An Interview With Kickstarter, Part 1 – AOTK206




Art of the Kickstart show

Summary: For this special episode of Art of the Kickstart, we spoke with Julio Terra, Director of Technology and Design at <a href="https://www.kickstarter.com/">Kickstarter</a>. Check it out to hear from him about how you can make sure your Kickstarter campaign is a success!<br> Key Takeaways<br> <br> * What types of products raise the most money on Kickstarter<br> * What million-dollar Kickstarter campaigns do right<br> * Why Kickstarter funding is all-or-nothing<br> * What to consider when setting a Kickstarter funding goal<br> * What creators should do if they can’t complete a fully-funded Kickstarter project<br> * What information to include on a Kickstarter page<br> * How to make a better Kickstarter video<br> * What types of photography and visual assets creators need for a successful Kickstarter campaign<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/">Kickstarter</a><br> <br> Connect with Kickstarter<br> <br> * <a href="https://twitter.com/kickstarter">@Kickstarter on Twitter</a><br> * <a href="https://www.facebook.com/Kickstarter">Kickstarter on Facebook</a><br> * <a href="https://www.instagram.com/kickstarter/">@Kickstarter on Instagram</a><br> * <a href="http://kickstarter.tumblr.com/">Kickstarter on Tumblr</a><br> * <a href="https://www.pinterest.com/kickstarter/">Kickstarter on Pinterest</a><br> * <a href="https://www.youtube.com/user/kickstarter">Kickstarter on YouTube</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="https://thegadgetflow.com/submit/">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> <br> <a href="https://www.backerkit.com/admins/sign_up"></a>Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, <a href="https://www.backerkit.com/admins/sign_up">click here.</a><br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> <br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations, and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show.<br> <br> Welcome to another edition of Art of the Kickstart. Today’s a special edition of our podcast because we have the Director of Design and Technology from Kickstarter, Julio Terra, joining us on the podcast. Julio, thank you so much for being a guest on the podcast today.<br> <br> Julio Terra:<br> <br> It’s my pleasure to be here, Roy. Thanks for the invitation.<br> <br> Roy Morejon:<br> <br> Oh, it’s always gonna be extended to you guys. So,