Art of the Kickstart

Warrick and Miguel of REM-Fit spoke with us and provided great insight into how they developed the ZEEQ Smart Pillow. Tune in for helpful tips about prototyping and manufacturing a physical product and developing an app overseas. ZEEQ Smart Pillow: Stream Music, Stop Snoring, Sleep Smarter Key Crowdfunding Takeaways * What types of struggles to expect during the prototyping process * Why you may need to visit China during product development * What challenges to expect if you visit China to meet with manufacturers * What challenges to expect if you’re working with Chinese manufacturers while staying in the U.S. * Why your product should be perfect before launching on Kickstarter * How to accurately create a timeline, from coming up with an idea to launching on Kickstarter * What types of feedback to expect from Kickstarter backers * How to respond to backer feedback while still keeping your end goal in mind Links * ZEEQ Smart Pillow on Kickstarter * https://rem-fit.com/ * Delivering Happiness: A Path to Profits, Passion, and Purpose Connect with ZEEQ * REM-Fit on Facebook * @REM_Fit on Twitter * @remfitlife on Instagram * REM-Fit Life on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit Thegadgetflow.com. Now let’s get on with the show. Welcome to another addition of Art of the Kickstart. Today I’m joined by Warrick and Miguel with the ZEEQ Smart Pillow. Gentlemen, thank you for joining us. Warrick Bell: Thank you for having us. Miguel Marrero: Yeah, thank you. Roy Morejon: You guys have created a pillow, but it’s a smart pillow. Give us the pitch. Warrick Bell: Basically, we created a pillow that is an active participant in your sleep. What that means is it helps you sleep, it monitors your sleep and it helps you throughout the night to maintain sleep. It all started with me trying to fall asleep with music, but my wife hating to listen to my music while she’s falling asleep. I took apart some wireless headphones, shoved it inside of a pillow and I was able to hear the music and she wasn’t.

This week on Art of the Kickstart we spoke with Andrew Jiang, the creator of The Superbook, a smart laptop shell that lets you turn your Android smartphone into a full laptop. Tune in to hear more about learning from a failed crowdfunding campaign and going on to earn more than a million dollars on Kickstarter. The Superbook: Turn your smartphone into a laptop for $99 Key Crowdfunding Takeaways * Why preparing for a Kickstarter campaign before you launch is so important * How to learn from failed Kickstarter campaign * How to usefeedback from backers of a previously-failed campaign to make an even better product * How to communicate with your email list before launching on Kickstarter * How to fund on your first day on Kickstarter Links * The Superbook on Kickstarter * getsuperbook.com * The Power of Habit Connect with The Superbook * Superbook on Facebook * @getsuperbook on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, Your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners the top, full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I’m joined by Andrew Jiang with the Superbook. Andrew, thank you so much for joining us. Andrew: Roy, thanks for having us. Roy: You guys are absolutely crushing it with this Superbook. Please give our audience the overall gist of what you guys are doing. Andrew: Yeah, yeah. The Superbook is a shell, it’s a laptop shell that transforms your Android smartphone into a complete laptop. We essentially use the power of your smartphone and then our hardware device to give you, essentially, a replacement for your laptop. Anything that you can do on a regular laptop you can do on the Superbook. It all costs $99. Roy: This is ridiculous technology but before we dive into this let’s take a trip back a couple of years ago when you guys first tried to launch the Andromeda dock. It only worked with a few different smartphones and basically had to hook it up with your own keyboard, monitor and mouse. You guys weren’t successful on that first go around. What were some of the things you learned when you first launched that campaign? Andrew: When we first launched that campaign in late 2014 it was ...

