Art of the Kickstart show

Art of the Kickstart

Summary: Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

Podcasts:

 The Building Blocks of a Million Dollar Crowdfunding Campaign – AOTK183 | File Type: audio/x-m4a | Duration: 16:46

For this week’s episode of Art of the Kickstart, we spoke with Anine Kirsten of Nimuno Loops. Tune in to learn more about preparing for an Indiegogo campaign, what happens when your campaign goes viral and how to handle massive amounts of backer feedback. Nimuno Loops - The Toy Block Tape Key Crowdfunding Takeaways * What types of challenges to expect as you’re getting ready for a crowdfunding campaign * How to decide if crowdfunding is the right choice for you * What happens when your crowdfunding project goes viral on Reddit * How to get your Indiegogo project covered by the top media outlets * How to handle immense amounts of Indiegogo backer feedback * How to best set up your Indiegogo perks Links * Nimuno on Indiegogo * Toy Fair Connect with Nimuno Loops * Nimuno Loops on Twitter * Nimuno Loops on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades, or begin accepting preorders, BackerKit makes it simple. Over 2,000 projects and 4 million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am honored to be joined by Anine Kirsten, with Nimuno Loops. Anine, thank you so much for joining us today. Anine Kirsten: Hi. Roy Morejon: This is an awesome, awesome crowdfunding campaign. Really honored to be speaking with you. I know you and your partner, Max, are professional industrial designers,

 $200,000 of Grass-Fed Beef – AOTK182 | File Type: audio/mpeg | Duration: 22:48

For this episode of Art of the Kickstart, we spoke with Mike Filbey of ButcherBox, a campaign for a subscription meat service that raised over $200,000 in 2015. Tune in to learn more about how to ensure your first day on Kickstarter is successful, how to get the best ROI out of your Kickstarter marketing and much more. ButcherBox: Open your door to healthy, 100% grass-fed beef Key Crowdfunding Takeaways * How to use Kickstarter to test the market * How to use LinkedIn to find people to back your project on day 1 * What it looks like to have a successful first day on Kickstarter * How to decide between Kickstarter and Indiegogo * How to stay focused when running a crowdfunding campaign * How to determine pricing for rewards * What marketing tactics can get you the biggest ROI * How to launch a subscription service out of a Kickstarter campaign Links * ButcherBox.com * ButcherBox on Kickstarter * Traction by Gabriel Weinberg and Justin Mares * Unbroken by Laura Hillenbrand Connect with ButcherBox * ButcherBox on Facebook * @butcher_box on Instagram * @butcherbox on Twitter * ButcherBox on Pinterest Note: Use code Kickstart for $20 off! Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades or begin accepting preorders, BackerKit makes it simple. Over 2,000 projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow,

 Making Wireless Charging Truly Wireless – AOTK181 | File Type: audio/mpeg | Duration: 18:26

In this episode of Art of the Kickstart, we speak to Josh Yank of Yank Technologies, creator of the MotherBox wireless charger. Learn more about the process of creating a new tech product, his advice for launching on Indiegogo and much more. The MotherBox - TRUE Wireless Charging Key Crowdfunding Takeaways * How to determine what features to include in a new tech product * How to handle a communication bottleneck within your team * How to decide if crowdfunding is the best way to launch your product * How to prepare for a crowdfunding campaign * How a crowdfunding project can help you make deals with other businesses * How press coverage can impact your campaign * What to expect when you launch a crowdfunding project Links * MotherBox on Indiegogo * www.yanktechnologies.com Connect with MotherBox * Yank Technologies on Instagram * Yank Technologies on Facebook * Yank Technologies on Twitter * Yank Technologies on LinkedIn * Yank Technologies on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyers’ guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today,

 Getting in the Right Mindset – AOTK180 | File Type: audio/mpeg | Duration: 16:46

In this episode of Art of the Kickstart, we speak to Jacob Flood of Mindset Headphones. Learn more about his time as part of the HAX accelerator, why he took his project to Kickstarter and what you can learn from his crowdfunding project. Mindset: smart headphones that improve your concentration Key Crowdfunding Takeaways * How to decide if a project is a good fit for Kickstarter * How to prepare for a crowdfunding campaign * What it’s like to be a part of the HAX Accelerator * How to build a community around your product * What to expect when you launch on Kickstarter Links * Mindset Headphones on Kickstarter * http://www.thinkmindset.com/ * HAX * Tools of Titans * The Fountainhead Connect with Mindset * @Mindsetoftheday on Twitter * Mindset Headphones on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcriptRoy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and 4 million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert, in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined by Jacob Flood, with the Mindset project. Jacob, thank you so much for joining us. Jacob Flood: Hey Roy, thanks for having me. Roy Morejon: All right, so Mindset. You guys are killing it right now on Kickstarter with your ...

