Art of the Kickstart show

Art of the Kickstart

Summary: Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

Podcasts:

 A Long and Precious Road to Kickstarter Success – AOTK198 | File Type: audio/mpeg | Duration: 17:23

This week on Art of the Kickstart, we have a slightly different type of interview! We spoke with Shawnee Kilgore, a musician whose Kickstarter project gave her the opportunity to work with screenwriter and director Joss Whedon. Tune in to hear more about why Kickstarter is a good fit for musicians, how to prepare to launch an album on Kickstarter and much more! A Long and Precious Road: Shawnee's New Full Length Album! Key Crowdfunding Takeaways * Why Kickstarter is a good fit for musicians * How long it takes to prepare for a music project on Kickstarter * How to tell your friends and family about your Kickstarter project in a personal way * Why it’s important to be authentic throughout your entire Kickstarter campaign Links * A Long and Precious Road on Kickstarter * The Tao of Pooh by Benjamin Hoff Shawnee Kilgore and Joss Whedon - Back to Eden (Official Music Video) Connect with Shawnee Kilgore * Shawnee Kilgore on Facebook * @ShawneeKilgore on Twitter * @shawneekilgore on Instagram * Shawnee Kilgore on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full service turnkey product development in crowdfunding marketing agency in the world. We have helped start ups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert, in order to help you take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and the Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Shawnee Kilgore. Shawnee, thank you so much for joining us on the podcast today. Shawnee Kilgore: Thank you for having me, Roy. Roy Morejon: Back in March of 2014, which seems ages ago in the universe of crowdfunding, you launched a campaign for an album,

 Enough Hustle for a Successful Kickstarter Campaign – AOTK197 | File Type: audio/mpeg | Duration: 26:25

We joined up with Adrian Solgaard for a second time to talk about his latest Kickstarter campaign! Tune in to learn more about running multiple campaigns, how to build trust with your backers and how to make sure your project is newsworthy. Lifepack Hustle: Solar + Anti-theft backpack & shoulder bag Key Crowdfunding Takeaways * How second or third Kickstarter campaigns are different than the first * How many repeat backers to expect if you run a second or third crowdfunding campaign * How to decide if the market is too saturated for your product * How to determine the market size of those who will buy your product * How to build trust among your backers * How to ensure that your Kickstarter project is newsworthy * How to manage feedback and stay engaged with your backers * Why it’s important that your Kickstarter project has a story * Why you should only launch one product per Kickstarter campaign Links * Lifepack Hustle on Kickstarter * Lifepack on Kickstarter * Interlock on Kickstarter Connect with Lifepack * Lifepack on Facebook * @lifepack_bags on Instagram * @Solgaard Design on Pinterest * @lifepack_bags on Twitter * SolgaardDesign on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to the ‘Art of the Kickstart’ your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turn-key product development and crowdfunding marketing agency in the world. We’ve helped start ups raise over a $100 million for our clients, since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment, automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.

 Helping Campaign Creators After Their Project Ends – AOTK196 | File Type: audio/mpeg | Duration: 18:43

This week on Art of the Kickstart, we interviewed Mary Lowe Bailey of BackerKit. Tune into this episode to learn more about how to keep momentum up after a crowdfunding campaign ends and why frequent, transparent communication with your backers post-campaign is crucial. Key Crowdfunding Takeaways * What BackerKit can do to help project creators after their campaign ends * How to keep a campaign going after your Kickstarter or Indiegogo project ends * How to streamline your data as you work toward fulfilling Kickstarter or Indiegogo orders * How to handle backers’ inquiries after your crowdfunding campaign ends * Why it’s important to be transparent about shipping to your backers * Why communicating with your backers frequently is critical Links * backerkit.com * Deep Madness by Dimension Games Connect with BackerKit * BackerKit on Facebook * @BackerKit on Twitter * @BackerKit on Instagram * greetings@backerkit.com Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turn key product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating their operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Let’s get on with the show. Welcome to another addition of Art of the Kickstart. Today I am honored to be joined by Mary Lowe with BackerKit. Mary Lowe, thank you so much for being on the podcast today. Mary Lowe: Yeah, thanks for having me, Roy. Roy: So you are part of the creator outreach team dealing with all of these thousands and thousands of creators that are putting together crowdfunding campaigns, Kickstarters, Indiegogos. You’ve worked with thousands of makers and creators across all these different industries to help bring these projects to...