This week’s episode of Art of the Kickstart is packed full of helpful tips for the preparation of a Kickstarter project, how to fund on day one, how to pick a shipping and fulfillment company and much more. Tune in for this interview with Shaun Alexander and get a behind-the-scenes look into ELWN, a campaign for truly wireless earbuds. Perfect Fitting Wireless Earbuds With Endless Battery Life Key Crowdfunding Takeaways * How innovative products launched on Kickstarter can inspire further innovation * How to make the jump from working for a company to owning your own company * Why you need early bird rewards for your campaign * The benefits of working with a PR firm during a crowdfunding campaign * Why you need Facebook advertising before your Kickstarter project launches * Why you need to be willing to adjust and course-correct during a campaign * How to pick a shipping and fulfillment company * What to focus on early on in a crowdfunding campaign Links * ELWN on Kickstarter * elwn.com * How to Win Friends and Influence People Connect with ELWN * ELWN on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!

Wow - this is the 150th episode of Art of the Kickstart! To celebrate, we’re bringing you a bonus episode this week, featuring a very exciting campaign. Michael Bettua joined us to discuss his Kickstarter campaign for Gemio, the customizable smart band that lights up your night. Listen in to learn more about the work that led up to this campaign and how Gemio has raised nearly $100,000 so far. The Customizable Smart Band that Lights Up Your Night Key Crowdfunding Takeaways * How to validate your concept with your target audience before launching on Kickstarter * How to determine what features to offer in a new product while you are prototyping * How long it takes to prepare for a Kickstarter campaign * How to find partners when launching a new product on Kickstarter * Why early bird specials are so important * Why you need to spend time building a user base well in advance of your project launch Links * Gemio on Kickstarter * http://www.gogemio.com/ * Further Future * The Tipping Point Connect with Gemio * Gemio on Facebook * @gemio on Twitter * @gogemio on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyers guide for cool luxury gadgets and creative gifts. To learn more visit thegadgetflow.com. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I’m joined by Michael Bettua with Gemio. Michael, thank you so much for joining us. Michael Bettua: Hi Roy, thanks for having me. Roy Morejon: This is a special edition for us, it’s our 150th episode and what better a campaign to speak about than yours? Michael Bettua: That’s great. Yeah, I’m excited to be talking about it today. Roy Morejon: Tell our listeners what the Gemio Smart Band is all about. Michael Bettua: Sure. Gemio’s a wearable device so it’s a wristband that uses light to connect with friends, to express your personal style, and really become part of the show like concerts, and parties, and festivals. We call it a social wearable. Roy Morejon: This social wearable is awesome Michael. You’ve got an awesome demo of it on the campaign on Kickstarter that’s live right now.

In this episode of Art of the Kickstart we spoke with Amro Albanna of Kite Products, about his experience running an Indiegogo project. When his team experienced multiple delays over a three-year period, they came back to Indiegogo to make things right with their backers by offering a new product while they continued to develop the original one. Kite Shield: DEET-free Mosquito Repellent Spray Key Crowdfunding Takeaways * How Indiegogo can help you launch and develop a new technology * How to handle Indiegogo fulfillment delays * Why it’s important to be transparent with your backers * What risks and challenges to expect when you launch on Indiegogo * Why constant communication with backers is important Links * Kite Shield on Indiegogo * http://www.kiteproducts.com/ * Collective Disruption: How Corporations & Startups Can Co-Create Transformative New Businesse by Michael Docherty * http://www.iecrowd.com/ Connect with Kite * Kite Products on Facebook * @KITEProducts on Twitter * Kite Products on LinkedIn * @kiteproducts on Instagram * Kite Products on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to the Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am honored to be joined by Amro Albanna. Amro, thank you so much for joining us. Amro Albanna: A pleasure Roy. Thanks for the opportunity and for the interview. Roy Morejon: Absolutely. Amro, you’ve been around the crowdfunding scene for quite a while now. You’ve just recently relaunched the Kite Patch. Tell everyone where it all started and what it’s all about. Amro Albanna: Sure. Well, maybe I should start by talking about Kite as a technology and to give everybody a little bit of background on the landscape of mosquitoes and mosquito repellents. Obviously, we all dislike getting bitten by mosquitoes, right? Roy Morejon: Yep. Amro Albanna: For the last 50 years Roy, we’ve been using the same old technology that contain DEET a...