 Due Diligence for Equity Crowdfunding – AOTK179 | File Type: audio/mpeg | Duration: 18:33

For this episode of Art of the Kickstart, we spoke with Jake Fisher of Crowdfund Research. Tune in to learn more about the benefits of equity crowdfunding and what to look for in a campaign before you invest. Key Takeaways * What to look for in an equity crowdfunding project before investing * The biggest benefits equity crowdfunding offers to entrepreneurs * What makes a project a good fit for equity crowdfunding * What companies should do before launching an equity crowdfunding project * How equity crowdfunding has changed over the past several years Links * Crowdfund Research * JOBS Act * Y Combinator * Venture Deals by Brad Feld and Jason Mendelson Connect with Crowdfund Research * @ResearchCf on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and 4 million backers have used BackerKit, including many of the projects featured on our Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more visit thegadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined by Jake Fisher with Crowdfund Research. Jake, thank you so much for joining us. Jake Fisher: Thank you for having me, Roy. Roy Morejon: All right. Jake, so we’re going to take a little turn on this episode of Art of the Kickstart and talk about equity crowdfunding. I know a lot of our audience has been looking into it. It’s getting more publicity, more press here locally, especially in the United States.

 Bringing Performance Wear to the Workplace – AOTK178 | File Type: audio/mpeg | Duration: 15:51

For this episode of Art of the Kickstart, we spoke with Kasper Petersen of Labfresh, a new line of odor-, stain- and wrinkle-repellent shirts. Tune in to learn more about launching a new product and how to create a successful Kickstarter project. LABFRESH - Odor, Stain & Wrinkle Repellent Cotton Shirt Key Crowdfunding Takeaways * How to handle pricing challenges * How launching with crowdfunding can help you acquire venture capital * How using Kickstarter Live can help you get more pledges * What type of content to offer when livestreaming on Kickstarter * How to create a good Kickstarter video Links * Labfresh on Kickstarter * http://www.labfresh.eu/ * Tools of Titans by Tim Ferriss Connect with LabFresh * Labfresh on Facebook * @Labfreshh on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by Backerkit, Backerkit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment, by automating your operations and helping you print and ship faster. Plus if you want to create and send surveys, offer add-ons and pledge upgrades or begin accepting pre orders, Backerkit makes it simple. Over 2,000 projects and 4 million backers have used Backerkit, including many of the projects featured on Art of the Kickstart. Ready to try Backerkit? Visit Backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top, full service crowdfunding marketing agency in the world. We have helped raised over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome projects. The Gadget Flow is the ultimate buyers guide for cool luxury gadgets and creative gifts. To learn more visit the Gadgetflow.com, now let’s get on with the show. Welcome to another edition of Art of the Kickstart! Today I am joined by Kasper Peterson with the LABFRESH. Kasper, thanks for joining us Kasper Petersen: Thanks for inviting me Roy. Roy Morejon: Okay, so LABFRESH, this was a very successful crowdfunding campaign on Kickstarter in odor and...

 From Stickable Cameras to Wireless Headphones – AOTK177 | File Type: audio/x-m4a | Duration: 20:03

This week on Art of the Kickstart, we interviewed Eddie Lee of Podo Labs about his latest Kickstarter project, Jack. Listen in to hear what he’s learned from running multiple Kickstarter campaigns, including the benefits of launching on Kickstarter and how to make your Kickstarter project successful. Make Any Headphones Wireless - Jack by Podo Labs Key Crowdfunding Takeaways * What to do when you’re new to marketing and retail * Benefits of working with a hardware accelerator * How to decide if a new product idea is a good fit for your company * How to take advantage of Kickstarter’s features to help your campaign fund * How to manage expectations on Kickstarter Links * Jack on Kickstarter * http://podolabs.com/ * http://highway1.io/ * The Brothers Karamazov by Fyodor Dostoyevsky Connect with Jack * Podo on Facebook * @PodoLabs on Twitter * @podolabs on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons and pledge upgrades, or begin accepting preorders, BackerKit makes it simple. Over 2,000 projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more visit thegadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am honored to be joined by Edmond Lee with Podo Labs. Edmond, thank you so much for joining us. Eddie Lee:

 Bringing a Growler Home Gets Easier Than Ever – AOTK176 | File Type: audio/mpeg | Duration: 18:54

