Summary: For this episode of Art of the Kickstart, we spoke with Antonia Saint Dunbar, creator of Antonia Saint New York, a company that makes beautiful, classic heels and flats that feel like sneakers. Tune in and hear more about how to launch a fashion company on Kickstarter and raise over 1.8 million dollars!<br> High-Tech Heels & Flats that Feel Like Sneakers Inside<br> <br> Key Crowdfunding Takeaways<br> <br> * How to build a great team for your crowdfunding project<br> * How to provide a highly-customized product on Kickstarter<br> * How to make the most out of a Kickstarter Live Stream<br> * What to know before you launch a fashion project on Kickstarter<br> * How to communicate about your product effectively<br> <br> Links<br> <br> * <a href="http://cp2.go2.fund/asny">Antonia Saint New York on Kickstarter</a><br> * <a href="http://amzn.to/2xlwUQT">By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson</a><br> * <a href="http://amzn.to/2fYPIBK">The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand by Pamela Skaist-Levy and Gela Nash-Taylor</a><br> * <a href="http://amzn.to/2fYPIBK">Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh</a><br> * <a href="http://amzn.to/2fYPIBK">www.antoniasaintny.com</a><br> <br> Connect with Antonia Saint New York<br> <br> * <a href="https://www.facebook.com/antoniasaintny/">Antonia Saint NY on Facebook</a><br> * <a href="https://twitter.com/antoniasaintny?lang=en">@AntoniaSaintNY on Twitter</a><br> * <a href="https://www.instagram.com/antoniasaintny/">@antoniasaintny on Instagram</a><br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> <br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development and crowd funding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts.<br> <br> Now let’s get on with the show.<br> <br> Welcome to another edition of Art of the Kickstart. Today I am joined with Antonia Saint Dunbar, the co-founder and creator of the Antonia Saint NY. Antonia, thank you so much for joining us today.<br> <br> Antonia Saint Dunbar:<br> <br> Thank you for having me, I’m excited to be here.<br> <br> Roy Morejon:<br> <br> So Antonia, you are the co-founder, creator of multiple companies. What is the backstory here<br> <br> Antonia Saint Dunbar:<br> <br> Yeah, so the backstory. I think we would have to start with looking at the world through the eyes of being my father’s daughter, really. He was an industrial designer, worked for GM, a chief of design for 30 years. And he was always pointing out design flaws to me. Like, “This chair doesn’t work so well,” or “Look at how that bottle could have been designed differently.” And even taught in his retirement a industrial design class at Center for Creative Studies in Detroit. So I just had this kind of perspective that was unique.<br>