In the episode of Art of the Kickstart we hear from Petr Prochazka, founder and CEO of Skinners. Tune in to learn more about the inspiration behind Skinners, what the prototyping process looked like leading up to his campaign and what question he’d love to ask Forrest Gump. SKINNERS: Revolutionary Ultraportable Footwear with Silver Key Crowdfunding Takeaways * Where some of the best project ideas originate * How long prototyping takes for a new product * Why you should pay attention to other crowdfunding campaigns before launching your own * The importance of building a community around your product * How to make fulfilling rewards a priority Links * Skinners on Kickstarter * http://www.skinners.cc/ * The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan Connect with Skinners * Skinners on Facebook * @skinners_int on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon. President of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over seventy million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyers guide for cool luxury gadgets and creative gifts. To learn more visit the gadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined by Petr Prochazka with Skinners. Petr, thank you so much for joining us. Petr: Thank you for inviting me. Roy: You guys have created this revolutionary, ultra-portable footwear. Tell us all about your campaign. Petr: I don’t know where I should start. We are saying that the Skinners are your second footwear that fits in your pocket. We are saying that it’s footwear of [inaudible 00:01:23]. I don’t know, it’s such a general question. I don’t know how to answer this one. Roy: How about where this idea came from. Petr: It was lighting from clear sky. It came to my mind when I was working in Norway as a chef. I was there with my friend and one day he injured his foot. During the healing, he couldn’t fit that foot in the regular footwear so he start walking barefoot in the streets and in his socks as well. I was wondering, “Hey man, you have such nice socks. You are going to destroy them in a few minutes or after a few walks.” His response was that he just started saying all the advantages.

For this episode of Art of the Kickstart we spoke with Ray Wu of Wynd, a portable smart air purifier designed to clean the air around you. Tune in to learn more about building a team for a crowdfunding project, what to do during the pre-launch phase of your project and how to use Facebook ads to your advantage. Wynd - The Smartest Air Purifier for Your Personal Space Key Crowdfunding Takeaways * How to build the perfect team for a crowdfunding campaign * How to connect with people who can help you launch a new product on Kickstarter or Indiegogo * Where to find early adopters to back your project as soon as it launches * How to use early bird rewards to fund quickly on Kickstarter * How to use Facebook ads to gather leads before launching * When to choose crowdfunding to launch your product Links * Wynd on Kickstarter * hellowynd.com * Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Wynd * Wynd on Facebook * @TeamWynd on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I’m joined by Ray Wu with the Wynd product. Ray, thank you so much for joining us. Ray Wu: Thanks, Roy. Happy to be here. Roy Morejon: Tell us about your Kickstarter project. This is, as you claim, the smartest air purifier for your space. What is Wynd all about? Ray Wu: Sure. Wynd, at a high level, is an air quality system. It generates clean air for your personal space that removes things like allergens, germs and even industrial pollution. On top of that, it’s also an air quality monitor. We’ve designed the smallest air quality monitor in the world that you can actually use by itself to alert you of any air quality issues. The air quality monitor works with the purifier all in one to maintain a healthy environment for you and your family. The last thing I would mention on just the hardware side of things is that it’s portable. You can actually bring this with you. Most air purifiers are very big. Ours is smaller than a water bottle. You bring Wynd with you, set it down wherever you want, and it cleans your personal space. Roy Morejon: Killer.