For this episode of Art of the Kickstart, we interview Randy Hollister of Growler Chill! Tune in to learn more about how he was inspired to create a household countertap, how he built up an email list and what advice he has for future crowdfunders. GROWLER CHILL: Keeps 3 Growlers Cold, Fresh & On Tap at Home Key Crowdfunding Takeaways * How to use events, festivals and expos to build up your email list * What to do before you launch in order to hit your goal on the first day * How to use focus groups to build a great product * How to partner with other businesses to promote your Kickstarter project * How to reach large numbers of potential backers * How to use Kickstarter backer feedback Links * Growler Chill on Kickstarter * https://www.growlerchill.com/ * Cigar City Brewing * The Lean Startup * The Wright Brothers Connect with Growler Chill * Growler Chill on Facebook * @GrowlerChill on Twitter * @growlerchill on Instagram * Growler Chill on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, clic Transcript View this episode's transcript   Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and 4 million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts.

 Taking a Frightening Experience and Building a New Product – AOTK175 | File Type: audio/mpeg | Duration: 22:15

For this episode of Art of the Kickstart, we interviewed Ranjith Babu and Akshita Iyer of Inirv. Learn more about how there were inspired to create the Inirv React, what they’ve learned about product development, how to Kickstart a product and much more. Inirv React: Make Your Home Smarter and Safer Key Crowdfunding Takeaways * What to do when you have a basic prototype and need a final product * How to handle challenges that arise during product development * How to know if crowdfunding is the right way to launch your product * The benefits of launching a product on Kickstarter * What you can expect to get out of exhibiting at CES * Tips for exhibiting at CES Links * http://inirv.com/ * Inirv on Kickstarter * The Lean Startup by Eric Ries * Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Connect with Inirv * Inirv on Facebook * Inirv on Twitter * Inirv on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over two thousand projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit BackerKit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top, full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert, in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit TheGadgetFlow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined by the founders of Inirv React, Akshita and Ranjith. Thank you so much for joining us.

 Making Bike Safety Easy and Fun- AOTK174 | File Type: audio/mpeg | Duration: 19:02

For this episode of Art of the Kickstart, we spoke with Phillip Yip of MonkeyLectric about his latest Kickstarter project, Monkey Light Automatic. Tune in for helpful tips and insights into how to make a product better using customer feedback, how to use livestreaming to boost your Kickstarter campaign and much more! Monkey Light Automatic: Our Best Bike Lights Yet Key Crowdfunding Takeaways * How to bring an idea for a product to life * How to use customer feedback to improve a product * How to use Kickstarter’s tools to interact with your backers * How to prepare for a Kickstarter livestream * Why you need an audience before launching a campaign on Kickstarter Links * Monkey Lights on Kickstarter * Pre-order Monkey Lights * http://www.monkeylectric.com/ Connect with MonkeyLectric * MonkeyLectric on Facebook * MonkeyLectric on Pinterest * @monkeylectric on Instagram * @MonkeyLectric on Twitter * MonkeyLectric on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click he   Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit BackerKit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit TheGadgetFlow.com.

 Live from CES With Adrian Solgaard- AOTK173 | File Type: audio/mpeg | Duration: 31:07

For this episode of Art of the Kickstart, we met up with Adrian Solgaard, creator of Lifepack and Interlock, at CES! Tune in to learn more about how to build a successful product, how to avoid challenges that often come from overfunding and how to make the most of your time at CES. Lifepack: Solar Powered & Anti-Theft Backpack The InterLock - The Lock that Hides Inside of Your Bike Key Crowdfunding Takeaways * Why building credibility with your backers is the most important aspect of crowdfunding * How to avoid challenges that come from overfunding * What kinds of issues you may run into when you begin manufacturing * Where crowdfunders should spend their time at CES * When to launch a crowdfunding campaign * How to get feedback on a product before you launch it Links * Lifepack on Kickstarter * Interlock on Kickstarter * getlifepack.com * Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters * The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Connect with Solgaard Designs * Lifepack on Facebook * @lifepack_bags on Instagram * @Solgaard Design on Pinterest * @lifepack_bags on Twitter * SolgaardDesign on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2000 projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in...