 Forging New Trails on Kickstarter – AOTK195 | File Type: audio/mpeg | Duration: 23:53

For this episode of Art of the Kickstart, we spoke with brothers Pete and Mark Ackerman, creators of the Chameleon pack, a backpack that transforms into an ultra-light chair. Tune in to learn more about how the Ackermans were inspired by nature, what challenges they’ve encountered and what advice they have to offer to others crowdfunding a product for the outdoors. The Chameleon Pack: The Most Versatile Backpack in the World Key Crowdfunding Takeaways * What design challenges to expect when you are creating a new product * Why Kickstarter is a great place to launch a new product * Why you need an audience before launching a Kickstarter campaign * What kind of feedback you can expect to get from backers * Why having a campaign plan and timeline before you launch is important Links * The Chameleon Pack on Kickstarter * The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey * Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Connect with Trailform * Trailform on Facebook * @trailform on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I’m joined by brothers Pete and Mark Ackerman. Gentleman, thank you so much for joining me on Art of the Kickstart this morning. Pete Ackerman: Happy to be here Roy, thank you. Mark Ackerman: It’s our pleasure, man. Roy Morejon: All right, so let’s get started. You guys have an active Kickstarter campaign right now, the Chameleon Pack. This is a genius backpack that turns into a chair. You guys are not only forging new trails out in the industry and out in the wilderness, but also in terms of product design and development. Let’s tell our audience all about the backstory here. Where does this all begin? Pete Ackerman: I’ll take that Roy. I guess the short version of it really is, I’ve got an interesting career that allows me basically a three hour lunch break every day. As you probably know, here in Utah, the mountains are just in our backyard, and so it becomes pretty normal to take advantage of that long break and get back up in the mountains and the canyons. Do a lot of hiking, do a lot of hammocking. My brother and I, we work together, Chris, who’s not with us right now. We just love to be able to get up out in the wilderness. It’s funny, as most people know, when you’re on the trail, especially with hammocks and stuff, you’re kind of limited to … You have to have two trees that are the right distance in order to get as comfortable as...

 How StartEngine is Fueling Equity Crowdfunding – AOTK194 | File Type: audio/mpeg | Duration: 15:21

For this week’s episode of Art of the Kickstart we spoke with Kinsey Cronin, Director of Business Development at StartEngine. Learn more about how StartEngine is making it easier than ever to raise funds or invest through equity crowdfunding. Key Takeaways * How StartEngine is streamlining equity crowdfunding * How Regulation Crowdfunding has made it even easier for companies to raise funds through equity crowdfunding * Why your biggest equity crowdfunding challenge may be finding time to manage a campaign * How the StartEngine Index is tracking equity crowdfunding industry trends * What current equity crowdfunding trends StartEngine is seeing Links * StartEngine * How Remarkable Women Lead Connect with StartEngine * StartEngine on Facebook * @StartEngineLA on Twitter * StartEngine on LinkedIn * @startenginela on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Kinsey Cronin, the Director of Business Development at StartEngine. Kinsey, thank you so much for joining us. Kinsey Cronin: Happy to be here. Roy Morejon: Let’s talk a little bit about StartEngine. Can you tell me a little bit about how you got involved with StartEngine and what StartEngine is doing these days? Kinsey Cronin: Sure. StartEngine is an equity crowdfunding platform. It’s a funding portal under regulation crowdfunding and an intermediary under regulation A+,

 A Twist on the Traditional Wine Glass – AOTK193 | File Type: audio/mpeg | Duration: 19:06

For this week’s episode of Art of the Kickstart, we spoke with Patrick and Margarita Vacanti, two entrepreneurs who put a literal twist on the typical wine glass by adding a spiral that catches sediment to bring out red wine’s best flavors. Tune in to learn more about how they designed these glasses, how they used Kickstarter Live to their advantage and much more. The Spirale Wine Glass Key Crowdfunding Takeaways * How to collect useful feedback about your product before launching it on Kickstarter * How to handle product design challenges * How doing a livestream on Kickstarter can give your campaign a boost * Why it’s important to stay authentic on Kickstarter * Why launching a project on Kickstarter takes serious commitment Links * The Spirale Wine Glass on Kickstarter * https://vacanti.com/ * A Handmaid’s Tale * Never Pay Retail for College Connect with Vacanti * Vacanti Wine Glasses on Facebook * @VacantiGlass on Twitter * @vacantiwineglasses on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped start-ups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start-up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Now let’s get on with the show. Roy: Welcome to another edition of Art of the Kickstart. Today, I am being joined with Margarita and Patrick Vacanti. Thank you so much for joining us Margarita: You’re welcome. Patrick: Thank you Roy. Roy: So, we have created the Vacanti Wine Glass, please tell our audience all about this unique product....