We spoke with Kathy Roma of Nimb to learn about how Nimb came to be, how this ring can keep you safe and what surprises her crowdfunding team has encountered thus far. Tune in to this episode to get the behind-the-scenes scoop on the smart ring that keeps you safe. Nimb: A Smart Ring that Keeps You Safe and Sound Key Crowdfunding Takeaways * How to build a crowdfunding team * What to expect during the product development phase of a crowdfunding project * How to test a concept before launching it on Kickstarter * Why crowdfunding is so exciting * How to continue improving your Kickstarter campaign Links * Nimb on Kickstarter * http://nimb.com/ * The Major Film Theories by J. Dudley Andrew Connect with Nimb * Nimb on Facebook * @Nimb_ring on Twitter * @nimbring on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70,000,000 for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I’m joined by Kathy Roma with Nimb. Kathy, thank you so much for joining us. Kathy Roma: Thank you for having me. Roy Morejon: Kathy, tell me about this smart ring that keeps you safe and sound. I know there’s quite a back story to it so please tell our listeners. Kathy Roma: Actually we call it the system. It’s not only the ring, it’s the device and the application. We call it a crowdsource security system. We want to equip people with the perfect tool to arrange themselves and help those in trouble. Sometimes we face emergency situations and we want to call for help. Our system is the perfect instrument for doing it quick to get this help as soon as possible. Roy Morejon: The story came out of when you were attacked on your own. You’re obviously hoping to make the world a safer place. How long ago did that happen in terms of the development of the product now Kathy Roma: Founders have been working on this project for 2 years already. I joined it 3 months ago. When I heard about the project, I remembered how I was attacked. It was sixteen years ago. I lived in a nice neighborhood and it was like 10AM. I was going to live another boring day in the office and then everything interrupted by a stranger.

In this episode of the Art of the Kickstart podcast, we talked to Sam Hickmann. With the team at Joy, he has created the perfect icon-based watch that teaches kids the concept of time and helps them develop good daily habits. Listen below to learn more about their work with the HAX Accelerator, how they leveraged their community to make their Kickstarter campaign a success and other crowdfunding tips and tricks. Octopus by Joy, the training wheels for good habits Key Crowdfunding Takeaways * How incubators like HAX can help startups create and develop products * The benefits of being in China while building a hardware product * Why you need a community behind your product * How to build a strong community before launching on Kickstarter * How to get valuable feedback as you’re creating a product Links * Octopus by Joy on Kickstarter * heyjoy.io * Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith * The Success Principles by John Canfield * The Hardware Startup by Renee DiResta, Brady Forrest and Ryan Vinyard * Peaceful Parents, Happy Kids by Dr. Laura Markham * Positioning by Al Ries and Jack Trout * Smaller, Faster, Better by Charles Duhigg * The Power of Habit by Charles Duhigg Connect with Joy * JOY on Facebook * @joyfamilytech on Instagram * @JOYfamilytech on Twitter * JOY on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over seventy million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined by Sam Hickmann with Octopus by JOY. Sam, thank you so much for joining us. Sam Hickmann: Thank you for having me. Roy Morejon: I’ve got to know, what is this icon based scheduler for kids? Sam Hickmann: That actually is the first icon based watch that teaches ...

The team at LifeBEAM went from working on aerospace technologies to fitness wearables. In this episode you’ll hear about how they created Vi, the wearable that acts as a personal trainer, how they began preparing for a Kickstarter project and what they’ve learned along the way. Vi. The First True Artificial Intelligence Personal Trainer Key Crowdfunding Takeaways * Where crowdfunding projects typically start * How to build a great product for crowdfunding * How far out to start prepping for a crowdfunding campaign * What surprises you may encounter during a Kickstarter project * How to balance promoting the campaign with preparing for manufacturing Links * Vi on Kickstarter * http://life-beam.com/ * The Last Lion - Winston Spencer Churchill: Defender of the Realm, 1940-1965 by William Manchester and Paul Reid Connect with LifeBEAM * Lifebeam on Facebook * LifeBEAM on LinkedIn * @LifeBEAM on Twitter * LifeBEAM on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!

