A Shape-Able Sunhat & How to Build a Product From the Ground Up – AOTK202




Art of the Kickstart show

Summary: For this episode of Art of the Kickstart, we spoke with Damien Henning, creator of the Shape Flexer Sunhat. Give it a listen to learn more about how to successfully launch a product on Kickstarter without any previous experience or connections.<br> Shape Flexer: The world's first shape-able sunhat<br> <br> Key Crowdfunding Takeaways<br> <br> * How to get started when you are launching your first product<br> * How to find manufacturers for your product<br> * What it looks like to go to Asia and work with manufacturers<br> * How to decide if Kickstarter is a good fit for your product<br> * How to use your Facebook friends to help gather support for your Kickstarter campaign<br> * How to maintain momentum during a 60-day Kickstarter campaign<br> <br> Links<br> <br> * <a href="http://cp2.go2.fund/shapeshifter">Shape Flexer Sunhat on Kickstarter</a><br> * <a href="http://cp2.go2.fund/shapeshifteri">Shape Flexer Sunhat on Indiegogo</a><br> * <a href="https://www.thunderclap.it/">Thunderclap</a><br> * <a href="http://enventyspartners.com/">Enventys Partners</a><br> * <a href="http://amzn.to/2w4hijn">Joy</a><br> * <a href="http://amzn.to/2wFCuhM">Tucker</a><br> * <a href="http://amzn.to/2wDeFJa">Hustle and Flow</a><br> <br> Connect with Shape Flexer Sunhat<br> <br> * <a href="https://www.facebook.com/shapeflexer/">Shape Flexer on Facebook</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="https://thegadgetflow.com/submit/">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> <br> <a href="https://www.backerkit.com/admins/sign_up"></a>Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, <a href="https://www.backerkit.com/admins/sign_up">click here.</a><br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> <br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show<br> <br> Welcome to another edition of Art of the Kickstart. Today I am joined with Damien Henning with Shapeshifter. Damien, thank you so much for joining us today.<br> <br> Damien Henning:<br> <br> Hey Roy, it’s my pleasure. Thanks a lot for having me.<br> <br> Roy Morejon:<br> <br> We just concluded our Kickstarter campaign working together on this one and Shapeshifter being the world’s first shapeable stiff brimmed sun hat. Please tell our audience where this idea started. What’s the back story here?<br> <br>