 An Experienced Growth Hacker & Kickstarter Success – AOTK192 | File Type: audio/mpeg | Duration: 26:26

For this episode of Art of the Kickstart, we spoke with Vin Clancy, experienced entrepreneur, growth hacker, speaker and successful crowdfunding creator. Tune in to learn more about how to make Facebook work for you, different strategies for growing your audience and much more! Key Takeaways * How Facebook groups can help you reach more people * What growth hacking is and how it can help build an audience * How a Facebook group can be better than a blog * How to decide if building a community through a Facebook group is the right choice for your business * When cold emailing is the best way to build an audience * How to use viral campaigns to build an audience Links * vinclancy.com * Traffic and Copy Facebook Group * Vin’s Kickstarter Campaign * QueueAt * The 48 Laws of Power Connect with Vin * @vincentdignan on Twitter * @successallday on Instagram A Special Offer from Vin If you enjoyed this interview with Vin Clancy, you can get "The ONE secret to getting your posts seen on Facebook (+ 26 secret hacks of the Facebook algorithm)” ebook for free here: Http://growthclub.us/Facebooksecrets It contains the secret that will double your Facebook engagement overnight, as well as 26 other hacks legendary marketer Vin Clancy used to build a six-figure business via Facebook posts - with zero PR. You’ll find out why posting times are very over-rated as a metric, as well as the lazy thing you do about 50% of the time which kills your reach. Note: Everything is correct at the time of writing this (last week) - the Facebook algorithm changes often, so use these tactics while they're still fresh. In addition, anyone who signs up to receive the ebook will get Vin’s “How To Do a Successful Kickstarter” webinar (normally $99) for free if they email cris@vinclancy.com with the subject line "Kickstarter plz" and the email they used to sign up for the Facebook secrets eBook. Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript

 Gathering Up Kickstarter Backers – AOTK191 | File Type: audio/mpeg | Duration: 15:32

This week on Art of the Kickstart, we spoke with Jeff Sheldon of Ugmonk, creator of Gather, a minimal, modular desk organizer. Tune in to learn more about how he funded in just 47 minutes and what he did leading up to his Kickstarter campaign for it to become such a success. Gather: The minimal, modular organizer that cuts clutter Key Crowdfunding Takeaways * Why it’s important to have a loyal, captive audience well in advance of launching a Kickstarter project * How to let your product evolve to create something your audience will love * How to decide if Kickstarter is the right approach for your product * How to manage backer feedback on Kickstarter * How to get the #1 spot on Product Hunt * What to know about industrial design when designing a product for Kickstarter * Why your Kickstarter video needs to be good Links * Gather on Kickstarter * Ugmonk.com/gather * Essentialism: The Disciplined Pursuit of Less by Greg McKeown * The Purple Cow by Seth Godin Connect with Ugmonk * @ugmonk on Instagram * @ugmonk on Twitter * Ugmonk on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped start ups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and the Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Jeff Sheldon of Ugmonk. Jeff, thank you so much for joining us on the show today. Jeff Sheldon: Sure. Thanks for having me on. Roy Morejon: So Jeff, you have created a product called Gather,

 A Watch Fit For Space – AOTK190 | File Type: audio/mpeg | Duration: 18:39

This week on Art of the Kickstart, we interviewed Patrick Hohmann of Werenbach, and learned more about his Kickstarter campaign for a collection of watches made from original rocket material. Tune in to learn more about creating a new watch, why your pre-launch campaign is important and why you need a team to support your crowdfunding efforts. Watches built from spaceborne rockets. Key Crowdfunding Takeaways * How to modify your product to make it feasible to offer on Kickstarter * How long it takes to plan for a crowdfunding campaign * Why you need a good team working on your Kickstarter campaign * Why the pre-launch part of a Kickstarter project is so important * How a sense of urgency and limited quantities can help your crowdfunding project Links * Werenbach on Kickstarter * https://werenbach.ch/ Connect with Werenbach * Werenbach on Facebook * @werenbach on Instagram * @Werenbach on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turn key product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients, since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startups to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment, by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another addition of Art of the Kickstart. Today I am joined by Patrick Hohmann, with the Werenbach. Patrick, thank you so much for joining us. Patrick Hohmann: Yes, thank you for inviting me to the interview. Roy Morejon: So, you have created something truly unique. You have created a watch that is built from a space-borne rocket. And not just any rocket, this has come from the mother of all space rockets. Please, tell our audience what the back story is and how this all began. Patrick Hohmann:

