicktraq to research similar Kickstarter projects before launching your own * The difference between Kicktraq’s Trends and Projections, as well as how these different algorithms work * What funding trends Kicktraq sees across all Kickstarter campaigns * How Kicktraq’s Hot List compares to Kickstarter’s project-ranking system * What Kickstarter campaign creators can do to improve their chances of success Links * Kicktraq * Name of the Wind by Patrick Rothfuss * Patreon * Art of the Kickstart Survey Connect with Kicktraq * Kicktraq on Facebook * @Kicktraq on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart. Your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped start ups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Adam Clark, founder of Kicktraq. Adam, thank you so much for joining us. Adam Clark: Thanks for having me. Roy Morejon: All right so Kicktraq’s been around since I believe April of 2012, kind of around where we were finishing Command Partners was finishing their first rewards based crowdfunding campaign on Kickstarter. Give our audience a brief description or overview of Kicktraq and what the backstory is there. Adam Clark:

Note: This week’s podcast features Gadget Flow. Submit your Kickstarter or Indiegogo project to The Gadget Flow today using code atok20 and save 20%. For this week’s episode of the podcast, we spoke with Evan Varsamis, creator of the Gadget Flow, about how he built the Gadget Flow from the ground up and how the platform can help crowdfunding creators and backers alike. Tune in to check out this exciting episode from one of our sponsors! Key Takeaways * How to grow a business organically * How to submit a project to The Gadget Flow * How The Gadget Flow can help Kickstarter and Indiegogo creators * How The Gadget Flow can help Kickstarter project backers * How to launch and scale a new business * What to look for when hiring and adding to your team * How to use Slack to build company culture * How to ensure your customers are recommending your product or service to others * How to use growth hacking strategies to grow your business * Why pre-launch is key to a successful crowdfunding campaign Links * Gadget Flow * Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz Connect with the Gadget Flow * Gadget Flow on Facebook * @gadgetflow on Instagram * @Gadget Flow on Twitter * Gadget Flow on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development, and crowdfunding marketing agency in the world. We have helped startups raise over a 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert, in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Evan Varsamis with The Gadget Flow. Evan, thank you so much for joining us. Evan Varsamis:

This week on Art of the Kickstart, Eddie Lee of Podo Labs is back to tell us all about his latest Kickstarter project. Tune in to hear what he’s learned after running four successful crowdfunding campaigns, and what tips he has to offer to others hoping to fund their own consumer electronics product. BELLE - A Powerful Bluetooth Speaker and Wireless Hub Key Crowdfunding Takeaways * What to expect to be different when you’re running your second, third or fourth campaign * How to manage a crowdfunding campaign without losing focus on your existing customers * How to use Facebook for consumer research * How to get press coverage from the best online media outlets * How to adequately prepare for a Kickstarter campaign * How to make sure you truly understand your value proposition Links * Belle on Kickstarter * Podo Labs * Mailshake * Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Podo Labs * Podo on Facebook * @PodoLabs on Twitter * @PodoLabs on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined again with Eddie Lee. Eddie, thank you so much for joining us again. Eddie Lee: Roy, it’s a pleasure to be here. Thanks for having me again. Roy Morejon: Hey, it’s my pleasure. All right. You guys just kicked off your fourth campaign for Podo Labs, Belle.

For this episode of Art of the Kickstart, we spoke with Damien Henning, creator of the Shape Flexer Sunhat. Give it a listen to learn more about how to successfully launch a product on Kickstarter without any previous experience or connections. Shape Flexer: The world's first shape-able sunhat Key Crowdfunding Takeaways * How to get started when you are launching your first product * How to find manufacturers for your product * What it looks like to go to Asia and work with manufacturers * How to decide if Kickstarter is a good fit for your product * How to use your Facebook friends to help gather support for your Kickstarter campaign * How to maintain momentum during a 60-day Kickstarter campaign Links * Shape Flexer Sunhat on Kickstarter * Shape Flexer Sunhat on Indiegogo * Thunderclap * Enventys Partners * Joy * Tucker * Hustle and Flow Connect with Shape Flexer Sunhat * Shape Flexer on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show Welcome to another edition of Art of the Kickstart. Today I am joined with Damien Henning with Shapeshifter. Damien, thank you so much for joining us today. Damien Henning: Hey Roy, it’s my pleasure. Thanks a lot for having me. Roy Morejon: We just concluded our Kickstarter campaign working together on this one and Shapeshifter being the world’s first shapeable stiff brimmed sun hat. Please tell our audience where this idea started. What’s the back story here?

