Summary: This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Tune in to learn more about how they’ve raised over $200,000 in just over a month, with more than 3 weeks remaining on their campaign! Hint: it involves celebrities from Justin Bieber to Paula Abdul to Chelsea Handler.<br> The BackStrong Chair Fixes How You Sit. Let it do the work.<br> <br> Key Crowdfunding Takeaways<br> <br> * Why Kickstarter is a great marketing tool<br> * Why it’s important to focus on benefits when marketing a product on Kickstarter<br> * How to use celebrity influencers in a Kickstarter campaign<br> * Why focus groups and testing are important before launching a product<br> * How to set your Kickstarter campaign up for success before it launches<br> <br> Links<br> <br> * <a href="http://cp2.go2.fund/backstrong">BackStrong on Kickstarter</a><br> * <a href="http://amzn.to/2zol78n">Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill</a><br> * <a href="http://amzn.to/2zlXQSN">Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne </a><br> * <a href="http://amzn.to/2zow1Lu">The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz and Janet Mills</a><br> * <a href="http://amzn.to/2zn9EUT">Books by Zig Ziglar</a><br> * <a href="http://amzn.to/2hNLZW5">Hope for the Flowers by Trina Paulus</a><br> * <a href="http://bigbabyagency.com/">BigBabyAgency.com</a><br> <br> Connect With BackStrong<br> <br> * <a href="https://twitter.com/backstrongchair?lang=en">@BackstrongChair on Twitter</a><br> * <a href="https://www.facebook.com/BackStrong-655826207945932/">BackStrong on Facebook</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> <br> <br> <br> <a href="https://www.backerkit.com/admins/sign_up"></a>Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, <a href="https://www.backerkit.com/admins/sign_up">click here.</a><br> <br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> <br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> <br> Welcome to another edition to the Art of the Kickstart....