 Genie in a Bottle – AOTK189 | File Type: audio/mpeg | Duration: 21:09

This week on Art of the Kickstart, we spoke with Dave Winkler and Ed Cummings about how they built a better water bottle and launched it on Kickstarter. Tune in to learn more about designing a new Internet of Things product, using Kickstarter backer feedback to improve your product and much more! AquaGenie: The World's Smartest Water Bottle Key Crowdfunding Takeaways * How to combine form and function when deciding what features to include in a product * How to know if crowdfunding is a good fit for you * How to facilitate feedback from your Kickstarter backers * How to build up a community or audience around your product Links * AquaGenie on Kickstarter * theaquagenie.com * Zero to One by Peter Thiel and Blake Masters * Crossing the Chasm by Geoffrey A. Moore Connect with AquaGenie * AquaGenie on Facebook * @theaquagenie on Twitter * @theaquagenie on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined by Dave Winkler and Ed Cummings with AquaGenie. Dave and Ed, thank you so much for joining me. Ed Cummings: Great to be here. Dave Winkler: Thanks, Roy. Thanks for having us on. Roy Morejon: All right. So you guys launched a campaign recently, the AquaGenie, the world’s smartest water bottle. Tell our audience where it all starts. What’s the backstory here? Dave Winkler: Sure.

 Updating the Classic Men’s Wallet – AOTK188 | File Type: audio/mpeg | Duration: 16:15

Seva Mouler and the team behind the Solar Wallet set out to take an object most people use everyday - the wallet - and update it for the 21st century. Tune in to learn more about how to design a product and launch it on Kickstarter. World's 1st smart wallet with solar + USB charge & tracking Key Crowdfunding Takeaways * How to use choose the best features for your product * How to decide if Kickstarter is the right choice for your product * Why Facebook Ads are so critical to a Kickstarter projects’ success * Why it’s important to really understand the Kickstarter platform before you launch * How to get design feedback before you launch on Kickstarter Links * Solar Wallet on Kickstarter * Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley * Equity Crowdfunding Through Indiegogo * LuccaBozzi.com Connect with Solar Wallet * Lucca Bozzi on Facebook * @lucca_bozzi on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top, full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Seva Mouler with the Solar Wallet. Seva, thank you so much for joining us. Seva Mouler: Thanks for having me, Roy. Roy Morejon: You have created the world’s first smart wallet with USB and solar charge. Tell us, where did this all begin? What’s the backstory here? Seva Mouler: Well, about a year ago I was in China and I was completely shocked by how many people had battery banks in their hands walking around. Just about everybody just had a huge power ban...

 A Million Dollar Shoe Campaign – AOTK187 | File Type: audio/mpeg | Duration: 20:50

For this episode of Art of the Kickstart, we spoke with Paul and Julian of Ace Marks about what they’ve learned from running two successful Kickstarter campaigns - including one that raised over $1.2 million. Listen to learn more about how to create the perfect crowdfunding video and how to handle backer comments and feedback, along with their top advice for other fashion and shoe campaigns hoping to break that million-dollar mark. Handcrafted Dress Shoes Reinvented for the Modern Gentleman Key Crowdfunding Takeaways * How to use crowdfunding to narrow down your product line’s focus * How long it takes to prepare for a successful crowdfunding product * How to make the perfect Kickstarter video * How to reach those who have never backed a crowdfunding project before * Why transparency is key to a successful crowdfunding campaign * How to respond to Kickstarter comments and handle backer feedback * How to use Kickstarter to create a global community surrounding your product * How to decide what to offer as Kickstarter stretch goals Links * Ace Marks on Kickstarter * Ace Marks on Indiegogo * acemarks.com * The Alchemist Connect with Ace Marks * Ace Marks on Facebook * @acemarks on Twitter * @acemarksshoes on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and The Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart.