 The Future of Active Backpacks- AOTK172 | File Type: audio/mpeg | Duration: 18:36

For this episode of Art of the Kickstart, we spoke with Stefan Clauss, creator of the Heimplanet Motion Series Active Backpacks. Tune in to learn more about how they decided to launch on Kickstarter, how they used user feedback to create their packs and how to they found people to back their campaign. The HEIMPLANET MOTION Series Active Backpacks Key Crowdfunding Takeaways * How to launch a Kickstarter project on a short timeline * How to know if Kickstarter is the right platform for you * How to effectively use feedback to design a product * How to reach your audience to fund your Kickstarter project * What kind of interactions you can expect to have with your backers on Kickstarter Links * The Heimplanet Motion Series Active Backpacks on Kickstarter * http://www.heimplanet.com/ Connect with Heimplanet * Heimplanet on Facebook * @heimplanet on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects an 4 million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined by Stefan Clauss with the Heimplanet Motion Series Active Backpacks. Stefan, thank you so much for joining us. Stefan Clauss: Thanks a lot for having me. Roy Morejon:

 Making Ordinary Curtains a Bit Smarter- AOTK171 | File Type: audio/mpeg | Duration: 24:20

For this episode of Art of the Kickstart, we spoke with the two founders of Slide, Thijs Olthof and Kaj Beetstra, about how they created a new smart home product and quickly hit their funding goal. Tune in to learn more about how to develop and launch a new product on Kickstarter! Slide: Make Your Existing Curtains Smart! Key Crowdfunding Takeaways * How to build use cases around a new product to help further design and development * How to get user feedback when running a project on Kickstarter * How to build trust and credibility with your backers during a Kickstarter project * Why transparency is key to a successful crowdfunding campaign * How to leverage personal networks to quickly fund a project Links * Slide on Kickstarter * http://goslide.io/ * Gary Vaynerchuk’s Blog * Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel * The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Connect with Slide * Slide on Facebook * @Innov_In_Motion on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades, or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and 4 million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try Backer Kit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today,

 Insights from Crowdfunding Expert Khierstyn Ross- AOTK170 | File Type: audio/mpeg | Duration: 22:36

For this episode of Art of the Kickstart, we spoke with crowdfunding advisor and host of the Crowdfunding Uncut podcast, Khierstyn Ross! Tune in to hear from her about how she got involved in crowdfunding, why she thinks it’s a great option for many hoping to launch a new business and how to launch a successful campaign. Key Crowdfunding Takeaways * How to learn from a failed crowdfunding campaign and go on to a successful one * The benefits crowdfunding offers to creators * What makes a product a good fit for crowdfunding * How to choose whether to launch on Kickstarter or Indiegogo * Why it’s important to have an audience before launching a crowdfunding campaign * How to increase customer interaction using Facebook groups * How to market your crowdfunding campaign on a smaller budget * How to use Kickstarter’s algorithm to get more views for your campaign Links * Crowdfunding Uncut * Foundr Magazine * Jam Stak * 4 Hour Workweek Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss * The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber * The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks * Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss * Purple Pillow Interview Connect with Khierstyn * Crowdfunding Uncut on Facebook * @khierstynross on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons, and pledge upgrades or begin accepting pre-orders, BackerKit makes it simple. Over 2,000 projects and four million backers have used Backer Kit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners. The top full-service, crowdfunding marketing agency in the world.

 Beating the Competition with 360° Video Eyewear – AOTK169 | File Type: audio/mpeg | Duration: 21:03

For this week’s episode of Art of the Kickstart, we spoke with Iskanda Rakhmanberdiyev of ORBI Prime. Tune in to learn more about how they created the first 360° video recording eyewear, and how they’ve raised nearly a quarter of a million dollars on Indiegogo. ORBI Prime: The First 360 Video Recording Eyewear Key Crowdfunding Takeaways * How the best products fulfill a need that already exists * How to create an impressive crowdfunding video * How to use an Indiegogo campaign to collect feedback and create a better version of your product * How long to expect to spend preparing of your campaign Links * ORBI Prime on Indiegogo * http://orbiprime.com/ * Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki Connect with ORBI Prime * ORBI Prime on Facebook * @ORBIPrime on Twitter * @orbiprime on Instagram * ORBI Prime on YouTube * Orbi Inc on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy: This episode of Art of the Kickstart is sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations, and helping you print and ship faster. Plus, if you want to create and send surveys, offer add-ons and pledge upgrades or begin excepting pre-orders, BackerKit makes it simple. Over 2,000 projects and four million backers have used BackerKit, including many of the projects featured on Art of the Kickstart. Ready to try BackerKit? Visit backerkit.com and sign up today. Welcome to Art of the Kickstart. Your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners. The top full service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients, since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform, that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyers guide for cool luxury gadgets, and creative gifts. To learn more visit the gadgetflow.com. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined by Iskander with ORBI Prime.

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