In this episode of Art of the Kickstart, we shifted the focus from creating and managing a successful Kickstarter or Indiegogo product to designing and manufacturing your product once the crowdfunding campaign ends. Join us to learn more about how to go about sourcing in China, how to build relationships with manufacturers and what to do about production delays. Hey Joe Coffee Mug - Brew Joe on the Go Key Crowdfunding Takeaways * How to begin sourcing in China * How to begin building relationships with manufacturers in China * Why you should visit several manufacturers before choosing one to work with * How crowdfunding can help you determine demand in the market * How product design is an iterative process * How to communicate product delays to crowdfunding backers * Why constant communication with crowdfunding backers is important Links * Hey Joe Coffee Mug on Kickstarter * heyjoecoffee.com * Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Hey Joe Coffee * Hey Joe Coffee on Facebook * @heyjoebeans on Twitter * @heyjoecoffee on Instagram * Hey Joe Coffee on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show.   Welcome to another edition of Art of the Kickstart. Today I’m joined by Jordan Warren. Jordan, thank you so much for joining us.   Jordan Warren: Thanks for having me.   Roy Morejon: Jordan, you ran a campaign back a couple of years ago now, in the Summer of 2014. Raised over 100K for the Hey Joe Coffee Mug. Tell us about the product.   Jordan Warren: The product itself was originally conceived and still is a battery powdered self-brewing coffee mug, so you can actually brew the coffee inside of your mug and drink it directly from the mug via battery power, wirelessly. That’s the concept in a nutshell.   Roy Morejon: Did this product came out of a pain point for you or what’s the back story?  

For this exciting episode of Art of the Kickstart, we interviewed Guy Sprukt of Miggo to find out more about the Pictar iPhone camera grip. Listen to learn why crowdfunding a product can be beneficial, how long to expect to spend preparing for your project, how to get great press coverage and much more. PICTAR. Probably the best iPhone camera-grip ever built. Key Crowdfunding Takeaways * How knowledge of the production process can make launching a Kickstarter project easier * How crowdfunding a product can help you finetune it before producing it * What other benefits companies get from crowdfunding a new product * How meeting with journalists before you launch can help you get press coverage * How to decide if your product is a good fit for crowdfunding * How long it takes to prepare for and run a crowdfunding campaign Links * Pictar on Kickstarter * Pictar on Indiegogo * https://mymiggo.com/ Connect with Miggo * Miggo on Facebook * @mymiggo on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow, is the ultimate buyers guide for cool luxury gadgets and creative gifts. To learn more, visit the gadgetflow.com Now let’s get on with the show.   Welcome to another edition of Art of the Kickstart. Today, I am joined by Guy Sprukt with Miggo and the Pictar, probably the best iPhone camera grip ever built. Guy, thank you so much for joining us.   Guy Sprukt: Yeah its my pleasure Roy.   Roy Morejon: You’re on your third Kickstarter campaign. It’s uber successful, tell us about the product and the idea.   Guy Sprukt: Well Pictar and how to describe, I think the best word to describe it is a device that actually enables you to unleash the power of your iPhone’s camera. It’s kind of a grip that you attach your iPhone to it and it actually let’s you hold your iPhone similar to existing camera, while allow me to control more of its features by 5 external buttons, so it’s kind of a I want to say a semi-camera grip, with excellent control and you feel like your holding a real camera and you control iPhone as if it was a real camera. That’s the best way to describe it.  

In this episode of Art of the Kickstart, we speak with Elena Favilli of Timbuktu Labs about her new children’s book that reinvents fairy tales by telling the stories of 100 great women throughout history. Join us as we learn what inspired the book, how the team prepared for the project and how they were able to raise more than half a million dollars on Kickstarter. Good Night Stories for Rebel Girls - 100 tales to dream BIG Key Crowdfunding Takeaways * How long it takes to prepare for a Kickstarter project * How to build the initial momentum and traction you need when launching a Kickstarter campaign * How to find journalists who would be interested in covering your crowdfunding project * What tools can help you run a successful Kickstarter campaign * What prep work to do before launching on Kickstarter Links * Good Night Stories for Rebel Girls on Kickstarter * http://www.timbuktu.me/ * Everything You Ever Wanted by Jillian Lauren Connect with Timbuktu Labs * Timbuktu Labs on Facebook * @TimbuktuMag on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding.   Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am honored to be joined by the team from the Good Night Stories for Rebel Girls. Elena, thank you so much for joining us.   Elena: Thank you, hi.   Roy: You guys have been kicking butt on this campaign. As a father of two young girls, I’m really impressed with the work that you have done. I’m a buyer of this product myself. Give our community a little bit of background on how your story began.   Elena: Oh yeah, sure. We started planning this campaign six months ago, and so we’ve been putting a lot of work into this. Actually, the Kickstarter campaign that you see is just the tip of the iceberg, because within researching the product first and slowly building an audience before actually launching the campaign on Kickstarter, so on the day that we launched, we already had a very engaged audience of a little over 4,000 people who were ready to just jump on board and buy the book as soon as we launched it.  

