Summary: For this episode of Art of the Kickstart, we interviewed Erica Rosen, Director of Marketing for BioLite Energy. Tune in to learn more about how they put their own spin on the BioLite FirePit campaign and raised over $2 million on Kickstarter.<br> BioLite FirePit: See Fire, Not Smoke<br> <br> Key Crowdfunding Takeaways<br> <br> * How Kickstarter Live can help you connect with your backers<br> * How to successfully demo your product at an event<br> * Why stretch goals can be dangerous and how to avoid common stretch goal problems<br> * Why a high-quality video is key to a successful Kickstarter campaign<br> * How to make sure your PR outreach is effective<br> * How to earn your Kickstarter community’s trust<br> * Why it’s important to have multiple working prototypes - and samples for journalists, if possible - before launching a Kickstarter campaign<br> * How to tell your Kickstarter campaign’s story<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/biolite/biolite-firepit-see-fire-not-smoke/?ref=ArtOfTheKickstart">BioLite on Kickstarter</a><br> * <a href="http://amzn.to/2gKF5QJ">Jonathan Strange & Mr. Norrell by Susanna Clarke</a><br> * <a href="https://www.bioliteenergy.com/">BioLiteEnergy.com</a><br> <br> Connect With BioLite<br> <br> * <a href="https://www.facebook.com/biolitestove/">BioLite on Facebook</a><br> * <a href="https://twitter.com/biolitestove?lang=en">@biolitestove on Twitter</a><br> * <a href="https://www.instagram.com/biolite/?hl=en">@biolite on Instagram</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> <br> <a href="https://www.backerkit.com/admins/sign_up"></a>Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, <a href="https://www.backerkit.com/admins/sign_up">click here.</a><br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> <br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping your print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> <br> Welcome to another edition of Art of the Kickstart. Today I am excited to be joined with Erica Rosen with the BioLite campaign. Erica, thank you so much for joining us today.<br> <br> Erica Rosen:<br> <br> Thank you for having me here.<br> <br> Roy Morejon:<br> <br> So you are officially the Director of Marketing over at BioLite.