Note: This week’s guest on the podcast is the co-founder of Crowd Invest Summit, a conference our host, Roy Morejon, will be attending as a member of a panel September 6 and 7. If you’d like to attend this conference in LA, register here using code RoyMorejon30 for a 30% discount on regular tickets. For this episode of Art of the Kickstart, we spoke with Josef Holm, founder and CEO of Krowdster and co-founder of Crowd Invest Summit. Tune in to learn more about how to make sure your Kickstarter or Indiegogo project hits its funding goal quickly. Key Crowdfunding Takeaways * How to build an audience on social media before launching a Kickstarter campaign * How to use Facebook Ads to promote your Kickstarter campaign * Why it’s important to start marketing a crowdfunding project well before you launch * How to get results with Facebook Ads * How to use a landing page to collect email addresses before you launch your campaign * How to stick out amongst all the campaigns launched in Kickstarter and Indiegogo each day Links * Krowdster * #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk * Crowd Invest Summit * The Profit Connect with Josef Holm & Krowdster * josef@krowdster.co * @josefholm on Twitter * Josef Holm on Facebook * Josef Holm on LinkedIn * @Krowdster on Twitter * Krowdster on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped start-ups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start-up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products.

For this episode of Art of the Kickstart, we spoke with Antonia Saint Dunbar, creator of Antonia Saint New York, a company that makes beautiful, classic heels and flats that feel like sneakers.  Tune in and hear more about how to launch a fashion company on Kickstarter and raise over 1.8 million dollars! High-Tech Heels & Flats that Feel Like Sneakers Inside Key Crowdfunding Takeaways * How to build a great team for your crowdfunding project * How to provide a highly-customized product on Kickstarter * How to make the most out of a Kickstarter Live Stream * What to know before you launch a fashion project on Kickstarter * How to communicate about your product effectively Links * Antonia Saint New York on Kickstarter * By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson * The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand by Pamela Skaist-Levy and Gela Nash-Taylor * Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh * www.antoniasaintny.com Connect with Antonia Saint New York * Antonia Saint NY on Facebook * @AntoniaSaintNY on Twitter * @antoniasaintny on Instagram Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development and crowd funding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Antonia Saint Dunbar, the co-founder and creator of the Antonia Saint NY. Antonia, thank you so much for joining us today. Antonia Saint Dunbar: Thank you for having me, I’m excited to be here. Roy Morejon: So Antonia, you are the co-founder, creator of multiple companies. What is the backstory here Antonia Saint Dunbar: Yeah, so the backstory. I think we would have to start with looking at the world through the eyes of being my father’s daughter, really. He was an industrial designer, worked for GM, a chief of design for 30 years. And he was always pointing out design flaws to me. Like, “This chair doesn’t work so well,” or “Look at how that bottle could have been designed differently.” And even taught in his retirement a industrial design class at Center for Creative Studies in Detroit. So I just had this kind of perspective that was unique.

This week on Art of the Kickstart, we spoke to Narek Vardanyan, founder of The Crowdfunding Formula and campaign manager for the Volterman smart wallet. Tune in to hear from Narek about what to consider before launching a crowdfunding campaign, how to choose between launching on Kickstarter and Indiegogo and much more! Volterman - World’s Most Powerful Smart Wallet Key Crowdfunding Takeaways * What benefits crowdfunding creators get from launching products on Kickstarter or Indiegogo * What a campaign creator should consider before launching a crowdfunding campaign * How to decide between Kickstarter and Indiegogo * Why email subscribers are a critical part of a crowdfunding campaign * How the crowdfunding industry is transforming Links * thecrowdfundingformula.com * Volterman on Indiegogo * 57 Secrets of Crowdfunding Connect with Narek & Volterman * The Crowdfunding Formula on Facebook * Volterman Smart Wallet on Facebook * @VoltermanWallet on Twitter * @voltermansmartwallet on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.