 Kickstarting a New Type of Kitchen Knife – AOTK186 | File Type: audio/mpeg | Duration: 18:08

This week on Art of the Kickstart, we spoke with Adnan Butt, creator of the Titanium Series Knives. Learn more about how Kickstarter can help to launch a new product and how to build a successful product! Titanium - Placing value in your hands Key Crowdfunding Takeaways * Why Kickstarter can be a great way to launch a new product line * What types of feedback to expect to hear from backers * How to prepare for a crowdfunding project Links * Titanium Series Knives on Kickstarter * Titanium Series Knives on Indiegogo * http://www.sternsteiger.com/ Connect with Titanium Series Knives * @Sternsteiger on Twitter * Sternsteiger Stahlwaren GmbH on Facebook Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top, full-service, turn-key product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and The Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: … Welcome to another edition of Art of the Kickstart. Today I am joined by Adnan with Titanium Knives. Adnan, thank you so much for joining us on Art of the Kickstart. Adnan Butt: Thank you so much. Roy Morejon: Alright, so we recently just finished your inaugural Kickstarter campaign, raised almost $200,000 American, over 2000 percent funded, now the campaign just shifted to Indiegogo InDemand. Please give our audience a little bit of background about the product and the company itself. Adnan Butt: Ah, yes, it has been an amazing campaign so far, and we have been very much thankful to our backers. [inaudible 00:01:51] And we have been very much … It’s been a tremendous response for the products, for the brand and for all the stuff that we are presenting. Actually the products as you see from the name of Titanium Knives, it’s a very unique knife. We are … we present this special product because it’s different than others. Its uniqueness because of the titanium quality and the product itself [inaudible 00:02:31] We are into this [inaudible 00:02:32] but in a very short time, we have achieved a lot. The brand itself, the company, Sternsteiger, and the persons [inaudible 00:02:43] So we have been doing … It’s been a very different [inaudible 00:02:51] So this particular product, the second gen of the Titanium Knives, is actually … Was just a breakthrough. Basically, the first generation of the Titan, we had developed a product, but [inaudible 00:03:26] We were thinking that it must be mo...

 Perfecting the Smartwatch – AOTK185 | File Type: audio/mpeg | Duration: 15:27

For this episode of Art of the Kickstart, we spoke with Mandu Dragos of Dagadam Watches. Learn more about how he designed the product, how he found manufacturers and how he found so much success on Kickstarter Dagadam Watch - Think Beyond Key Crowdfunding Takeaways * How a product can change throughout the design process * How long it takes to design a smart watch * What to expect when you travel to China to find manufacturers * How to decide if crowdfunding is right for your project * Why patience is key to a successful crowdfunding campaign Links * Dagadam Watch on Kickstarter * http://dagadam.com/ * Steve Jobs by Walker Isaacson Connect with Dagadam * Dagadam on Facebook * @dagadamtech on Instagram * @DagadamTech on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art Of The Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped start ups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your start up to the next level with crowdfunding. Art Of The Kickstart is honored to be sponsored by Backer Kit and The Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now lets get on with the show. Welcome to another edition of Art Of The Kickstart. Today I am joined by Mandu Dragos with the Dagadam Watch. Mandu, thank you so much for joining us today. Mandu Dragos : Hello Roy, thank you so much for having me here. Roy Morejon: So I love this technology, you guys have created the world’s first round, functional, curved touch bezel smart watch with an AI-based system notification center. Compatible obviously with both Android and IOS. So you guys have an active Kickstarter campaign that we’re working on. Raised over a 100K, got a few hundred backers on it. Please tell our audience, where does this product start? What’s the backstory? Mandu Dragos :

 Making Anything Levitate – AOTK184 | File Type: audio/x-m4a | Duration: 21:39

In this episode of Art of the Kickstart, we speak with Joel Paglione of Levitating X. Learn more about designing a beautiful product and how to use your Kickstarter page to create a successful campaign! LEVITATING X: Levitate Everything Key Crowdfunding Takeaways * How to use past Kickstarter campaigns as inspiration for new products * How to enlist Kickstarter backers to help make your product better * What to focus on when writing your Kickstarter page * What to keep in mind as you’re designing a product * How to create a winning campaign Links * Levitating X on Kickstarter * http://levitatingx.com/ * Four-Hour Work Week Connect with Levitating X * Levitating X on Facebook * @levitatingx on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined by Joel Paglione with the Levitating X. Joel, thank you so much for joining us today. Joel Paglione: Hey Roy, thanks for having me, I appreciate it. Roy Morejon: You launched a Kickstarter campaign a few weeks ago. You and I met in person at the International Home and Houseware Show in your hometown of Chicago. Let’s talk about the campaign and where everything started for you. What’s the backstory on Levitating X? Joel Paglione: Sure, yeah. I grew up in Canada. I went to engineering school, finished my MBA and really my journey in entrepreneurship started back in 2008 when I started working for a defense contractor who recruited me to Chicago.

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