For this episode of Art of the Kickstart we spoke with Justin Bain of Noria. Join us as we learn more about what sets this air conditioner apart, what the team did to prepare for a Kickstarter project and how you can make your project as successful as this one. Noria: Cool, Redefined Key Crowdfunding Takeaways * Just how long it can take to bring an idea to Kickstarter * How to build a great crowdfunding team * How to choose your Kickstarter funding goal * What product development looks like before launching on Kickstarter * Why timing is everything when you launch a crowdfunding campaign * What leads to a strong first day on Kickstarter * How to use social media to promote your crowdfunding project Links * http://www.noriahome.com/ * Noria on Kickstarter * Against All Odds: An Autobiography by James Dyson Connect with Noria * Noria on Facebook * @noriacool on Instagram * @noriacool on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com, and let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I’m honored to be joined by Justin Bain with Noria. Justin, thank you so much for joining us. Justin Bain: Thank you for having me. Roy Morejon: Awesome. Well Justin, you’ve got this killer product that’s active, Noria, the first window air conditioner designed entirely with the individual in mind. Tell us more about the project. Justin Bain: Noria is the easiest window air conditioner to install in the history of window air conditioners. You’re absolutely right, we designed it one hundred percent with user experience in mind. It’s half the height of a window air conditioners typically, around 40 percent of the size overall. There’s a window frame adapter that installs first, so you don’t have to carry a heavy bulky air conditioner to install it, and it’s smartphone-controlled. The entire user-experience app controls scheduling, everything. It was designed to make this the most user-friendly air conditioner there can be. Roy Morejon: So you guys are in your campaign, you’ve done over a half million dollars in business so far. We’ve got three weeks left or so.

We talked to Carlos Ruiz and Jonas Mueller of flatev to get the behind-the-scenes scoop on their artisan tortilla maker. Learn more about the inspiration behind the “Keurig of tortillas,” what they did leading up to their Kickstarter campaign and much more. flatev - The Artisan Tortilla Maker Key Crowdfunding Takeaways * What types of delays to expect during prototyping * What kinds of feedback to expect from your backers * Benefits of working with a marketing agency on your crowdfunding campaign * How to test different audiences prior to launching * Why it’s important to have good partnerships * How to find partnerships and manufacturers Links * flatev on Kickstarter * http://flatev.com/ * The Lean Startup by Eric Ries * Business Model Generation by Alexander Osterwalder Connect with flatev * flatev on Facebook * @flatevofficial on Twitter * @flatev on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more visit thegadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart, I am honored to be joined by Carlos and Jonas with Flatev. Carlos, Jonas, thank you so much for joining us. Carlos: Thank you, Roy, it’s a pleasure for us to be here with you. Jonas: Thank you, Roy. Roy: Tell us all about the artisan tortilla maker you have created. Carlos: Sure. The tortilla maker we have created is to bring to the market for people who really are tired of poor quality of bread of tortillas that they buy in the grocery stores. This is easily if you want to have a great tortilla or bread, the only option you have until today, until Flatev, was to make it by yourself. This imposes a lot of time and effort and mess for cleaning, knowhow and experience. The second option you had was to go to a restaurant, to a place where they make them homemade fresh, and eat them straightaway before they get cold. This is a [inaudible 00:02:03] for many people to be able to consume these tortillas or bread as fresh as possible in their houses. That’s why they usually go and buy store packaged, precooked tortillas, which usually have a lot of additives, and they’re unhealthy, they are usually not organic.